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Cambridge Diet Products

Fail

The top 5 brands take 98% of clicks, so Cambridge Diet Products is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£41K/yr94K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
43%top-5 click share · 7 brands · 42 sellers

Flapen Score

Cambridge Diet Products against its category

The dotted line is the Grocery average. Past it, Cambridge Diet Products is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cambridge Diet Products market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cambridge Diet Products 94K times last year and spent an estimated £41K. The top 5 brands take 98% of clicks. Demand peaks in Mar. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
1.9%
Market size, estimated
£41Ka year
Peak month
March2.4× the quietest month
Top search term
shake that weight18K searches a year

02 · Price

A sale here is worth £22.75.

Listings sell for £22.75 on average, from £4.79 to £47.17. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £22.75 that is £0 to £2K a year per listing.

Average price
£22.75inside the $15 to $100 sweet spot
Price range
£4.79–£47.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 20.9% of listings are out of stock. The average listing ranks #182 within Instant Meals & Sides. It carries 494 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
50%
Out of stock, average day
20.9%
Average rank
#182in Instant Meals & Sides
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
494per listing
Listings tracked
32

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Cambridge Diet Products products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

42

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

1%

  • SlimFast41%
  • Shake That Weight35%
  • LighterLife Fast15%
  • NUPO3%
  • Habitual3%
  • NUTRIPHARMA Quick Slim1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Cambridge Diet Products search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 2.4×

Search terms

Top Cambridge Diet Products search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shake that weight18K/yr
  • cambridge diet products17K/yr
  • slimfast starter kit8K/yr
  • 1 1 diet by cambridge products8K/yr
  • lighterlife diet products6K/yr
  • weight loss food6K/yr
  • slimfast 7 day starter kit7K/yr
  • lighterlife7K/yr
  • shake that weight diet shakes4K/yr
  • slim fast 7 day starter kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Cambridge Diet Products

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall33%−0.30

Horrible artificial taste

Tastes nasty

Disgusting taste

Sweetness14%−0.29

too sweet

Horrible and full of sugar

Two sugary

Value For Money13%+0.41

Too expensive

Waste of money

Not worth the money

Advertised Vs Actual Product3%−0.03

The description was a little misleading

not what is advertised

not the ready shakes listed

Flavor3%+2.24

I wasnt keen on this flavour

the flavour is really strange

Flavour not to my taste

Love

Taste-Overall38%−0.30

Tastes gorgeous

Great taste

Great for a snack

Flavor15%+2.24

Lovely flavour, easy to make

Very smooth and tasty and a good selection of flavours

Nice flavour

Quality-Overall10%

These meal replacement noodles are high quality

No complaints here

Great product and quality

Value For Money9%+0.41

Good value for money

Amazing price

Good value for money

Nutritional Content4%+0.24

Theres a lot of protein in these drinks which is great

Great nutrition for breakfast on the go

Healthy meal option

Return

0.0% Return rate 0% Fixable by listing

Texture/Consistency-Overall19%▁▁▁▁██
Flavor19%▁▁▁▁██

I wasnt keen on this flavour

the flavour is really strange

Flavour not to my taste

Salt Content13%▁▁▁▁█▁
Regulates Digestion13%▁▁▁▁▁█
Functionality-Overall13%▁▁█▁▁▁

Didn't work

FAQ

Common Cambridge Diet Products questions

Answered from the same tracked data.