butter portions
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great405.93avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.01avg listing price — sweet spot $15–$100
Price range
Good£7.82–£29.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Market size
Okay£152K£152K/yr · 142K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, butter portions is a £152K/yr Amazon United Kingdom market (142K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
butter portions market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £120K–£150K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 7%
- Sponsored
- 53%
- Out of stock
- 5.6%
- Avg brand age
- 50 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- KoalaKoi57%
- Lakeland Dairies17%
- GREAT BRITISH TRADING LIMITED16%
- Lurpak5%
- Dale Farm5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top butter portions search terms
- butter portions54K/yr
- individual butter portions36K/yr
- mini butter portions9K/yr
- mini butter7K/yr
- butter sachets7K/yr
- lurpak butter portions7K/yr
- small butter portions6K/yr
- butter portions x 1004K/yr
- butter pats6K/yr
- lakeland butter4K/yr
Top butter portions products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Salted Spreadable Anchors Mini Butter Portions 25-500 Portions 7g each Fresh Stock Restocked Daily (25 portions box)
KoalaKoi£8.944.2★146 rev
150 x Lakeland Irish Butter Individual Foil Wrapped Portions
Lakeland Dairies£16.204.7★2,616 rev
Slightly Salted Spreadable Lurpaks Mini Butter Portions 25-600 Portions - Fresh Stock Restocked Daily (25 Portions)
KoalaKoi£9.814.5★205 rev
Lurpak Spreadable Butter Portions 50 x 8 Grams from GREAT BRITISH TRADING
GREAT BRITISH TRADING LIMITED£12.934.6★89 rev
Slightly Salted Spreadable Lurpaks Mini Butter Portions 25-600 Portions (Box of 100 Portions)
KoalaKoi£20.424.5★205 rev
Newest
by launch date
Dale Farm Salted Butter Portions
Dale Farm£11.8858 rev
Salted Spreadable Anchors Mini Butter Portions 25-500 Portions 7g each Fresh Stock Restocked Daily (25 portions box)
KoalaKoi£8.94146 rev
Slightly Salted Spreadable Lurpaks Mini Butter Portions 25-600 Portions (Box of 100 Portions)
KoalaKoi£20.42205 rev
Lurpak Spreadable Butter Portions 100 x 8 Grams from GREAT BRITISH TRADING
GREAT BRITISH TRADING LIMITED£18.3630 rev
Slightly Salted Spreadable Lurpaks Mini Butter Portions 25-600 Portions - Fresh Stock Restocked Daily (25 Portions)
KoalaKoi£9.81205 rev
Trending
90-day click momentumSlightly Salted Spreadable Lurpaks Mini Butter Portions 25-600 Portions (Box of 100 Portions)
KoalaKoi£20.424.5★
Salted Spreadable Anchors Mini Butter Portions 25-500 Portions 7g each Fresh Stock Restocked Daily (25 portions box)
KoalaKoi£8.944.2★
Lurpak Spreadable Butter Portions 50 x 8 Grams from GREAT BRITISH TRADING
GREAT BRITISH TRADING LIMITED£12.934.6★
Salted Spreadable Foil Wrapped Lichfield Mini Butter Portions 25-600 Portions Fresh Stock Restocked Daily (25 Portions)
KoalaKoi£8.434.6★
20 x Lurpak Butter Portions
Lurpak£7.824.4★
What buyers say about butter portions
What buyers praise and complain about, mined from review topics.What buyers love
“The taste is beautiful”
“Very useful quality butter in non wasteful amounts”
“Good value”
“Perfect size”
“Really handy”
“As Described”
“Excellent, with a good end if date”
“56 calories a shot”
“The butter was fine”
“Handy size, reasonable shelf life, nice taste”
What buyers complain about
“Dreadful waste of money”
“because I didn't use it every day”
Common questions
- Is butter portions profitable to sell on Amazon United Kingdom?
- The niche generates £152K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the butter portions niche?
- 5 brands and 6 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in butter portions?
- Top complaints mined from reviews: Value For Money, Ease Of Use. The return rate is 0.0%.
- When does demand for butter portions peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the butter portions niche?
- Listings span £7.82–£29.50; the average listing price is £15.01 (sweet spot $15–$100). The average incumbent carries 406 reviews — the moat a new listing must climb.