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Butter Churner

Fail

The top 5 brands take 100% of clicks, so Butter Churner is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£175K/yr224K searches / yr
90-day growth
-39.7%search demand this quarter
Competition
94%top-5 click share · 5 brands · 30 sellers

Flapen Score

Butter Churner against its category

The dotted line is the Grocery average. Past it, Butter Churner is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butter Churner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Butter Churner 224K times last year and spent an estimated £175K. All 5 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £175K a year.

Searches, last 12 months
224K
Growth, 90 days vs prior 90
-39.7%
Conversion, latest week
2.7%
Market size, estimated
£175Ka year
Peak month
December5.3× the quietest month
Top search term
butter churner110K searches a year

02 · Price

A sale here is worth £28.55.

Listings sell for £28.55 on average, from £6.98 to £64.33. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At £28.55 that is £21K to £29K a year per listing.

Average price
£28.55inside the $15 to $100 sweet spot
Price range
£6.98–£64.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
£21K–£29K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #21,724 within Fresh & Chilled. It carries 1,184 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
30.8%
Average rank
#21,724in Fresh & Chilled
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,184per listing
Listings tracked
7

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Butter Churner products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.

£0£26K£52K£79K£105K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 flat

Sellers

30

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

94%

Top 20: 100%

Open market

0%

  • Kilner56%
  • Bulla21%
  • IFOLO16%
  • Jenngaoo4%
  • CBWERBB3%

Demand

Butter Churner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Butter Churner search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • butter churner110K/yr
  • butter maker27K/yr
  • butter churn24K/yr
  • kilner butter churner25K/yr
  • butter maker machine6K/yr
  • butter making kit7K/yr
  • butter churner hand crank3K/yr
  • electric butter churner4K/yr
  • butter making machine8K/yr
  • butter churner kit9K/yr

Reviews and returns

What reviews say buyers love and hate about Butter Churner

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Ease Of Use”
19%of negative reviews mention “Durability”
2.4%of orders come back
“broke on first use”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Butter Churner questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data