How competitive is the Buttercream niche on Amazon United Kingdom?

7 brands and 63 sellers compete in Buttercream on Amazon United Kingdom. The top 5 Buttercream products take 62% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Buttercream?

Buttercream buyers on Amazon United Kingdom complain most about Taste-Overall, Texture/Consistency-Overall, Instructions/User Manual/Troubleshooting, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Buttercream niche?

Buttercream sells for £8.29 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.11–£26.04. The average incumbent carries 395 reviews — the moat a new listing must climb.

Buttercream

brand-locked demand (top 5 brands take 97% of clicks) — Buttercream doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Buttercream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Buttercream is a £78K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 43/100.

Buttercream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.6% over the last 90 days and 8.8% of searches end in a purchase.

£78K

revenue / yr

Units sold / yr13K

Search volume / yr-13.6%108K

Conversion rate8.8%

Avg price£8.29

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers7 · 63

Top-5 product click share62%

Open market3%

Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 21 products

Top Buttercream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Betty Crocker Vanilla Buttercream Style Icing 400g (Pack of 6)

Price: £13.46
Rating: 4.7/5
Reviews: 1,549
Age: 9y ago

Renshaw Vegan Buttercream Style Soft Icing - Vanilla 400 g (Pack of 1)

Price: £3.98
Rating: 4.2/5
Reviews: 302
Age: 10y ago

Betty Crocker Vanilla Buttercream Style Icing 400g Black

Price: £3.26
Rating: 4.5/5
Reviews: 368
Age: 15y ago

Betty Crocker Velvety Vanilla Icing 400g (Pack of 6)

Price: £14.56
Rating: 4.6/5
Reviews: 435
Age: 8y ago

FunCakes Mix for Buttercream Easy to Use Creamy Perfect for Cake Decorating Covering and Filling Topping on Cupcakes Halal 1kg

Price: £8.14
Rating: 4.5/5
Reviews: 1,242
Age: 5y ago

Newest

by launch date

Renshaw Cake Frosting Vanilla Flavour 5 kg Large Tub (Pack of 1)

Price: £26.04
Rating: 3.4/5
Reviews: 8
Age: 10mo ago

PME Sweet Vanilla Buttercream Icing Mix (450g) No-fuss Frosting for Quick & Easy Cake Decorating

Price: £5.70
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Cake Frosting Decoration Chocolate Fudge & Vanilla Whipped Cream Icing 400g (Pack of 2)

Price: £7.43
Rating: 4.6/5
Reviews: 29
Age: 1y ago

FunCakes Mix for Enchanted Cream Easy to Use Very Light and Fluffy Snow White Cream optimal for Filling and Covering Cakes or as a Topping on Cupcakes Halal 200 g

Price: £4.49
Rating: 4.5/5
Reviews: 116
Age: 1y ago

Colour Mill Gloss Frost White Buttercream in Swiss Meringue Style - 1 Liter

Price: £10.27
Rating: 3.6/5
Reviews: 162
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

Betty Crocker61%
Renshaw22%
FunCakes7%
Colour Mill4%
PME2%
Linenvale2%
Open — no brand owns it (1 brand, 1%)

Buttercream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume108KCVR8.8%Products21Brands7Top 5 Brands97%OOS Rate8.0%Rating4.4★Reviews395Avg BSR#115

Peak months: Jan, Dec · busiest ÷ quietest = 2.9×

Top Buttercream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

buttercream27K/yr +4.0%6.5% conv.
betty crocker icing29K/yr -16.5%8.5% conv.
buttercream icing18K/yr -42.3%5.5% conv.
butter cream icing for cakes8K/yr -8.5%5.1% conv.
butter cream8K/yr -15.1%5.2% conv.
vanilla buttercream4K/yr +25.0%9.1% conv.
butter icing ready made3K/yr +13.1%5.9% conv.
butter icing4K/yr -30.6%8.6% conv.
betty crocker frosting4K/yr +0.0%5.9% conv.
betty crocker buttercream3K/yr -19.2%6.3% conv.

What reviews say buyers love and hate about Buttercream

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Taste-Overall25%

“Wonderful, tasty, easy to use”

Ease Of Use14%

“Easy to use”

Advertised Vs Actual Product11%

“it does what it says”

Quality-Overall11%

“Excellent product”

Value For Money10%

“Works out cheaper buying bulk”

What buyers complain about

81% of reviews

Taste-Overall42%

“It tastes absolutely vile”

Texture/Consistency-Overall8%

“There was nothing buttercream like to the texture at all”

Instructions/User Manual/Troubleshooting8%

“Instructions for quantity. No quantities on packaging”

Artificial Colors6%

“also has a grey cast to it was not happy with it”

Sweetness6%

“Its not as sweet”

Common Buttercream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Buttercream 43/100 on Amazon United Kingdom — Skip it. The niche generates £78K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -13.6% over the last 90 days.