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Camping Food

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so Camping Food is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£216K/yr385K searches / yr
90-day growth
+84.8%search demand this quarter
Competition
67%top-5 click share · 3 brands · 14 sellers

Flapen Score

Camping Food against its category

The dotted line is the Grocery average. Past it, Camping Food is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Camping Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Camping Food 385K times last year and spent an estimated £216K. All 3 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 385K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +84.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £216K a year.

Searches, last 12 months
385K
Growth, 90 days vs prior 90
+84.8%
Conversion, latest week
5.8%
Market size, estimated
£216Ka year
Peak month
June7.5× the quietest month
Top search term
wayfarer meals77K searches a year

02 · Price

A sale here is worth £9.73.

Listings sell for £9.73 on average, from £5.27 to £38.47. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £9.73 that is £10K to £12K a year per listing.

Average price
£9.73under the $15 to $100 sweet spot
Price range
£5.27–£38.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #61 within Instant Meals & Sides. It carries 258 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
94%
Out of stock, average day
4.9%
Average rank
#61in Instant Meals & Sides
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
258per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Camping Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£43K£65K£87K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Wayfayrer91%
  • EXPEDITION FOODS expeditionfoods.com8%
  • Beyond The Beaten Track2%

Demand

Camping Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.5×

Search terms

Top Camping Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wayfarer meals77K/yr
  • camping food82K/yr
  • dehydrated meals33K/yr
  • camping meals29K/yr
  • camping food pouches24K/yr
  • expedition food21K/yr
  • dofe food14K/yr
  • boil in the bag meals19K/yr
  • wayfayrer meals15K/yr
  • duke of edinburgh food9K/yr

Reviews and returns

What reviews say buyers love and hate about Camping Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money38%−0.33

Seriously overpriced

Rather expensive for what it is

Expensive

Taste-Overall16%−0.05

Tasted awful

baked beans that taste like the cheapest supermarket own brand you could imagine

Tasteless

Quality-Overall9%+0.51

Disappointed average product

Not one of this brand's better varieties

it was really mediocre

Instructions/User Manual/Troubleshooting6%−0.03

No instructions as how much water to put in

No line or even guide

The instructions didn't say how much water to use

Indigestion4%−0.04

both people that tried it got stomach ache after

Love

Taste-Overall25%−0.05

Easy to pack and tastes fine, can be eaten warm or cold

My son had this in the evening alongside the chocolate sponge pudding which satisfied him greatly after a long hike

Really tasty

Ease Of Use18%+1.97

easy to carry

Easy to use

so easy to make

Quality-Overall15%+0.51

Quality food

Good quality

Supreme quality over others out there

Advertised Vs Actual Product9%+1.12

As expected

Does what it says

items as described

Value For Money6%−0.33

it was a good amount

Outstanding value for good products

Good value

Return

0.0% Return rate 0% Fixable by listing

Value For Money33%▁▁█▁▁▁

Seriously overpriced

Rather expensive for what it is

Expensive

Certifications17%▁▁▁█▁▁
Leak-Proof17%▁▁▁▁█▁
Weight Heavy17%
Smell8%▁▁▁█▁▁

FAQ

Common Camping Food questions

Answered from the same tracked data.