Butter Chicken
MaybeReturns run at only 0.0% of orders. But demand is soft, at -15.4% this quarter, so Butter Chicken is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £86K/yr67K searches / yr
- 90-day growth
- -15.4%search demand this quarter
- Competition
- 38%top-5 click share · 14 brands · 45 sellers
Flapen Score
Butter Chicken against its category
The dotted line is the Grocery average. Past it, Butter Chicken is stronger. Inside it, weaker.
Market
The Butter Chicken market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Butter Chicken 67K times last year and spent an estimated £86K. The top 5 brands take 81% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
19.0% of searches ended in a purchase last week.
Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.
- Searches, last 12 months
- 67K
- Growth, 90 days vs prior 90
- -15.4%
- Conversion, latest week
- 19.0%
- Market size, estimated
- £86Ka year
- Top search term
- butter chicken34K searches a year
02 · Price
A sale here is worth £6.77.
Listings sell for £6.77 on average, from £1.22 to £26.00. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £6.77 that is £677 to £2K a year per listing.
- Average price
- £6.77under the $15 to $100 sweet spot
- Price range
- £1.22–£26.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £677–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #158 within Condiments & Sauces. It carries 153 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 97%
- Out of stock, average day
- 4.4%
- Average rank
- #158in Condiments & Sauces
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 153per listing
- Listings tracked
- 38
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Butter Chicken products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pataks Butter Chicken Curry Sauce 450g | Mild Spice | Serves 4 | Authentic Indian Simmer/Cooking Sauce
- Price
- £2.16
- Rating
- 4.5/5
- Reviews
- 327
- Age
- 10y ago

Kohinoor Delhi Butter Chicken Cooking Sauce 375g
- Price
- £1.92
- Rating
- 4.4/5
- Reviews
- 158
- Age
- 7y ago

Kohinoor Delhi Butter Chicken Cooking Sauce 375 g Pack of 6
- Price
- £10.96
- Rating
- 4.7/5
- Reviews
- 480
- Age
- 7y ago

Morrisons Butter Chicken 400g
- Price
- £4.47
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 1y ago

Morrisons The Best Butter Chicken with Rice 400g
- Price
- £3.72
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 8mo ago
Trending
90-day click momentum
Kohinoor Pick & Mix Any Ready Meals & Cooking Sauces 300375g | Authentic Indian Heat & Eat Meals | Quick & Easy Gourmet Dishes | Premium Ingredients | All Variety Pack (6)
- Price
- £14.97
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 7mo ago

Morrisons The Best Butter Chicken Cooking Sauce 340g
- Price
- £2.61
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago

Morrisons The Best Butter Chicken with Rice 400g
- Price
- £3.72
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 8mo ago

Pataks Butter Chicken Curry Sauce 450g | Mild Spice | Serves 4 | Authentic Indian Simmer/Cooking Sauce
- Price
- £2.16
- Rating
- 4.5/5
- Reviews
- 327
- Age
- 10y ago

Booths Premium Medium Spiced Butter Chicken 350g
- Price
- £3.86
- Rating
- 4.4/5
- Reviews
- 377
- Age
- 9y ago
Newest
by launch date
Kohinoor Pick & Mix Any Ready Meals & Cooking Sauces 300375g | Authentic Indian Heat & Eat Meals | Quick & Easy Gourmet Dishes | Premium Ingredients | All Variety Pack (6)
- Price
- £14.97
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 7mo ago

Morrisons The Best Butter Chicken with Rice 400g
- Price
- £3.72
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 8mo ago

Morrisons The Best Butter Chicken Cooking Sauce 340g
- Price
- £2.61
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago

Kohinoor Tikka Sauce 375g
- Price
- £1.90
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 1y ago

Morrisons Butter Chicken & Rice 400g
- Price
- £3.69
- Rating
- 4.0/5
- Reviews
- 112
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
14 falling
Sellers
45
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
38%
Top 20: 81%
Open market
15%
- Kohinoor27%
- Morrisons21%
- Patak's14%
- Sharwood's12%
- Koh-I-Noor7%
- Pick N Save4%
- Open — no brand owns it (8 brands, 15%)
Demand
Butter Chicken search demand
Weekly searches over the year. Pick a range.
Search terms
Top Butter Chicken search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- butter chicken34K/yr
- kohinoor curry sauce pouches10K/yr
- kohinoor16K/yr
- butter chicken sauce7K/yr
Reviews and returns
What reviews say buyers love and hate about Butter Chicken
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Way too mild for me
This sauce is much spicier than what I was ecpecting
could be a bit spicier if being fussy
Zero curry taste
Not worth the price, tasted cheap, dry and stringy
Bought this total tasteless wouldn't recommend watery
These need a touch more salt
reconstituted chicken and extremely salty
so salty
Good flavour not a lot of chicken
it didn't have the flavour of chicken
Not a nice texture at all
it's texture was slimy
Love
Very delicious sauce
Very tasty and handy
Amazing taste
The flavour is authentic
flavorful
Really good flavoured chicken
Great value
Great Price
great value for money
Spicy and creamy
Nice spices
The sauce was very nice
Excellent product
Quality Products
Getting this quality at this price is unbelievable
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Butter Chicken questions
Answered from the same tracked data.









