How competitive is the Burger Sauce niche on Amazon United Kingdom?

13 brands and 105 sellers compete in Burger Sauce on Amazon United Kingdom. The top 5 Burger Sauce products take 55% of clicks and its top 5 brands hold 79% of demand.

What do buyers complain about in Burger Sauce?

Burger Sauce buyers on Amazon United Kingdom complain most about Taste-Overall, Quality-Overall, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Burger Sauce niche?

Burger Sauce sells for £4.95 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.52–£14.97. The average incumbent carries 610 reviews — the moat a new listing must climb.

Burger Sauce

prices mostly outside the sweet spot ($1.52–$14.97) — Burger Sauce doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Burger Sauce profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Burger Sauce is a £64K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 48/100.

Burger Sauce: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.3% over the last 90 days and 14.4% of searches end in a purchase.

£64K

revenue / yr

Units sold / yr13K

Search volume / yr+4.3%90K

Conversion rate14.4%

Avg price£4.95

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers13 · 105

Top-5 product click share55%

Open market21%

Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 23 products

Top Burger Sauce products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Hellmanns UEFA EURO 2024 Limited Edition Chunky Burger Sauce Condiment 100% recyclable squeeze bottle for delicious burgers wraps or chips 250 ml

Price: £2.15
Rating: 4.5/5
Reviews: 683
Age: 10y ago

Morrisons Burger Sauce 270g

Price: £1.52
Rating: 4.3/5
Reviews: 396
Age: 5y ago

Crucials Burger Sauce 500ml

Price: £1.85
Rating: 4.4/5
Reviews: 512
Age: 12y ago

Hellmanns Chunky Burger Sauce for delicious burgers wraps or chips 430 ml

Price: £2.92
Rating: 4.7/5
Reviews: 5
Age: 5mo ago

Heinz American Style Burger Sauce 418g

Price: £3.46
Rating: 4.6/5
Reviews: 92
Age: 4y ago

Newest

by launch date

Hellmanns Chunky Burger Sauce for delicious burgers wraps or chips 430 ml

Price: £2.92
Rating: 4.7/5
Reviews: 5
Age: 5mo ago

Chefs Menu Burger Sauce 1 litre

Price: £6.34
Rating: 4.3/5
Reviews: 4
Age: 8mo ago

Co-op Burger Sauce 270g

Price: £1.78
Rating: 3.0/5
Reviews: 2
Age: 9mo ago

Condiment Bundle with Crucials Burger Sauce 3 Pack 500ml + Brightdale Kitchen Booklet

Price: £9.96
Rating: 4.5/5
Reviews: 31
Age: 2y ago

Absolutely Saucesome! Burger Sauce 1 Litre

Price: £2.22
Rating: 3.8/5
Reviews: 9
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

105

Top-5 brand share

79%

Top 20: 99%

Top-5 click share

55%

Top 20: 98%

Open market

16%

Hellmann's26%
Crucials21%
Morrisons15%
HEINZ13%
Brightdale4%
Hammonds4%
Open — no brand owns it (7 brands, 16%)

Burger Sauce demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume90KCVR14.4%Products23Brands13Top 5 Brands79%OOS Rate1.6%Rating4.4★Reviews610Avg BSR#2,037

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Burger Sauce search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

burger sauce73K/yr +10.2%14.1% conv.
big mac sauce8K/yr -19.2%1.0% conv.
crucials burger sauce4K/yr +9.6%6.0% conv.
big mac sauce mcdonalds5K/yr -37.8%0.7% conv.

What reviews say buyers love and hate about Burger Sauce

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Taste-Overall52%

“Adds taste”

Flavor13%

“Great flavour”

Value For Money9%

“Cheaper than the shops”

Spiciness6%

“Lovely sauce”

Advertised Vs Actual Product5%

“As described”

What buyers complain about

95% of reviews

Taste-Overall36%

“Tastes like burger sauce”

Quality-Overall21%

“which makes me think there may be a quality issue”

Flavor12%

“not a great flavour, if any”

Strength9%

“Very weak”

Sour8%

“It has a sour”

Burger Sauce return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

100%

Common Burger Sauce questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Burger Sauce 48/100 on Amazon United Kingdom — Skip it. The niche generates £64K/yr across 23 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved +4.3% over the last 90 days.