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Califia Oat Milk Barista

Fail

The top 5 products take 100% of clicks, so Califia Oat Milk Barista is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£28K/yr15K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
100%top-5 click share · 1 brands · 4 sellers

Flapen Score

Califia Oat Milk Barista against its category

The dotted line is the Grocery average. Past it, Califia Oat Milk Barista is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Califia Oat Milk Barista market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Califia Oat Milk Barista 15K times last year and spent an estimated £28K. One brand takes every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

18.9% of searches ended in a purchase last week.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
18.9%
Market size, estimated
£28Ka year
Peak month
December1.6× the quietest month
Top search term
califia oat milk barista11K searches a year

02 · Price

A sale here is worth £10.15.

Listings sell for £10.15 on average, from £8.66 to £12.60. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At £10.15 that is £5K to £8K a year per listing.

Average price
£10.15under the $15 to $100 sweet spot
Price range
£8.66–£12.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Fresh & Chilled. It carries 584 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Fresh & Chilled
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
584per listing
Listings tracked
4

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Califia Oat Milk Barista products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Califia Farms100%

Demand

Califia Oat Milk Barista search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Califia Oat Milk Barista

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dilute/Watery19%−0.12

Diluted

Its much more watery, less creamy, and isnt foaming at all

The milk is really watered down

Taste-Overall17%+0.79

is substantially different in taste and texture

Just tastes bad

the taste is not up to my liking

Chunk/Clump/Collection9%−0.06

can sometimes curdle

I've had 2 cartons that have been full of lumps

Color8%−0.07

looks slightly greyer when heated it just make a creamy milky coffee

Salt Content8%+0.43

Salt water oats no oils

Love

Taste-Overall37%+0.79

Its also great with cereal—makes everything taste really good

also really nice with breakfast cereal

Great tasting

Quality-Overall13%+0.61

Excellent quality oat milk

You produce a quality product

Good product, tastes good and top quality

Vegan/Organic11%+1.13

best vegan milk

Vegan friendly with good ingredients

Value For Money8%+0.86

Cheaper then the supermarkets as well

Good value for the pack

I also think its good value for money compared to other brands

Flavor6%+0.22

Great tasting

It has a good oat flavour and works really well in tea, making it nice and creamy

Excellent quality oat milk, creamy and nice tasting

FAQ

Common Califia Oat Milk Barista questions

Answered from the same tracked data.