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Candied Fruit

Fail

Shoppers spend only $11K a year here, so Candied Fruit is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£11K/yr40K searches / yr
90-day growth
-28.0%search demand this quarter
Competition
57%top-5 click share · 12 brands · 51 sellers

Flapen Score

Candied Fruit against its category

The dotted line is the Grocery average. Past it, Candied Fruit is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candied Fruit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Candied Fruit 40K times last year and spent an estimated £11K. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-28.0%
Conversion, latest week
2.1%
Market size, estimated
£11Ka year
Peak month
December9.1× the quietest month
Top search term
candied fruit19K searches a year

02 · Price

A sale here is worth £13.57.

Listings sell for £13.57 on average, from £5.12 to £34.26. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.57 that is £0 to £1K a year per listing.

Average price
£13.57under the $15 to $100 sweet spot
Price range
£5.12–£34.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #472 within Dried Fruits, Nuts & Vegetables. It carries 231 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
72%
Out of stock, average day
14.3%
Average rank
#472in Dried Fruits, Nuts & Vegetables
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
231per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Candied Fruit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

51

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

16%

  • Walnut Tree35%
  • Persis29%
  • Sussex Wholefoods6%
  • New Berry Fruits5%
  • CS5%
  • Generic5%
  • Open — no brand owns it (6 brands, 16%)

Demand

Candied Fruit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.1×

Search terms

Top Candied Fruit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candied fruit19K/yr
  • glace fruit11K/yr
  • crystallised fruit6K/yr
  • glace fruits4K/yr

Reviews and returns

What reviews say buyers love and hate about Candied Fruit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall27%−0.05

these candies are disgusting

most of the fruit is tasteless

they taste horrid

Sweetness13%−0.05

No sugar shell

Tooth achingly sweet and unhealthy

This is a horrible tasting sweetie wasnt crunchy on the outside made me feel really sick when eating them

Value For Money13%−0.10

expensive

pricey

Definitely not worth the money

Color8%−0.04

the red ones no good

Hard Feel8%−0.10

Hard to please

Love

Taste-Overall41%−0.05

The fruit was really nice

Absolutely delicious

Perfect treat

Gifting Purpose14%+2.81

Great for a gift

perfect gift

Birthday gift

Quality-Overall13%+0.24

very good product especially as a gift

Good quality

all the wonderful reviews about it

Sweetness7%−0.05

Beautifully crafted sweets

the best marzipan sweets we have tried

Great sweets

Advertised Vs Actual Product6%+0.19

as advertised

beautiful presentation as shown

As described

FAQ

Common Candied Fruit questions

Answered from the same tracked data.