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Butterfly Pea Flower Tea

Fail

Shoppers spend only $48K a year here, so Butterfly Pea Flower Tea is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£48K/yr79K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
75%top-5 click share · 11 brands · 13 sellers

Flapen Score

Butterfly Pea Flower Tea against its category

The dotted line is the Grocery average. Past it, Butterfly Pea Flower Tea is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butterfly Pea Flower Tea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Butterfly Pea Flower Tea 79K times last year and spent an estimated £48K. The top 5 brands take 82% of clicks. Demand peaks in Feb. Flapen scores it 43 out of 100, a Fail.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
6.7%
Market size, estimated
£48Ka year
Peak month
February2.3× the quietest month
Top search term
butterfly pea flower tea32K searches a year

02 · Price

A sale here is worth £9.15.

Listings sell for £9.15 on average, from £5.16 to £17.94. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.15 that is £2K to £5K a year per listing.

Average price
£9.15under the $15 to $100 sweet spot
Price range
£5.16–£17.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #678 within Tea. It carries 107 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
93%
Out of stock, average day
2.2%
Average rank
#678in Tea
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
107per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Butterfly Pea Flower Tea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£14K£19K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

13

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

13%

  • BLUE TEA21%
  • teapro21%
  • Better Food Mood19%
  • Godspeed Seed12%
  • Fengsheng Home8%
  • Herbal Remedies by J.5%
  • Open — no brand owns it (5 brands, 13%)

Demand

Butterfly Pea Flower Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 2.3×

Search terms

Top Butterfly Pea Flower Tea search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • butterfly pea flower tea32K/yr
  • blue tea12K/yr
  • butterfly pea tea8K/yr
  • butterfly pea flower10K/yr
  • butterfly pea6K/yr
  • blue pea flower tea5K/yr
  • butterfly tea3K/yr
  • blue butterfly pea flower tea3K/yr

Reviews and returns

What reviews say buyers love and hate about Butterfly Pea Flower Tea

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%−0.13

taste is not for me

Blue and pretty tasteless for a Lancashire lad like me

The actual tea is not to my taste - just a bit plant-like

Color13%−0.09

Blue and pretty tasteless for a Lancashire lad like me

Storage Temperature13%−0.15

Crushed up when arrived shame

Natural Resource Wastage6%+0.09

the natural debris in the packet looks a bit scruffy

Love

Taste-Overall30%−0.13

the taste was also good

Deliciously refreshing

Nice taste, lovely tea

Quality-Overall21%+2.64

Good quality

It is a good quality powdered tea

Great quality and a unique tea experience, highly recommend

Color16%−0.09

I love the colours

The natural blue colour is beautiful

The colour is gorgeous

Flavor8%−0.10

flavor okay

It is almost completely flavour neutral

Nice flavour profile

Freshness6%+0.66

Very fresh and excellent quality

A refreshing cuppa

Refreshing

FAQ

Common Butterfly Pea Flower Tea questions

Answered from the same tracked data.