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Cadbury Chocolate Box

Fail

Demand is soft, at -33.5% this quarter, so Cadbury Chocolate Box is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£74K/yr186K searches / yr
90-day growth
-33.5%search demand this quarter
Competition
55%top-5 click share · 17 brands · 50 sellers

Flapen Score

Cadbury Chocolate Box against its category

The dotted line is the Grocery average. Past it, Cadbury Chocolate Box is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cadbury Chocolate Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cadbury Chocolate Box 186K times last year and spent an estimated £74K. The top 5 brands take 74% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-33.5%
Conversion, latest week
2.7%
Market size, estimated
£74Ka year
Peak month
December10.7× the quietest month
Top search term
giant chocolate bar60K searches a year

02 · Price

A sale here is worth £14.59.

Listings sell for £14.59 on average, from £1.63 to £49.99. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £14.59 that is £0 to £1K a year per listing.

Average price
£14.59under the $15 to $100 sweet spot
Price range
£1.63–£49.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #493 within Chocolate Candy. It carries 657 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
64%
Out of stock, average day
12.8%
Average rank
#493in Chocolate Candy
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
657per listing
Listings tracked
25

04 · Newcomers

Amazon counts 4 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Cadbury Chocolate Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

17 rising

Sellers

50

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

19%

  • Cadbury23%
  • Chocohugs19%
  • SHANZA DEPARTMENTAL'S15%
  • Amamitrade9%
  • Premium Fetch8%
  • your surprise7%

Demand

Cadbury Chocolate Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.7×

Search terms

Top Cadbury Chocolate Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • giant chocolate bar60K/yr
  • big chocolate bar31K/yr
  • giant cadbury chocolate bar13K/yr
  • big bar of chocolate10K/yr
  • giant dairy milk bar12K/yr
  • giant chocolate10K/yr
  • massive chocolate bar8K/yr
  • large cadburys chocolate bar 1kg5K/yr
  • huge chocolate bar6K/yr
  • big chocolate4K/yr

Reviews and returns

What reviews say buyers love and hate about Cadbury Chocolate Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money27%−0.06

A little expensive

Overpriced

Bit pricey

Size-Overall24%−0.19

Small bars

was disappointed with the size

Its small

Taste-Overall10%+1.60

Very cheap tasting

Not for everyones taste

Taste is not good

Advertised Vs Actual Product6%−0.07

Looks can be deceiving

the picture is very misleading

False advertising

Quality-Overall4%+0.11

Poor quality, arrived with biscuits all melted and fused together with the plain ones, and a large portion of the biscuits were just crumbs

the quality would be better

Cheap quality

Love

Taste-Overall28%+1.60

Nice selection of delicious chocolate

Good taste

Yummy bars

Value For Money21%−0.06

Money well spent

excellent value for money

Great deal

Gifting Purpose15%+2.32

Chocolate gift

Ideal gift

Excellent gift

Quality-Overall7%+0.11

Brilliant quality

Quality Chocolate At A Reasonable Price

Great variety

Sweetness4%+0.05

chocolate heaven

Lovely sweets

Good sweet selection

FAQ

Common Cadbury Chocolate Box questions

Answered from the same tracked data.