burger buns
Worth a lookShows searches that convert (29.8% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible29.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Review moat
Good762.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£483K£483K/yr · 1.1M searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Avg price
Bad£1.51avg listing price — sweet spot $15–$100
Price range
Bad£0.61–£3.36cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, burger buns is a £483K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jun. Verdict: Worth a look — 60/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
burger buns market data
- Units sold / yr
- 300K–400K
- avg 6,000–8,000/product
- Revenue / yr
- £453K–£604K
- units × avg price
- Conversion rate
- 29.8%
- Avg BSR
- #5
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 2.4%
- Avg brand age
- 60 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
11 rising
Sellers
37
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
36%
Top 20: 80%
Open market
13%
- Morrisons46%
- Warburtons13%
- St Pierre10%
- Hovis6%
- Baker Street6%
- Jason's Everyday4%
- Open — no brand owns it (5 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.5×
Top burger buns search terms
- bread rolls328K/yr
- burger buns187K/yr
- rolls197K/yr
- buns85K/yr
- roll45K/yr
- baps35K/yr
- crusty rolls34K/yr
- bread buns26K/yr
- burger bun18K/yr
- cobs16K/yr
Top burger buns products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Sliced White Rolls Pack of 6
Morrisons£0.974.4★2,480 rev
Warburtons Sliced Soft White Rolls 6pk
Warburtons£1.374.6★2,802 rev
Morrisons The Best White Bread Rolls 4 Pack
Morrisons£1.504.4★1,910 rev
Morrisons Market Street Medium White Baps 4 Pack
Morrisons£0.974.3★545 rev
Hovis Premium Burger Buns Pack of 4
Hovis£1.324.4★951 rev
Newest
by launch date
Jasons Everyday Tiger Rolls with Sourdough 4pk 320g
Jason's Everyday£1.68126 rev
Jasons Everyday White Rolls with Sourdough 4pk 320g
Jason's Everyday£1.6972 rev
Warburtons 4 Sliced Brioche Burger Buns
Warburtons£2.42126 rev
Iceland 12 Sliced Seeded Burger Buns (Frozen)
Iceland£1.97112 rev
ST PIERRE BRIOCHE BURGER BUNS 4PK
St Pierre£2.2879 rev
Trending
90-day click momentumST PIERRE BRIOCHE BURGER BUNS 4PK
St Pierre£2.284.5★
Morrisons Market Street Large White Baps 18 Pack
Generic£3.364.5★
Hovis Premium Burger Buns Pack of 4
Hovis£1.324.4★
St Pierre Seeded Brioche Burger Bun 250 g
St Pierre£2.694.5★
McGhees Pre Packed Rolls 6 x 50g
D McGhee & Sons Limited£1.354.4★
What buyers say about burger buns
What buyers praise and complain about, mined from review topics.What buyers love
“Nice taste”
“Fresh buns”
“Soft crust and fresh”
“Great muffins”
“Great quality rolls”
“Great value for money”
“Love as you can pop them in the air fryer nice hot fresh buns with soup just butter or filled with what ever you fancy”
“have a very gentle sweet taste”
“Great flavour”
“Fits a vegan burger with room for additional fillings”
What buyers complain about
“after they were delivered they were very dry”
“cheap and not very nice”
“arrived already feeling a bit stale”
“not tasty”
“Found them very small”
“Not that soft”
“Rock hard, shrivelled, tiny & inedible so after trying unsuccessfully to make a sandwich they went in the bin”
“Im no fan of sourdough; in fact, I didnt know these were sourdough; otherwise, I wouldnt have purchased them”
“These weren't crispy just very hard”
“They're not as sweet as the aforementioned”
Common questions
- Is burger buns profitable to sell on Amazon United Kingdom?
- The niche generates £483K/yr across 44 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Worth a look (60/100).
- How competitive is the burger buns niche?
- 11 brands and 37 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in burger buns?
- Top complaints mined from reviews: Moist/Dry, Quality-Overall, Stale/Rotten/Spoiled. The return rate is 0.0%.
- When does demand for burger buns peak?
- Demand peaks in Jun; the busiest month runs 1.5× the quietest.
- What does it cost to enter the burger buns niche?
- Listings span £0.61–£3.36; the average listing price is £1.51 (sweet spot $15–$100). The average incumbent carries 762 reviews — the moat a new listing must climb.