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Cake Slice

Maybe

Returns run at only 0.2% of orders. But prices span $1.27–$14.65, mostly outside the sweet spot, so Cake Slice is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£48K/yr78K searches / yr
90-day growth
+1.2%search demand this quarter
Competition
33%top-5 click share · 36 brands · 73 sellers

Flapen Score

Cake Slice against its category

The dotted line is the Grocery average. Past it, Cake Slice is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cake Slice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cake Slice 78K times last year and spent an estimated £48K. The top 5 brands take 49% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

12.7% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+1.2%
Conversion, latest week
12.7%
Market size, estimated
£48Ka year
Top search term
cake slice44K searches a year

02 · Price

A sale here is worth £4.87.

Listings sell for £4.87 on average, from £1.27 to £14.65. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £4.87 that is £1K to £2K a year per listing.

Average price
£4.87under the $15 to $100 sweet spot
Price range
£1.27–£14.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

49% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #46 within Bakery. It carries 397 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#46in Bakery
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
397per listing
Listings tracked
53

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Cake Slice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

36 rising

Sellers

73

Top-5 brand share

49%

Top 20: 88%

Top-5 click share

33%

Top 20: 70%

Open market

46%

  • Morrisons17%
  • Tala10%
  • Kyraton9%
  • Fuyamp8%
  • Orblue6%
  • Portmeirion5%

Demand

Cake Slice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.2× · 7 of 12 months tracked

Search terms

Top Cake Slice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cake slice44K/yr
  • cake server14K/yr
  • cake slices10K/yr
  • cake slicer server5K/yr
  • cake server slicer5K/yr

Reviews and returns

What reviews say buyers love and hate about Cake Slice

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.06

Small

These cake slices are small

Smaller than I expected

Quality-Overall20%+0.82

Quality poor disappointed with size of cake slicer

Poor quality

Poor quality product

Moist/Dry13%−0.08

Slightly dry so could be better

Very dry, not at all like Mr Kipling's

Taste-Overall7%+0.27

Did not like these a weird after taste

Durability7%−0.03

Used twice then handle came off

Love

Quality-Overall33%+0.82

Excellent quality and very functional

Good quality

Quality cake knife

Value For Money12%+0.87

Great value for the money

Good for the price

worth the money

Taste-Overall11%+0.27

Galaxy always a winner very tasty with no hard chocolate chip bits which I dont like

Delicious

Tasty

Strength8%+0.80

not flimsy

Sturdy and does the job well

This Tala cake slice is sturdy

Baking5%+0.52

Nice and easy tool to serve up cake

Very good cake server

Loved My Cake Thanks

Return

0.2% Return rate 58% Fixable by listing

Size-Overall48%▇▃▆▆█▆

Small

These cake slices are small

Smaller than I expected

Quality-Overall15%▅█▁▆▂▅

Quality poor disappointed with size of cake slicer

Poor quality

Poor quality product

Scratch Resistance8%▁▅█▁▃▄
Advertised Vs Actual Product7%▁▁▁█▅▅
Display-Overall3%▁▁█▁▁▁

FAQ

Common Cake Slice questions

Answered from the same tracked data.