butterfly pea flower tea
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great106.71avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.15avg listing price — sweet spot $15–$100
Price range
Bad£5.16–£17.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£48K£48K/yr · 79K searches
According to Flapen's Amazon United Kingdom niche tracking, butterfly pea flower tea is a £48K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Feb. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
butterfly pea flower tea market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £46K–£55K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #678
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 71%
- Out of stock
- 2.2%
- Avg brand age
- 35 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 flat
Sellers
13
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
13%
- BLUE TEA21%
- teapro21%
- Better Food Mood19%
- Godspeed Seed12%
- Fengsheng Home8%
- Herbal Remedies by J.5%
- Open — no brand owns it (5 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -5.7% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 2.3×
Top butterfly pea flower tea search terms
- butterfly pea flower tea32K/yr
- blue tea12K/yr
- butterfly pea tea8K/yr
- butterfly pea flower10K/yr
- butterfly pea6K/yr
- blue pea flower tea5K/yr
- butterfly tea3K/yr
- blue butterfly pea flower tea3K/yr
Top butterfly pea flower tea products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Teapro Premium Blue Pea Flower Tea 30g | Colour-changing Purple Flower for Cognitive Function Digestion Glowing Skin & Eye Health | Naturally Caffeine-Free
teapro£7.044.6★75 rev
Better Food Mood Premium Blue Flower Tea 25g | Blue to Purple Colour Changing Flower Tea | Blue Tea for Cocktails Latte | Rich in Antioxidants
Better Food Mood£6.454.7★293 rev
BLUE TEA - Shankhpushpi Flower Tea - 10 gm - 25+ Cups | Herbal Tea | Caffeine Free - Vegan - Non-GMO | Zipper Pack
BLUE TEA£5.224.4★93 rev
Godspeed Seed Dried Butterfly Pea Flowers Rich Healthy Herbal Butterfly Pea Tea for Drinks Food Coloring (100g(3.5oz))
Godspeed Seed£6.974.5★309 rev
100g Premium Blue Tea - Blue & Purple Color Changing Flower Rich in Antioxidants No Artificial Colours Herbal Tea Caffeine Free - Vegan - Non-GMO | Nature Blue Tea
Fengsheng Home£12.554.5★43 rev
Newest
by launch date
BLUE TEA - Shankhpushpi Flower Tea - 100 grams (250+ Cups) | Antioxidant Rich | Caffeine Free - Flower Based - Herbal Tea - Natural - Detox Tea
BLUE TEA£17.9493 rev
SIPS BOTANICA Hibiscus Loose Petal Tea And Aparajita Flower Tea | 50 Grams Each Premium Quality Flower Petals | Served Hot Iced Tea Cocktails Or Mocktails
Sips Botanica£7.062 rev
SIPS BOTANICA Aparajita Flower Herbal Tea | 30 Pyramid Tea Bags | Enchanting Blue | Rich in Antioxidants | Caffeine Free | Plantbased Biodegradable Tea Bags
Sips Botanica£5.164 rev
Nebula Herbal Butterfly Pea Flower Tea - 25 Biodegradable Teabags in Premium Tin Can Herbal Tea with Organic Green Tea Tea Gift Set Blue Flowers Wellness Tea
Nebula Herbal£8.4418 rev
Blue Tea Flower Herbal Tea 25g | Shankhpushpi Flower | SUPER ANTIOXIDANT | Caffeine Free
Herbal Remedies by J.£5.8719 rev
Trending
90-day click momentumBLUE TEA - Shankhpushpi Flower Tea - 100 grams (250+ Cups) | Antioxidant Rich | Caffeine Free - Flower Based - Herbal Tea - Natural - Detox Tea
BLUE TEA£17.944.4★
NPOW Blue Tea Blue Pea Flower Tea Blue Matcha Caffeine-Free Blue Pea Flower Tea Pure Blue Pea Flower Tea High Antioxidants Blue Matcha Blue Pea Flower Powder - 75g
NPOW£11.714.5★
SIPS BOTANICA Hibiscus Loose Petal Tea And Aparajita Flower Tea | 50 Grams Each Premium Quality Flower Petals | Served Hot Iced Tea Cocktails Or Mocktails
Sips Botanica£7.064.0★
SIPS BOTANICA Aparajita Flower Herbal Tea | 30 Pyramid Tea Bags | Enchanting Blue | Rich in Antioxidants | Caffeine Free | Plantbased Biodegradable Tea Bags
Sips Botanica£5.163.8★
BLUE TEA - Shankhpushpi Flower - 30 Biodegradable Pyramid Tea Bags - Plant Based | Caffeine Free Herbal Tea | Gluten Free NON-GMO | Premium Pet Jar
BLUE TEA£8.744.3★
What buyers say about butterfly pea flower tea
What buyers praise and complain about, mined from review topics.What buyers love
“the taste was also good”
“Good quality”
“I love the colours”
“flavor okay”
“Very fresh and excellent quality”
“As described”
“Definitely good value for money”
“Good for overall health”
“Amazing blue pea tea for gifting”
“Just delicious with lime and sugar”
What buyers complain about
“taste is not for me”
“Blue and pretty tasteless for a Lancashire lad like me”
“Crushed up when arrived shame”
“the natural debris in the packet looks a bit scruffy”
Common questions
- Is butterfly pea flower tea profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the butterfly pea flower tea niche?
- 11 brands and 13 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in butterfly pea flower tea?
- Top complaints mined from reviews: Taste-Overall, Color, Storage Temperature. The return rate is 0.0%.
- When does demand for butterfly pea flower tea peak?
- Demand peaks in Feb; the busiest month runs 2.3× the quietest.
- What does it cost to enter the butterfly pea flower tea niche?
- Listings span £5.16–£17.94; the average listing price is £9.15 (sweet spot $15–$100). The average incumbent carries 107 reviews — the moat a new listing must climb.