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Cabernet Sauvignon

Fail

Demand is soft, at -27.3% this quarter, so Cabernet Sauvignon is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£52K/yr48K searches / yr
90-day growth
-27.3%search demand this quarter
Competition
55%top-5 click share · 15 brands · 50 sellers

Flapen Score

Cabernet Sauvignon against its category

The dotted line is the Grocery average. Past it, Cabernet Sauvignon is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cabernet Sauvignon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cabernet Sauvignon 48K times last year and spent an estimated £52K. The top 5 brands take 79% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-27.3%
Conversion, latest week
6.5%
Market size, estimated
£52Ka year
Top search term
cabernet sauvignon15K searches a year

02 · Price

A sale here is worth £16.91.

Listings sell for £16.91 on average, from £2.66 to £58.77. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £16.91 that is £2K to £4K a year per listing.

Average price
£16.91inside the $15 to $100 sweet spot
Price range
£2.66–£58.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #240 within Beer, Wine & Spirits. It carries 259 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
93%
Out of stock, average day
3.0%
Average rank
#240in Beer, Wine & Spirits
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
259per listing
Listings tracked
29

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Cabernet Sauvignon products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

50

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 91%

Open market

18%

  • Wolf Blass36%
  • Casillero del Diablo25%
  • Concha y Toro9%
  • McGuigan4%
  • by Amazon4%
  • Morrisons4%
  • Open — no brand owns it (9 brands, 18%)

Search terms

Top Cabernet Sauvignon search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cabernet sauvignon15K/yr
  • casillero del diablo10K/yr
  • cabernet sauvignon red wine11K/yr
  • wolf blass5K/yr
  • casillero del diablo cabernet sauvignon3K/yr
  • wolf blass red wine4K/yr

Reviews and returns

What reviews say buyers love and hate about Cabernet Sauvignon

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Alcohol Flavor”
31%of negative reviews mention “Taste-Overall”
0.2%of orders come back
“I did not like this red wine at all”
A buyer, on “Taste-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Cabernet Sauvignon questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data