Butter Portions
FailThe top 5 brands take 100% of clicks, so Butter Portions is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £152K/yr142K searches / yr
- 90-day growth
- +7.5%search demand this quarter
- Competition
- 71%top-5 click share · 5 brands · 6 sellers
Flapen Score
Butter Portions against its category
The dotted line is the Grocery average. Past it, Butter Portions is stronger. Inside it, weaker.
Market
The Butter Portions market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Butter Portions 142K times last year and spent an estimated £152K. All 5 brands take every click. Flapen scores it 46 out of 100, a Fail.
01 · Demand
7.2% of searches ended in a purchase last week.
Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.
- Searches, last 12 months
- 142K
- Growth, 90 days vs prior 90
- +7.5%
- Conversion, latest week
- 7.2%
- Market size, estimated
- £152Ka year
- Peak month
- March1.2× the quietest month
- Top search term
- butter portions54K searches a year
02 · Price
A sale here is worth £15.01.
Listings sell for £15.01 on average, from £7.82 to £29.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £15.01 that is £8K to £11K a year per listing.
- Average price
- £15.01inside the $15 to $100 sweet spot
- Price range
- £7.82–£29.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £8K–£11K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 7% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #12 within Fresh & Chilled. It carries 406 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 7%
- Out of stock, average day
- 5.6%
- Average rank
- #12in Fresh & Chilled
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 406per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Butter Portions products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Salted Spreadable Anchors Mini Butter Portions 25-500 Portions 7g each Fresh Stock Restocked Daily (25 portions box)
- Price
- £8.94
- Rating
- 4.2/5
- Reviews
- 146
- Age
- 1y ago

150 x Lakeland Irish Butter Individual Foil Wrapped Portions
- Price
- £16.20
- Rating
- 4.7/5
- Reviews
- 2,616
- Age
- 8y ago

Slightly Salted Spreadable Lurpaks Mini Butter Portions 25-600 Portions - Fresh Stock Restocked Daily (25 Portions)
- Price
- £9.81
- Rating
- 4.5/5
- Reviews
- 205
- Age
- 1y ago

Lurpak Spreadable Butter Portions 50 x 8 Grams from GREAT BRITISH TRADING
- Price
- £12.93
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 3y ago

Slightly Salted Spreadable Lurpaks Mini Butter Portions 25-600 Portions (Box of 100 Portions)
- Price
- £20.42
- Rating
- 4.5/5
- Reviews
- 205
- Age
- 1y ago
Trending
90-day click momentum
Slightly Salted Spreadable Lurpaks Mini Butter Portions 25-600 Portions (Box of 100 Portions)
- Price
- £20.42
- Rating
- 4.5/5
- Reviews
- 205
- Age
- 1y ago

Salted Spreadable Anchors Mini Butter Portions 25-500 Portions 7g each Fresh Stock Restocked Daily (25 portions box)
- Price
- £8.94
- Rating
- 4.2/5
- Reviews
- 146
- Age
- 1y ago

Lurpak Spreadable Butter Portions 50 x 8 Grams from GREAT BRITISH TRADING
- Price
- £12.93
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 3y ago

Salted Spreadable Foil Wrapped Lichfield Mini Butter Portions 25-600 Portions Fresh Stock Restocked Daily (25 Portions)
- Price
- £8.43
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 1y ago

20 x Lurpak Butter Portions
- Price
- £7.82
- Rating
- 4.4/5
- Reviews
- 159
- Age
- 11y ago
Newest
by launch date
Dale Farm Salted Butter Portions
- Price
- £11.88
- Rating
- 4.8/5
- Reviews
- 58
- Age
- 2mo ago

Salted Spreadable Anchors Mini Butter Portions 25-500 Portions 7g each Fresh Stock Restocked Daily (25 portions box)
- Price
- £8.94
- Rating
- 4.2/5
- Reviews
- 146
- Age
- 1y ago

Slightly Salted Spreadable Lurpaks Mini Butter Portions 25-600 Portions (Box of 100 Portions)
- Price
- £20.42
- Rating
- 4.5/5
- Reviews
- 205
- Age
- 1y ago

Lurpak Spreadable Butter Portions 100 x 8 Grams from GREAT BRITISH TRADING
- Price
- £18.36
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 1y ago

Slightly Salted Spreadable Lurpaks Mini Butter Portions 25-600 Portions - Fresh Stock Restocked Daily (25 Portions)
- Price
- £9.81
- Rating
- 4.5/5
- Reviews
- 205
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- KoalaKoi57%
- Lakeland Dairies17%
- GREAT BRITISH TRADING LIMITED16%
- Lurpak5%
- Dale Farm5%
Demand
Butter Portions search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Butter Portions search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- butter portions54K/yr
- individual butter portions36K/yr
- mini butter portions9K/yr
- mini butter7K/yr
- butter sachets7K/yr
- lurpak butter portions7K/yr
- small butter portions6K/yr
- butter portions x 1004K/yr
- butter pats6K/yr
- lakeland butter4K/yr
Reviews and returns
What reviews say buyers love and hate about Butter Portions
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Dreadful waste of money
Poor value for money
Over priced
because I didn't use it every day
Love
The taste is beautiful
Great taste
Tasty handy for spreading on crackers
Very useful quality butter in non wasteful amounts
Good standby
Excellent product
Good value
Excellent value
Excellent value for money
Perfect size
Ideal sized portions
Handy size
Really handy
Easy to use
These are very easy to open
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Butter Portions questions
Answered from the same tracked data.









