Butter Spreadable
FailProducts sell for $4.16 on average, outside the sweet spot, so Butter Spreadable is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £97K/yr119K searches / yr
- 90-day growth
- -9.2%search demand this quarter
- Competition
- 61%top-5 click share · 9 brands · 38 sellers
Flapen Score
Butter Spreadable against its category
The dotted line is the Grocery average. Past it, Butter Spreadable is stronger. Inside it, weaker.
Market
The Butter Spreadable market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Butter Spreadable 119K times last year and spent an estimated £97K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
19.5% of searches ended in a purchase last week.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- -9.2%
- Conversion, latest week
- 19.5%
- Market size, estimated
- £97Ka year
- Peak month
- November2.2× the quietest month
- Top search term
- spreadable butter49K searches a year
02 · Price
A sale here is worth £4.16.
Listings sell for £4.16 on average, from £1.36 to £19.85. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £4.16 that is £4K to £5K a year per listing.
- Average price
- £4.16under the $15 to $100 sweet spot
- Price range
- £1.36–£19.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #33 within Fresh & Chilled. It carries 513 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 91%
- Out of stock, average day
- 4.7%
- Average rank
- #33in Fresh & Chilled
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 513per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 6 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Butter Spreadable products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons British Salted Spreadable Butter 500g
- Price
- £2.34
- Rating
- 4.5/5
- Reviews
- 183
- Age
- 12mo ago

Anchor Spreadable Blend of Butter and Rapeseed Oil 750g
- Price
- £5.59
- Rating
- 4.8/5
- Reviews
- 687
- Age
- 7y ago

Anchor Spreadable Blend of Butter and Rapeseed Oil 400 g
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 896
- Age
- 3y ago

Anchor Salted Butter 200 g
- Price
- £1.95
- Rating
- 4.7/5
- Reviews
- 1,143
- Age
- 3y ago

Lurpak Slightly Salted Spreadable Blend of Butter and Rapeseed Oil 400 g
- Price
- £3.82
- Rating
- 4.8/5
- Reviews
- 2,045
- Age
- 3y ago
Trending
90-day click momentum
Country Life British Spreadable 400g
- Price
- £2.88
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

Morrisons Spreadable 500g
- Price
- £2.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Morrisons The Best Spreadable Butter 250g
- Price
- £2.65
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

Morrisons Pefectly Buttery 500g
- Price
- £1.36
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 10mo ago

Anchor Spreadable Blend of Butter and Rapeseed Oil 500 g
- Price
- £3.02
- Rating
- 4.7/5
- Reviews
- 1,483
- Age
- 15y ago
Newest
by launch date
Morrisons The Best Spreadable Butter 250g
- Price
- £2.65
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

Country Life British Spreadable 400g
- Price
- £2.88
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

Morrisons Pefectly Buttery 500g
- Price
- £1.36
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 10mo ago

Morrisons Spreadable 500g
- Price
- £2.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Morrisons Olive Spread 500g
- Price
- £1.56
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
38
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
61%
Top 20: 97%
Open market
5%
- Anchor34%
- Morrisons30%
- Yikki15%
- Lurpak9%
- Country Life4%
- KoalaKoi3%
- Open — no brand owns it (3 brands, 5%)
Demand
Butter Spreadable search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 2.2×
Search terms
Top Butter Spreadable search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spreadable butter49K/yr
- anchor butter35K/yr
- butter spread14K/yr
- butter spreadable15K/yr
- anchor butter 500g4K/yr
- spreadable3K/yr
Reviews and returns
What reviews say buyers love and hate about Butter Spreadable
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very tasty
Absolutely vile fishy taste
Hardly any taste
Dreadful waste of money
Poor value for money
cheaper in price
Quite flavourless
Hardly any taste
Prefer the Aldi version this tastes like marg not buttery enough
Poor quality
Poor quality and I won't be buying in the future
Not soft enough for spreading from fridge
Love
Tasty handy for spreading on crackers
great taste as expected
Great taste
Good value for money
Great price
Value for money
Consistent quality over the years
Good quality butter
Excellent product
Lovely taste
It has a rich flavour and smooth texture, making it suitable for cooking, baking, and spreading on bread or toast
A good butter nice flavour
Good for baking
If you like butter then this is the one and only butter that I use-very tasty especially when I have loads on my baked potatoes, yummy
Best for baking
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Butter Spreadable questions
Answered from the same tracked data.









