Bushmills Whiskey
brand-locked demand (top 5 brands take 100% of clicks) — Bushmills Whiskey doesn't clear our bar today.
Flapen Score
Is Bushmills Whiskey profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Bushmills Whiskey is a £313K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.
Bushmills Whiskey: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -9.8% over the last 90 days and 7.1% of searches end in a purchase.
£313K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.
0/100
page quality · 13 products
Top Bushmills Whiskey products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bushmills Original Irish Whiskey 40% ABV 70cl | Award-Winning Triple Distilled | Smooth Honey Vanilla & Fruity Notes | Sipping Mixing & Gifts
- Price
- £15.87
- Rating
- 4.8/5
- Reviews
- 4,721
- Age
- 15y ago
Bushmills 10 Year Old Single Malt Irish Whiskey 40% ABV 70cl | Award-Winning | Bourbon Barrel Matured with Honey Vanilla & Oak Notes | Sipping Mixing & Gifts
- Price
- £21.77
- Rating
- 4.8/5
- Reviews
- 3,509
- Age
- 16y ago
Bushmills Original Irish Whiskey 40% ABV 1L | Award-Winning Triple Distilled Blended Irish Whiskey | Smooth Honey Vanilla & Fruity Notes | Mixing & Gifts
- Price
- £21.00
- Rating
- 4.8/5
- Reviews
- 4,721
- Age
- 11y ago
Bushmills Black Bush Irish Whiskey 40% ABV 70cl | Award-Winning Premium Irish Whiskey | Rich Dried Fruit Nutty & Oloroso Sherry Cask Notes | Smooth Whiskey Gift
- Price
- £20.83
- Rating
- 4.8/5
- Reviews
- 4,018
- Age
- 15y ago
Bushmills 12 Year Old Irish Single Malt Whiskey 40% ABV 70cl | Award-Winning | Marsala Wine Casks | Rich Honey Dried Fruit & Spice Notes | Sipping & Gifts
- Price
- £27.93
- Rating
- 4.7/5
- Reviews
- 217
- Age
- 10mo ago
Trending
90-day click momentumBushmills Black Bush Irish Whiskey 40% ABV 70cl | Award-Winning Premium Irish Whiskey | Rich Dried Fruit Nutty & Oloroso Sherry Cask Notes | Smooth Whiskey Gift
- Price
- £20.83
- Rating
- 4.8/5
- Reviews
- 4,018
- Age
- 15y ago
Bushmills 16 Year Old Single Malt Irish Whiskey 40% ABV 70cl | Award-Winning | Bourbon Sherry & Port Casks | Rich Fruit & Oak Notes
- Price
- £64.41
- Rating
- 4.8/5
- Reviews
- 253
- Age
- 14y ago
Bushmills American Oak Bourbon Cask Finish Irish Whiskey 40% ABV 70cl | Triple Distilled Irish Whiskey | Honey Vanilla & Oak Notes | Smooth Whiskey Gift
- Price
- £20.70
- Rating
- 4.7/5
- Reviews
- 168
- Age
- 5y ago
Bushmills Caribbean Rum Cask Finish 70cl
- Price
- £19.79
- Rating
- 4.6/5
- Reviews
- 219
- Age
- 5y ago
Bushmills Original Irish Whiskey 40% ABV 70cl | Award-Winning Triple Distilled | Smooth Honey Vanilla & Fruity Notes | Sipping Mixing & Gifts
- Price
- £15.87
- Rating
- 4.8/5
- Reviews
- 4,721
- Age
- 15y ago
Newest
by launch dateBushmills 12 Year Old Irish Single Malt Whiskey 40% ABV 70cl | Award-Winning | Marsala Wine Casks | Rich Honey Dried Fruit & Spice Notes | Sipping & Gifts
- Price
- £27.93
- Rating
- 4.7/5
- Reviews
- 217
- Age
- 10mo ago
Bushmills Original Irish Whiskey Gift Set with 2 Branded Whiskey Tumblers
- Price
- £30.68
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Bushmills 15 Year Old Single Malt Irish Whiskey 40% ABV 70cl | Award-Winning | Bourbon Barrel Aged & Cognac Cask | Rich Fruit & Spice Notes | Sipping & Gifts
- Price
- £33.45
- Rating
- 4.8/5
- Reviews
- 73
- Age
- 2y ago
Bushmills American Oak Bourbon Cask Finish Irish Whiskey 40% ABV 70cl | Triple Distilled Irish Whiskey | Honey Vanilla & Oak Notes | Smooth Whiskey Gift
- Price
- £20.70
- Rating
- 4.7/5
- Reviews
- 168
- Age
- 5y ago
Bushmills Caribbean Rum Cask Finish 70cl
- Price
- £19.79
- Rating
- 4.6/5
- Reviews
- 219
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 falling
Sellers
44
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Bushmills99%
- Bushmills Irish Whiskey1%
- Open — no brand owns it (0%)
Bushmills Whiskey demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Top Bushmills Whiskey search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bushmills whiskey82K/yr
- bushmills33K/yr
- bushmills whiskey 1 litre5K/yr
- bushmills whiskey 10 year old single malt7K/yr
What reviews say buyers love and hate about Bushmills Whiskey
What buyers mention most, as a share of all reviews.
What buyers love
98% of reviews“Easy to drink”
“Lovely taste and quality bottle that looks great on display”
“Good value”
“A quality rum which won't disappoint”
“Fun gift”
What buyers complain about
88% of reviews“Tastes different”
“But price still goes up when not on offer”
“Bittery”
“Left by my front door not good I set instructions to leave with neighbours not impressed anyone could off taken it as it s an expensive bottle off whiskey”
“Its not as good as. say”
Common Bushmills Whiskey questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
