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Cabernet Sauvignon

Fail

Demand is soft, at -27.3% this quarter, so Cabernet Sauvignon is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£52K/yr48K searches / yr
90-day growth
-27.3%search demand this quarter
Competition
55%top-5 click share · 15 brands · 50 sellers

Flapen Score

Cabernet Sauvignon against its category

The dotted line is the Grocery average. Past it, Cabernet Sauvignon is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cabernet Sauvignon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cabernet Sauvignon 48K times last year and spent an estimated £52K. The top 5 brands take 79% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-27.3%
Conversion, latest week
6.5%
Market size, estimated
£52Ka year
Top search term
cabernet sauvignon15K searches a year

02 · Price

A sale here is worth £16.91.

Listings sell for £16.91 on average, from £2.66 to £58.77. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £16.91 that is £2K to £4K a year per listing.

Average price
£16.91inside the $15 to $100 sweet spot
Price range
£2.66–£58.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #240 within Beer, Wine & Spirits. It carries 259 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
93%
Out of stock, average day
3.0%
Average rank
#240in Beer, Wine & Spirits
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
259per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Cabernet Sauvignon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

50

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

18%

  • Wolf Blass36%
  • Casillero del Diablo25%
  • Concha y Toro9%
  • McGuigan4%
  • by Amazon4%
  • Morrisons4%
  • Open — no brand owns it (9 brands, 18%)

Search terms

Top Cabernet Sauvignon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cabernet sauvignon15K/yr
  • casillero del diablo10K/yr
  • cabernet sauvignon red wine11K/yr
  • wolf blass5K/yr
  • casillero del diablo cabernet sauvignon3K/yr
  • wolf blass red wine4K/yr

Reviews and returns

What reviews say buyers love and hate about Cabernet Sauvignon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall31%−0.13

I did not like this red wine at all

Please dont buy very bad taste made us ill

tastes weak and only about worth the money

Advertised Vs Actual Product15%−0.13

It did not live up to the flowery description on the bottle

Not quite as advertised

Quality-Overall11%−0.09

Didnt improve after decanting

Value For Money11%+2.60

expensive

Not worth the cheap price

Actually it was a waste of money

Alcohol Flavor6%+2.28

undrinkable, tasted like vinegar

Love

Alcohol Flavor46%+2.28

Drinkable wine

Great for a fat alcoholic

Nice wine

Value For Money18%+2.60

Excellent brand wine also the selling price acceptable

Excellent Value for Money with one of the best Southern Australian 🇦🇺 products on the market

Ideal price

Taste-Overall11%−0.13

Delicious

Quality-Overall7%−0.09

quality

Quality of Castello Diablo

Color4%+0.02

A nice red

FAQ

Common Cabernet Sauvignon questions

Answered from the same tracked data.