Cakes and Desserts
FailProducts sell for $2.59 on average, outside the sweet spot, so Cakes and Desserts is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £117K/yr188K searches / yr
- 90-day growth
- -10.2%search demand this quarter
- Competition
- 63%top-5 click share · 7 brands · 42 sellers
Flapen Score
Cakes and Desserts against its category
The dotted line is the Grocery average. Past it, Cakes and Desserts is stronger. Inside it, weaker.
Market
The Cakes and Desserts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cakes and Desserts 188K times last year and spent an estimated £117K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 24.1% of those searches ended in a purchase.
Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 24.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.
- Searches, last 12 months
- 188K
- Growth, 90 days vs prior 90
- -10.2%
- Conversion, latest week
- 24.1%
- Market size, estimated
- £117Ka year
- Peak month
- November4.0× the quietest month
- Top search term
- muffins121K searches a year
02 · Price
A sale here is worth £2.59.
Listings sell for £2.59 on average, from £0.86 to £16.85. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £2.59 that is £5K to £6K a year per listing.
- Average price
- £2.59under the $15 to $100 sweet spot
- Price range
- £0.86–£16.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Bakery. It carries 574 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #29in Bakery
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 574per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Cakes and Desserts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Warburtons 4 Breakfast Muffins
- Price
- £1.28
- Rating
- 4.6/5
- Reviews
- 841
- Age
- 10y ago

Morrisons Cake Shop Triple Chocolate Muffins 4 Pack
- Price
- £1.88
- Rating
- 4.5/5
- Reviews
- 1,261
- Age
- 9y ago

Hovis Soft White Muffins 4 pack
- Price
- £1.07
- Rating
- 4.5/5
- Reviews
- 146
- Age
- 1y ago

Morrisons All Butter Muffins 4 pack
- Price
- £0.94
- Rating
- 4.4/5
- Reviews
- 1,583
- Age
- 10y ago

Morrisons Cake Shop Chocolate Chunk Muffins 4 Pack
- Price
- £1.90
- Rating
- 4.5/5
- Reviews
- 574
- Age
- 10y ago
Trending
estimated 90-day click momentum
Warburtons Crumpets Pack of 9 330g
- Price
- £1.26
- Rating
- 4.7/5
- Reviews
- 1,992
- Age
- 14y ago

Morrisons The Best Triple Chocolate Muffin 2 Pack
- Price
- £2.44
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago

Morrisons Cake Shop Raspberry & White Chocolate Muffins 4 Pack
- Price
- £2.00
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 1y ago

Warburtons 4 Large Sandwich Rolls 353.2g
- Price
- £1.74
- Rating
- 4.5/5
- Reviews
- 665
- Age
- 18y ago

Morrisons Cake Shop Fresh Cream Lemon Muffins 2 Pack
- Price
- £2.67
- Rating
- 4.3/5
- Reviews
- 63
- Age
- 2y ago
Newest
by launch date
Morrisons The Best Triple Chocolate Muffin 2 Pack
- Price
- £2.44
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago

Morrisons Cake Shop Raspberry & White Chocolate Muffins 4 Pack
- Price
- £2.00
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 1y ago

Hovis Soft White Muffins 4 pack
- Price
- £1.07
- Rating
- 4.5/5
- Reviews
- 146
- Age
- 1y ago

Morrisons The Best Free from Sticky Toffee Muffins 200g
- Price
- £2.94
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 2y ago

Morrisons Cake Shop Fresh Cream Vanilla Muffins 2 Pack
- Price
- £2.68
- Rating
- 4.6/5
- Reviews
- 200
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
42
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 97%
Open market
1%
- Morrisons59%
- Warburtons21%
- Hovis13%
- Sheldons Family Bakers2%
- GreHom2%
- Bonne Maman2%
- Open — no brand owns it (1 brand, 1%)
Demand
Cakes and Desserts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Cakes and Desserts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- muffins121K/yr
- muffin37K/yr
- english muffins14K/yr
- chocolate muffins8K/yr
- breakfast muffins6K/yr
- english muffin3K/yr
Reviews and returns
What reviews say buyers love and hate about Cakes and Desserts
We read the reviews and the return reasons for every product selling here.
“Bit dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cakes and Desserts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









