Butter Chicken
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -15.4% this quarter, so Butter Chicken is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £86K/yr67K searches / yr
- 90-day growth
- -15.4%search demand this quarter
- Competition
- 38%top-5 click share · 14 brands · 45 sellers
Flapen Score
Butter Chicken against its category
The dotted line is the Grocery average. Past it, Butter Chicken is stronger. Inside it, weaker.
Market
The Butter Chicken market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Butter Chicken 67K times last year and spent an estimated £86K. The top 5 brands take 81% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 19.0% of those searches ended in a purchase.
Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.
- Searches, last 12 months
- 67K
- Growth, 90 days vs prior 90
- -15.4%
- Conversion, latest week
- 19.0%
- Market size, estimated
- £86Ka year
- Top search term
- butter chicken34K searches a year
02 · Price
A sale here is worth £6.77.
Listings sell for £6.77 on average, from £1.22 to £26.00. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £6.77 that is £677 to £2K a year per listing.
- Average price
- £6.77under the $15 to $100 sweet spot
- Price range
- £1.22–£26.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £677–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #158 within Condiments & Sauces. It carries 153 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 97%
- Out of stock, average day
- 4.4%
- Average rank
- #158in Condiments & Sauces
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 153per listing
- Listings tracked
- 38
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Butter Chicken products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pataks Butter Chicken Curry Sauce 450g | Mild Spice | Serves 4 | Authentic Indian Simmer/Cooking Sauce
- Price
- £2.16
- Rating
- 4.5/5
- Reviews
- 327
- Age
- 10y ago

Kohinoor Delhi Butter Chicken Cooking Sauce 375g
- Price
- £1.92
- Rating
- 4.4/5
- Reviews
- 158
- Age
- 7y ago

Kohinoor Delhi Butter Chicken Cooking Sauce 375 g Pack of 6
- Price
- £10.96
- Rating
- 4.7/5
- Reviews
- 480
- Age
- 7y ago

Morrisons Butter Chicken 400g
- Price
- £4.47
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 1y ago

Morrisons The Best Butter Chicken with Rice 400g
- Price
- £3.72
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Kohinoor Pick & Mix Any Ready Meals & Cooking Sauces 300375g | Authentic Indian Heat & Eat Meals | Quick & Easy Gourmet Dishes | Premium Ingredients | All Variety Pack (6)
- Price
- £14.97
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 7mo ago

Morrisons The Best Butter Chicken Cooking Sauce 340g
- Price
- £2.61
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago

Morrisons The Best Butter Chicken with Rice 400g
- Price
- £3.72
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 8mo ago

Pataks Butter Chicken Curry Sauce 450g | Mild Spice | Serves 4 | Authentic Indian Simmer/Cooking Sauce
- Price
- £2.16
- Rating
- 4.5/5
- Reviews
- 327
- Age
- 10y ago

Booths Premium Medium Spiced Butter Chicken 350g
- Price
- £3.86
- Rating
- 4.4/5
- Reviews
- 377
- Age
- 9y ago
Newest
by launch date
Kohinoor Pick & Mix Any Ready Meals & Cooking Sauces 300375g | Authentic Indian Heat & Eat Meals | Quick & Easy Gourmet Dishes | Premium Ingredients | All Variety Pack (6)
- Price
- £14.97
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 7mo ago

Morrisons The Best Butter Chicken with Rice 400g
- Price
- £3.72
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 8mo ago

Morrisons The Best Butter Chicken Cooking Sauce 340g
- Price
- £2.61
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago

Kohinoor Tikka Sauce 375g
- Price
- £1.90
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 1y ago

Morrisons Butter Chicken & Rice 400g
- Price
- £3.69
- Rating
- 4.0/5
- Reviews
- 112
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
14 falling
Sellers
45
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 81%
Open market
15%
- Kohinoor27%
- Morrisons21%
- Patak's14%
- Sharwood's12%
- Koh-I-Noor7%
- Pick N Save4%
- Open — no brand owns it (8 brands, 15%)
Demand
Butter Chicken search demand
Weekly searches over the year. Pick a range.
Search terms
Top Butter Chicken search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- butter chicken34K/yr
- kohinoor curry sauce pouches10K/yr
- kohinoor16K/yr
- butter chicken sauce7K/yr
Reviews and returns
What reviews say buyers love and hate about Butter Chicken
We read the reviews and the return reasons for every product selling here.
“Way too mild for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Butter Chicken questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









