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Cacao Nibs

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -17.7% this quarter, so Cacao Nibs is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£370K/yr165K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
68%top-5 click share · 9 brands · 16 sellers

Flapen Score

Cacao Nibs against its category

The dotted line is the Grocery average. Past it, Cacao Nibs is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cacao Nibs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cacao Nibs 165K times last year and spent an estimated £370K. The top 5 brands take 91% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

12.6% of searches ended in a purchase last week.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £370K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
12.6%
Market size, estimated
£370Ka year
Peak month
February1.5× the quietest month
Top search term
cacao nibs93K searches a year

02 · Price

A sale here is worth £17.80.

Listings sell for £17.80 on average, from £6.56 to £49.17. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £17.80 that is £13K to £18K a year per listing.

Average price
£17.80inside the $15 to $100 sweet spot
Price range
£6.56–£49.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£13K–£18K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #39 within Hot Chocolate & Malted Drinks. It carries 3,373 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#39in Hot Chocolate & Malted Drinks
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,373per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Cacao Nibs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£37K£74K£111K£148K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

16

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

6%

  • NaturaleBio36%
  • Sevenhills Wholefoods29%
  • Everyday Superfood11%
  • MANOR SPRINGS8%
  • Naturya8%
  • AUSHA3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Cacao Nibs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cacao Nibs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cacao nibs93K/yr
  • cocoa nibs30K/yr
  • chocolate nibs9K/yr
  • cacao nibs organic7K/yr
  • cocoa nibs organic6K/yr
  • organic cacao nibs6K/yr
  • raw cacao nibs4K/yr
  • cacao nibs 1kg4K/yr
  • cocoa nibs 1kg3K/yr
  • coco nibs2K/yr

Reviews and returns

What reviews say buyers love and hate about Cacao Nibs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Bitter19%−0.09

Very bitter

more like bitter chocolate

it does have a slight bitterness to it

Taste-Overall12%−0.06

something different to taste

Did not like taste

Leave a very unpleasant taste

Value For Money3%−0.01

Extremely expensive for the size you receive 125g when it shows a photo of the product 300g

The price of this item is extortionate

EXTREMELY EXPENSIVE

Natural Resource Wastage3%−0.05

Will be wasted

Indigestion3%−0.02

I started these 2 days ago and yesterday and today dodgy tummy

After eating them for a couple of days she got a dodgy tummy

Love

Taste-Overall23%−0.06

Fantastic taste

These are so tasty

They taste very natural

Quality-Overall20%+1.40

Sevenhills profile is superb

Nice nibs

Amazing quality

Flavor13%+0.77

the flavour is quite strong

natural flavour

Great flavour

Crispiness4%+0.47

adding a satisfying crunch

Good and crunchy

The pieces are nicely crunchy

Value For Money4%−0.01

A great product at a fair price

Great value for money

Fantastic product at a great price

FAQ

Common Cacao Nibs questions

Answered from the same tracked data.