How competitive is the Butter Portions niche on Amazon United Kingdom?

5 brands and 6 sellers compete in Butter Portions on Amazon United Kingdom. The top 5 Butter Portions products take 71% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Butter Portions?

Butter Portions buyers on Amazon United Kingdom complain most about Value For Money, Ease Of Use, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Butter Portions niche?

Butter Portions sells for £15.01 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.82–£29.50. The average incumbent carries 406 reviews — the moat a new listing must climb.

Butter Portions

brand-locked demand (top 5 brands take 100% of clicks) — Butter Portions doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Butter Portions profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Butter Portions is a £152K/yr Amazon United Kingdom market (142K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Butter Portions: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +7.5% over the last 90 days and 7.2% of searches end in a purchase.

£152K

revenue / yr

Units sold / yr10K

Search volume / yr+7.5%142K

Conversion rate7.2%

Avg price£15.01

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 6

Top-5 product click share71%

Open market0%

Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Top Butter Portions products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Salted Spreadable Anchors Mini Butter Portions 25-500 Portions 7g each Fresh Stock Restocked Daily (25 portions box)

Price: £8.94
Rating: 4.2/5
Reviews: 146
Age: 1y ago

150 x Lakeland Irish Butter Individual Foil Wrapped Portions

Price: £16.20
Rating: 4.7/5
Reviews: 2,616
Age: 8y ago

Slightly Salted Spreadable Lurpaks Mini Butter Portions 25-600 Portions - Fresh Stock Restocked Daily (25 Portions)

Price: £9.81
Rating: 4.5/5
Reviews: 205
Age: 1y ago

Lurpak Spreadable Butter Portions 50 x 8 Grams from GREAT BRITISH TRADING

Price: £12.93
Rating: 4.6/5
Reviews: 89
Age: 3y ago

Slightly Salted Spreadable Lurpaks Mini Butter Portions 25-600 Portions (Box of 100 Portions)

Price: £20.42
Rating: 4.5/5
Reviews: 205
Age: 1y ago

Newest

by launch date

Dale Farm Salted Butter Portions

Price: £11.88
Rating: 4.8/5
Reviews: 58
Age: 2mo ago

Salted Spreadable Anchors Mini Butter Portions 25-500 Portions 7g each Fresh Stock Restocked Daily (25 portions box)

Price: £8.94
Rating: 4.2/5
Reviews: 146
Age: 1y ago

Slightly Salted Spreadable Lurpaks Mini Butter Portions 25-600 Portions (Box of 100 Portions)

Price: £20.42
Rating: 4.5/5
Reviews: 205
Age: 1y ago

Lurpak Spreadable Butter Portions 100 x 8 Grams from GREAT BRITISH TRADING

Price: £18.36
Rating: 4.5/5
Reviews: 30
Age: 1y ago

Slightly Salted Spreadable Lurpaks Mini Butter Portions 25-600 Portions - Fresh Stock Restocked Daily (25 Portions)

Price: £9.81
Rating: 4.5/5
Reviews: 205
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

KoalaKoi57%
Lakeland Dairies17%
GREAT BRITISH TRADING LIMITED16%
Lurpak5%
Dale Farm5%

Butter Portions demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume142KCVR7.2%Products15Brands5Top 5 Brands100%OOS Rate5.6%Rating4.5★Reviews406Avg BSR#12

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Butter Portions search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

butter portions54K/yr +5.0%5.6% conv.
individual butter portions36K/yr +4.1%4.4% conv.
mini butter portions9K/yr -2.1%4.9% conv.
mini butter7K/yr +33.4%3.5% conv.
butter sachets7K/yr +5.8%5.1% conv.
lurpak butter portions7K/yr +10.7%10.2% conv.
small butter portions6K/yr +10.2%5.2% conv.
butter portions x 1004K/yr +72.2%8.5% conv.
butter pats6K/yr -11.0%5.1% conv.
lakeland butter4K/yr +39.8%3.4% conv.

What reviews say buyers love and hate about Butter Portions

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Taste-Overall29%

“The taste is beautiful”

Quality-Overall15%

“Very useful quality butter in non wasteful amounts”

Value For Money12%

“Good value”

Size-Overall9%

“Perfect size”

Ease Of Use9%

“Really handy”

What buyers complain about

81% of reviews

Value For Money67%

“Dreadful waste of money”

Ease Of Use14%

“because I didn't use it every day”

Common Butter Portions questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Butter Portions 46/100 on Amazon United Kingdom — Skip it. The niche generates £152K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +7.5% over the last 90 days.