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Camembert Cheese

Fail

Prices span $2.38–$9.99, mostly outside the sweet spot, so Camembert Cheese is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£41K/yr40K searches / yr
90-day growth
-24.2%search demand this quarter
Competition
82%top-5 click share · 9 brands · 36 sellers

Flapen Score

Camembert Cheese against its category

The dotted line is the Grocery average. Past it, Camembert Cheese is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Camembert Cheese market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Camembert Cheese 40K times last year and spent an estimated £41K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 29.4% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 29.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-24.2%
Conversion, latest week
29.4%
Market size, estimated
£41Ka year
Peak month
December10.0× the quietest month
Top search term
camembert34K searches a year

02 · Price

A sale here is worth £3.47.

Listings sell for £3.47 on average, from £2.38 to £9.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £3.47 that is £2K to £3K a year per listing.

Average price
£3.47under the $15 to $100 sweet spot
Price range
£2.38–£9.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #21 within Fresh & Chilled. It carries 571 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
91%
Out of stock, average day
20.4%
Average rank
#21in Fresh & Chilled
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
571per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Camembert Cheese products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

36

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

6%

  • Président47%
  • Le Rustique21%
  • Morrisons14%
  • Castello5%
  • ISIGNY STE MERE5%
  • Caprice des Dieux2%
  • Open — no brand owns it (3 brands, 6%)

Demand

Camembert Cheese search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 10.0×

Reviews and returns

What reviews say buyers love and hate about Camembert Cheese

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Taste-Overall”
50%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very smelly”
A buyer, on “Smell”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Camembert Cheese questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data