Burger Buns
MaybeBuyers convert on 29.8% of searches. But prices span $0.61–$3.36, mostly outside the sweet spot, so Burger Buns is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 2,976 Grocery niches · +14 vs the category median of 4660
- Market size
- £483K/yr1.1M searches / yr
- 90-day growth
- +8.6%search demand this quarter
- Competition
- 36%top-5 click share · 11 brands · 37 sellers
Flapen Score
Burger Buns against its category
The dotted line is the Grocery average. Past it, Burger Buns is stronger. Inside it, weaker.
Market
The Burger Buns market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Burger Buns 1.1M times last year and spent an estimated £483K. The top 5 brands take 83% of clicks. Demand peaks in Jun. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
29.8% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 29.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £483K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +8.6%
- Conversion, latest week
- 29.8%
- Market size, estimated
- £483Ka year
- Peak month
- June1.5× the quietest month
- Top search term
- bread rolls328K searches a year
02 · Price
A sale here is worth £1.51.
Listings sell for £1.51 on average, from £0.61 to £3.36. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At £1.51 that is £9K to £12K a year per listing.
- Average price
- £1.51under the $15 to $100 sweet spot
- Price range
- £0.61–£3.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #5 within Bakery. It carries 762 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 2.4%
- Average rank
- #5in Bakery
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 762per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Burger Buns products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Sliced White Rolls Pack of 6
- Price
- £0.97
- Rating
- 4.4/5
- Reviews
- 2,480
- Age
- 7y ago

Warburtons Sliced Soft White Rolls 6pk
- Price
- £1.37
- Rating
- 4.6/5
- Reviews
- 2,802
- Age
- 16y ago

Morrisons The Best White Bread Rolls 4 Pack
- Price
- £1.50
- Rating
- 4.4/5
- Reviews
- 1,910
- Age
- 8y ago

Morrisons Market Street Medium White Baps 4 Pack
- Price
- £0.97
- Rating
- 4.3/5
- Reviews
- 545
- Age
- 5y ago

Hovis Premium Burger Buns Pack of 4
- Price
- £1.32
- Rating
- 4.4/5
- Reviews
- 951
- Age
- 5y ago
Trending
90-day click momentum
ST PIERRE BRIOCHE BURGER BUNS 4PK
- Price
- £2.28
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 3y ago

Morrisons Market Street Large White Baps 18 Pack
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 4y ago

Hovis Premium Burger Buns Pack of 4
- Price
- £1.32
- Rating
- 4.4/5
- Reviews
- 951
- Age
- 5y ago

St Pierre Seeded Brioche Burger Bun 250 g
- Price
- £2.69
- Rating
- 4.5/5
- Reviews
- 401
- Age
- 8y ago

McGhees Pre Packed Rolls 6 x 50g
- Price
- £1.35
- Rating
- 4.4/5
- Reviews
- 247
- Age
- 5y ago
Newest
by launch date
Jasons Everyday Tiger Rolls with Sourdough 4pk 320g
- Price
- £1.68
- Rating
- 4.2/5
- Reviews
- 126
- Age
- 1y ago

Jasons Everyday White Rolls with Sourdough 4pk 320g
- Price
- £1.69
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 1y ago

Warburtons 4 Sliced Brioche Burger Buns
- Price
- £2.42
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 1y ago

Iceland 12 Sliced Seeded Burger Buns (Frozen)
- Price
- £1.97
- Rating
- 4.3/5
- Reviews
- 112
- Age
- 3y ago

ST PIERRE BRIOCHE BURGER BUNS 4PK
- Price
- £2.28
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
11 rising
Sellers
37
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
36%
Top 20: 80%
Open market
13%
- Morrisons46%
- Warburtons13%
- St Pierre10%
- Hovis6%
- Baker Street6%
- Jason's Everyday4%
- Open — no brand owns it (5 brands, 13%)
Demand
Burger Buns search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.5×
Search terms
Top Burger Buns search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bread rolls328K/yr
- burger buns187K/yr
- rolls197K/yr
- buns85K/yr
- roll45K/yr
- baps35K/yr
- crusty rolls34K/yr
- bread buns26K/yr
- burger bun18K/yr
- cobs16K/yr
Reviews and returns
What reviews say buyers love and hate about Burger Buns
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
after they were delivered they were very dry
very dry
Dryish
cheap and not very nice
Not as good as usual
not very well
arrived already feeling a bit stale
Not nice and stale
Horrible they were so stale never buying again morrisons is getting so poor with everything
not tasty
Too chewy for my taste
Taste bland
Found them very small
can be a little bit more big
The size of the bun was smaller than they look
Love
Nice taste
Freh, soft taste good
Tastes as it should
Fresh buns
Always fresh
Stay really fresh
Soft crust and fresh
Soft to the mouth
Nice and soft
Great muffins
Best bread
Beautiful bread buns, always nice and fresh
Great quality rolls
100% Really lovely rolls
The product was good quality
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Burger Buns questions
Answered from the same tracked data.









