Cake Slice
MaybeReturns run at only 0.2% of orders. But prices span $1.27–$14.65, mostly outside the sweet spot, so Cake Slice is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £48K/yr78K searches / yr
- 90-day growth
- +1.2%search demand this quarter
- Competition
- 33%top-5 click share · 36 brands · 73 sellers
Flapen Score
Cake Slice against its category
The dotted line is the Grocery average. Past it, Cake Slice is stronger. Inside it, weaker.
Market
The Cake Slice market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cake Slice 78K times last year and spent an estimated £48K. The top 5 brands take 49% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
12.7% of searches ended in a purchase last week.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- +1.2%
- Conversion, latest week
- 12.7%
- Market size, estimated
- £48Ka year
- Top search term
- cake slice44K searches a year
02 · Price
A sale here is worth £4.87.
Listings sell for £4.87 on average, from £1.27 to £14.65. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £4.87 that is £1K to £2K a year per listing.
- Average price
- £4.87under the $15 to $100 sweet spot
- Price range
- £1.27–£14.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£2K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
49% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #46 within Bakery. It carries 397 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 49%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #46in Bakery
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 397per listing
- Listings tracked
- 53
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Cake Slice products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tala Performance Stainless Steel Cake Server Serrated Edge for Cutting & Serving Cakes Pies & Tarts Premium Mirror Polish Finish Dishwasher Safe Metallic Silver
- Price
- £3.09
- Rating
- 4.7/5
- Reviews
- 443
- Age
- 4y ago

Kyraton Cake Pie Pastry Server Pack of 4 Wedding Cake Knife and Server Set Stainless Steel Cake Cutter Wedding Cake Cutting Set Silverware Set. Cake Serving Set (Silver)
- Price
- £4.92
- Rating
- 4.6/5
- Reviews
- 253
- Age
- 4y ago

AMOLEY 3 Pieces Cake Slice and Pie Server Stainless Steel Cake Slicer and Server Cake Cutter with Serrated Edges for Kitchen Party and Wedding
- Price
- £5.17
- Rating
- 4.6/5
- Reviews
- 229
- Age
- 4y ago

Orblue Pie Server Essential Kitchen Tool Serrated on Both Sides Great for Right or Left Handed Chef Stainless Steel Flatware Cake Cutter Black
- Price
- £8.68
- Rating
- 4.7/5
- Reviews
- 5,189
- Age
- 10y ago

VOFO Stainless Steel Pie Server and Cake Slice Double-Sided Serrated Edge Rust-Resistant and Dishwasher Safe Cutlery for Desserts Pizza Tart Black
- Price
- £5.74
- Rating
- 4.8/5
- Reviews
- 2,585
- Age
- 10y ago
Trending
90-day click momentum
Kucensi Cake Server Set Stainless Steel 2 Pieces Cake Shovel Stainless Steel Polished Cake Shovel Cake Knife with Serrated Edges Cake Knife Set for Kitchens Restaurants Parties
- Price
- £5.00
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 5mo ago

Morrisons Birthday Cake Slice
- Price
- £1.27
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Morrisons Carrot Cake Slice
- Price
- £1.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Heyumybit 2 pcs Stainless Steel Pie Cake Server Knife with Fine Serrated Edge Long-Handled Cake Cutter Slicer Reusable Pie Slicer Server for Pizza Pastry Steak for Kitchen Party Wedding
- Price
- £4.24
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 8mo ago

Funngy Cake Slice Stainless Steel 2 PCS Cake Knife and Server Set Stainless Steel Cake Cutter Multifunctional Cake Slicer Cutter for Wedding Cake Cutting Fruit Dessert Cheesecake and Mooncake
- Price
- £4.33
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 1y ago
Newest
by launch date
Kucensi Cake Server Set Stainless Steel 2 Pieces Cake Shovel Stainless Steel Polished Cake Shovel Cake Knife with Serrated Edges Cake Knife Set for Kitchens Restaurants Parties
- Price
- £5.00
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 5mo ago

Heyumybit 2 pcs Stainless Steel Pie Cake Server Knife with Fine Serrated Edge Long-Handled Cake Cutter Slicer Reusable Pie Slicer Server for Pizza Pastry Steak for Kitchen Party Wedding
- Price
- £4.24
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 8mo ago

Morrisons Cake Shop Caramelised Biscuit Cake Slice
- Price
- £1.60
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 10mo ago

Morrisons Cake Shop Chocolate Cake Slice
- Price
- £1.60
- Rating
- 3.9/5
- Reviews
- 35
- Age
- 1y ago

Morrisons Carrot Cake Slice
- Price
- £1.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
36 rising
Sellers
73
Top-5 brand share
49%
Top 20: 88%
Top-5 click share
33%
Top 20: 70%
Open market
46%
- Morrisons17%
- Tala10%
- Kyraton9%
- Fuyamp8%
- Orblue6%
- Portmeirion5%
Demand
Cake Slice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2× · 7 of 12 months tracked
Search terms
Top Cake Slice search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cake slice44K/yr
- cake server14K/yr
- cake slices10K/yr
- cake slicer server5K/yr
- cake server slicer5K/yr
Reviews and returns
What reviews say buyers love and hate about Cake Slice
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small
These cake slices are small
Smaller than I expected
Quality poor disappointed with size of cake slicer
Poor quality
Poor quality product
Slightly dry so could be better
Very dry, not at all like Mr Kipling's
Did not like these a weird after taste
Used twice then handle came off
Love
Excellent quality and very functional
Good quality
Quality cake knife
Great value for the money
Good for the price
worth the money
Galaxy always a winner very tasty with no hard chocolate chip bits which I dont like
Delicious
Tasty
not flimsy
Sturdy and does the job well
This Tala cake slice is sturdy
Nice and easy tool to serve up cake
Very good cake server
Loved My Cake Thanks
Return
0.2% Return rate 58% Fixable by listing
Small
These cake slices are small
Smaller than I expected
Quality poor disappointed with size of cake slicer
Poor quality
Poor quality product
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cake Slice questions
Answered from the same tracked data.









