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Butter Churner

Fail

The top 5 brands take 100% of clicks, so Butter Churner is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£175K/yr224K searches / yr
90-day growth
-39.7%search demand this quarter
Competition
94%top-5 click share · 5 brands · 30 sellers

Flapen Score

Butter Churner against its category

The dotted line is the Grocery average. Past it, Butter Churner is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butter Churner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Butter Churner 224K times last year and spent an estimated £175K. All 5 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £175K a year.

Searches, last 12 months
224K
Growth, 90 days vs prior 90
-39.7%
Conversion, latest week
2.7%
Market size, estimated
£175Ka year
Peak month
December5.3× the quietest month
Top search term
butter churner110K searches a year

02 · Price

A sale here is worth £28.55.

Listings sell for £28.55 on average, from £6.98 to £64.33. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At £28.55 that is £21K to £29K a year per listing.

Average price
£28.55inside the $15 to $100 sweet spot
Price range
£6.98–£64.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
£21K–£29K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #21,724 within Fresh & Chilled. It carries 1,184 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
30.8%
Average rank
#21,724in Fresh & Chilled
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,184per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Butter Churner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£26K£52K£79K£105K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 flat

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Kilner56%
  • Bulla21%
  • IFOLO16%
  • Jenngaoo4%
  • CBWERBB3%

Demand

Butter Churner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Butter Churner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • butter churner110K/yr
  • butter maker27K/yr
  • butter churn24K/yr
  • kilner butter churner25K/yr
  • butter maker machine6K/yr
  • butter making kit7K/yr
  • butter churner hand crank3K/yr
  • electric butter churner4K/yr
  • butter making machine8K/yr
  • butter churner kit9K/yr

Reviews and returns

What reviews say buyers love and hate about Butter Churner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.25

broke on first use

Fell apart after one use

it has broken

Strength8%−0.02

but is not particularly robust so not sure for how long

a weak point on the product

the top crank seems a bit wobbly

Value For Money8%+0.33

Expensive for what it is

bit expensive for overall use

Not good value for the money

Functionality-Overall7%−0.09

Its hard work for very little result

the paddle does not move it

Size-Overall7%−0.08

Not fit for purpose

Found that the rubber whisk could have done with being bigger thou it did make butter

Love

Ease Of Use28%+2.34

Easy to use

Very easy to use pour in cream

It was handy

Quality-Overall19%+1.09

Good quality and is exactly as advertised

Lovely well made traditional butter paddles

Good quality

Value For Money10%+0.33

Well worth it when it's £20 in sales

great value good size great fun

I thought it was a reasonable price too

Advertised Vs Actual Product7%+0.05

does the job

Looks exactly as described

Does exactly what is wanted

Ease Of Cleaning4%+0.27

ease of cleaning was simple

is easy to clean

And very easy to clean after ticks all the boxes

Return

2.4% Return rate 13% Fixable by listing

Functionality-Overall24%▆█▇█▇▇

Its hard work for very little result

the paddle does not move it

Defective Material/Parts20%▃▄▂▄▄█
Size-Overall9%▁▅▄▅█▄

Not fit for purpose

Found that the rubber whisk could have done with being bigger thou it did make butter

Mechanism Issues8%▄▆█▄▁▁
Durability6%█▅▄▃▁▂

broke on first use

Fell apart after one use

it has broken

FAQ

Common Butter Churner questions

Answered from the same tracked data.