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Camomile Tea

soft demand (-27.0% this quarter) — Camomile Tea doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 53Growth 11Conversion 100Competition 29Returns 100Price range 32Avg price 20Brand share 31Review moat 58Quality gap 27
This niche Category average

Is Camomile Tea profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Camomile Tea is a £355K/yr Amazon United Kingdom market (244K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.

Camomile Tea: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.0% over the last 90 days and 20.1% of searches end in a purchase.

£355K

revenue / yr

Units sold / yr50K
Search volume / yr-27.0%244K
Conversion rate20.1%
Avg price£7.26

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers13 · 85
Top-5 product click share68%
Open market14%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement82%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews1,162

Top Camomile Tea products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

£0£18K£36K£53K£71K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

85

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

68%

Top 20: 98%

Open market

11%

  • Twinings33%
  • teapigs24%
  • HANDPICK12%
  • Tetley12%
  • Origeens4%
  • Morrisons3%
  • Open — no brand owns it (7 brands, 11%)

Camomile Tea demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume244KCVR20.1%Products22Brands13Top 5 Brands86%OOS Rate1.0%Rating4.6★Reviews1,162Avg BSR#360
6K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Top Camomile Tea search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • chamomile tea178K/yr
  • chamomile tea bags45K/yr
  • camomile tea10K/yr
  • teapigs chamomile6K/yr
  • tea pigs chamomile5K/yr

What reviews say buyers love and hate about Camomile Tea

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Taste-Overall31%

Good taste

Quality-Overall15%

Good variety

Flavor14%

A good balance of flavours

Value For Money13%

good value for money

Smell4%

The resulted clear tea offers a nice smell

What buyers complain about

66% of reviews
Taste-Overall22%

Weak taste

Value For Money10%

*Much* cheaper. when purchased

Flavor8%

No flavour at all

Strength6%

not the type that will rip easily

Quality-Overall6%

Not as nice as other brands

Common Camomile Tea questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Camomile Tea 45/100 on Amazon United Kingdom — Skip it. The niche generates £355K/yr across 22 tracked products. Search demand moved -27.0% over the last 90 days.
Search demand for Camomile Tea on Amazon United Kingdom peaks in Jan, where the busiest month runs 1.9× the quietest.