burgers
Worth a lookShows searches that convert (23.6% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible23.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Review moat
Good519.02avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+42.6%90-day search growth — must beat 0% to launch
Market size
Good£495K£495K/yr · 602K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£3.49avg listing price — sweet spot $15–$100
Price range
Bad£0.87–£7.45cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, burgers is a £495K/yr Amazon United Kingdom market (602K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 64/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
burgers market data
- Units sold / yr
- 150K–200K
- avg 2,500–3,000/product
- Revenue / yr
- £524K–£698K
- units × avg price
- Conversion rate
- 23.6%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 5.7%
- Avg brand age
- 57 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
38
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
37%
Top 20: 79%
Open market
6%
- Morrisons61%
- Iceland9%
- Booths9%
- by Amazon7%
- St Pierre6%
- Generic3%
- Open — no brand owns it (5 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +42.6% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 1.8×
Top burgers search terms
- burgers330K/yr
- burger130K/yr
- beef burgers101K/yr
- beef burger12K/yr
- frozen burgers8K/yr
- hamburger7K/yr
- beefburgers3K/yr
- quarter pounders2K/yr
- quarter pounder3K/yr
- steak burgers2K/yr
Top burgers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons 4 Beef Burgers 5% Fat 454g
Morrisons£4.664.4★1,583 rev
Morrisons The Best British Beef Quarter Pounders Burgers 454g
Morrisons£5.064.4★134 rev
by Amazon 4 Quarter Pounder Beef Burgers 454g
by Amazon£3.804.4★823 rev
Morrisons 4 British Beef Quarter Pounders 454g
Morrisons£3.864.4★1,519 rev
Booths British Aberdeen Angus Beef Quarter Pounder Burgers 454g
Booths£4.404.5★885 rev
Newest
by launch date
Morrisons Beef and Pork Smash Burgers 510g
Morrisons£4.334 rev
Morrisons Market Street Butchers Butchers 2 Hand Made British Beef Steak Burgers
Generic£2.10166 rev
Morrisons 4 Double Cheeseburgers 454g
Morrisons£3.8588 rev
Morrisons Market Street Peppered Beef Grill Steaks 454g
Morrisons£4.41283 rev
Morrisons Market Street Butchers 4 British Beef Steak Burgers
Morrisons£4.12112 rev
Trending
90-day click momentumMorrisons Beef and Pork Smash Burgers 510g
Morrisons£4.334.2★
St Pierre Seeded Brioche Burger Bun 250 g
St Pierre£2.694.5★
M Savers 8 Brit Bf Burg 397G
Morrisons£2.804.2★
Morrisons Sliced White Rolls Pack of 6
Morrisons£0.974.4★
Morrisons The Best British Beef Quarter Pounders Burgers 454g
Morrisons£5.064.4★
What buyers say about burgers
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent taste burgers”
“Quality meals for us”
“Worth it”
“Really crispy”
“What can I say this came with Amazon fresh”
“Good flavour”
“Great size”
“Quick and basic”
“These were great as burgers in buns without any sauce on as well”
“Awfully sweet, was a substitute so not a choice”
What buyers complain about
“expect cheap quality spend a bit more”
“there is a lot of fat in them”
“terrible taste, worst bread i`ve ever had”
“Too greasy”
“Cheap”
“Big”
“not the best flavoured burgers”
“Sneaky advertising”
“Tough”
“Very thin now”
Common questions
- Is burgers profitable to sell on Amazon United Kingdom?
- The niche generates £495K/yr across 42 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +42.6%. Flapen's verdict: Worth a look (64/100).
- How competitive is the burgers niche?
- 11 brands and 38 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in burgers?
- Top complaints mined from reviews: Quality-Overall, Ingredients-Overall, Taste-Overall. The return rate is 0.0%.
- When does demand for burgers peak?
- Demand peaks in May–Jun; the busiest month runs 1.8× the quietest.
- What does it cost to enter the burgers niche?
- Listings span £0.87–£7.45; the average listing price is £3.49 (sweet spot $15–$100). The average incumbent carries 519 reviews — the moat a new listing must climb.