Is bushmills whiskey profitable to sell on Amazon United Kingdom?

The niche generates £313K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Skip it (43/100).

How competitive is the bushmills whiskey niche?

2 brands and 44 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in bushmills whiskey?

Top complaints mined from reviews: Taste-Overall, Value For Money, Allergies. The return rate is 0.3%.

When does demand for bushmills whiskey peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the bushmills whiskey niche?

Listings span £8.42–£131.84; the average listing price is £34.26 (sweet spot $15–$100). The average incumbent carries 1,702 reviews — the moat a new listing must climb.

bushmills whiskey

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible£34.26

avg listing price — sweet spot $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Price range

Good£8.42–£131.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£313K

£313K/yr · 128K searches

Review moat

Okay1,701.85

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.8%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, bushmills whiskey is a £313K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

bushmills whiskey market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: £343K–£428K; units × avg price
Conversion rate: 7.1%
Avg BSR: #261
Page quality: 0%
Prime: 100%
Sponsored: 8%
Out of stock: 0.0%
Avg brand age: 104 months
Avg seller age: 183 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Bushmills99%
Bushmills Irish Whiskey1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top bushmills whiskey search terms

bushmills whiskey82K/yr -8.6%7.6% conv.
bushmills33K/yr -12.3%5.9% conv.
bushmills whiskey 1 litre5K/yr +45.2%6.3% conv.
bushmills whiskey 10 year old single malt7K/yr -80.8%4.9% conv.

All search terms

Top bushmills whiskey products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bushmills Original Irish Whiskey 40% ABV 70cl | Award-Winning Triple Distilled | Smooth Honey Vanilla & Fruity Notes | Sipping Mixing & Gifts

Bushmills£15.874.8★4,721 rev

Bushmills 10 Year Old Single Malt Irish Whiskey 40% ABV 70cl | Award-Winning | Bourbon Barrel Matured with Honey Vanilla & Oak Notes | Sipping Mixing & Gifts

Bushmills£21.774.8★3,509 rev

Bushmills Original Irish Whiskey 40% ABV 1L | Award-Winning Triple Distilled Blended Irish Whiskey | Smooth Honey Vanilla & Fruity Notes | Mixing & Gifts

Bushmills£21.004.8★4,721 rev

Bushmills Black Bush Irish Whiskey 40% ABV 70cl | Award-Winning Premium Irish Whiskey | Rich Dried Fruit Nutty & Oloroso Sherry Cask Notes | Smooth Whiskey Gift

Bushmills£20.834.8★4,018 rev

Bushmills 12 Year Old Irish Single Malt Whiskey 40% ABV 70cl | Award-Winning | Marsala Wine Casks | Rich Honey Dried Fruit & Spice Notes | Sipping & Gifts

Bushmills£27.934.7★217 rev

Newest

by launch date

Bushmills 12 Year Old Irish Single Malt Whiskey 40% ABV 70cl | Award-Winning | Marsala Wine Casks | Rich Honey Dried Fruit & Spice Notes | Sipping & Gifts

Bushmills£27.93217 rev

10mo ago

Bushmills Original Irish Whiskey Gift Set with 2 Branded Whiskey Tumblers

Bushmills£30.683 rev

1y ago

Bushmills 15 Year Old Single Malt Irish Whiskey 40% ABV 70cl | Award-Winning | Bourbon Barrel Aged & Cognac Cask | Rich Fruit & Spice Notes | Sipping & Gifts

Bushmills£33.4573 rev

2y ago

Bushmills American Oak Bourbon Cask Finish Irish Whiskey 40% ABV 70cl | Triple Distilled Irish Whiskey | Honey Vanilla & Oak Notes | Smooth Whiskey Gift

Bushmills£20.70168 rev

5y ago

Bushmills Caribbean Rum Cask Finish 70cl

Bushmills£19.79219 rev

5y ago

What buyers say about bushmills whiskey

What buyers praise and complain about, mined from review topics.

What buyers love

Alcohol Flavor41%

“Easy to drink”

Taste-Overall18%

“Lovely taste and quality bottle that looks great on display”

Value For Money17%

“Good value”

Quality-Overall9%

“A quality rum which won't disappoint”

Gifting Purpose6%

“Fun gift”

Flavor3%

“Excellent flavours”

Sweetness2%

“Sweet, malty, fruity, smooth and oaky”

Blend/Ratio1%

“Really beautiful blend”

Smell1%

“Super smooth great flavoured love the aroma”

Ease Of Use0%

“Very approachable for beginners and casual drinkers,”

What buyers complain about

Taste-Overall38%

“Tastes different”

Value For Money19%

“But price still goes up when not on offer”

Allergies13%

“Bittery”

Instructions/User Manual/Troubleshooting13%

“Left by my front door not good I set instructions to leave with neighbours not impressed anyone could off taken it as it s an expensive bottle off whiskey”

Quality-Overall6%

“Its not as good as. say”

Common questions

Is bushmills whiskey profitable to sell on Amazon United Kingdom?: The niche generates £313K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Skip it (43/100).
How competitive is the bushmills whiskey niche?: 2 brands and 44 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in bushmills whiskey?: Top complaints mined from reviews: Taste-Overall, Value For Money, Allergies. The return rate is 0.3%.
When does demand for bushmills whiskey peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the bushmills whiskey niche?: Listings span £8.42–£131.84; the average listing price is £34.26 (sweet spot $15–$100). The average incumbent carries 1,702 reviews — the moat a new listing must climb.