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Cake Slice

Maybe

An estimated 0.2% of orders come back. But prices span $1.27–$14.65, mostly outside the sweet spot, so Cake Slice is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£48K/yr78K searches / yr
90-day growth
+1.2%search demand this quarter
Competition
33%top-5 click share · 36 brands · 73 sellers

Flapen Score

Cake Slice against its category

The dotted line is the Grocery average. Past it, Cake Slice is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cake Slice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cake Slice 78K times last year and spent an estimated £48K. The top 5 brands take 49% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+1.2%
Conversion, latest week
12.7%
Market size, estimated
£48Ka year
Top search term
cake slice44K searches a year

02 · Price

A sale here is worth £4.87.

Listings sell for £4.87 on average, from £1.27 to £14.65. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £4.87 that is £1K to £2K a year per listing.

Average price
£4.87under the $15 to $100 sweet spot
Price range
£1.27–£14.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

49% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #46 within Bakery. It carries 397 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#46in Bakery
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
397per listing
Listings tracked
53

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Cake Slice products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

36 rising

Sellers

73

Est. top-5 brand share

49%

Top 20: 88%

Est. top-5 click share

33%

Top 20: 70%

Open market

46%

  • Morrisons17%
  • Tala10%
  • Kyraton9%
  • Fuyamp8%
  • Orblue6%
  • Portmeirion5%

Demand

Cake Slice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.2× · 7 of 12 months tracked

Search terms

Top Cake Slice search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cake slice44K/yr
  • cake server14K/yr
  • cake slices10K/yr
  • cake slicer server5K/yr
  • cake server slicer5K/yr

Reviews and returns

What reviews say buyers love and hate about Cake Slice

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
0.2%of orders come back
“Small”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cake Slice questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data