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Camomile Tea

Fail

Demand is soft, at -27.0% this quarter, so Camomile Tea is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£355K/yr244K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
68%top-5 click share · 13 brands · 85 sellers

Flapen Score

Camomile Tea against its category

The dotted line is the Grocery average. Past it, Camomile Tea is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Camomile Tea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Camomile Tea 244K times last year and spent an estimated £355K. The top 5 brands take 86% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.

01 · Demand

20.1% of searches ended in a purchase last week.

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £355K a year.

Searches, last 12 months
244K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
20.1%
Market size, estimated
£355Ka year
Peak month
January1.9× the quietest month
Top search term
chamomile tea178K searches a year

02 · Price

A sale here is worth £7.26.

Listings sell for £7.26 on average, from £1.53 to £21.33. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £7.26 that is £11K to £15K a year per listing.

Average price
£7.26under the $15 to $100 sweet spot
Price range
£1.53–£21.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£11K–£15K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #360 within Tea. It carries 1,162 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#360in Tea
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,162per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Camomile Tea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£36K£53K£71K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

85

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

68%

Top 20: 98%

Open market

11%

  • Twinings33%
  • teapigs24%
  • HANDPICK12%
  • Tetley12%
  • Origeens4%
  • Morrisons3%
  • Open — no brand owns it (7 brands, 11%)

Demand

Camomile Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Camomile Tea search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chamomile tea178K/yr
  • chamomile tea bags45K/yr
  • camomile tea10K/yr
  • teapigs chamomile6K/yr
  • tea pigs chamomile5K/yr

Reviews and returns

What reviews say buyers love and hate about Camomile Tea

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%+0.92

Weak taste

not keen on the taste

These were tasteless

Value For Money10%−0.02

*Much* cheaper. when purchased

a waste of money

It isnt the cheapest option

Flavor8%−0.06

No flavour at all

- Mild flavour. not strong

No flavour, avoid

Strength6%−0.10

not the type that will rip easily

Not very strong through

Unfortunately I felt the difference between this one and another brands, is not to strong flaveur

Quality-Overall6%+1.17

Not as nice as other brands

not at this quality

Disappointed with the quality and taste, it's weak so had to use 2 tea bags, would not buy again

Love

Taste-Overall31%+0.92

Good taste

Delicious tea

Great tasting tea

Quality-Overall15%+1.17

Good variety

Excellent product

Good quality tea

Flavor14%−0.06

A good balance of flavours

Nice flavour selection

full bodied flavour

Value For Money13%−0.02

good value for money

Good price

Great value for money

Smell4%−0.02

The resulted clear tea offers a nice smell

Great aroma lovely

the smell is so fresh

FAQ

Common Camomile Tea questions

Answered from the same tracked data.