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Candy Sticks

Fail

Shoppers spend an estimated $9K a year here, so Candy Sticks is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£9K/yr77K searches / yr
90-day growth
+11.6%search demand this quarter
Competition
71%top-5 click share · 11 brands · 39 sellers

Flapen Score

Candy Sticks against its category

The dotted line is the Grocery average. Past it, Candy Sticks is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candy Sticks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Candy Sticks 77K times last year and spent an estimated £9K. The top 5 brands take 92% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+11.6%
Conversion, latest week
1.1%
Market size, estimated
£9Ka year
Top search term
candy sticks56K searches a year

02 · Price

A sale here is worth £10.39.

Listings sell for £10.39 on average, from £3.06 to £29.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.39 that is £1K to £3K a year per listing.

Average price
£10.39under the $15 to $100 sweet spot
Price range
£3.06–£29.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 42.3% of listings are out of stock. The average listing ranks #185 within Confectionery. It carries 194 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
75%
Out of stock, average day
42.3%
Average rank
#185in Confectionery
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
194per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Candy Sticks products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£439£877£1K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

39

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

6%

  • Berrymans45%
  • Caribou Candy34%
  • World Confections8%
  • MyCandyShop3%
  • Retro Sweet Kings2%
  • World's King Size Candy "Cigarettes"2%
  • Open — no brand owns it (5 brands, 6%)

Demand

Candy Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 1.5× · 7 of 12 months tracked

Search terms

Top Candy Sticks search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • candy sticks56K/yr
  • candy sticks sweets11K/yr
  • candy cigarettes10K/yr

Reviews and returns

What reviews say buyers love and hate about Candy Sticks

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Taste-Overall”
34%of negative reviews mention “Hard Feel”
0.2%of orders come back
“When I received these candy sticks they were rock hard”
A buyer, on “Hard Feel”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Candy Sticks questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data