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Cafe Au Lait Intenso Dolce Gusto Pods

Fail

The top 5 brands take 96% of clicks, so Cafe Au Lait Intenso Dolce Gusto Pods is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£239K/yr109K searches / yr
90-day growth
-18.5%search demand this quarter
Competition
74%top-5 click share · 7 brands · 58 sellers

Flapen Score

Cafe Au Lait Intenso Dolce Gusto Pods against its category

The dotted line is the Grocery average. Past it, Cafe Au Lait Intenso Dolce Gusto Pods is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cafe Au Lait Intenso Dolce Gusto Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cafe Au Lait Intenso Dolce Gusto Pods 109K times last year and spent an estimated £239K. The top 5 brands take 96% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £239K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-18.5%
Conversion, latest week
12.6%
Market size, estimated
£239Ka year
Peak month
October1.5× the quietest month
Top search term
dolce gusto decaffeinated pods24K searches a year

02 · Price

A sale here is worth £17.40.

Listings sell for £17.40 on average, from £3.22 to £33.17. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £17.40 that is £13K to £17K a year per listing.

Average price
£17.40inside the $15 to $100 sweet spot
Price range
£3.22–£33.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£13K–£17K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #224 within Coffee. It carries 1,069 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#224in Coffee
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,069per listing
Listings tracked
16

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Cafe Au Lait Intenso Dolce Gusto Pods products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£24K£48K£72K£95K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

58

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

2%

  • Nescafé Dolce Gusto82%
  • Caffè Vergnano 18825%
  • by Amazon3%
  • StormBrew3%
  • CAFFÈ BORBONE3%
  • Barista Italiano3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Cafe Au Lait Intenso Dolce Gusto Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cafe Au Lait Intenso Dolce Gusto Pods search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dolce gusto decaffeinated pods24K/yr
  • dolce gusto coffee pods decaf22K/yr
  • dolce gusto decaf12K/yr
  • dolce gusto decaf coffee pods12K/yr
  • decaf dolce gusto coffee pods11K/yr
  • decaf coffee pods dolce gusto7K/yr
  • dolce gusto decaf pods6K/yr
  • dolce gusto coffee pods decaffeinated7K/yr
  • dolce gusto pods decaf4K/yr
  • nescafe dolce gusto coffee pods decaf4K/yr

Reviews and returns

What reviews say buyers love and hate about Cafe Au Lait Intenso Dolce Gusto Pods

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Taste-Overall”
20%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Worst coffee Ive ever tasted”
A buyer, on “Taste-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cafe Au Lait Intenso Dolce Gusto Pods questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data