Is cabernet sauvignon profitable to sell on Amazon United Kingdom?

The niche generates £52K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -27.3%. Flapen's verdict: Skip it (48/100).

How competitive is the cabernet sauvignon niche?

15 brands and 50 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in cabernet sauvignon?

Top complaints mined from reviews: Taste-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.2%.

What does it cost to enter the cabernet sauvignon niche?

Listings span £2.66–£58.77; the average listing price is £16.91 (sweet spot $15–$100). The average incumbent carries 259 reviews — the moat a new listing must climb.

cabernet sauvignon

Skip it

Soft demand (-27.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Review moat

Great258.9

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£16.91

avg listing price — sweet spot $15–$100

Price range

Great£2.66–£58.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£52K

£52K/yr · 48K searches

Growth

Bad-27.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, cabernet sauvignon is a £52K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 48/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

cabernet sauvignon market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £85K–£101K; units × avg price
Conversion rate: 6.5%
Avg BSR: #240
Page quality: 0%
Prime: 93%
Sponsored: 28%
Out of stock: 3.0%
Avg brand age: 77 months
Avg seller age: 197 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

18%

Wolf Blass36%
Casillero del Diablo25%
Concha y Toro9%
McGuigan4%
by Amazon4%
Morrisons4%
Open — no brand owns it (9 brands, 18%)

Top cabernet sauvignon search terms

cabernet sauvignon15K/yr -4.1%2.9% conv.
casillero del diablo10K/yr -8.8%4.4% conv.
cabernet sauvignon red wine11K/yr -35.0%3.8% conv.
wolf blass5K/yr -50.4%13.0% conv.
casillero del diablo cabernet sauvignon3K/yr -29.9%3.2% conv.
wolf blass red wine4K/yr -72.6%4.6% conv.

All search terms

Top cabernet sauvignon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wolf Blass Red Label Shiraz Cabernet Sauvignon

Wolf Blass£4.974.5★1,035 rev

Casillero Del Diablo Cabernet Sauvignon 75cl

Casillero del Diablo£8.334.7★2,142 rev

Wolf Blass Yellow Label Cabernet Sauvignon 750ml(Alcohol Content May Vary Between 12.5%14.5%)

Wolf Blass£6.994.7★192 rev

75cl Casillero del Diablo Cabernet Sauvignon (Case of 6)

Concha y Toro£49.614.7★4 rev

Wolf Blass Red Label Chardonnay Semillon 750ml

Wolf Blass£5.964.2★242 rev

Newest

by launch date

Drayman Direct£49.962 rev

1y ago

Casillero Del Diablo Cabernet Sauvignon 1.5l

Casillero del Diablo£17.242 rev

2y ago

MORRISONS Cabernet Sauvignon 75CL

Morrisons£5.1161 rev

2y ago

by Amazon Cabernet Sauvignon Valle Central Chile Red Wine 75cl

by Amazon£5.92122 rev

3y ago

Baron Herzog Cabernet Sauvignon - A Very Approachable Cabernet Sauvignon With Berry Aromas And Impressive Blackberry And Spice Flavours - 14% ABV - 750ml

Herzog£14.666 rev

5y ago

What buyers say about cabernet sauvignon

What buyers praise and complain about, mined from review topics.

What buyers love

Alcohol Flavor46%

“Drinkable wine”

Value For Money18%

“Excellent brand wine also the selling price acceptable”

Taste-Overall11%

“Delicious”

Quality-Overall7%

“quality”

Color4%

“A nice red”

Cooking Instructions2%

“It's ok in cooking”

What buyers complain about

Taste-Overall31%

“I did not like this red wine at all”

Advertised Vs Actual Product15%

“It did not live up to the flowery description on the bottle”

Quality-Overall11%

“Didnt improve after decanting”

Value For Money11%

“expensive”

Alcohol Flavor6%

“undrinkable, tasted like vinegar”

Flavor6%

“It lacked any discernable flavour”

Alcohol Content6%

“This was a poor wine”

Common questions

Is cabernet sauvignon profitable to sell on Amazon United Kingdom?: The niche generates £52K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -27.3%. Flapen's verdict: Skip it (48/100).
How competitive is the cabernet sauvignon niche?: 15 brands and 50 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in cabernet sauvignon?: Top complaints mined from reviews: Taste-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.2%.
What does it cost to enter the cabernet sauvignon niche?: Listings span £2.66–£58.77; the average listing price is £16.91 (sweet spot $15–$100). The average incumbent carries 259 reviews — the moat a new listing must climb.