candied fruit
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great230.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£5.12–£34.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.57avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.0%90-day search growth — must beat 0% to launch
Market size
Bad£11K£11K/yr · 40K searches
According to Flapen's Amazon United Kingdom niche tracking, candied fruit is a £11K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
candied fruit market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £20K–£27K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #472
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 72%
- Out of stock
- 14.3%
- Avg brand age
- 46 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
51
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
16%
- Walnut Tree35%
- Persis29%
- Sussex Wholefoods6%
- New Berry Fruits5%
- CS5%
- Generic5%
- Open — no brand owns it (6 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -28.0% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.1×
Top candied fruit search terms
- candied fruit19K/yr
- glace fruit11K/yr
- crystallised fruit6K/yr
- glace fruits4K/yr
Top candied fruit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Persis Crystallised Fruits Selection Gift Box - Luxury Crystallised Fruit Gift | Vegan Sweet Treats | Perfect for Gifting Snacking & Celebrations - Ramadan Diwali & Christmas
Persis£23.604.0★222 rev
Walnut Tree Heart-Shaped Tin Gourmet Glace Fruit Gift Crystallised Fruits Handpacked in the UK Great Taste Award Winner Luxury Gift Selection Birthday Anniversary 220g
Walnut Tree£15.464.8★14 rev
Walnut Tree Dried Fruit Gift Box Handpacked in the UK with Pineapple Strawberry Orange Cherry Apricot Kiwi Mango Vegan Vegetarian Halal Kosher Gluten Free Diets 650g
Walnut Tree£20.274.4★259 rev
Walnut Tree | Glace Fruit Box Selection | Handpacked in the UK with Glace Mandarin Glace Pineapple Glace Apple Glace Cherry Glace Pear in a Traditional Festive Presentation Gifting Box | 430g pack
Walnut Tree£20.394.3★291 rev
New Berry Fruits Jewels |Individually Wrapped Assorted Soft Centred Fruit Jellies|
New Berry Fruits£6.624.4★1,570 rev
Newest
by launch date
Multi Colored Candied Fruit Mix 200g Tooti Frooty Colourful Sweetened Fruit Cubes for Baking Desserts Cakes Muffins & Ice Cream Toppings Vibrant Mixed Fruit Pieces for Decoration
Generic£8.734 rev
Walnut Tree Heart-Shaped Tin Gourmet Glace Fruit Gift Crystallised Fruits Handpacked in the UK Great Taste Award Winner Luxury Gift Selection Birthday Anniversary 220g
Walnut Tree£15.4614 rev
Walnut Tree Large Gift Box of Glacé Fruit with Orange Pineapple Cherry Pear Handpacked in the UK Suitable for Vegan Vegetarian Halal and Gluten Free Diets Luxury Gift Selection 700g Pack
Walnut Tree£34.26291 rev
Manischewitz Holiday Candied Fruit Slices in a Gift Box 227g Made with Real Fruit Juice Gluten Free No High Fructose Corn Syrup Kosher For Passover & Year Round Use
Manischewitz£7.8810 rev
Tropgo Pineapple & Papaya 200g - Diced Fruit Snacks in Resealable and Recyclable Tub - Non-GMO Fat-Free Additives Free - Healthy Snacks for Kids and Adults
Tropgo£6.8830 rev
Trending
90-day click momentum
Walnut Tree Marzipan Fruits Gift Box Made from Real Almonds Handpacked in the UK Great Taste Award Winner Suitable for Gluten-Free Diets Luxury Gift Selection Birthday Anniversary 190g
Walnut Tree£16.774.5★
Multi Colored Candied Fruit Mix 200g Tooti Frooty Colourful Sweetened Fruit Cubes for Baking Desserts Cakes Muffins & Ice Cream Toppings Vibrant Mixed Fruit Pieces for Decoration
Generic£8.734.4★
Natural Health 4 Life Glace Candied Orange Slices 200g Vegan Dried Orange Slices Dehydrated Dried Fruit for Cocktails Cake Decorating Baking and Jam Making (1 Bag)
Natural Health 4 Life£5.124.2★
Francisco Moreno Candied Orange Discs - 1kg
CS£15.574.7★
Manischewitz Holiday Candied Fruit Slices in a Gift Box 227g Made with Real Fruit Juice Gluten Free No High Fructose Corn Syrup Kosher For Passover & Year Round Use
Manischewitz£7.883.7★
What buyers say about candied fruit
What buyers praise and complain about, mined from review topics.What buyers love
“The fruit was really nice”
“Great for a gift”
“very good product especially as a gift”
“Beautifully crafted sweets”
“as advertised”
“OK Product for baking”
“Great price and product”
“Theyre soft, juicy and full of flavour, and went down very well”
“Lovely and fresh”
“gluten free”
What buyers complain about
“these candies are disgusting”
“No sugar shell”
“expensive”
“the red ones no good”
“Hard to please”
“This item has a sticker on it saying this is a set do not separate”
“This is a horrible tasting sweetie wasnt crunchy on the outside made me feel really sick when eating them”
“No sugar shell”
“no proper liquid”
“are quite big”
Common questions
- Is candied fruit profitable to sell on Amazon United Kingdom?
- The niche generates £11K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the candied fruit niche?
- 12 brands and 51 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in candied fruit?
- Top complaints mined from reviews: Taste-Overall, Sweetness, Value For Money. The return rate is 0.0%.
- When does demand for candied fruit peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 9.1× the quietest.
- What does it cost to enter the candied fruit niche?
- Listings span £5.12–£34.26; the average listing price is £13.57 (sweet spot $15–$100). The average incumbent carries 231 reviews — the moat a new listing must climb.