Skip to content

Camembert Cheese

Fail

Prices span $2.38–$9.99, mostly outside the sweet spot, so Camembert Cheese is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£41K/yr40K searches / yr
90-day growth
-24.2%search demand this quarter
Competition
82%top-5 click share · 9 brands · 36 sellers

Flapen Score

Camembert Cheese against its category

The dotted line is the Grocery average. Past it, Camembert Cheese is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Camembert Cheese market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Camembert Cheese 40K times last year and spent an estimated £41K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

29.4% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 29.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-24.2%
Conversion, latest week
29.4%
Market size, estimated
£41Ka year
Peak month
December10.0× the quietest month
Top search term
camembert34K searches a year

02 · Price

A sale here is worth £3.47.

Listings sell for £3.47 on average, from £2.38 to £9.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £3.47 that is £2K to £3K a year per listing.

Average price
£3.47under the $15 to $100 sweet spot
Price range
£2.38–£9.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #21 within Fresh & Chilled. It carries 571 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
91%
Out of stock, average day
20.4%
Average rank
#21in Fresh & Chilled
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
571per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

36

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

6%

  • Président47%
  • Le Rustique21%
  • Morrisons14%
  • Castello5%
  • ISIGNY STE MERE5%
  • Caprice des Dieux2%
  • Open — no brand owns it (3 brands, 6%)

Demand

Camembert Cheese search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 10.0×

Reviews and returns

What reviews say buyers love and hate about Camembert Cheese

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell50%−0.08

Very smelly

Camembert is not supposed to smell like this

Love

Taste-Overall47%+1.42

Quality and taste is consistent and I have to ration myself around it

Just tastes like it

Tastes good

Soft Feel18%

Creamy

It was very soft

Smooth and tasty

Quality-Overall15%+1.83

Quality and taste is consistent and I have to ration myself around it

Brilliant quality

Good quality, very tasty and I will definitely will buy it again

Baking6%+0.66

nice on sandwiches or baked

Flavor6%+0.66

very nice flavour and texture

FAQ

Common Camembert Cheese questions

Answered from the same tracked data.