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Caffeine Gels

Fail

The top 5 brands take 100% of clicks, so Caffeine Gels is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£81K/yr40K searches / yr
90-day growth
-28.4%search demand this quarter
Competition
85%top-5 click share · 5 brands · 84 sellers

Flapen Score

Caffeine Gels against its category

The dotted line is the Grocery average. Past it, Caffeine Gels is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caffeine Gels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Caffeine Gels 40K times last year and spent an estimated £81K. All 5 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 42 out of 100, a Fail.

01 · Demand

12.1% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-28.4%
Conversion, latest week
12.1%
Market size, estimated
£81Ka year
Peak month
April5.5× the quietest month
Top search term
caffeine gels11K searches a year

02 · Price

A sale here is worth £16.79.

Listings sell for £16.79 on average, from £8.51 to £44.69. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £16.79 that is £4K to £8K a year per listing.

Average price
£16.79inside the $15 to $100 sweet spot
Price range
£8.51–£44.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Energy Drinks. It carries 461 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#50in Energy Drinks
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
461per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Caffeine Gels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

84

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Science in Sport68%
  • HIGH524%
  • Precision Hydration5%
  • Kendal Mint Co.2%
  • Kinetica2%
  • Open — no brand owns it (0%)

Demand

Caffeine Gels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Apr, May · busiest ÷ quietest = 5.5×

Search terms

Top Caffeine Gels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • caffeine gels11K/yr
  • sis caffeine energy gels10K/yr
  • caffeine gel9K/yr
  • sis gels caffeine3K/yr
  • caffeine energy gel3K/yr
  • caffeine gels running5K/yr

Reviews and returns

What reviews say buyers love and hate about Caffeine Gels

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall27%−0.09

Taste is truly awful

Tried these before a long run and omg, they taste foul

Horrendous taste

Value For Money9%−0.01

Really didnt like & very expensive

a waste of money as I will not be able to use them after March

Ease Of Use9%

makes it impossible to use properly

Not easy to open especially when running

they seem slightly more awkward to open

Advertised Vs Actual Product8%−0.05

Nothing been said about this in the description

Not at all obvious from the info on the Amazon pages so watch out

Adhesion/Stickiness6%−0.04

resulting in a sticky mess

Love

Taste-Overall30%−0.09

Nice taste

Good taste, handy for trips and racing, easy to digest

Great tasting and the consistency is fab

Quality-Overall15%+1.51

Great company, great products

Good quality

Quality at a great price

Energy Level14%+1.61

A great energy boost

helped with energy

Gives you energy

Ease Of Use8%

easy to use

easy to take

Easy to open

Value For Money7%−0.01

good value for money

Great value for money

Good price

FAQ

Common Caffeine Gels questions

Answered from the same tracked data.