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Butterscotch Schnapps

Fail

The top 5 products take 100% of clicks, so Butterscotch Schnapps is a Fail.

Flapen Score
30
30 / 100
Ranks 2,906 of 2,976 Grocery niches · −16 vs the category median of 46
Market size
£12K/yr18K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
100%top-5 click share · 5 brands · 6 sellers

Flapen Score

Butterscotch Schnapps against its category

The dotted line is the Grocery average. Past it, Butterscotch Schnapps is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butterscotch Schnapps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Butterscotch Schnapps 18K times last year and spent an estimated £12K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
5.2%
Market size, estimated
£12Ka year
Peak month
December5.2× the quietest month
Top search term
butterscotch schnapps13K searches a year

02 · Price

A sale here is worth £12.98.

Listings sell for £12.98 on average, from £8.33 to £16.45. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £12.98 that is £1K to £3K a year per listing.

Average price
£12.98under the $15 to $100 sweet spot
Price range
£8.33–£16.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #263 within Beer, Wine & Spirits. It carries 509 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
12.5%
Average rank
#263in Beer, Wine & Spirits
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
509per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 103 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
103 months

Products

Top Butterscotch Schnapps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Teichenné56%
  • Volare26%
  • 1883 MAISON ROUTIN10%
  • PALM BEACH4%
  • Project #1733%

Demand

Butterscotch Schnapps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.2×

Reviews and returns

What reviews say buyers love and hate about Butterscotch Schnapps

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.12

Buy cheap buy twice

Smell33%−0.10

for myself it was overly strong smelling and sugary

Sweetness17%+0.59

Not as sweet as it looks

Love

Flavor33%+0.99

LOVELY FLAVOUR

A smooth liqueur with a lovely flavour

Flavoured rum

Taste-Overall25%+2.05

Delicious

Always the same taste Good after dinner syrup

Quality-Overall17%+1.27

Excellent product

Value For Money8%−0.12

Not a bad price

Alcohol Flavor8%−0.01

A tasty and enjoyable drink

This is a good drink for your

FAQ

Common Butterscotch Schnapps questions

Answered from the same tracked data.