Burgers
MaybeBuyers convert on 23.6% of searches. But prices span $0.87–$7.45, mostly outside the sweet spot, so Burgers is a Maybe.
- Flapen Score
- 64 / 100Top 3% of 2,976 Grocery niches · +18 vs the category median of 4664
- Market size
- £495K/yr602K searches / yr
- 90-day growth
- +42.6%search demand this quarter
- Competition
- 37%top-5 click share · 11 brands · 38 sellers
Flapen Score
Burgers against its category
The dotted line is the Grocery average. Past it, Burgers is stronger. Inside it, weaker.
Market
The Burgers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Burgers 602K times last year and spent an estimated £495K. The top 5 brands take 91% of clicks. Demand peaks in May–Jun. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
23.6% of searches ended in a purchase last week.
Shoppers searched for this 602K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.6% of those searches ended in a purchase. Searches in the last 90 days moved +42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £495K a year.
- Searches, last 12 months
- 602K
- Growth, 90 days vs prior 90
- +42.6%
- Conversion, latest week
- 23.6%
- Market size, estimated
- £495Ka year
- Peak month
- May1.8× the quietest month
- Top search term
- burgers330K searches a year
02 · Price
A sale here is worth £3.49.
Listings sell for £3.49 on average, from £0.87 to £7.45. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,500 to 3,000 of them. At £3.49 that is £9K to £10K a year per listing.
- Average price
- £3.49under the $15 to $100 sweet spot
- Price range
- £0.87–£7.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £9K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #56 within Bakery. It carries 519 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 5.7%
- Average rank
- #56in Bakery
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 519per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Burgers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons 4 Beef Burgers 5% Fat 454g
- Price
- £4.66
- Rating
- 4.4/5
- Reviews
- 1,583
- Age
- 6y ago

Morrisons The Best British Beef Quarter Pounders Burgers 454g
- Price
- £5.06
- Rating
- 4.4/5
- Reviews
- 134
- Age
- 2y ago

by Amazon 4 Quarter Pounder Beef Burgers 454g
- Price
- £3.80
- Rating
- 4.4/5
- Reviews
- 823
- Age
- 5y ago

Morrisons 4 British Beef Quarter Pounders 454g
- Price
- £3.86
- Rating
- 4.4/5
- Reviews
- 1,519
- Age
- 6y ago

Booths British Aberdeen Angus Beef Quarter Pounder Burgers 454g
- Price
- £4.40
- Rating
- 4.5/5
- Reviews
- 885
- Age
- 8y ago
Trending
90-day click momentum
Morrisons Beef and Pork Smash Burgers 510g
- Price
- £4.33
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 3mo ago

St Pierre Seeded Brioche Burger Bun 250 g
- Price
- £2.69
- Rating
- 4.5/5
- Reviews
- 401
- Age
- 8y ago

M Savers 8 Brit Bf Burg 397G
- Price
- £2.80
- Rating
- 4.2/5
- Reviews
- 228
- Age
- 4y ago

Morrisons Sliced White Rolls Pack of 6
- Price
- £0.97
- Rating
- 4.4/5
- Reviews
- 2,480
- Age
- 7y ago

Morrisons The Best British Beef Quarter Pounders Burgers 454g
- Price
- £5.06
- Rating
- 4.4/5
- Reviews
- 134
- Age
- 2y ago
Newest
by launch date
Morrisons Beef and Pork Smash Burgers 510g
- Price
- £4.33
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 3mo ago

Morrisons Market Street Butchers Butchers 2 Hand Made British Beef Steak Burgers
- Price
- £2.10
- Rating
- 4.5/5
- Reviews
- 166
- Age
- 1y ago

Morrisons 4 Double Cheeseburgers 454g
- Price
- £3.85
- Rating
- 4.3/5
- Reviews
- 88
- Age
- 1y ago

Morrisons Market Street Peppered Beef Grill Steaks 454g
- Price
- £4.41
- Rating
- 4.3/5
- Reviews
- 283
- Age
- 1y ago

Morrisons Market Street Butchers 4 British Beef Steak Burgers
- Price
- £4.12
- Rating
- 4.3/5
- Reviews
- 112
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
11 falling
Sellers
38
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
37%
Top 20: 79%
Open market
6%
- Morrisons61%
- Iceland9%
- Booths9%
- by Amazon7%
- St Pierre6%
- Generic3%
- Open — no brand owns it (5 brands, 6%)
Demand
Burgers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 1.8×
Search terms
Top Burgers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- burgers330K/yr
- burger130K/yr
- beef burgers101K/yr
- beef burger12K/yr
- frozen burgers8K/yr
- hamburger7K/yr
- beefburgers3K/yr
- quarter pounders2K/yr
- quarter pounder3K/yr
- steak burgers2K/yr
Reviews and returns
What reviews say buyers love and hate about Burgers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
expect cheap quality spend a bit more
Not the best
Not great quality
there is a lot of fat in them
way too many ingredients
Misleading Ingredients
terrible taste, worst bread i`ve ever had
I expected a bit more taste from the beef
Tasteless ok for kids
Too greasy
The ones I got where extremely fatty have had them in the past
Cheap
It's not as if they're particularly cheap
I just wish they were a bit cheaper
Love
Excellent taste burgers
Great taste
delicious and well worth the price made a lovely tasty tea
Quality meals for us
Really good quality
has no complaints
Worth it
Good value
Very good value for money
Really crispy
I really like the crispy topping
you get a lovely crispy coating
What can I say this came with Amazon fresh
Very nice and fresh
Apparently fresh
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Burgers questions
Answered from the same tracked data.









