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Butter Spreadable

Fail

Products sell for $4.16 on average, outside the sweet spot, so Butter Spreadable is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£97K/yr119K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
61%top-5 click share · 9 brands · 38 sellers

Flapen Score

Butter Spreadable against its category

The dotted line is the Grocery average. Past it, Butter Spreadable is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butter Spreadable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Butter Spreadable 119K times last year and spent an estimated £97K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

19.5% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
19.5%
Market size, estimated
£97Ka year
Peak month
November2.2× the quietest month
Top search term
spreadable butter49K searches a year

02 · Price

A sale here is worth £4.16.

Listings sell for £4.16 on average, from £1.36 to £19.85. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £4.16 that is £4K to £5K a year per listing.

Average price
£4.16under the $15 to $100 sweet spot
Price range
£1.36–£19.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #33 within Fresh & Chilled. It carries 513 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
91%
Out of stock, average day
4.7%
Average rank
#33in Fresh & Chilled
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
513per listing
Listings tracked
23

04 · Newcomers

Amazon counts 6 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
69 months

Products

Top Butter Spreadable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

38

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

5%

  • Anchor34%
  • Morrisons30%
  • Yikki15%
  • Lurpak9%
  • Country Life4%
  • KoalaKoi3%
  • Open — no brand owns it (3 brands, 5%)

Demand

Butter Spreadable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Butter Spreadable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spreadable butter49K/yr
  • anchor butter35K/yr
  • butter spread14K/yr
  • butter spreadable15K/yr
  • anchor butter 500g4K/yr
  • spreadable3K/yr

Reviews and returns

What reviews say buyers love and hate about Butter Spreadable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%+1.68

Not very tasty

Absolutely vile fishy taste

Hardly any taste

Value For Money20%

Dreadful waste of money

Poor value for money

cheaper in price

Flavor8%−0.04

Quite flavourless

Hardly any taste

Prefer the Aldi version this tastes like marg not buttery enough

Quality-Overall7%+0.21

Poor quality

Poor quality and I won't be buying in the future

Hard Feel5%−0.05

Not soft enough for spreading from fridge

Love

Taste-Overall39%+1.68

Tasty handy for spreading on crackers

great taste as expected

Great taste

Value For Money18%

Good value for money

Great price

Value for money

Quality-Overall11%+0.21

Consistent quality over the years

Good quality butter

Excellent product

Flavor4%−0.04

Lovely taste

It has a rich flavour and smooth texture, making it suitable for cooking, baking, and spreading on bread or toast

A good butter nice flavour

Baking4%+0.19

Good for baking

If you like butter then this is the one and only butter that I use-very tasty especially when I have loads on my baked potatoes, yummy

Best for baking

FAQ

Common Butter Spreadable questions

Answered from the same tracked data.