Cambridge Diet Products
FailThe top 5 brands take 98% of clicks, so Cambridge Diet Products is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £41K/yr94K searches / yr
- 90-day growth
- -17.4%search demand this quarter
- Competition
- 43%top-5 click share · 7 brands · 42 sellers
Flapen Score
Cambridge Diet Products against its category
The dotted line is the Grocery average. Past it, Cambridge Diet Products is stronger. Inside it, weaker.
Market
The Cambridge Diet Products market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cambridge Diet Products 94K times last year and spent an estimated £41K. The top 5 brands take 98% of clicks. Demand peaks in Mar. Flapen scores it 47 out of 100, a Fail.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- -17.4%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £41Ka year
- Peak month
- March2.4× the quietest month
- Top search term
- shake that weight18K searches a year
02 · Price
A sale here is worth £22.75.
Listings sell for £22.75 on average, from £4.79 to £47.17. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £22.75 that is £0 to £2K a year per listing.
- Average price
- £22.75inside the $15 to $100 sweet spot
- Price range
- £4.79–£47.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 20.9% of listings are out of stock. The average listing ranks #182 within Instant Meals & Sides. It carries 494 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 50%
- Out of stock, average day
- 20.9%
- Average rank
- #182in Instant Meals & Sides
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 494per listing
- Listings tracked
- 32
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Cambridge Diet Products products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SlimFast 7 Day Kick Start Pack
- Price
- £34.70
- Rating
- 4.3/5
- Reviews
- 4,171
- Age
- 8y ago

Shake That Weight Variety Shakes - 21 Meals Chocolate Vanilla Banana Strawberry Gluten-Free Meal Replacement Shakes High Protein Low Calorie Vegetarian
- Price
- £37.22
- Rating
- 4.3/5
- Reviews
- 393
- Age
- 5y ago

SlimFast 7 Day Kit Berry Edition Starter Pack
- Price
- £30.17
- Rating
- 4.3/5
- Reviews
- 537
- Age
- 7y ago

LighterLife Salted Caramel Bar Weight Loss Meal Replacement Bar High in Protein with 25% of RDA Vitamins and Minerals 60g Box of 12
- Price
- £39.93
- Rating
- 4.4/5
- Reviews
- 159
- Age
- 6y ago

Shake That Weight 10x Diet Shakes - Banana - Meal Replacement Plan for Weight Loss - Very Low Calorie Diet - VLCD - High Protein High Fibre Gluten Free Vegetarian
- Price
- £20.01
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 6y ago
Trending
90-day click momentum
SlimFast Variety Shakes Sachet Assorted Box 10 Count (Pack of 3)
- Price
- £28.49
- Rating
- 4.5/5
- Reviews
- 1,878
- Age
- 6y ago

LighterLife Sticky Toffee Pudding High in Protein Meal Replacement Pudding 8 Servings per Pack
- Price
- £8.29
- Rating
- 3.6/5
- Reviews
- 55
- Age
- 5y ago

Shake That Weight - Beefie Bundle: Beef Chilli with Beans Beef in Red Wine with Lentils Beef Stew with Sweet Potato - High Protein Diet Ready Meals Ready to Eat (MRE) Suitable for Camping
- Price
- £15.24
- Rating
- 4.0/5
- Reviews
- 67
- Age
- 4y ago

Shake That Weight 10x Diet Shakes - Banana - Meal Replacement Plan for Weight Loss - Very Low Calorie Diet - VLCD - High Protein High Fibre Gluten Free Vegetarian
- Price
- £20.01
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 6y ago

Shake That Weight Crispy Caramel Meal Bars - 10 Meals 15g Protein Gluten-Free Low Sugar Meal Replacement Bars for Weight Loss High Fibre Vegetarian
- Price
- £23.99
- Rating
- 4.3/5
- Reviews
- 54
- Age
- 6y ago
Newest
by launch date
LighterLife Meal Replacement Bar Mutipack | Complete Nutrition Bar for Weight Loss & Weight Management High Protein High Fibre Up to 33% of RDA Vitamins & Minerals (12 x 60g Mixed Variety Pack)
- Price
- £39.83
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 1y ago

SlimFast Snack Bar Chocolate Fudge Flavour 4 x 60g Bars
- Price
- £4.79
- Rating
- 4.3/5
- Reviews
- 110
- Age
- 1y ago

Shake That Weight - Variety Noodle Box - 10 Meals High Protein Low Calorie Meal Replacement for Weight Loss Vegetarian Quick & Easy Includes Beef Chilli Chicken Veg & Chicken Curry Noodles
- Price
- £19.48
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 1y ago

Shake That Weight - Spaghetti Bolognese - 10 Meals High Protein Low Calorie Meal Replacement for Weight Loss Vegetarian Quick & Easy
- Price
- £19.42
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago

HABITUAL Meal Replacement Shake Soup & Porridge Taster Box Pack of 10
- Price
- £18.36
- Rating
- 3.7/5
- Reviews
- 32
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
42
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
43%
Top 20: 83%
Open market
1%
- SlimFast41%
- Shake That Weight35%
- LighterLife Fast15%
- NUPO3%
- Habitual3%
- NUTRIPHARMA Quick Slim1%
- Open — no brand owns it (1 brand, 1%)
Demand
Cambridge Diet Products search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 2.4×
Search terms
Top Cambridge Diet Products search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shake that weight18K/yr
- cambridge diet products17K/yr
- slimfast starter kit8K/yr
- 1 1 diet by cambridge products8K/yr
- lighterlife diet products6K/yr
- weight loss food6K/yr
- slimfast 7 day starter kit7K/yr
- lighterlife7K/yr
- shake that weight diet shakes4K/yr
- slim fast 7 day starter kit4K/yr
Reviews and returns
What reviews say buyers love and hate about Cambridge Diet Products
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Horrible artificial taste
Tastes nasty
Disgusting taste
too sweet
Horrible and full of sugar
Two sugary
Too expensive
Waste of money
Not worth the money
The description was a little misleading
not what is advertised
not the ready shakes listed
I wasnt keen on this flavour
the flavour is really strange
Flavour not to my taste
Love
Tastes gorgeous
Great taste
Great for a snack
Lovely flavour, easy to make
Very smooth and tasty and a good selection of flavours
Nice flavour
These meal replacement noodles are high quality
No complaints here
Great product and quality
Good value for money
Amazing price
Good value for money
Theres a lot of protein in these drinks which is great
Great nutrition for breakfast on the go
Healthy meal option
Return
0.0% Return rate 0% Fixable by listing
I wasnt keen on this flavour
the flavour is really strange
Flavour not to my taste
Didn't work
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cambridge Diet Products questions
Answered from the same tracked data.









