Is caffeine gels profitable to sell on Amazon United Kingdom?

The niche generates £81K/yr across 11 tracked products. 90-day search growth is -28.4%. Flapen's verdict: Skip it (42/100).

How competitive is the caffeine gels niche?

5 brands and 84 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in caffeine gels?

Top complaints mined from reviews: Taste-Overall, Value For Money, Ease Of Use. The return rate is 0.0%.

When does demand for caffeine gels peak?

Demand peaks in Mar–Apr–May; the busiest month runs 5.5× the quietest.

What does it cost to enter the caffeine gels niche?

Listings span £8.51–£44.69; the average listing price is £16.79 (sweet spot $15–$100). The average incumbent carries 461 reviews — the moat a new listing must climb.

caffeine gels

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Price range

Great£8.51–£44.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£16.79

avg listing price — sweet spot $15–$100

Review moat

Great461

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£81K

£81K/yr · 40K searches

Competition

Bad85%

top-5 click share — a locked-up shelf

Growth

Bad-28.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, caffeine gels is a £81K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

caffeine gels market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: £67K–£84K; units × avg price
Conversion rate: 12.1%
Avg BSR: #50
Page quality: 0%
Prime: 91%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 168 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Science in Sport68%
HIGH524%
Precision Hydration5%
Kendal Mint Co.2%
Kinetica2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 59 weeks — -28.4% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 5.5×

Open Trend

Top caffeine gels search terms

caffeine gels11K/yr -3.8%7.0% conv.
sis caffeine energy gels10K/yr -38.3%10.6% conv.
caffeine gel9K/yr -25.6%5.0% conv.
sis gels caffeine3K/yr -16.7%8.4% conv.
caffeine energy gel3K/yr -29.0%5.5% conv.
caffeine gels running5K/yr -59.3%8.2% conv.

All search terms

Top caffeine gels products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Science in Sport Go Isotonic Energy Gel with Caffeine Double Espresso 60ml (6 Packs)

Science in Sport£9.474.3★380 rev

Science in Sport Go Isotonic Energy Gel with Caffeine Berry Flavour 60ml (6 Packs)

Science in Sport£8.514.4★274 rev

HIGH5 Caffeine Gels Running - Glucose Shots for Instant Energy and Running Fuel - Natural Fruit Juice Energy Shots - Sports Gel for Running Cycling Ultra Marathon Ironman (Raspberry 20 x 40g)

HIGH5£11.834.3★1,049 rev

Science in Sport Beta Fuel Gels Dual Source Energy Gel Apple Flavour Plus Nootropics 40g of Carbs Per Pack 60 ml Pack (6 Pack)

Science in Sport£10.294.5★359 rev

Precision Fuel PF30 Caffeine Energy Gel - Mild Flavour Running Gels for Endurance Athletes 30g Carbohydrate Easy-to-Digest Perfect for Running & Long-Duration Sports (15 Gels)

Precision Hydration£44.694.7★179 rev

Newest

by launch date

Kinetica Sport Quick Release Energy Gel + Caffeine - Cola Flavour | 105mg Caffeine 27g Carbohydrates/Serve | 24 x 70g Pack | Contains Range of B Vitamins & Electrolytes | Fast Acting Energy Source

Kinetica£35.7642 rev

3y ago

Precision Fuel PF30 Caffeine Energy Gel - Mild Flavour Running Gels for Endurance Athletes 30g Carbohydrate Easy-to-Digest Perfect for Running & Long-Duration Sports (15 Gels)

Precision Hydration£44.69179 rev

4y ago

Science in Sport Beta Fuel Gels Dual Source Energy Gel Apple Flavour Plus Nootropics 40g of Carbs Per Pack 60 ml Pack (6 Pack)

Science in Sport£10.29359 rev

5y ago

Science in Sport Beta Fuel Gels Dual Source Energy Gel Orange Flavour 40g of Carbs Per Pack 60 ml Pack (6 Pack)

Science in Sport£9.39931 rev

5y ago

KMC NRG Gel+: Caffeine Energy Gel - Refreshing Citrus & Mint (12 x 70g) by Kendal Mint Co.

Kendal Mint Co.£18.71135 rev

7y ago

What buyers say about caffeine gels

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall30%

“Nice taste”

Quality-Overall15%

“Great company, great products”

Energy Level14%

“A great energy boost”

Ease Of Use8%

“easy to use”

Value For Money7%

“good value for money”

Nutritional Content7%

“Excellent product, 40g of carbs”

Flavor2%

“Nice flavour”

Acid Regulator/Stomach Ache Relief2%

“I have had no stomach problems”

Ease Of Chewing/Swallowing2%

“Easy to eat 'on the run'”

Caffeine Content2%

“I think the caffeine ones are better than the non-caffeine ones as well”

What buyers complain about

Taste-Overall27%

“Taste is truly awful”

Value For Money9%

“Really didnt like & very expensive”

Ease Of Use9%

“makes it impossible to use properly”

Advertised Vs Actual Product8%

“Nothing been said about this in the description”

Adhesion/Stickiness6%

“resulting in a sticky mess”

Ease Of Chewing/Swallowing6%

“Hard to consume”

Artificial Sweeteners6%

“Too sugary and sickly”

Thickness3%

“the thickness of the new packaging is horrible”

Flavor2%

“Be Aware - Apple flavour is high in caffeine”

Dilute/Watery2%

“Quite watery - not sure if that is good or bad”

Common questions

Is caffeine gels profitable to sell on Amazon United Kingdom?: The niche generates £81K/yr across 11 tracked products. 90-day search growth is -28.4%. Flapen's verdict: Skip it (42/100).
How competitive is the caffeine gels niche?: 5 brands and 84 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in caffeine gels?: Top complaints mined from reviews: Taste-Overall, Value For Money, Ease Of Use. The return rate is 0.0%.
When does demand for caffeine gels peak?: Demand peaks in Mar–Apr–May; the busiest month runs 5.5× the quietest.
What does it cost to enter the caffeine gels niche?: Listings span £8.51–£44.69; the average listing price is £16.79 (sweet spot $15–$100). The average incumbent carries 461 reviews — the moat a new listing must climb.