Cafe Au Lait Intenso Dolce Gusto Pods
FailThe top 5 brands take 96% of clicks, so Cafe Au Lait Intenso Dolce Gusto Pods is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £239K/yr109K searches / yr
- 90-day growth
- -18.5%search demand this quarter
- Competition
- 74%top-5 click share · 7 brands · 58 sellers
Flapen Score
Cafe Au Lait Intenso Dolce Gusto Pods against its category
The dotted line is the Grocery average. Past it, Cafe Au Lait Intenso Dolce Gusto Pods is stronger. Inside it, weaker.
Market
The Cafe Au Lait Intenso Dolce Gusto Pods market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cafe Au Lait Intenso Dolce Gusto Pods 109K times last year and spent an estimated £239K. The top 5 brands take 96% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
12.6% of searches ended in a purchase last week.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £239K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- -18.5%
- Conversion, latest week
- 12.6%
- Market size, estimated
- £239Ka year
- Peak month
- October1.5× the quietest month
- Top search term
- dolce gusto decaffeinated pods24K searches a year
02 · Price
A sale here is worth £17.40.
Listings sell for £17.40 on average, from £3.22 to £33.17. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £17.40 that is £13K to £17K a year per listing.
- Average price
- £17.40inside the $15 to $100 sweet spot
- Price range
- £3.22–£33.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #224 within Coffee. It carries 1,069 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #224in Coffee
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,069per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Cafe Au Lait Intenso Dolce Gusto Pods products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NESCAFE DOLCE GUSTO Café Au Lait Decaf Coffee Pods (48 Servings)
- Price
- £12.58
- Rating
- 4.7/5
- Reviews
- 4,829
- Age
- 8y ago
NESCAFE DOLCE GUSTO Americano Decaf Coffee Pods (Total 48 Servings)
- Price
- £11.52
- Rating
- 4.7/5
- Reviews
- 866
- Age
- 3y ago
NESCAFÉ Dolce Gusto Lungo Decaf Coffee Pods - total of 48 Decaffinated Coffee Capsules - (3 Packs) 16 Pods
- Price
- £12.99
- Rating
- 4.7/5
- Reviews
- 4,681
- Age
- 16y ago
Caffè Vergnano 1882 - Coffee Capsules Compatible With Nescafé Dolce Gusto Decaffeinated - 1 Pack Of 12 Capsules
- Price
- £3.22
- Rating
- 4.0/5
- Reviews
- 686
- Age
- 6y ago
NESCAFÉ DOLCE GUSTO Decaf Variety Pack Coffee Pods (Pack of 3 Total 48 Decaffeinated Capsules) Lungo Café Au Lait Americano
- Price
- £16.32
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 9mo ago
Trending
90-day click momentum
Caffè Borbone Decaffeinato - 64 Coffee Capsules - Velvety and Intense - Compatible with Nescafè* Dolce Gusto* Coffee Machines
- Price
- £14.62
- Rating
- 3.0/5
- Reviews
- 47
- Age
- 1y ago
Nescafe Dolce Gusto Coffee Tea Chocolate Pods. Pick Any 5 Packs from 40+ Blends Inc: Decaf Caramel Cappuccino Latte Mocha Espresso Skinny Cafe Au Lait Vanilla
- Price
- £25.08
- Rating
- 4.7/5
- Reviews
- 4,067
- Age
- 7y ago
Compatible with Dolce Gusto Machines 100 x Cafe Au Lait Decaf Pods 100 Capsule 100 Drinks SOLD Loose | Sold By Bargain Hub
- Price
- £27.06
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 6y ago
by Amazon Lungo Dolce Gusto compatible coffee capsules 48 pods (3 packs of 16)
- Price
- £10.81
- Rating
- 4.4/5
- Reviews
- 300
- Age
- 8mo ago
NESCAFE DOLCE GUSTO Lungo Decaffeinated Coffee Pods (Pack of 6 Total 96 Decaf Capsules)
- Price
- £26.01
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 1y ago
Newest
by launch dateby Amazon Lungo Dolce Gusto compatible coffee capsules 48 pods (3 packs of 16)
- Price
- £10.81
- Rating
- 4.4/5
- Reviews
- 300
- Age
- 8mo ago
by Amazon Lungo Dolce Gusto compatible coffee capsules 48 pods (3 packs of 16)
- Price
- £10.89
- Rating
- 4.4/5
- Reviews
- 255
- Age
- 8mo ago
NESCAFÉ DOLCE GUSTO Decaf Variety Pack Coffee Pods (Pack of 3 Total 48 Decaffeinated Capsules) Lungo Café Au Lait Americano
- Price
- £16.32
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 9mo ago
Caffè Borbone Decaffeinato - 64 Coffee Capsules - Velvety and Intense - Compatible with Nescafè* Dolce Gusto* Coffee Machines
- Price
- £14.62
- Rating
- 3.0/5
- Reviews
- 47
- Age
- 1y ago
NESCAFE DOLCE GUSTO Lungo Decaffeinated Coffee Pods (Pack of 8 Total 128 Decaf Capsules)
- Price
- £33.17
- Rating
- 4.9/5
- Reviews
- 32
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
58
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
2%
- Nescafé Dolce Gusto82%
- Caffè Vergnano 18825%
- by Amazon3%
- StormBrew3%
- CAFFÈ BORBONE3%
- Barista Italiano3%
- Open — no brand owns it (1 brand, 2%)
Demand
Cafe Au Lait Intenso Dolce Gusto Pods search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Cafe Au Lait Intenso Dolce Gusto Pods search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dolce gusto decaffeinated pods24K/yr
- dolce gusto coffee pods decaf22K/yr
- dolce gusto decaf12K/yr
- dolce gusto decaf coffee pods12K/yr
- decaf dolce gusto coffee pods11K/yr
- decaf coffee pods dolce gusto7K/yr
- dolce gusto decaf pods6K/yr
- dolce gusto coffee pods decaffeinated7K/yr
- dolce gusto pods decaf4K/yr
- nescafe dolce gusto coffee pods decaf4K/yr
Reviews and returns
What reviews say buyers love and hate about Cafe Au Lait Intenso Dolce Gusto Pods
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Worst coffee Ive ever tasted
Tastes like old socks
Awful taste
very bitter ok as a alternative
Decent coffee, its quite bitter
Bitter taste
Poor quality
A really expensive way to purchase poor quality instant coffee
low quality pods ruin them
Very good, some pods don't have enough flavour
And the flavour isnt as good as Id hoped
The taste is nothing like the branded version, very weak, hardly any aroma and tasteless
A bit expensive
They are a bit on the expensive side though
This therefore turns them into a big waste of money
Love
Tasty coffee
Great taste
Delicious coffee
Good price
Excellent value
Excellent value
Also nice treat for husband who has been advised to avoid caffeine
Great tasting coffee that's caffeine free at a value for money price
actually pretty good if you need it to be caffeine free
Great variety
Excellent product
Reliable quality
Good flavour
Strong flavour
This coffee has good flavour
Return
0.0% Return rate 0% Fixable by listing
A bit expensive
They are a bit on the expensive side though
This therefore turns them into a big waste of money
Keep looking
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Best Flapen score
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FAQ
Common Cafe Au Lait Intenso Dolce Gusto Pods questions
Answered from the same tracked data.