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Burgers

Maybe

Buyers convert on 23.6% of searches. But prices span $0.87–$7.45, mostly outside the sweet spot, so Burgers is a Maybe.

Flapen Score
64
64 / 100
Top 3% of 2,976 Grocery niches · +18 vs the category median of 46
Market size
£495K/yr602K searches / yr
90-day growth
+42.6%search demand this quarter
Competition
37%top-5 click share · 11 brands · 38 sellers

Flapen Score

Burgers against its category

The dotted line is the Grocery average. Past it, Burgers is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burgers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Burgers 602K times last year and spent an estimated £495K. The top 5 brands take 91% of clicks. Demand peaks in May–Jun. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

23.6% of searches ended in a purchase last week.

Shoppers searched for this 602K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.6% of those searches ended in a purchase. Searches in the last 90 days moved +42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £495K a year.

Searches, last 12 months
602K
Growth, 90 days vs prior 90
+42.6%
Conversion, latest week
23.6%
Market size, estimated
£495Ka year
Peak month
May1.8× the quietest month
Top search term
burgers330K searches a year

02 · Price

A sale here is worth £3.49.

Listings sell for £3.49 on average, from £0.87 to £7.45. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,500 to 3,000 of them. At £3.49 that is £9K to £10K a year per listing.

Average price
£3.49under the $15 to $100 sweet spot
Price range
£0.87–£7.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
2,500–3,000
Revenue per listing a year
£9K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #56 within Bakery. It carries 519 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#56in Bakery
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
519per listing
Listings tracked
42

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Burgers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£15K£30K£45K£59K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

38

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

37%

Top 20: 79%

Open market

6%

  • Morrisons61%
  • Iceland9%
  • Booths9%
  • by Amazon7%
  • St Pierre6%
  • Generic3%
  • Open — no brand owns it (5 brands, 6%)

Demand

Burgers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.8×

Search terms

Top Burgers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burgers330K/yr
  • burger130K/yr
  • beef burgers101K/yr
  • beef burger12K/yr
  • frozen burgers8K/yr
  • hamburger7K/yr
  • beefburgers3K/yr
  • quarter pounders2K/yr
  • quarter pounder3K/yr
  • steak burgers2K/yr

Reviews and returns

What reviews say buyers love and hate about Burgers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall11%

expect cheap quality spend a bit more

Not the best

Not great quality

Ingredients-Overall7%−0.05

there is a lot of fat in them

way too many ingredients

Misleading Ingredients

Taste-Overall7%+3.00

terrible taste, worst bread i`ve ever had

I expected a bit more taste from the beef

Tasteless ok for kids

Oily/Greasy6%−0.05

Too greasy

The ones I got where extremely fatty have had them in the past

Value For Money6%+0.64

Cheap

It's not as if they're particularly cheap

I just wish they were a bit cheaper

Love

Taste-Overall46%+3.00

Excellent taste burgers

Great taste

delicious and well worth the price made a lovely tasty tea

Quality-Overall11%

Quality meals for us

Really good quality

has no complaints

Value For Money8%+0.64

Worth it

Good value

Very good value for money

Crispiness5%+0.46

Really crispy

I really like the crispy topping

you get a lovely crispy coating

Freshness5%0.00

What can I say this came with Amazon fresh

Very nice and fresh

Apparently fresh

FAQ

Common Burgers questions

Answered from the same tracked data.