How competitive is the Burgers niche on Amazon United Kingdom?

11 brands and 38 sellers compete in Burgers on Amazon United Kingdom. The top 5 Burgers products take 37% of clicks and its top 5 brands hold 91% of demand.

What do buyers complain about in Burgers?

Burgers buyers on Amazon United Kingdom complain most about Quality-Overall, Ingredients-Overall, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Burgers niche?

Burgers sells for £3.49 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.87–£7.45. The average incumbent carries 519 reviews — the moat a new listing must climb.

Burgers

Burgers shows searches that convert (23.6% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Burgers profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Burgers is a £495K/yr Amazon United Kingdom market (602K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 64/100.

Burgers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +42.6% over the last 90 days and 23.6% of searches end in a purchase.

£495K

revenue / yr

Units sold / yr200K

Search volume / yr+42.6%602K

Conversion rate23.6%

Avg price£3.49

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers11 · 38

Top-5 product click share37%

Open market9%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 42 products

Top Burgers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons 4 Beef Burgers 5% Fat 454g

Price: £4.66
Rating: 4.4/5
Reviews: 1,583
Age: 6y ago

Morrisons The Best British Beef Quarter Pounders Burgers 454g

Price: £5.06
Rating: 4.4/5
Reviews: 134
Age: 2y ago

by Amazon 4 Quarter Pounder Beef Burgers 454g

Price: £3.80
Rating: 4.4/5
Reviews: 823
Age: 5y ago

Morrisons 4 British Beef Quarter Pounders 454g

Price: £3.86
Rating: 4.4/5
Reviews: 1,519
Age: 6y ago

Booths British Aberdeen Angus Beef Quarter Pounder Burgers 454g

Price: £4.40
Rating: 4.5/5
Reviews: 885
Age: 8y ago

Newest

by launch date

Morrisons Beef and Pork Smash Burgers 510g

Price: £4.33
Rating: 4.2/5
Reviews: 4
Age: 3mo ago

Morrisons Market Street Butchers Butchers 2 Hand Made British Beef Steak Burgers

Price: £2.10
Rating: 4.5/5
Reviews: 166
Age: 1y ago

Morrisons 4 Double Cheeseburgers 454g

Price: £3.85
Rating: 4.3/5
Reviews: 88
Age: 1y ago

Morrisons Market Street Peppered Beef Grill Steaks 454g

Price: £4.41
Rating: 4.3/5
Reviews: 283
Age: 1y ago

Morrisons Market Street Butchers 4 British Beef Steak Burgers

Price: £4.12
Rating: 4.3/5
Reviews: 112
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

37%

Top 20: 79%

Open market

Morrisons61%
Iceland9%
Booths9%
by Amazon7%
St Pierre6%
Generic3%
Open — no brand owns it (5 brands, 6%)

Burgers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume602KCVR23.6%Products42Brands11Top 5 Brands91%OOS Rate5.7%Rating4.3★Reviews519Avg BSR#56

Peak months: May, Jun · busiest ÷ quietest = 1.8×

Top Burgers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

burgers330K/yr +64.0%21.5% conv.
burger130K/yr +10.5%15.1% conv.
beef burgers101K/yr +30.3%19.0% conv.
beef burger12K/yr +22.4%15.1% conv.
frozen burgers8K/yr +39.6%14.5% conv.
hamburger7K/yr +12.2%9.2% conv.
beefburgers3K/yr +50.2%24.6% conv.
quarter pounders2K/yr +30.2%14.3% conv.
quarter pounder3K/yr +11.3%15.5% conv.
steak burgers2K/yr +42.4%15.8% conv.

What reviews say buyers love and hate about Burgers

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Taste-Overall46%

“Excellent taste burgers”

Quality-Overall11%

“Quality meals for us”

Value For Money8%

“Worth it”

Crispiness5%

“Really crispy”

Freshness5%

“What can I say this came with Amazon fresh”

What buyers complain about

59% of reviews

Quality-Overall11%

“expect cheap quality spend a bit more”

Ingredients-Overall7%

“there is a lot of fat in them”

Taste-Overall7%

“terrible taste, worst bread i`ve ever had”

Oily/Greasy6%

“Too greasy”

Value For Money6%

“Cheap”

Common Burgers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Burgers 64/100 on Amazon United Kingdom — Worth a look. The niche generates £495K/yr across 42 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved +42.6% over the last 90 days.