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Burger Sauce

Fail

Prices span $1.52–$14.97, mostly outside the sweet spot, so Burger Sauce is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£64K/yr90K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
55%top-5 click share · 13 brands · 105 sellers

Flapen Score

Burger Sauce against its category

The dotted line is the Grocery average. Past it, Burger Sauce is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burger Sauce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Burger Sauce 90K times last year and spent an estimated £64K. The top 5 brands take 79% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

14.4% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
14.4%
Market size, estimated
£64Ka year
Peak month
January1.6× the quietest month
Top search term
burger sauce73K searches a year

02 · Price

A sale here is worth £4.95.

Listings sell for £4.95 on average, from £1.52 to £14.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £4.95 that is £2K to £4K a year per listing.

Average price
£4.95under the $15 to $100 sweet spot
Price range
£1.52–£14.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #2,037 within Condiments & Sauces. It carries 610 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
91%
Out of stock, average day
1.6%
Average rank
#2,037in Condiments & Sauces
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
610per listing
Listings tracked
23

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
75 months

Products

Top Burger Sauce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

105

Top-5 brand share

79%

Top 20: 99%

Top-5 click share

55%

Top 20: 98%

Open market

16%

  • Hellmann's26%
  • Crucials21%
  • Morrisons15%
  • HEINZ13%
  • Brightdale4%
  • Hammonds4%
  • Open — no brand owns it (7 brands, 16%)

Demand

Burger Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Burger Sauce search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burger sauce73K/yr
  • big mac sauce8K/yr
  • crucials burger sauce4K/yr
  • big mac sauce mcdonalds5K/yr

Reviews and returns

What reviews say buyers love and hate about Burger Sauce

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall36%+1.84

Tastes like burger sauce

Tastey

the most recent bottle I got is basically tasteless

Quality-Overall21%−0.21

which makes me think there may be a quality issue

mediocre

I honestly dont know why this gets all the rave reviews it gets

Flavor12%

not a great flavour, if any

The flavour is off and quite unpleasant, which makes me think there may be a quality issue

Strength9%−0.11

Very weak

Very weak, a bit tastless

Sour8%−0.09

It has a sour

sour smell and taste

it even tasted sour

Love

Taste-Overall52%+1.84

Adds taste

Absolutely delicious

Amazing sauce

Flavor13%

Great flavour

The flavour is rich, creamy, and perfectly balanced

Amazing sauce

Value For Money9%+0.39

Cheaper than the shops

Good value for money

Good value

Spiciness6%+0.78

Lovely sauce

Well its good, smooth and has a spicy hot bite to it

My husband likes this burger sauce

Advertised Vs Actual Product5%+0.65

As described

Exactly as pictured

does what it says on the bootle

Return

0.0% Return rate 100% Fixable by listing

Advertised Vs Actual Product100%▁▁█▁▁▁

FAQ

Common Burger Sauce questions

Answered from the same tracked data.