How competitive is the Cabernet Sauvignon niche on Amazon United Kingdom?

15 brands and 50 sellers compete in Cabernet Sauvignon on Amazon United Kingdom. The top 5 Cabernet Sauvignon products take 55% of clicks and its top 5 brands hold 79% of demand.

What does it cost to enter the Cabernet Sauvignon niche?

Cabernet Sauvignon sells for £16.91 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £2.66–£58.77. The average incumbent carries 259 reviews — the moat a new listing must climb.

Cabernet Sauvignon

soft demand (-27.3% this quarter) — Cabernet Sauvignon doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Cabernet Sauvignon profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cabernet Sauvignon is a £52K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 48/100.

Cabernet Sauvignon: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.3% over the last 90 days and 6.5% of searches end in a purchase.

£52K

revenue / yr

Units sold / yr6K

Search volume / yr-27.3%48K

Conversion rate6.5%

Avg price£16.91

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers15 · 50

Top-5 product click share55%

Open market21%

Avg brand age77 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 29 products

Top Cabernet Sauvignon products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Wolf Blass Red Label Shiraz Cabernet Sauvignon

Price: £4.97
Rating: 4.5/5
Reviews: 1,035
Age: 10y ago

Casillero Del Diablo Cabernet Sauvignon 75cl

Price: £8.33
Rating: 4.7/5
Reviews: 2,142
Age: 11y ago

Wolf Blass Yellow Label Cabernet Sauvignon 750ml(Alcohol Content May Vary Between 12.5%14.5%)

Price: £6.99
Rating: 4.7/5
Reviews: 192
Age: 15y ago

75cl Casillero del Diablo Cabernet Sauvignon (Case of 6)

Price: £49.61
Rating: 4.7/5
Reviews: 4
Age: 12y ago

Wolf Blass Red Label Chardonnay Semillon 750ml

Price: £5.96
Rating: 4.2/5
Reviews: 242
Age: 15y ago

Newest

by launch date

Casillero Del Diablo white wine | From Chile | 75cl | 13% ABV | wine gifts | Crisp Fresh & Fruity | Premium Wine Gift Set | (Case of 6 bottles Sauvignon Blanc)

Price: £49.96
Rating: 5.0/5
Reviews: 2
Age: 1y ago

Casillero Del Diablo Cabernet Sauvignon 1.5l

Price: £17.24
Rating: 3.5/5
Reviews: 2
Age: 2y ago

MORRISONS Cabernet Sauvignon 75CL

Price: £5.11
Rating: 4.3/5
Reviews: 61
Age: 2y ago

by Amazon Cabernet Sauvignon Valle Central Chile Red Wine 75cl

Price: £5.92
Rating: 4.1/5
Reviews: 122
Age: 3y ago

Baron Herzog Cabernet Sauvignon - A Very Approachable Cabernet Sauvignon With Berry Aromas And Impressive Blackberry And Spice Flavours - 14% ABV - 750ml

Price: £14.66
Rating: 4.6/5
Reviews: 6
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

18%

Wolf Blass36%
Casillero del Diablo25%
Concha y Toro9%
McGuigan4%
by Amazon4%
Morrisons4%
Open — no brand owns it (9 brands, 18%)

Top Cabernet Sauvignon search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cabernet sauvignon15K/yr -4.1%2.9% conv.
casillero del diablo10K/yr -8.8%4.4% conv.
cabernet sauvignon red wine11K/yr -35.0%3.8% conv.
wolf blass5K/yr -50.4%13.0% conv.
casillero del diablo cabernet sauvignon3K/yr -29.9%3.2% conv.
wolf blass red wine4K/yr -72.6%4.6% conv.

What reviews say buyers love and hate about Cabernet Sauvignon

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Alcohol Flavor46%

“Drinkable wine”

Value For Money18%

“Excellent brand wine also the selling price acceptable”

Taste-Overall11%

“Delicious”

Quality-Overall7%

“quality”

Color4%

“A nice red”

What buyers complain about

85% of reviews

Taste-Overall31%

“I did not like this red wine at all”

Advertised Vs Actual Product15%

“It did not live up to the flowery description on the bottle”

Quality-Overall11%

“Didnt improve after decanting”

Value For Money11%

“expensive”

Alcohol Flavor6%

“undrinkable, tasted like vinegar”

Common Cabernet Sauvignon questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cabernet Sauvignon 48/100 on Amazon United Kingdom — Skip it. The niche generates £52K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -27.3% over the last 90 days.

Cabernet Sauvignon buyers on Amazon United Kingdom complain most about Taste-Overall, Advertised Vs Actual Product, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.