Skip to content

Camp Coffee

Fail

The top 5 brands take 100% of clicks, so Camp Coffee is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£51K/yr33K searches / yr
90-day growth
+14.8%search demand this quarter
Competition
87%top-5 click share · 5 brands · 33 sellers

Flapen Score

Camp Coffee against its category

The dotted line is the Grocery average. Past it, Camp Coffee is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Camp Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Camp Coffee 33K times last year and spent an estimated £51K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

15.2% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+14.8%
Conversion, latest week
15.2%
Market size, estimated
£51Ka year
Peak month
May1.5× the quietest month
Top search term
camp coffee29K searches a year

02 · Price

A sale here is worth £10.27.

Listings sell for £10.27 on average, from £2.16 to £22.90. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £10.27 that is £3K to £5K a year per listing.

Average price
£10.27under the $15 to $100 sweet spot
Price range
£2.16–£22.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #570 within Beverage Syrups & Concentrates. It carries 321 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#570in Beverage Syrups & Concentrates
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
321per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Camp Coffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Camp68%
  • Generic15%
  • Camp ChicoryYoicn Lth7%
  • NESCAFÉ5%
  • Brightdale5%

Demand

Camp Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Camp Coffee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • camp coffee29K/yr
  • camp coffee and chicory2K/yr
  • camp coffee essence1K/yr

Reviews and returns

What reviews say buyers love and hate about Camp Coffee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness14%−0.09

As not sweetened suits a variety of tastes

I didn't think it was particularly sweet

What a pity something as unhealthy as sugar is listed as the first ingredient

Flavor13%−0.04

I didn't think it had much of a coffee espresso flavour

One star taken off as any coffee flavour disappeared when milk was used

Ok. Not as coffee flavoured as i like

Taste-Overall13%+2.57

Not pleasant at all

I believe it wasn't as good as camp coffee used to be

though the taste isnt quite as smooth as freshly brewed espresso

Durability8%+0.19

If it ain't broke, don't fix it

Stale/Rotten/Spoiled8%+0.19

It's very poten

Love

Taste-Overall52%+2.57

Great taste

This coffee is lovely

Tasty coffee

Value For Money10%−0.01

I think it is very affordable

so its good value

actually reasonably priced

Ease Of Use9%+0.59

Easy to use

Makes iced coffee quick and easy

Easy to use in iced coffee so four stars

Caffeine Content5%+0.40

Nice coffee and quick to make

Good coffee turns me on

The best ice coffee

Flavor4%−0.04

The flavour is quite strong and slightly bitter, which may work well for people who like bold coffee

Great flavour

the caramel flavour is lovely too

FAQ

Common Camp Coffee questions

Answered from the same tracked data.