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Camping Food

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Camping Food is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£216K/yr385K searches / yr
90-day growth
+84.8%search demand this quarter
Competition
67%top-5 click share · 3 brands · 14 sellers

Flapen Score

Camping Food against its category

The dotted line is the Grocery average. Past it, Camping Food is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Camping Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Camping Food 385K times last year and spent an estimated £216K. All 3 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 385K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +84.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £216K a year.

Searches, last 12 months
385K
Growth, 90 days vs prior 90
+84.8%
Conversion, latest week
5.8%
Market size, estimated
£216Ka year
Peak month
June7.5× the quietest month
Top search term
wayfarer meals77K searches a year

02 · Price

A sale here is worth £9.73.

Listings sell for £9.73 on average, from £5.27 to £38.47. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £9.73 that is £10K to £12K a year per listing.

Average price
£9.73under the $15 to $100 sweet spot
Price range
£5.27–£38.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #61 within Instant Meals & Sides. It carries 258 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
94%
Out of stock, average day
4.9%
Average rank
#61in Instant Meals & Sides
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
258per listing
Listings tracked
17

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Camping Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£43K£65K£87K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

14

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

0%

  • Wayfayrer91%
  • EXPEDITION FOODS expeditionfoods.com8%
  • Beyond The Beaten Track2%

Demand

Camping Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.5×

Search terms

Top Camping Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wayfarer meals77K/yr
  • camping food82K/yr
  • dehydrated meals33K/yr
  • camping meals29K/yr
  • camping food pouches24K/yr
  • expedition food21K/yr
  • dofe food14K/yr
  • boil in the bag meals19K/yr
  • wayfayrer meals15K/yr
  • duke of edinburgh food9K/yr

Reviews and returns

What reviews say buyers love and hate about Camping Food

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Taste-Overall”
38%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Seriously overpriced”
A buyer, on “Value For Money”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Camping Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data