Skip to content

Cake Release Spray

Fail

The top 5 brands take 100% of clicks, so Cake Release Spray is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£130K/yr92K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
95%top-5 click share · 4 brands · 20 sellers

Flapen Score

Cake Release Spray against its category

The dotted line is the Grocery average. Past it, Cake Release Spray is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cake Release Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cake Release Spray 92K times last year and spent an estimated £130K. All 4 brands take every click. Demand peaks in Oct. Flapen scores it 34 out of 100, a Fail.

01 · Demand

14.6% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
14.6%
Market size, estimated
£130Ka year
Peak month
October1.8× the quietest month
Top search term
cake release spray27K searches a year

02 · Price

A sale here is worth £9.57.

Listings sell for £9.57 on average, from £4.23 to £12.99. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £9.57 that is £10K to £12K a year per listing.

Average price
£9.57under the $15 to $100 sweet spot
Price range
£4.23–£12.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #296 within Baking Supplies. It carries 750 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
2.1%
Average rank
#296in Baking Supplies
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
750per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Cake Release Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

£0£19K£39K£58K£78K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • PME73%
  • Q honey21%
  • Boyens Backservice4%
  • Bakers Joy2%

Demand

Cake Release Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 1.8×

Search terms

Top Cake Release Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cake release spray27K/yr
  • pme cake release spray16K/yr
  • release a cake spray8K/yr
  • cake spray6K/yr
  • baking spray6K/yr
  • cake release5K/yr
  • non stick spray5K/yr
  • cake release spray for baking11K/yr
  • pme release a cake spray2K/yr
  • baking spray for cakes non stick4K/yr

Reviews and returns

What reviews say buyers love and hate about Cake Release Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money31%+0.99

it's quite expensive

Looks expensive at first site

although a little expensive

Functionality-Overall13%−0.11

Does not work

Natural Resource Wastage13%+0.19

a bit of a waste if you will only use occasionally as its a large tin

Burnt/Roasted/Overbaked6%−0.06

tends to burn and not suitsble

Flammable6%−0.06

tends to burn and not suitsble

Love

Quality-Overall24%−0.14

Excellent product

Really pleased and would definitely recommend

The product is good

Baking22%+0.67

Brilliant for baking

Great for all baking tins

Great product, made it really easy to get the cakes out, I recommend

Ease Of Use15%+1.35

Easy to use

Gets cakes out of tins with ease no cake breaking

Otherwise how easy this makes life

Value For Money13%+0.99

Great value

Fantastic price

well worth the money

Advertised Vs Actual Product8%+0.77

Saw this advertised

Does what it says recommended

This is perfect just does what is says on the box. tin

Return

0.1% Return rate 0% Fixable by listing

Functionality-Overall25%▁▁█▁▁▁

Does not work

Value For Money25%▁█▁▁▁▁

it's quite expensive

Looks expensive at first site

although a little expensive

Ease Of Use25%█▁▁▁▁▁
Leak-Proof25%▁▁▁█▁▁

FAQ

Common Cake Release Spray questions

Answered from the same tracked data.