Burger Buns
MaybeBuyers convert on 29.8% of searches. But prices span $0.61–$3.36, mostly outside the sweet spot, so Burger Buns is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 2,976 Grocery niches · +14 vs the category median of 4660
- Market size
- £483K/yr1.1M searches / yr
- 90-day growth
- +8.6%search demand this quarter
- Competition
- 36%top-5 click share · 11 brands · 37 sellers
Flapen Score
Burger Buns against its category
The dotted line is the Grocery average. Past it, Burger Buns is stronger. Inside it, weaker.
Market
The Burger Buns market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Burger Buns 1.1M times last year and spent an estimated £483K. The top 5 brands take 83% of clicks. Demand peaks in Jun. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 29.8% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 29.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £483K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +8.6%
- Conversion, latest week
- 29.8%
- Market size, estimated
- £483Ka year
- Peak month
- June1.5× the quietest month
- Top search term
- bread rolls328K searches a year
02 · Price
A sale here is worth £1.51.
Listings sell for £1.51 on average, from £0.61 to £3.36. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At £1.51 that is £9K to £12K a year per listing.
- Average price
- £1.51under the $15 to $100 sweet spot
- Price range
- £0.61–£3.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #5 within Bakery. It carries 762 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 2.4%
- Average rank
- #5in Bakery
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 762per listing
- Listings tracked
- 44
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Burger Buns products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons Sliced White Rolls Pack of 6
- Price
- £0.97
- Rating
- 4.4/5
- Reviews
- 2,480
- Age
- 7y ago

Warburtons Sliced Soft White Rolls 6pk
- Price
- £1.37
- Rating
- 4.6/5
- Reviews
- 2,802
- Age
- 16y ago

Morrisons The Best White Bread Rolls 4 Pack
- Price
- £1.50
- Rating
- 4.4/5
- Reviews
- 1,910
- Age
- 8y ago

Morrisons Market Street Medium White Baps 4 Pack
- Price
- £0.97
- Rating
- 4.3/5
- Reviews
- 545
- Age
- 5y ago

Hovis Premium Burger Buns Pack of 4
- Price
- £1.32
- Rating
- 4.4/5
- Reviews
- 951
- Age
- 5y ago
Trending
estimated 90-day click momentum
ST PIERRE BRIOCHE BURGER BUNS 4PK
- Price
- £2.28
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 3y ago

Morrisons Market Street Large White Baps 18 Pack
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 4y ago

Hovis Premium Burger Buns Pack of 4
- Price
- £1.32
- Rating
- 4.4/5
- Reviews
- 951
- Age
- 5y ago

St Pierre Seeded Brioche Burger Bun 250 g
- Price
- £2.69
- Rating
- 4.5/5
- Reviews
- 401
- Age
- 8y ago

McGhees Pre Packed Rolls 6 x 50g
- Price
- £1.35
- Rating
- 4.4/5
- Reviews
- 247
- Age
- 5y ago
Newest
by launch date
Jasons Everyday Tiger Rolls with Sourdough 4pk 320g
- Price
- £1.68
- Rating
- 4.2/5
- Reviews
- 126
- Age
- 1y ago

Jasons Everyday White Rolls with Sourdough 4pk 320g
- Price
- £1.69
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 1y ago

Warburtons 4 Sliced Brioche Burger Buns
- Price
- £2.42
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 1y ago

Iceland 12 Sliced Seeded Burger Buns (Frozen)
- Price
- £1.97
- Rating
- 4.3/5
- Reviews
- 112
- Age
- 3y ago

ST PIERRE BRIOCHE BURGER BUNS 4PK
- Price
- £2.28
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
11 rising
Sellers
37
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
36%
Top 20: 80%
Open market
13%
- Morrisons46%
- Warburtons13%
- St Pierre10%
- Hovis6%
- Baker Street6%
- Jason's Everyday4%
- Open — no brand owns it (5 brands, 13%)
Demand
Burger Buns search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.5×
Search terms
Top Burger Buns search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bread rolls328K/yr
- burger buns187K/yr
- rolls197K/yr
- buns85K/yr
- roll45K/yr
- baps35K/yr
- crusty rolls34K/yr
- bread buns26K/yr
- burger bun18K/yr
- cobs16K/yr
Reviews and returns
What reviews say buyers love and hate about Burger Buns
We read the reviews and the return reasons for every product selling here.
“after they were delivered they were very dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Burger Buns questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









