Butter Spreadable
FailProducts sell for $4.16 on average, outside the sweet spot, so Butter Spreadable is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £97K/yr119K searches / yr
- 90-day growth
- -9.2%search demand this quarter
- Competition
- 61%top-5 click share · 9 brands · 38 sellers
Flapen Score
Butter Spreadable against its category
The dotted line is the Grocery average. Past it, Butter Spreadable is stronger. Inside it, weaker.
Market
The Butter Spreadable market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Butter Spreadable 119K times last year and spent an estimated £97K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 19.5% of those searches ended in a purchase.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- -9.2%
- Conversion, latest week
- 19.5%
- Market size, estimated
- £97Ka year
- Peak month
- November2.2× the quietest month
- Top search term
- spreadable butter49K searches a year
02 · Price
A sale here is worth £4.16.
Listings sell for £4.16 on average, from £1.36 to £19.85. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £4.16 that is £4K to £5K a year per listing.
- Average price
- £4.16under the $15 to $100 sweet spot
- Price range
- £1.36–£19.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #33 within Fresh & Chilled. It carries 513 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 91%
- Out of stock, average day
- 4.7%
- Average rank
- #33in Fresh & Chilled
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 513per listing
- Listings tracked
- 23
04 · Newcomers
6 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Butter Spreadable products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons British Salted Spreadable Butter 500g
- Price
- £2.34
- Rating
- 4.5/5
- Reviews
- 183
- Age
- 12mo ago

Anchor Spreadable Blend of Butter and Rapeseed Oil 750g
- Price
- £5.59
- Rating
- 4.8/5
- Reviews
- 687
- Age
- 7y ago

Anchor Spreadable Blend of Butter and Rapeseed Oil 400 g
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 896
- Age
- 3y ago

Anchor Salted Butter 200 g
- Price
- £1.95
- Rating
- 4.7/5
- Reviews
- 1,143
- Age
- 3y ago

Lurpak Slightly Salted Spreadable Blend of Butter and Rapeseed Oil 400 g
- Price
- £3.82
- Rating
- 4.8/5
- Reviews
- 2,045
- Age
- 3y ago
Trending
estimated 90-day click momentum
Country Life British Spreadable 400g
- Price
- £2.88
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

Morrisons Spreadable 500g
- Price
- £2.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Morrisons The Best Spreadable Butter 250g
- Price
- £2.65
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

Morrisons Pefectly Buttery 500g
- Price
- £1.36
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 10mo ago

Anchor Spreadable Blend of Butter and Rapeseed Oil 500 g
- Price
- £3.02
- Rating
- 4.7/5
- Reviews
- 1,483
- Age
- 15y ago
Newest
by launch date
Morrisons The Best Spreadable Butter 250g
- Price
- £2.65
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

Country Life British Spreadable 400g
- Price
- £2.88
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

Morrisons Pefectly Buttery 500g
- Price
- £1.36
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 10mo ago

Morrisons Spreadable 500g
- Price
- £2.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Morrisons Olive Spread 500g
- Price
- £1.56
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
38
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 97%
Open market
5%
- Anchor34%
- Morrisons30%
- Yikki15%
- Lurpak9%
- Country Life4%
- KoalaKoi3%
- Open — no brand owns it (3 brands, 5%)
Demand
Butter Spreadable search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 2.2×
Search terms
Top Butter Spreadable search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- spreadable butter49K/yr
- anchor butter35K/yr
- butter spread14K/yr
- butter spreadable15K/yr
- anchor butter 500g4K/yr
- spreadable3K/yr
Reviews and returns
What reviews say buyers love and hate about Butter Spreadable
We read the reviews and the return reasons for every product selling here.
“Not very tasty”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Butter Spreadable questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









