Is cacao nibs profitable to sell on Amazon United Kingdom?

The niche generates £370K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the cacao nibs niche?

9 brands and 16 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in cacao nibs?

Top complaints mined from reviews: Bitter, Taste-Overall, Value For Money. The return rate is 0.1%.

When does demand for cacao nibs peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the cacao nibs niche?

Listings span £6.56–£49.17; the average listing price is £17.80 (sweet spot $15–$100). The average incumbent carries 3,373 reviews — the moat a new listing must climb.

cacao nibs

Worth a look

Shows low returns (0.1%), but soft demand (-17.7% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great£17.80

avg listing price — sweet spot $15–$100

Price range

Great£6.56–£49.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£370K

£370K/yr · 165K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,372.67

avg incumbent reviews — the moat a new listing must climb

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-17.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, cacao nibs is a £370K/yr Amazon United Kingdom market (165K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

cacao nibs market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: £267K–£356K; units × avg price
Conversion rate: 12.6%
Avg BSR: #39
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 1.8%
Avg brand age: 62 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

NaturaleBio36%
Sevenhills Wholefoods29%
Everyday Superfood11%
MANOR SPRINGS8%
Naturya8%
AUSHA3%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top cacao nibs search terms

cacao nibs93K/yr -15.8%11.3% conv.
cocoa nibs30K/yr -18.9%9.6% conv.
chocolate nibs9K/yr -1.3%3.2% conv.
cacao nibs organic7K/yr -18.5%11.2% conv.
cocoa nibs organic6K/yr -33.7%11.7% conv.
organic cacao nibs6K/yr -24.3%10.5% conv.
raw cacao nibs4K/yr -28.2%7.2% conv.
cacao nibs 1kg4K/yr -27.3%9.1% conv.
cocoa nibs 1kg3K/yr -29.4%8.5% conv.
coco nibs2K/yr -16.7%11.4% conv.

All search terms

Top cacao nibs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NaturaleBio Organic Raw Cacao Nibs 200g. Natural and Pure. Made in Tropical Regions from The Theobroma Cacao Plant. Source of Magnesium Potassium and Iron.

NaturaleBio£9.614.5★13,658 rev

Sevenhills Wholefoods Organic Cacao Nibs Raw Peruvian 500g | High in Manganese and Magnesium | UK Lab tested | Pure & Natural

Sevenhills Wholefoods£19.574.6★3,005 rev

Everyday Superfood Organic Cacao Nibs 80g | Lab-Tested for Heavy Metals | Premium Peruvian Raw Cocoa

Everyday Superfood£6.944.2★178 rev

Naturya Organic Cacao Nibs 125 g

Naturya£7.364.3★44 rev

Sevenhills Wholefoods Roasted Cacao Nibs 200g ideal for granola overnight oats baking and snacking

Sevenhills Wholefoods£9.784.2★44 rev

Newest

by launch date

Sevenhills Wholefoods Roasted Cacao Nibs 200g ideal for granola overnight oats baking and snacking

Sevenhills Wholefoods£9.7844 rev

6mo ago

SelvaBio Organic Raw Cacao Nibs Criollo Variety Single Origin from Peru Unsweetened and Non-Alkalised Vegan and Gluten Free Superfood Perfect for Smoothies Baking and Healthy Snacks 250 g

SelvaBio£9.2211 rev

9mo ago

Organic Raw Cacao Nibs 100g by Manor Springs Organic

MANOR SPRINGS£6.5634 rev

2y ago

NutriCraft 1kg Organic Raw Cacao Nibs - Criollo Cacao Beans Made from Aromatic Beans Superfood for Smoothies & Baking Chocolate Making High Nutrient Rich Antioxidants

NutriCraft£19.8536 rev

3y ago

Raw Cacao Nibs 500g by Hatton Hill

Hatton Hill£13.817 rev

3y ago

What buyers say about cacao nibs

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall23%

“Fantastic taste”

Quality-Overall20%

“Sevenhills profile is superb”

Flavor13%

“the flavour is quite strong”

Crispiness4%

“adding a satisfying crunch”

Value For Money4%

“A great product at a fair price”

Nutritional Content4%

“tasty nutritional boost”

Freshness3%

“keeps fresh when stored properly”

Sweetness2%

“without the sugar”

Health Benefits-Overall2%

“has health benefits”

Bitter2%

“pleasingly intense chocolate flavour without being overly bitter or unpleasant”

What buyers complain about

Bitter19%

“Very bitter”

Taste-Overall12%

“something different to taste”

Value For Money3%

“Extremely expensive for the size you receive 125g when it shows a photo of the product 300g”

Natural Resource Wastage3%

“Will be wasted”

Indigestion3%

“I started these 2 days ago and yesterday and today dodgy tummy”

Ease Of Chewing/Swallowing3%

“I was swallowing the nibs still hard from my drink”

Certifications3%

“I can't see any test or certification klbd labs have kosher certification I would ask for a copy of the results to be publish by the manufacturer”

Size-Overall3%

“This is a large bag”

Smell3%

“roasted cocoa smell”