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Candy Corn

Fail

The top 5 brands take 100% of clicks, so Candy Corn is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£50K/yr82K searches / yr
90-day growth
+3.3%search demand this quarter
Competition
97%top-5 click share · 5 brands · 8 sellers

Flapen Score

Candy Corn against its category

The dotted line is the Grocery average. Past it, Candy Corn is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candy Corn market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Candy Corn 82K times last year and spent an estimated £50K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+3.3%
Conversion, latest week
6.1%
Market size, estimated
£50Ka year
Top search term
candy corn77K searches a year

02 · Price

A sale here is worth £9.97.

Listings sell for £9.97 on average, from £4.70 to £17.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £9.97 that is £2K to £5K a year per listing.

Average price
£9.97under the $15 to $100 sweet spot
Price range
£4.70–£17.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 41.2% of listings are out of stock. The average listing ranks #45 within Confectionery. It carries 621 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
50%
Out of stock, average day
41.2%
Average rank
#45in Confectionery
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
621per listing
Listings tracked
6

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Candy Corn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Burmont's Speciality Gifts41%
  • Generic32%
  • Bug's Pantry13%
  • BRACH'S8%
  • Candy Corn6%
  • Open — no brand owns it (0%)

Demand

Candy Corn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 19.3× · 10 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Candy Corn

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness33%−0.41

Too sweet

Value For Money33%−0.23

The only thing that let's them down a bit is how expensive they are so I tend to just buy a bag for Halloween

A little pricey

A little pricey though for what you get

Love

Taste-Overall58%+4.90

Great taste

Very tasty

My son ate all of them so they must be tasty enough

Sweetness25%−0.41

Very sweet

American sweets

FAQ

Common Candy Corn questions

Answered from the same tracked data.