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Canadian

Fail

The top 5 brands take 97% of clicks, so Canadian is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£219K/yr81K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
87%top-5 click share · 6 brands · 15 sellers

Flapen Score

Canadian against its category

The dotted line is the Grocery average. Past it, Canadian is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Canadian market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Canadian 81K times last year and spent an estimated £219K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £219K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
7.9%
Market size, estimated
£219Ka year
Peak month
December4.2× the quietest month
Top search term
canadian club whisky25K searches a year

02 · Price

A sale here is worth £34.28.

Listings sell for £34.28 on average, from £16.76 to £46.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £34.28 that is £26K to £34K a year per listing.

Average price
£34.28inside the $15 to $100 sweet spot
Price range
£16.76–£46.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
£26K–£34K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #565 within Beer, Wine & Spirits. It carries 449 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
89%
Out of stock, average day
12.3%
Average rank
#565in Beer, Wine & Spirits
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
449per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Canadian products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£33K£66K£98K£131K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

15

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Canadian Club55%
  • Crown Royal29%
  • Generic6%
  • Pike Creek4%
  • Bearface Whisky3%
  • J.P. Wiser's3%
  • Open — no brand owns it (0%)

Demand

Canadian search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Canadian search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • canadian club whisky25K/yr
  • crown royal canadian whisky15K/yr
  • canadian whisky13K/yr
  • crown royal10K/yr
  • canadian club7K/yr
  • crown royal whiskey3K/yr
  • canadian whiskey3K/yr
  • bearface canadian whiskey3K/yr

Reviews and returns

What reviews say buyers love and hate about Canadian

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.09

nothing to lift it beyond the distinctively average

Value For Money17%+1.29

It's very expensive

Love

Alcohol Flavor44%+3.08

Enjoyable drinker

Quite simply the best rye whiskey in the world

Great drink

Value For Money14%+1.29

Not too expensive

worth the price

great value for money

Taste-Overall14%−0.08

great taste bourbon

Tasty

price and taste

Gifting Purpose13%+0.28

Good Xmas present

Thank you lovely xmas gift very happy

Was for a gift and he loved it, very smooth

Flavor6%−0.01

Unique flavour apparently

FAQ

Common Canadian questions

Answered from the same tracked data.