cakes and desserts
Skip itPricing outside the sweet spot ($2.59 avg) — this niche doesn't clear our bar today.
Conversion
Incredible24.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good573.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay£117K£117K/yr · 188K searches
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Price range
Bad£0.86–£16.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Avg price
Bad£2.59avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cakes and desserts is a £117K/yr Amazon United Kingdom market (188K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
cakes and desserts market data
- Units sold / yr
- 40K–50K
- avg 2,000–2,500/product
- Revenue / yr
- £104K–£130K
- units × avg price
- Conversion rate
- 24.1%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
42
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
63%
Top 20: 97%
Open market
1%
- Morrisons59%
- Warburtons21%
- Hovis13%
- Sheldons Family Bakers2%
- GreHom2%
- Bonne Maman2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.Peak months: Sep, Nov, Dec · busiest ÷ quietest = 4.0×
Top cakes and desserts search terms
- muffins121K/yr
- muffin37K/yr
- english muffins14K/yr
- chocolate muffins8K/yr
- breakfast muffins6K/yr
- english muffin3K/yr
Top cakes and desserts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Warburtons 4 Breakfast Muffins
Warburtons£1.284.6★841 rev
Morrisons Cake Shop Triple Chocolate Muffins 4 Pack
Morrisons£1.884.5★1,261 rev
Hovis Soft White Muffins 4 pack
Hovis£1.074.5★146 rev
Morrisons All Butter Muffins 4 pack
Morrisons£0.944.4★1,583 rev
Morrisons Cake Shop Chocolate Chunk Muffins 4 Pack
Morrisons£1.904.5★574 rev
Newest
by launch date
Morrisons The Best Triple Chocolate Muffin 2 Pack
Morrisons£2.442 rev
Morrisons Cake Shop Raspberry & White Chocolate Muffins 4 Pack
Morrisons£2.0016 rev
Hovis Soft White Muffins 4 pack
Hovis£1.07146 rev
Morrisons The Best Free from Sticky Toffee Muffins 200g
Morrisons£2.9474 rev
Morrisons Cake Shop Fresh Cream Vanilla Muffins 2 Pack
GreHom£2.68200 rev
Trending
90-day click momentum
Warburtons Crumpets Pack of 9 330g
Warburtons£1.264.7★
Morrisons The Best Triple Chocolate Muffin 2 Pack
Morrisons£2.445.0★
Morrisons Cake Shop Raspberry & White Chocolate Muffins 4 Pack
Morrisons£2.004.7★
Warburtons 4 Large Sandwich Rolls 353.2g
Warburtons£1.744.5★
Morrisons Cake Shop Fresh Cream Lemon Muffins 2 Pack
Morrisons£2.674.3★
What buyers say about cakes and desserts
What buyers praise and complain about, mined from review topics.What buyers love
“Nice with jam, marmalade and even cheese”
“Great for batch cooking”
“Delivered fresh”
“Excellent product”
“Good value for money”
“Soft and delicious and keep well”
“really cheesy flavour”
“Good size”
“Just the right amount of sweetness and gooines”
“Suddenly theyre warm, slightly crispy, and ready for butter like theyve trained for it”
What buyers complain about
“Bit dry”
“Was a bit dry didnt taste cheesy a nit Dissapointed”
“Larger and more cream than expected”
“A bit pricey”
“lacked flavour”
“More like chunks of brownie bites”
“and very crumbly not that tasty either”
“small and crumbly”
“they only last a few days”
Common questions
- Is cakes and desserts profitable to sell on Amazon United Kingdom?
- The niche generates £117K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the cakes and desserts niche?
- 7 brands and 42 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in cakes and desserts?
- Top complaints mined from reviews: Moist/Dry, Taste-Overall, Size-Overall. The return rate is 0.0%.
- When does demand for cakes and desserts peak?
- Demand peaks in Sep–Nov–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the cakes and desserts niche?
- Listings span £0.86–£16.85; the average listing price is £2.59 (sweet spot $15–$100). The average incumbent carries 574 reviews — the moat a new listing must climb.