Butter

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-10.8%

Conversion, latest week

25.8%

Market size, estimated

£1.2Ma year

Peak month

November1.4× the quietest month

Top search term

butter1.3M searches a year

Listings sell for £2.83 on average, from £1.36 to £6.14. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 12,500 to 15,000 of them. At £2.83 that is £35K to £42K a year per listing.

Average price

£2.83under the $15 to $100 sweet spot

Price range

£1.36–£6.14

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

400K–500K

Units per listing a year

12,500–15,000

Revenue per listing a year

£35K–£42K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #34 within Fresh & Chilled. It carries 730 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

0%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#34in Fresh & Chilled

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

730per listing

Listings tracked

29

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

61 months