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Candy Sticks

Fail

Shoppers spend only $9K a year here, so Candy Sticks is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£9K/yr77K searches / yr
90-day growth
+11.6%search demand this quarter
Competition
71%top-5 click share · 11 brands · 39 sellers

Flapen Score

Candy Sticks against its category

The dotted line is the Grocery average. Past it, Candy Sticks is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candy Sticks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Candy Sticks 77K times last year and spent an estimated £9K. The top 5 brands take 92% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+11.6%
Conversion, latest week
1.1%
Market size, estimated
£9Ka year
Top search term
candy sticks56K searches a year

02 · Price

A sale here is worth £10.39.

Listings sell for £10.39 on average, from £3.06 to £29.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.39 that is £1K to £3K a year per listing.

Average price
£10.39under the $15 to $100 sweet spot
Price range
£3.06–£29.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 42.3% of listings are out of stock. The average listing ranks #185 within Confectionery. It carries 194 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
75%
Out of stock, average day
42.3%
Average rank
#185in Confectionery
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
194per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Candy Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£439£877£1K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

39

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

6%

  • Berrymans45%
  • Caribou Candy34%
  • World Confections8%
  • MyCandyShop3%
  • Retro Sweet Kings2%
  • World's King Size Candy "Cigarettes"2%
  • Open — no brand owns it (5 brands, 6%)

Demand

Candy Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 1.5× · 7 of 12 months tracked

Search terms

Top Candy Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candy sticks56K/yr
  • candy sticks sweets11K/yr
  • candy cigarettes10K/yr

Reviews and returns

What reviews say buyers love and hate about Candy Sticks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hard Feel34%−0.51

When I received these candy sticks they were rock hard

Bit hard

Soft and quite chewy

Taste-Overall12%+2.36

Horrible taste

not as tasty as they usually were

But, they taste really odd

Advertised Vs Actual Product10%+0.03

really disappointed the box isn't full to the top as the picture shows won't buy again

Online description fails to mention cross contamination of gluten

These look nothing like the picture

Flavor8%−0.10

No flavour

Not pineapple flavour at all They don't even smell like it

A little disappointed as not really any flavour

Durability4%−0.06

last order they was all broken up

fell apart

Love

Taste-Overall29%+2.36

Great taste

Taste as they should

These Taste like Im back in Woolworths in 2005 Again

Sweetness13%+1.12

Good value for a large amount of sweets

Amazing sweets

Love these sweets have bought them 3 times

Soft Feel13%

Lovely and soft

I was actually a happy repeat customer for this brand because the sticks were soft and really tasty

that'll soften them

Advertised Vs Actual Product8%+0.03

The item matches what it says it does

As described

Does what it says it does

Value For Money5%+0.04

Good value for money

GOOD VALUE

Worth the price

Return

0.2% Return rate 36% Fixable by listing

Functionality-Overall29%▁▁▃▁█▁
Size-Overall21%▁▁▂▁▁█
Quality-Overall14%▁█▁▁▁▁

Not as nice as milk bottles

Advertised Vs Actual Product14%▁▁█▁▁▁

really disappointed the box isn't full to the top as the picture shows won't buy again

Online description fails to mention cross contamination of gluten

These look nothing like the picture

Material Quality14%▁▁█▁▁▁

FAQ

Common Candy Sticks questions

Answered from the same tracked data.