butter spreadable
Skip itPricing outside the sweet spot ($4.16 avg) — this niche doesn't clear our bar today.
Conversion
Incredible19.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good512.87avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.36–£19.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£97K£97K/yr · 119K searches
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£4.16avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, butter spreadable is a £97K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
butter spreadable market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- £104K–£125K
- units × avg price
- Conversion rate
- 19.5%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 0%
- Out of stock
- 4.7%
- Avg brand age
- 69 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
38
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
61%
Top 20: 97%
Open market
5%
- Anchor34%
- Morrisons30%
- Yikki15%
- Lurpak9%
- Country Life4%
- KoalaKoi3%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.Peak months: Jan, Nov · busiest ÷ quietest = 2.2×
Top butter spreadable search terms
- spreadable butter49K/yr
- anchor butter35K/yr
- butter spread14K/yr
- butter spreadable15K/yr
- anchor butter 500g4K/yr
- spreadable3K/yr
Top butter spreadable products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons British Salted Spreadable Butter 500g
Morrisons£2.344.5★183 rev
Anchor Spreadable Blend of Butter and Rapeseed Oil 750g
Yikki£5.594.8★687 rev
Anchor Spreadable Blend of Butter and Rapeseed Oil 400 g
Anchor£3.334.6★896 rev
Anchor Salted Butter 200 g
Anchor£1.954.7★1,143 rev
Lurpak Slightly Salted Spreadable Blend of Butter and Rapeseed Oil 400 g
Lurpak£3.824.8★2,045 rev
Newest
by launch date
Morrisons The Best Spreadable Butter 250g
Morrisons£2.653 rev
Country Life British Spreadable 400g
Country Life£2.884 rev
Morrisons Pefectly Buttery 500g
Morrisons£1.3673 rev
Morrisons Spreadable 500g
Morrisons£2.260 rev
Morrisons Olive Spread 500g
Morrisons£1.5673 rev
Trending
90-day click momentumCountry Life British Spreadable 400g
Country Life£2.885.0★
Morrisons Spreadable 500g
Morrisons£2.260.0★
Morrisons The Best Spreadable Butter 250g
Morrisons£2.655.0★
Morrisons Pefectly Buttery 500g
Morrisons£1.364.4★
Anchor Spreadable Blend of Butter and Rapeseed Oil 500 g
Anchor£3.024.7★
What buyers say about butter spreadable
What buyers praise and complain about, mined from review topics.What buyers love
“Tasty handy for spreading on crackers”
“Good value for money”
“Consistent quality over the years”
“Lovely taste”
“Good for baking”
“Very yummy creamy butter”
“Much cheaper than branded salted butter”
“Good size”
“Just like other brands of butter great price and very spreadable”
“Convenient”
What buyers complain about
“Not very tasty”
“Dreadful waste of money”
“Quite flavourless”
“Poor quality”
“Not soft enough for spreading from fridge”
“Salty butter”
“mess with the butter”
“large”
“does tend to be a bit hard straight from the fridge”
“ingredients may not suit everyone”
Common questions
- Is butter spreadable profitable to sell on Amazon United Kingdom?
- The niche generates £97K/yr across 23 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the butter spreadable niche?
- 9 brands and 38 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in butter spreadable?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- When does demand for butter spreadable peak?
- Demand peaks in Jan–Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the butter spreadable niche?
- Listings span £1.36–£19.85; the average listing price is £4.16 (sweet spot $15–$100). The average incumbent carries 513 reviews — the moat a new listing must climb.