Calvados
FailThe top 5 products take 100% of clicks, so Calvados is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £222K/yr90K searches / yr
- 90-day growth
- -6.2%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 4 sellers
Flapen Score
Calvados against its category
The dotted line is the Grocery average. Past it, Calvados is stronger. Inside it, weaker.
Market
The Calvados market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Calvados 90K times last year and spent an estimated £222K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
8.0% of searches ended in a purchase last week.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £222K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- -6.2%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £222Ka year
- Peak month
- December5.4× the quietest month
- Top search term
- calvados47K searches a year
02 · Price
A sale here is worth £30.81.
Listings sell for £30.81 on average, from £19.64 to £47.26. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At £30.81 that is £23K to £31K a year per listing.
- Average price
- £30.81inside the $15 to $100 sweet spot
- Price range
- £19.64–£47.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £23K–£31K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #201 within Beer, Wine & Spirits. It carries 112 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 60%
- Out of stock, average day
- 0.0%
- Average rank
- #201in Beer, Wine & Spirits
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 112per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 96 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 96 months
Products
Top Calvados products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Busnel Calvados Pays dAuge AOC Fine - 70cl 40% ABV - Premium Calvados Apple Brandy Normandy - Matured For At Least 2 Years in Oak Barrels
- Price
- £22.40
- Rating
- 4.6/5
- Reviews
- 425
- Age
- 6y ago

Busnel Calvados Pays dAuge AOC VSOP - 70cl 40% ABV - Blend of Premium Calvados from Pays dAuge Aged for Atleast 4 Years in Oak Barrels
- Price
- £29.24
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 5y ago

Somerset Cider Brandy Co Black Apple Aperitif Fruit Liqueurs
- Price
- £19.64
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 7y ago

Busnel Calvados Pays dAuge Réserve Prestige XO 12 Years Old brandy produced from fermented apples using pot stills and matured for at least 12 years in the Normandy region of France
- Price
- £47.26
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 4y ago

Somerset 3 Years Cider Old Brandy 70 cl
- Price
- £35.50
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 13y ago
Trending
90-day click momentum
Busnel Calvados Pays dAuge AOC VSOP - 70cl 40% ABV - Blend of Premium Calvados from Pays dAuge Aged for Atleast 4 Years in Oak Barrels
- Price
- £29.24
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 5y ago

Busnel Calvados Pays dAuge Réserve Prestige XO 12 Years Old brandy produced from fermented apples using pot stills and matured for at least 12 years in the Normandy region of France
- Price
- £47.26
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 4y ago

Busnel Calvados Pays dAuge AOC Fine - 70cl 40% ABV - Premium Calvados Apple Brandy Normandy - Matured For At Least 2 Years in Oak Barrels
- Price
- £22.40
- Rating
- 4.6/5
- Reviews
- 425
- Age
- 6y ago

Somerset Cider Brandy Co Black Apple Aperitif Fruit Liqueurs
- Price
- £19.64
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 7y ago

Somerset 3 Years Cider Old Brandy 70 cl
- Price
- £35.50
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 13y ago
Newest
by launch date
Busnel Calvados Pays dAuge Réserve Prestige XO 12 Years Old brandy produced from fermented apples using pot stills and matured for at least 12 years in the Normandy region of France
- Price
- £47.26
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 4y ago

Busnel Calvados Pays dAuge AOC VSOP - 70cl 40% ABV - Blend of Premium Calvados from Pays dAuge Aged for Atleast 4 Years in Oak Barrels
- Price
- £29.24
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 5y ago

Busnel Calvados Pays dAuge AOC Fine - 70cl 40% ABV - Premium Calvados Apple Brandy Normandy - Matured For At Least 2 Years in Oak Barrels
- Price
- £22.40
- Rating
- 4.6/5
- Reviews
- 425
- Age
- 6y ago

Somerset Cider Brandy Co Black Apple Aperitif Fruit Liqueurs
- Price
- £19.64
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 7y ago

Somerset 3 Years Cider Old Brandy 70 cl
- Price
- £35.50
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Busnel87%
- Somerset Cider Brandy Co9%
- Somerset Cider4%
- Open — no brand owns it (0%)
Demand
Calvados search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.4×
Search terms
Top Calvados search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- calvados47K/yr
- calvados apple brandy16K/yr
- apple brandy10K/yr
- calvados deal of the day6K/yr
- cider brandy5K/yr
- somerset cider brandy6K/yr
Reviews and returns
What reviews say buyers love and hate about Calvados
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Why is Calvados so damned expensive
Love
Tasty
Cider ramped up to a gine full bodied tasty as spirit iv tried 15 Yr 10 5
The slighlty cheaper VS version is also nice
Great gift for the parents
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Calvados questions
Answered from the same tracked data.









