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Burger Buns

Maybe

Buyers convert on 29.8% of searches. But prices span $0.61–$3.36, mostly outside the sweet spot, so Burger Buns is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 2,976 Grocery niches · +14 vs the category median of 46
Market size
£483K/yr1.1M searches / yr
90-day growth
+8.6%search demand this quarter
Competition
36%top-5 click share · 11 brands · 37 sellers

Flapen Score

Burger Buns against its category

The dotted line is the Grocery average. Past it, Burger Buns is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burger Buns market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Burger Buns 1.1M times last year and spent an estimated £483K. The top 5 brands take 83% of clicks. Demand peaks in Jun. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

29.8% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 29.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £483K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+8.6%
Conversion, latest week
29.8%
Market size, estimated
£483Ka year
Peak month
June1.5× the quietest month
Top search term
bread rolls328K searches a year

02 · Price

A sale here is worth £1.51.

Listings sell for £1.51 on average, from £0.61 to £3.36. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At £1.51 that is £9K to £12K a year per listing.

Average price
£1.51under the $15 to $100 sweet spot
Price range
£0.61–£3.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
6,000–8,000
Revenue per listing a year
£9K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #5 within Bakery. It carries 762 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#5in Bakery
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
762per listing
Listings tracked
44

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£14K£29K£43K£58K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

37

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

36%

Top 20: 80%

Open market

13%

  • Morrisons46%
  • Warburtons13%
  • St Pierre10%
  • Hovis6%
  • Baker Street6%
  • Jason's Everyday4%
  • Open — no brand owns it (5 brands, 13%)

Demand

Burger Buns search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.5×

Search terms

Top Burger Buns search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bread rolls328K/yr
  • burger buns187K/yr
  • rolls197K/yr
  • buns85K/yr
  • roll45K/yr
  • baps35K/yr
  • crusty rolls34K/yr
  • bread buns26K/yr
  • burger bun18K/yr
  • cobs16K/yr

Reviews and returns

What reviews say buyers love and hate about Burger Buns

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry17%−0.14

after they were delivered they were very dry

very dry

Dryish

Quality-Overall11%−0.05

cheap and not very nice

Not as good as usual

not very well

Stale/Rotten/Spoiled10%−0.08

arrived already feeling a bit stale

Not nice and stale

Horrible they were so stale never buying again morrisons is getting so poor with everything

Taste-Overall8%+0.95

not tasty

Too chewy for my taste

Taste bland

Size-Overall7%−0.03

Found them very small

can be a little bit more big

The size of the bun was smaller than they look

Love

Taste-Overall30%+0.95

Nice taste

Freh, soft taste good

Tastes as it should

Freshness16%+1.38

Fresh buns

Always fresh

Stay really fresh

Soft Feel11%

Soft crust and fresh

Soft to the mouth

Nice and soft

Baking8%+0.78

Great muffins

Best bread

Beautiful bread buns, always nice and fresh

Quality-Overall7%−0.05

Great quality rolls

100% Really lovely rolls

The product was good quality

FAQ

Common Burger Buns questions

Answered from the same tracked data.