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Cambridge Diet Products

brand-locked demand (top 5 brands take 98% of clicks) — Cambridge Diet Products doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 10Growth 16Conversion 24Competition 69Returns 100Price range 76Avg price 94Brand share 6Review moat 75Quality gap 76
This niche Category average

Is Cambridge Diet Products profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cambridge Diet Products is a £41K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar. Verdict: Skip it — 47/100.

Cambridge Diet Products: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.4% over the last 90 days and 1.9% of searches end in a purchase.

£41K

revenue / yr

Units sold / yr3K
Search volume / yr-17.4%94K
Conversion rate1.9%
Avg price£22.75

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers7 · 42
Top-5 product click share43%
Open market2%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement69%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews494

Top Cambridge Diet Products products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

42

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

1%

  • SlimFast41%
  • Shake That Weight35%
  • LighterLife Fast15%
  • NUPO3%
  • Habitual3%
  • NUTRIPHARMA Quick Slim1%
  • Open — no brand owns it (1 brand, 1%)

Cambridge Diet Products demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume94KCVR1.9%Products32Brands7Top 5 Brands98%OOS Rate20.9%Rating4.3★Reviews494Avg BSR#182
2K2KSpike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 2.4×

Top Cambridge Diet Products search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • shake that weight18K/yr
  • cambridge diet products17K/yr
  • slimfast starter kit8K/yr
  • 1 1 diet by cambridge products8K/yr
  • lighterlife diet products6K/yr
  • weight loss food6K/yr
  • slimfast 7 day starter kit7K/yr
  • lighterlife7K/yr
  • shake that weight diet shakes4K/yr
  • slim fast 7 day starter kit4K/yr

What reviews say buyers love and hate about Cambridge Diet Products

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Taste-Overall38%

Tastes gorgeous

Flavor15%

Lovely flavour, easy to make

Quality-Overall10%

These meal replacement noodles are high quality

Value For Money9%

Good value for money

Nutritional Content4%

Theres a lot of protein in these drinks which is great

What buyers complain about

74% of reviews
Taste-Overall33%

Horrible artificial taste

Sweetness14%

too sweet

Value For Money13%

Too expensive

Advertised Vs Actual Product3%

The description was a little misleading

Flavor3%

I wasnt keen on this flavour

Cambridge Diet Products return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Texture/Consistency-Overall
19%
2Flavor
19%
3Salt Content
13%
4Regulates Digestion
13%
5Functionality-Overall
13%

Common Cambridge Diet Products questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cambridge Diet Products 47/100 on Amazon United Kingdom — Skip it. The niche generates £41K/yr across 32 tracked products. Search demand moved -17.4% over the last 90 days.
Search demand for Cambridge Diet Products on Amazon United Kingdom peaks in Mar, where the busiest month runs 2.4× the quietest.