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Candy Corn

Fail

The top 5 brands take 100% of clicks, so Candy Corn is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£50K/yr82K searches / yr
90-day growth
+3.3%search demand this quarter
Competition
97%top-5 click share · 5 brands · 8 sellers

Flapen Score

Candy Corn against its category

The dotted line is the Grocery average. Past it, Candy Corn is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candy Corn market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Candy Corn 82K times last year and spent an estimated £50K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+3.3%
Conversion, latest week
6.1%
Market size, estimated
£50Ka year
Top search term
candy corn77K searches a year

02 · Price

A sale here is worth £9.97.

Listings sell for £9.97 on average, from £4.70 to £17.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £9.97 that is £2K to £5K a year per listing.

Average price
£9.97under the $15 to $100 sweet spot
Price range
£4.70–£17.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 41.2% of listings are out of stock. The average listing ranks #45 within Confectionery. It carries 621 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
50%
Out of stock, average day
41.2%
Average rank
#45in Confectionery
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
621per listing
Listings tracked
6

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Candy Corn products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

8

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

97%

Top 20: 100%

Open market

0%

  • Burmont's Speciality Gifts41%
  • Generic32%
  • Bug's Pantry13%
  • BRACH'S8%
  • Candy Corn6%
  • Open — no brand owns it (0%)

Demand

Candy Corn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 19.3× · 10 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Candy Corn

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “Taste-Overall”
33%of negative reviews mention “Sweetness”
0.1%of orders come back
“Too sweet”
A buyer, on “Sweetness”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

FAQ

Common Candy Corn questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data