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Butter Portions

Fail

The top 5 brands take 100% of clicks, so Butter Portions is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£152K/yr142K searches / yr
90-day growth
+7.5%search demand this quarter
Competition
71%top-5 click share · 5 brands · 6 sellers

Flapen Score

Butter Portions against its category

The dotted line is the Grocery average. Past it, Butter Portions is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butter Portions market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Butter Portions 142K times last year and spent an estimated £152K. All 5 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
7.2%
Market size, estimated
£152Ka year
Peak month
March1.2× the quietest month
Top search term
butter portions54K searches a year

02 · Price

A sale here is worth £15.01.

Listings sell for £15.01 on average, from £7.82 to £29.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £15.01 that is £8K to £11K a year per listing.

Average price
£15.01inside the $15 to $100 sweet spot
Price range
£7.82–£29.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£8K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 7% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #12 within Fresh & Chilled. It carries 406 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
7%
Out of stock, average day
5.6%
Average rank
#12in Fresh & Chilled
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
406per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Butter Portions products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£15K£30K£46K£61K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • KoalaKoi57%
  • Lakeland Dairies17%
  • GREAT BRITISH TRADING LIMITED16%
  • Lurpak5%
  • Dale Farm5%

Demand

Butter Portions search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Butter Portions search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • butter portions54K/yr
  • individual butter portions36K/yr
  • mini butter portions9K/yr
  • mini butter7K/yr
  • butter sachets7K/yr
  • lurpak butter portions7K/yr
  • small butter portions6K/yr
  • butter portions x 1004K/yr
  • butter pats6K/yr
  • lakeland butter4K/yr

Reviews and returns

What reviews say buyers love and hate about Butter Portions

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money67%−0.17

Dreadful waste of money

Poor value for money

Over priced

Ease Of Use14%+0.58

because I didn't use it every day

Love

Taste-Overall29%+1.89

The taste is beautiful

Great taste

Tasty handy for spreading on crackers

Quality-Overall15%−0.03

Very useful quality butter in non wasteful amounts

Good standby

Excellent product

Value For Money12%−0.17

Good value

Excellent value

Excellent value for money

Size-Overall9%+0.66

Perfect size

Ideal sized portions

Handy size

Ease Of Use9%+0.58

Really handy

Easy to use

These are very easy to open

FAQ

Common Butter Portions questions

Answered from the same tracked data.