camomile tea
Skip itSoft demand (-27.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible20.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good1,162.23avg incumbent reviews — the moat a new listing must climb
Market size
Good£355K£355K/yr · 244K searches
Price range
Okay£1.53–£21.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.26avg listing price — sweet spot $15–$100
Growth
Bad-27.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, camomile tea is a £355K/yr Amazon United Kingdom market (244K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
camomile tea market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- £290K–£363K
- units × avg price
- Conversion rate
- 20.1%
- Avg BSR
- #360
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 1.0%
- Avg brand age
- 64 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
85
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
68%
Top 20: 98%
Open market
11%
- Twinings33%
- teapigs24%
- HANDPICK12%
- Tetley12%
- Origeens4%
- Morrisons3%
- Open — no brand owns it (7 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.0% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.9×
Top camomile tea search terms
- chamomile tea178K/yr
- chamomile tea bags45K/yr
- camomile tea10K/yr
- teapigs chamomile6K/yr
- tea pigs chamomile5K/yr
Top camomile tea products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Twinings Organic Camomile Tea Bags X20 30g 30 Grams
Twinings£2.614.6★720 rev
teapigs Chamomile Tea Bags - Whole Chamomile Flowers - Caffeine-Free Herbal Infusion for Relaxation & Digestion - Biodegradable Tea Temples - Sustainably Sourced - 50 Teabags (1 Pack)
teapigs£9.784.7★2,941 rev
HANDPICK Chamomile Tea Bags (100 Herbal Tea Bags) Caffeine Free | Floral Chamomile Herbal in Eco-Conscious Bags | Direct from Source
HANDPICK£7.304.4★1,384 rev
Tetley Pure Camomile Tea â 20 Teabags Naturally Caffeine-Free Soothing Herbal Teabag for Relaxation and Stress Relief
Tetley£1.534.6★493 rev
Twinings Pure Camomile Flavoured Tea - 80 BiodegradableTea Bags (Multipack of 4 x 20 Bags) | Caffeine and Sugar Free Herbal Vegan Tea | Soothing and Calming Beverage
Twinings£7.584.6★1,617 rev
Newest
by launch date
teapigs Chamomile & Manuka Honey Tea Bags - Soothing Camomile Herbal Tea Infusion with Manuka Honey - Naturally Caffeine-Free Detox Tea - 15 Biodegradable Tea Bags
teapigs£4.18104 rev
96 Chamomile 20 Pyramid Tea Bags Whole Flowers Bright Fragrant & Soothing Herbal Tea Caffeine-Free Individually Wrapped Recyclable Envelopes Plant-Based Tea Bags with No Microplastics
96°£5.9761 rev
HANDPICK Chamomile Tea Bags (100 Herbal Tea Bags) Caffeine Free | Floral Chamomile Herbal in Eco-Conscious Bags | Direct from Source
HANDPICK£7.301,384 rev
135 Premium Chamomile Tea Bags Made with 100% Pure Natural Chamomile Flower Caffeine Free & Non-GMO.
ULTHMOK£12.88654 rev
BLUE TEA - Chamomile Tea - 30 g - 50+ Cups | SLEEP & RELAXATION | Herbal Tea - Caffeine Free - Flower Based - Non-Bitter | Reusable Pet Jar
BLUE TEA£6.836,091 rev
Trending
90-day click momentum
Heath & Heather - Organic Chamomile Tea - 3 Pack - Caffeine Free
Heath & Heather£7.454.9★
Twinings Wind Down Collection Tea Selection for Relaxation Sleep Calm & Unwind 20 Tea Bags
Twinings£2.294.7★
Nutra Tea Chamomile & Valerian Tea | Valerian Root Teabags For Sleep & Relaxation - Bedtime Tea & Sleep Teas For A Restful Night - 20 Individual Wrapped Bags - Herbal Infusion (1 Pack)
Nutra Tea£7.374.5★
BLUE TEA - Chamomile Tea - 30 g - 50+ Cups | SLEEP & RELAXATION | Herbal Tea - Caffeine Free - Flower Based - Non-Bitter | Reusable Pet Jar
BLUE TEA£6.834.2★
96 Chamomile 20 Pyramid Tea Bags Whole Flowers Bright Fragrant & Soothing Herbal Tea Caffeine-Free Individually Wrapped Recyclable Envelopes Plant-Based Tea Bags with No Microplastics
96°£5.974.6★
What buyers say about camomile tea
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“Good variety”
“A good balance of flavours”
“good value for money”
“The resulted clear tea offers a nice smell”
“organic herb tea”
“Seems fresh”
“Does the job”
“so great it's caffeine free”
“I like to give it as a gift”
What buyers complain about
“Weak taste”
“*Much* cheaper. when purchased”
“No flavour at all”
“not the type that will rip easily”
“Not as nice as other brands”
“I didnt like it much even with honey”
“is it faulty teabag or the color of teabags changed from white to yellow”
“It might be the lack of caffeine”
“for me very heavy”
“I am very satisfied for the product BUT as it happens very often the LAZY driver did NOT follow the instruction”
Common questions
- Is camomile tea profitable to sell on Amazon United Kingdom?
- The niche generates £355K/yr across 22 tracked products. 90-day search growth is -27.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the camomile tea niche?
- 13 brands and 85 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in camomile tea?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- When does demand for camomile tea peak?
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- What does it cost to enter the camomile tea niche?
- Listings span £1.53–£21.33; the average listing price is £7.26 (sweet spot $15–$100). The average incumbent carries 1,162 reviews — the moat a new listing must climb.