How competitive is the Butter Spreadable niche on Amazon United Kingdom?

9 brands and 38 sellers compete in Butter Spreadable on Amazon United Kingdom. The top 5 Butter Spreadable products take 61% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Butter Spreadable?

Butter Spreadable buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Butter Spreadable niche?

Butter Spreadable sells for £4.16 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.36–£19.85. The average incumbent carries 513 reviews — the moat a new listing must climb.

Butter Spreadable

pricing outside the sweet spot ($4.16 avg) — Butter Spreadable doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Butter Spreadable profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Butter Spreadable is a £97K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 43/100.

Butter Spreadable: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.2% over the last 90 days and 19.5% of searches end in a purchase.

£97K

revenue / yr

Units sold / yr30K

Search volume / yr-9.2%119K

Conversion rate19.5%

Avg price£4.16

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers9 · 38

Top-5 product click share61%

Open market8%

Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 23 products

Top Butter Spreadable products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons British Salted Spreadable Butter 500g

Price: £2.34
Rating: 4.5/5
Reviews: 183
Age: 12mo ago

Anchor Spreadable Blend of Butter and Rapeseed Oil 750g

Price: £5.59
Rating: 4.8/5
Reviews: 687
Age: 7y ago

Anchor Spreadable Blend of Butter and Rapeseed Oil 400 g

Price: £3.33
Rating: 4.6/5
Reviews: 896
Age: 3y ago

Anchor Salted Butter 200 g

Price: £1.95
Rating: 4.7/5
Reviews: 1,143
Age: 3y ago

Lurpak Slightly Salted Spreadable Blend of Butter and Rapeseed Oil 400 g

Price: £3.82
Rating: 4.8/5
Reviews: 2,045
Age: 3y ago

Newest

by launch date

Morrisons The Best Spreadable Butter 250g

Price: £2.65
Rating: 5.0/5
Reviews: 3
Age: 3mo ago

Country Life British Spreadable 400g

Price: £2.88
Rating: 5.0/5
Reviews: 4
Age: 4mo ago

Morrisons Pefectly Buttery 500g

Price: £1.36
Rating: 4.4/5
Reviews: 73
Age: 10mo ago

Morrisons Spreadable 500g

Price: £2.26
Rating: 0.0/5
Reviews: 0
Age: 10mo ago

Morrisons Olive Spread 500g

Price: £1.56
Rating: 4.4/5
Reviews: 73
Age: 10mo ago

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

Anchor34%
Morrisons30%
Yikki15%
Lurpak9%
Country Life4%
KoalaKoi3%
Open — no brand owns it (3 brands, 5%)

Butter Spreadable demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume119KCVR19.5%Products23Brands9Top 5 Brands92%OOS Rate4.7%Rating4.6★Reviews513Avg BSR#33

Peak months: Jan, Nov · busiest ÷ quietest = 2.2×

Top Butter Spreadable search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

spreadable butter49K/yr -16.2%19.1% conv.
anchor butter35K/yr -2.7%20.3% conv.
butter spread14K/yr -9.3%6.1% conv.
butter spreadable15K/yr +2.8%3.3% conv.
anchor butter 500g4K/yr -6.8%2.5% conv.
spreadable3K/yr -22.7%20.3% conv.

What reviews say buyers love and hate about Butter Spreadable

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall39%

“Tasty handy for spreading on crackers”

Value For Money18%

“Good value for money”

Quality-Overall11%

“Consistent quality over the years”

Flavor4%

“Lovely taste”

Baking4%

“Good for baking”

What buyers complain about

80% of reviews

Taste-Overall22%

“Not very tasty”

Value For Money20%

“Dreadful waste of money”

Flavor8%

“Quite flavourless”

Quality-Overall7%

“Poor quality”

Hard Feel5%

“Not soft enough for spreading from fridge”

Common Butter Spreadable questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Butter Spreadable 43/100 on Amazon United Kingdom — Skip it. The niche generates £97K/yr across 23 tracked products. 6 of 7 products launched in the last 360 days are still selling. Search demand moved -9.2% over the last 90 days.