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Cakes and Desserts

Fail

Products sell for $2.59 on average, outside the sweet spot, so Cakes and Desserts is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£117K/yr188K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
63%top-5 click share · 7 brands · 42 sellers

Flapen Score

Cakes and Desserts against its category

The dotted line is the Grocery average. Past it, Cakes and Desserts is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cakes and Desserts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cakes and Desserts 188K times last year and spent an estimated £117K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

24.1% of searches ended in a purchase last week.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
24.1%
Market size, estimated
£117Ka year
Peak month
November4.0× the quietest month
Top search term
muffins121K searches a year

02 · Price

A sale here is worth £2.59.

Listings sell for £2.59 on average, from £0.86 to £16.85. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £2.59 that is £5K to £6K a year per listing.

Average price
£2.59under the $15 to $100 sweet spot
Price range
£0.86–£16.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£5K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Bakery. It carries 574 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#29in Bakery
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
574per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Cakes and Desserts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

42

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

1%

  • Morrisons59%
  • Warburtons21%
  • Hovis13%
  • Sheldons Family Bakers2%
  • GreHom2%
  • Bonne Maman2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Cakes and Desserts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Cakes and Desserts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • muffins121K/yr
  • muffin37K/yr
  • english muffins14K/yr
  • chocolate muffins8K/yr
  • breakfast muffins6K/yr
  • english muffin3K/yr

Reviews and returns

What reviews say buyers love and hate about Cakes and Desserts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry29%−0.22

Bit dry

A bit dry

Ok. A little too dry for me even with loads of butter

Taste-Overall23%+1.03

Was a bit dry didnt taste cheesy a nit Dissapointed

not tasty

Tasteless

Size-Overall12%−0.03

Larger and more cream than expected

Not that big

very small. more like micro

Value For Money6%+0.69

A bit pricey

Flavor6%−0.04

lacked flavour

Taste-wise, theyre not exciting —

Love

Taste-Overall36%+1.03

Nice with jam, marmalade and even cheese

Great taste

Very good tasty crumpets

Baking19%+1.42

Great for batch cooking

these muffins are exquisite

Great muffins

Freshness12%+0.46

Delivered fresh

Nice and fresh

Stay really fresh

Quality-Overall7%+0.29

Excellent product

Good quality

Great item

Value For Money5%+0.69

Good value for money

Good value

Great value for money

FAQ

Common Cakes and Desserts questions

Answered from the same tracked data.