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Butterfly Pea Flower Tea

a small market ($48K/yr) — Butterfly Pea Flower Tea doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 12Growth 22Conversion 73Competition 21Returns 100Price range 23Avg price 26Brand share 38Review moat 95Quality gap 62
This niche Category average

Is Butterfly Pea Flower Tea profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Butterfly Pea Flower Tea is a £48K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Feb. Verdict: Skip it — 43/100.

Butterfly Pea Flower Tea: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.7% over the last 90 days and 6.7% of searches end in a purchase.

£48K

revenue / yr

Units sold / yr6K
Search volume / yr-5.7%79K
Conversion rate6.7%
Avg price£9.15

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers11 · 13
Top-5 product click share75%
Open market18%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement71%
New entrants (1y)3· 0 succeeded
Avg rating4.4★
Avg reviews107

Top Butterfly Pea Flower Tea products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

£0£5K£10K£14K£19K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

13

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

13%

  • BLUE TEA21%
  • teapro21%
  • Better Food Mood19%
  • Godspeed Seed12%
  • Fengsheng Home8%
  • Herbal Remedies by J.5%
  • Open — no brand owns it (5 brands, 13%)

Butterfly Pea Flower Tea demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume79KCVR6.7%Products14Brands11Top 5 Brands82%OOS Rate2.2%Rating4.4★Reviews107Avg BSR#678
5K3KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 2.3×

Top Butterfly Pea Flower Tea search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • butterfly pea flower tea32K/yr
  • blue tea12K/yr
  • butterfly pea tea8K/yr
  • butterfly pea flower10K/yr
  • butterfly pea6K/yr
  • blue pea flower tea5K/yr
  • butterfly tea3K/yr
  • blue butterfly pea flower tea3K/yr

What reviews say buyers love and hate about Butterfly Pea Flower Tea

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Taste-Overall30%

the taste was also good

Quality-Overall21%

Good quality

Color16%

I love the colours

Flavor8%

flavor okay

Freshness6%

Very fresh and excellent quality

What buyers complain about

56% of reviews
Taste-Overall25%

taste is not for me

Color13%

Blue and pretty tasteless for a Lancashire lad like me

Storage Temperature13%

Crushed up when arrived shame

Natural Resource Wastage6%

the natural debris in the packet looks a bit scruffy

Common Butterfly Pea Flower Tea questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Butterfly Pea Flower Tea 43/100 on Amazon United Kingdom — Skip it. The niche generates £48K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -5.7% over the last 90 days.
Search demand for Butterfly Pea Flower Tea on Amazon United Kingdom peaks in Feb, where the busiest month runs 2.3× the quietest.