How competitive is the Cakes and Desserts niche on Amazon United Kingdom?

7 brands and 42 sellers compete in Cakes and Desserts on Amazon United Kingdom. The top 5 Cakes and Desserts products take 63% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Cakes and Desserts?

Cakes and Desserts buyers on Amazon United Kingdom complain most about Moist/Dry, Taste-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Cakes and Desserts niche?

Cakes and Desserts sells for £2.59 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.86–£16.85. The average incumbent carries 574 reviews — the moat a new listing must climb.

Cakes and Desserts

pricing outside the sweet spot ($2.59 avg) — Cakes and Desserts doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Cakes and Desserts profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cakes and Desserts is a £117K/yr Amazon United Kingdom market (188K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Skip it — 42/100.

Cakes and Desserts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.2% over the last 90 days and 24.1% of searches end in a purchase.

£117K

revenue / yr

Units sold / yr50K

Search volume / yr-10.2%188K

Conversion rate24.1%

Avg price£2.59

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers7 · 42

Top-5 product click share63%

Open market3%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Top Cakes and Desserts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Warburtons 4 Breakfast Muffins

Price: £1.28
Rating: 4.6/5
Reviews: 841
Age: 10y ago

Morrisons Cake Shop Triple Chocolate Muffins 4 Pack

Price: £1.88
Rating: 4.5/5
Reviews: 1,261
Age: 9y ago

Hovis Soft White Muffins 4 pack

Price: £1.07
Rating: 4.5/5
Reviews: 146
Age: 1y ago

Morrisons All Butter Muffins 4 pack

Price: £0.94
Rating: 4.4/5
Reviews: 1,583
Age: 10y ago

Morrisons Cake Shop Chocolate Chunk Muffins 4 Pack

Price: £1.90
Rating: 4.5/5
Reviews: 574
Age: 10y ago

Newest

by launch date

Morrisons The Best Triple Chocolate Muffin 2 Pack

Price: £2.44
Rating: 5.0/5
Reviews: 2
Age: 10mo ago

Morrisons Cake Shop Raspberry & White Chocolate Muffins 4 Pack

Price: £2.00
Rating: 4.7/5
Reviews: 16
Age: 1y ago

Hovis Soft White Muffins 4 pack

Price: £1.07
Rating: 4.5/5
Reviews: 146
Age: 1y ago

Morrisons The Best Free from Sticky Toffee Muffins 200g

Price: £2.94
Rating: 4.4/5
Reviews: 74
Age: 2y ago

Morrisons Cake Shop Fresh Cream Vanilla Muffins 2 Pack

Price: £2.68
Rating: 4.6/5
Reviews: 200
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

Morrisons59%
Warburtons21%
Hovis13%
Sheldons Family Bakers2%
GreHom2%
Bonne Maman2%
Open — no brand owns it (1 brand, 1%)

Cakes and Desserts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume188KCVR24.1%Products23Brands7Top 5 Brands97%OOS Rate0.0%Rating4.5★Reviews574Avg BSR#29

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 4.0×

Top Cakes and Desserts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

muffins121K/yr -8.3%21.0% conv.
muffin37K/yr -7.5%15.0% conv.
english muffins14K/yr -34.0%26.2% conv.
chocolate muffins8K/yr -7.6%16.5% conv.
breakfast muffins6K/yr -11.0%24.3% conv.
english muffin3K/yr +8.3%24.0% conv.

What reviews say buyers love and hate about Cakes and Desserts

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall36%

“Nice with jam, marmalade and even cheese”

Baking19%

“Great for batch cooking”

Freshness12%

“Delivered fresh”

Quality-Overall7%

“Excellent product”

Value For Money5%

“Good value for money”

What buyers complain about

85% of reviews

Moist/Dry29%

“Bit dry”

Taste-Overall23%

“Was a bit dry didnt taste cheesy a nit Dissapointed”

Size-Overall12%

“Larger and more cream than expected”

Value For Money6%

“A bit pricey”

Flavor6%

“lacked flavour”

Common Cakes and Desserts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cakes and Desserts 42/100 on Amazon United Kingdom — Skip it. The niche generates £117K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -10.2% over the last 90 days.