Skip to content

Bushmills Whiskey

Fail

The top 5 brands take 100% of clicks, so Bushmills Whiskey is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£313K/yr128K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
76%top-5 click share · 2 brands · 44 sellers

Flapen Score

Bushmills Whiskey against its category

The dotted line is the Grocery average. Past it, Bushmills Whiskey is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bushmills Whiskey market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bushmills Whiskey 128K times last year and spent an estimated £313K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £313K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
7.1%
Market size, estimated
£313Ka year
Peak month
December3.4× the quietest month
Top search term
bushmills whiskey82K searches a year

02 · Price

A sale here is worth £34.26.

Listings sell for £34.26 on average, from £8.42 to £131.84. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £34.26 that is £17K to £26K a year per listing.

Average price
£34.26inside the $15 to $100 sweet spot
Price range
£8.42–£131.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£17K–£26K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

8% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #261 within Beer, Wine & Spirits. It carries 1,702 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#261in Beer, Wine & Spirits
Average rating
4.75 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,702per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 104 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
104 months

Products

Top Bushmills Whiskey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£31K£63K£94K£125K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Bushmills99%
  • Bushmills Irish Whiskey1%
  • Open — no brand owns it (0%)

Demand

Bushmills Whiskey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Bushmills Whiskey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bushmills whiskey82K/yr
  • bushmills33K/yr
  • bushmills whiskey 1 litre5K/yr
  • bushmills whiskey 10 year old single malt7K/yr

Reviews and returns

What reviews say buyers love and hate about Bushmills Whiskey

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall38%−0.05

Tastes different

Not to my taste

tastes of plastic

Value For Money19%+1.23

But price still goes up when not on offer

It was offered at a lower price than generally offered

Allergies13%−0.03

Bittery

Instructions/User Manual/Troubleshooting13%−0.03

Left by my front door not good I set instructions to leave with neighbours not impressed anyone could off taken it as it s an expensive bottle off whiskey

Quality-Overall6%+0.39

Its not as good as. say

Love

Alcohol Flavor41%+2.31

Easy to drink

Smooth to drink

Lovely drink

Taste-Overall18%−0.05

Lovely taste and quality bottle that looks great on display

great taste

Smooth lovely taste

Value For Money17%+1.23

Good value

Great value

Excellent offer price

Quality-Overall9%+0.39

A quality rum which won't disappoint

Good quality

A reliable, budget-friendly Irish whiskey

Gifting Purpose6%+0.44

Fun gift

Perfect as a gift

Perfect Gift

FAQ

Common Bushmills Whiskey questions

Answered from the same tracked data.