cake slice
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($1.27–$14.65) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Review moat
Great396.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Avg price
Bad£4.87avg listing price — sweet spot $15–$100
Market size
Bad£48K£48K/yr · 78K searches
Price range
Bad£1.27–£14.65cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cake slice is a £48K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
cake slice market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £39K–£49K
- units × avg price
- Conversion rate
- 12.7%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 49%
- Out of stock
- 0.4%
- Avg brand age
- 50 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
73
Top-5 brand share
49%
Top 20: 88%
Top-5 click share
33%
Top 20: 70%
Open market
46%
- Morrisons17%
- Tala10%
- Kyraton9%
- Fuyamp8%
- Orblue6%
- Portmeirion5%
Demand
Weekly Amazon search volume, last 29 weeks — +1.2% search growth over the last 90 days.Top cake slice search terms
- cake slice44K/yr
- cake server14K/yr
- cake slices10K/yr
- cake slicer server5K/yr
- cake server slicer5K/yr
Top cake slice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tala Performance Stainless Steel Cake Server Serrated Edge for Cutting & Serving Cakes Pies & Tarts Premium Mirror Polish Finish Dishwasher Safe Metallic Silver
Tala£3.094.7★443 rev
Kyraton Cake Pie Pastry Server Pack of 4 Wedding Cake Knife and Server Set Stainless Steel Cake Cutter Wedding Cake Cutting Set Silverware Set. Cake Serving Set (Silver)
Kyraton£4.924.6★253 rev
AMOLEY 3 Pieces Cake Slice and Pie Server Stainless Steel Cake Slicer and Server Cake Cutter with Serrated Edges for Kitchen Party and Wedding
Fuyamp£5.174.6★229 rev
Orblue Pie Server Essential Kitchen Tool Serrated on Both Sides Great for Right or Left Handed Chef Stainless Steel Flatware Cake Cutter Black
Orblue£8.684.7★5,189 rev
VOFO Stainless Steel Pie Server and Cake Slice Double-Sided Serrated Edge Rust-Resistant and Dishwasher Safe Cutlery for Desserts Pizza Tart Black
VOFO£5.744.8★2,585 rev
Newest
by launch date
Kucensi Cake Server Set Stainless Steel 2 Pieces Cake Shovel Stainless Steel Polished Cake Shovel Cake Knife with Serrated Edges Cake Knife Set for Kitchens Restaurants Parties
Kucensi£5.0038 rev
Heyumybit 2 pcs Stainless Steel Pie Cake Server Knife with Fine Serrated Edge Long-Handled Cake Cutter Slicer Reusable Pie Slicer Server for Pizza Pastry Steak for Kitchen Party Wedding
Heyumybit£4.246 rev
Morrisons Cake Shop Caramelised Biscuit Cake Slice
Generic£1.601 rev
Morrisons Cake Shop Chocolate Cake Slice
Morrisons£1.6035 rev
Morrisons Carrot Cake Slice
Morrisons£1.500 rev
Trending
90-day click momentumKucensi Cake Server Set Stainless Steel 2 Pieces Cake Shovel Stainless Steel Polished Cake Shovel Cake Knife with Serrated Edges Cake Knife Set for Kitchens Restaurants Parties
Kucensi£5.004.5★
Morrisons Birthday Cake Slice
Morrisons£1.270.0★
Morrisons Carrot Cake Slice
Morrisons£1.500.0★
Heyumybit 2 pcs Stainless Steel Pie Cake Server Knife with Fine Serrated Edge Long-Handled Cake Cutter Slicer Reusable Pie Slicer Server for Pizza Pastry Steak for Kitchen Party Wedding
Heyumybit£4.244.5★
Funngy Cake Slice Stainless Steel 2 PCS Cake Knife and Server Set Stainless Steel Cake Cutter Multifunctional Cake Slicer Cutter for Wedding Cake Cutting Fruit Dessert Cheesecake and Mooncake
Funngy£4.334.6★
What buyers say about cake slice
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality and very functional”
“Great value for the money”
“Galaxy always a winner very tasty with no hard chocolate chip bits which I dont like”
“not flimsy”
“Nice and easy tool to serve up cake”
“it very easy to use”
“A good size”
“These went down very well”
“Well constructed”
“are easy to clean”
What buyers complain about
“Small”
“Quality poor disappointed with size of cake slicer”
“Slightly dry so could be better”
“Did not like these a weird after taste”
“Used twice then handle came off”
“lighter than I thought”
“Small and poor handles”
Top return reasons
Common questions
- Is cake slice profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 53 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Worth a look (55/100).
- How competitive is the cake slice niche?
- 36 brands and 73 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in cake slice?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Moist/Dry. The return rate is 0.2%.
- What does it cost to enter the cake slice niche?
- Listings span £1.27–£14.65; the average listing price is £4.87 (sweet spot $15–$100). The average incumbent carries 397 reviews — the moat a new listing must climb.