Camping Food
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so Camping Food is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 2,976 Grocery niches · +11 vs the category median of 4657
- Market size
- £216K/yr385K searches / yr
- 90-day growth
- +84.8%search demand this quarter
- Competition
- 67%top-5 click share · 3 brands · 14 sellers
Flapen Score
Camping Food against its category
The dotted line is the Grocery average. Past it, Camping Food is stronger. Inside it, weaker.
Market
The Camping Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Camping Food 385K times last year and spent an estimated £216K. All 3 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
5.8% of searches ended in a purchase last week.
Shoppers searched for this 385K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +84.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £216K a year.
- Searches, last 12 months
- 385K
- Growth, 90 days vs prior 90
- +84.8%
- Conversion, latest week
- 5.8%
- Market size, estimated
- £216Ka year
- Peak month
- June7.5× the quietest month
- Top search term
- wayfarer meals77K searches a year
02 · Price
A sale here is worth £9.73.
Listings sell for £9.73 on average, from £5.27 to £38.47. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £9.73 that is £10K to £12K a year per listing.
- Average price
- £9.73under the $15 to $100 sweet spot
- Price range
- £5.27–£38.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £10K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #61 within Instant Meals & Sides. It carries 258 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 94%
- Out of stock, average day
- 4.9%
- Average rank
- #61in Instant Meals & Sides
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 258per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Camping Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wayfayrer Camping Food 300g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Pasta Bolognese)
- Price
- £5.81
- Rating
- 4.4/5
- Reviews
- 674
- Age
- 15y ago

Wayfayrer All Day Breakfast 300g Ready to Eat Hot or Cold Meal Pouch Recommended for Duke of Edinburghs Award Expeditions Camping Hiking Fishing and Outdoor Adventures
- Price
- £5.74
- Rating
- 4.3/5
- Reviews
- 1,064
- Age
- 20y ago

Wayfayrer Chicken Tikka with Rice 300g Ready to Eat Hot or Cold Meal Pouch Recommended for Duke of Edinburghs Award Expeditions Camping Hiking Fishing and Outdoor Adventures
- Price
- £5.41
- Rating
- 4.0/5
- Reviews
- 99
- Age
- 7y ago

Wayfayrer Sausage & Beans 300g Ready to Eat Hot or Cold Meal Pouch Recommended for Duke of Edinburghs Award Expeditions Camping Hiking Fishing and Outdoor Adventures
- Price
- £5.27
- Rating
- 4.3/5
- Reviews
- 259
- Age
- 20y ago

Wayfayrer Macaroni Cheese 300g Ready to Eat Hot or Cold Meal Pouch Recommended for Duke of Edinburghs Award Expeditions Camping & Hiking
- Price
- £5.72
- Rating
- 4.2/5
- Reviews
- 147
- Age
- 3y ago
Trending
90-day click momentum
Wayfayrer Camping Food 300g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Chilli Con Carne & Rice)
- Price
- £6.43
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 8mo ago

Wayfayrer Camping Food 300g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Macaroni Cheese)
- Price
- £6.26
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 8mo ago

Wayfayrer Chicken Tikka & Rice 300g Ready to Eat Hot or Cold Meal Pouch Recommended for Duke of Edinburghs Award Expeditions Camping Hiking Fishing and Outdoor Adventures
- Price
- £5.51
- Rating
- 4.4/5
- Reviews
- 779
- Age
- 11y ago

Wayfayrer Camping Food 300g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Pasta Bolognese)
- Price
- £5.81
- Rating
- 4.4/5
- Reviews
- 674
- Age
- 15y ago

Wayfayrer Chicken Tikka with Rice 300g Ready to Eat Hot or Cold Meal Pouch Recommended for Duke of Edinburghs Award Expeditions Camping Hiking Fishing and Outdoor Adventures
- Price
- £5.41
- Rating
- 4.0/5
- Reviews
- 99
- Age
- 7y ago
Newest
by launch date
Wayfayrer Camping Food 300g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Macaroni Cheese)
- Price
- £6.26
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 8mo ago

Wayfayrer Camping Food 300g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Chilli Con Carne & Rice)
- Price
- £6.43
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 8mo ago

Wayfayrer Macaroni Cheese 300g Ready to Eat Hot or Cold Meal Pouch Recommended for Duke of Edinburghs Award Expeditions Camping & Hiking
- Price
- £5.72
- Rating
- 4.2/5
- Reviews
- 147
- Age
- 3y ago

Wayfayrer Chicken Tikka with Rice 300g Ready to Eat Hot or Cold Meal Pouch Recommended for Duke of Edinburghs Award Expeditions Camping Hiking Fishing and Outdoor Adventures
- Price
- £5.41
- Rating
- 4.0/5
- Reviews
- 99
- Age
- 7y ago

Wayfayrer Chilli Con Carne 300g Ready to Eat Hot or Cold Meal Pouch Recommended for Duke of Edinburghs Award Expeditions Camping Hiking Fishing and Outdoor Adventures
- Price
- £5.58
- Rating
- 4.4/5
- Reviews
- 210
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Wayfayrer91%
- EXPEDITION FOODS expeditionfoods.com8%
- Beyond The Beaten Track2%
Demand
Camping Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.5×
Search terms
Top Camping Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wayfarer meals77K/yr
- camping food82K/yr
- dehydrated meals33K/yr
- camping meals29K/yr
- camping food pouches24K/yr
- expedition food21K/yr
- dofe food14K/yr
- boil in the bag meals19K/yr
- wayfayrer meals15K/yr
- duke of edinburgh food9K/yr
Reviews and returns
What reviews say buyers love and hate about Camping Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Seriously overpriced
Rather expensive for what it is
Expensive
Tasted awful
baked beans that taste like the cheapest supermarket own brand you could imagine
Tasteless
Disappointed average product
Not one of this brand's better varieties
it was really mediocre
No instructions as how much water to put in
No line or even guide
The instructions didn't say how much water to use
both people that tried it got stomach ache after
Love
Easy to pack and tastes fine, can be eaten warm or cold
My son had this in the evening alongside the chocolate sponge pudding which satisfied him greatly after a long hike
Really tasty
easy to carry
Easy to use
so easy to make
Quality food
Good quality
Supreme quality over others out there
As expected
Does what it says
items as described
it was a good amount
Outstanding value for good products
Good value
Return
0.0% Return rate 0% Fixable by listing
Seriously overpriced
Rather expensive for what it is
Expensive
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Camping Food questions
Answered from the same tracked data.









