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Buttercream

Fail

The top 5 brands take 97% of clicks, so Buttercream is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£78K/yr108K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
62%top-5 click share · 7 brands · 63 sellers

Flapen Score

Buttercream against its category

The dotted line is the Grocery average. Past it, Buttercream is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buttercream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Buttercream 108K times last year and spent an estimated £78K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
8.8%
Market size, estimated
£78Ka year
Peak month
December2.9× the quietest month
Top search term
buttercream27K searches a year

02 · Price

A sale here is worth £8.29.

Listings sell for £8.29 on average, from £2.11 to £26.04. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.29 that is £2K to £4K a year per listing.

Average price
£8.29under the $15 to $100 sweet spot
Price range
£2.11–£26.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #115 within Baking Supplies. It carries 395 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
8.0%
Average rank
#115in Baking Supplies
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
395per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Buttercream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

63

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

1%

  • Betty Crocker61%
  • Renshaw22%
  • FunCakes7%
  • Colour Mill4%
  • PME2%
  • Linenvale2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Buttercream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Buttercream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • buttercream27K/yr
  • betty crocker icing29K/yr
  • buttercream icing18K/yr
  • butter cream icing for cakes8K/yr
  • butter cream8K/yr
  • vanilla buttercream4K/yr
  • butter icing ready made3K/yr
  • butter icing4K/yr
  • betty crocker frosting4K/yr
  • betty crocker buttercream3K/yr

Reviews and returns

What reviews say buyers love and hate about Buttercream

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall42%−0.18

It tastes absolutely vile

also not very tasty either

Disgusting taste

Texture/Consistency-Overall8%−0.03

There was nothing buttercream like to the texture at all

It doesn't set at all, has a terrible texture and consistency, and caused more stress than it was worth

Instructions/User Manual/Troubleshooting8%−0.04

Instructions for quantity. No quantities on packaging

Artificial Colors6%−0.01

also has a grey cast to it was not happy with it

if you add colour to it use gel as food colouring makes it taste a bit metallic

Sweetness6%−0.03

Its not as sweet

Not sweet as others have said

Not sweet or Tasty

Love

Taste-Overall25%−0.18

Wonderful, tasty, easy to use

easy to use tastes amazing

Good taste

Ease Of Use14%+1.19

Easy to use

so easy to make

So convenient to have in the cupboard

Advertised Vs Actual Product11%+0.99

it does what it says

Like picture

Excellent as described

Quality-Overall11%+0.95

Excellent product

Quality good

good item ty

Value For Money10%+0.13

Works out cheaper buying bulk

Great value

Good price

FAQ

Common Buttercream questions

Answered from the same tracked data.