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Caffeine Free Diet Coke

Fail

The top 5 brands take 100% of clicks, so Caffeine Free Diet Coke is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£581K/yr485K searches / yr
90-day growth
+31.9%search demand this quarter
Competition
86%top-5 click share · 3 brands · 83 sellers

Flapen Score

Caffeine Free Diet Coke against its category

The dotted line is the Grocery average. Past it, Caffeine Free Diet Coke is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caffeine Free Diet Coke market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Caffeine Free Diet Coke 485K times last year and spent an estimated £581K. All 3 brands take every click. Demand peaks in May–Jun. Flapen scores it 44 out of 100, a Fail.

01 · Demand

22.5% of searches ended in a purchase last week.

Shoppers searched for this 485K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.5% of those searches ended in a purchase. Searches in the last 90 days moved +31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £581K a year.

Searches, last 12 months
485K
Growth, 90 days vs prior 90
+31.9%
Conversion, latest week
22.5%
Market size, estimated
£581Ka year
Peak month
May2.8× the quietest month
Top search term
pepsi max caffeine free119K searches a year

02 · Price

A sale here is worth £5.31.

Listings sell for £5.31 on average, from £1.46 to £10.84. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 12,500 to 15,000 of them. At £5.31 that is £66K to £80K a year per listing.

Average price
£5.31under the $15 to $100 sweet spot
Price range
£1.46–£10.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
12,500–15,000
Revenue per listing a year
£66K–£80K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Fizzy Drinks. It carries 3,683 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Fizzy Drinks
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,683per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Caffeine Free Diet Coke products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£58K£116K£174K£232K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

83

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Pepsi50%
  • Diet Coke30%
  • Coca-Cola Zero20%
  • Open — no brand owns it (0%)

Demand

Caffeine Free Diet Coke search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.8×

Search terms

Top Caffeine Free Diet Coke search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pepsi max caffeine free119K/yr
  • caffeine free diet coke101K/yr
  • coke zero caffeine free60K/yr
  • caffeine free pepsi max40K/yr
  • diet coke caffeine free34K/yr
  • caffeine free coke26K/yr
  • caffeine free16K/yr
  • pepsi max caffeine free 24 pack11K/yr
  • caffeine free coke zero12K/yr
  • pepsi max cans 24pk caffeine free9K/yr

Reviews and returns

What reviews say buyers love and hate about Caffeine Free Diet Coke

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall38%−0.10

Awful taste

Tastes weird

Tastes fake

Value For Money7%+4.24

Not the cheapest

Waste of money

Not worth it

Quality-Overall5%−0.02

Hopefully just a quality control issue

Cheap as chips

Terrible product quality

Caffeine Content4%+0.23

it doesn't good for anyone don't cafferine energy drinks

No caffeine what not to like

I dont notice a difference in it being caffeine free and was my go to throughout pregnancy and breastfeeding

Ease Of Use4%−0.01

cant be opened

unable to open the pull top

some with the ring pull unable to be opened

Love

Value For Money48%+4.24

very affordable

Great deal

Competitive price

Taste-Overall19%−0.10

Excellent taste

Refreshing taste

Tastes as it should

Quality-Overall7%−0.02

A case of your standard good quality

Excellent product

Its well made

Caffeine Content6%+0.23

Just as good as full caffeine

Glad to have a caffeine

Caffeine free

Alcohol Flavor3%+0.10

Nice soft drink

Fabulous drink at a fabulous price

Good drink

FAQ

Common Caffeine Free Diet Coke questions

Answered from the same tracked data.