How competitive is the Burger Buns niche on Amazon United Kingdom?

11 brands and 37 sellers compete in Burger Buns on Amazon United Kingdom. The top 5 Burger Buns products take 36% of clicks and its top 5 brands hold 83% of demand.

What do buyers complain about in Burger Buns?

Burger Buns buyers on Amazon United Kingdom complain most about Moist/Dry, Quality-Overall, Stale/Rotten/Spoiled, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Burger Buns niche?

Burger Buns sells for £1.51 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.61–£3.36. The average incumbent carries 762 reviews — the moat a new listing must climb.

Burger Buns

Burger Buns shows searches that convert (29.8% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Burger Buns profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Burger Buns is a £483K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jun. Verdict: Worth a look — 60/100.

Burger Buns: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +8.6% over the last 90 days and 29.8% of searches end in a purchase.

£483K

revenue / yr

Units sold / yr400K

Search volume / yr+8.6%1.1M

Conversion rate29.8%

Avg price£1.51

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers11 · 37

Top-5 product click share36%

Open market17%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 44 products

Top Burger Buns products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Sliced White Rolls Pack of 6

Price: £0.97
Rating: 4.4/5
Reviews: 2,480
Age: 7y ago

Warburtons Sliced Soft White Rolls 6pk

Price: £1.37
Rating: 4.6/5
Reviews: 2,802
Age: 16y ago

Morrisons The Best White Bread Rolls 4 Pack

Price: £1.50
Rating: 4.4/5
Reviews: 1,910
Age: 8y ago

Morrisons Market Street Medium White Baps 4 Pack

Price: £0.97
Rating: 4.3/5
Reviews: 545
Age: 5y ago

Hovis Premium Burger Buns Pack of 4

Price: £1.32
Rating: 4.4/5
Reviews: 951
Age: 5y ago

Newest

by launch date

Jasons Everyday Tiger Rolls with Sourdough 4pk 320g

Price: £1.68
Rating: 4.2/5
Reviews: 126
Age: 1y ago

Jasons Everyday White Rolls with Sourdough 4pk 320g

Price: £1.69
Rating: 4.5/5
Reviews: 72
Age: 1y ago

Warburtons 4 Sliced Brioche Burger Buns

Price: £2.42
Rating: 4.6/5
Reviews: 126
Age: 1y ago

Iceland 12 Sliced Seeded Burger Buns (Frozen)

Price: £1.97
Rating: 4.3/5
Reviews: 112
Age: 3y ago

ST PIERRE BRIOCHE BURGER BUNS 4PK

Price: £2.28
Rating: 4.5/5
Reviews: 79
Age: 3y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

36%

Top 20: 80%

Open market

13%

Morrisons46%
Warburtons13%
St Pierre10%
Hovis6%
Baker Street6%
Jason's Everyday4%
Open — no brand owns it (5 brands, 13%)

Burger Buns demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR29.8%Products44Brands11Top 5 Brands83%OOS Rate2.4%Rating4.3★Reviews762Avg BSR#5

Peak months: Jun · busiest ÷ quietest = 1.5×

Top Burger Buns search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bread rolls328K/yr +5.3%22.7% conv.
burger buns187K/yr +33.8%37.4% conv.
rolls197K/yr -6.2%18.8% conv.
buns85K/yr +0.9%23.1% conv.
roll45K/yr +11.8%2.6% conv.
baps35K/yr +3.5%22.7% conv.
crusty rolls34K/yr +6.5%17.0% conv.
bread buns26K/yr +20.4%23.4% conv.
burger bun18K/yr +23.3%31.9% conv.
cobs16K/yr +9.2%31.4% conv.

What reviews say buyers love and hate about Burger Buns

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Taste-Overall30%

“Nice taste”

Freshness16%

“Fresh buns”

Soft Feel11%

“Soft crust and fresh”

Baking8%

“Great muffins”

Quality-Overall7%

“Great quality rolls”

What buyers complain about

70% of reviews

Moist/Dry17%

“after they were delivered they were very dry”

Quality-Overall11%

“cheap and not very nice”

Stale/Rotten/Spoiled10%

“arrived already feeling a bit stale”

Taste-Overall8%

“not tasty”

Size-Overall7%

“Found them very small”

Common Burger Buns questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Burger Buns 60/100 on Amazon United Kingdom — Worth a look. The niche generates £483K/yr across 44 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved +8.6% over the last 90 days.