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Caesar Salad Dressing

Fail

The top 5 brands take 100% of clicks, so Caesar Salad Dressing is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£56K/yr96K searches / yr
90-day growth
+35.8%search demand this quarter
Competition
76%top-5 click share · 5 brands · 33 sellers

Flapen Score

Caesar Salad Dressing against its category

The dotted line is the Grocery average. Past it, Caesar Salad Dressing is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caesar Salad Dressing market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Caesar Salad Dressing 96K times last year and spent an estimated £56K. All 5 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

30.0% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 30.0% of those searches ended in a purchase. Searches in the last 90 days moved +35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
+35.8%
Conversion, latest week
30.0%
Market size, estimated
£56Ka year
Peak month
July1.8× the quietest month
Top search term
caesar salad39K searches a year

02 · Price

A sale here is worth £1.94.

Listings sell for £1.94 on average, from £0.92 to £3.19. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £1.94 that is £4K to £5K a year per listing.

Average price
£1.94under the $15 to $100 sweet spot
Price range
£0.92–£3.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

8% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Oils, Vinegars & Salad Dressings. It carries 667 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#4in Oils, Vinegars & Salad Dressings
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
667per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Caesar Salad Dressing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 falling

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Morrisons68%
  • Cardini's11%
  • Hellmann's11%
  • Pizza Express8%
  • by Amazon2%

Demand

Caesar Salad Dressing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Caesar Salad Dressing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • caesar salad39K/yr
  • caesar dressing20K/yr
  • ceaser7K/yr
  • caesar10K/yr
  • ceaser salad5K/yr
  • caesar salad dressing7K/yr
  • cesar salad4K/yr
  • ceasar3K/yr

Reviews and returns

What reviews say buyers love and hate about Caesar Salad Dressing

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor15%−0.06

Tried flavour of dressing a little oddly

Its not a full flavoured lettuce or salad leave

Size-Overall14%−0.05

Smaller than expected

a bit the size is abit small

Quality-Overall11%−0.05

Not good quality

Taste-Overall11%+0.03

Doesn't taste like the restaurant one

Ingredients-Overall11%−0.07

This is not Caesar dressing

Love

Freshness22%+2.03

Fresh tasty

it stayed fresh for a few days

Good fresh lettuce

Taste-Overall15%+0.03

The texture and taste of this lettuce is perfect for salads and adding into sandwiches

So tasty

Love this dressing so tasty and thick consistency

Crispiness11%+0.90

Fresh and crispy

fresh crispy

Crunchy

Flavor11%−0.06

Nice flavour

I like a dressing that packs flavour

Full of flavour

Spiciness9%+0.78

this make me enjoy my salad

Best Caesar salad Ive ever had

Superb sauce

FAQ

Common Caesar Salad Dressing questions

Answered from the same tracked data.