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Bulk Cleaning Products

Fail

The top 5 brands take 100% of clicks, so Bulk Cleaning Products is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£139K/yr358K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
41%top-5 click share · 5 brands · 50 sellers

Flapen Score

Bulk Cleaning Products against its category

The dotted line is the Grocery average. Past it, Bulk Cleaning Products is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bulk Cleaning Products market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bulk Cleaning Products 358K times last year and spent an estimated £139K. All 5 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 358K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months
358K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
4.8%
Market size, estimated
£139Ka year
Top search term
fabulosa175K searches a year

02 · Price

A sale here is worth £8.11.

Listings sell for £8.11 on average, from £2.10 to £29.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £8.11 that is £2K to £4K a year per listing.

Average price
£8.11under the $15 to $100 sweet spot
Price range
£2.10–£29.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #111 within Household Cleaners. It carries 983 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
92%
Out of stock, average day
4.3%
Average rank
#111in Household Cleaners
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
983per listing
Listings tracked
39

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
58 months

Products

Top Bulk Cleaning Products products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

50

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

41%

Top 20: 82%

Open market

0%

  • Fabulosa91%
  • Dettol4%
  • Fabuloso4%
  • FabFinds1%
  • FLASH1%
  • Open — no brand owns it (0%)

Demand

Bulk Cleaning Products search demand

Weekly searches over the year. Pick a range.

7K5KMar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Bulk Cleaning Products search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fabulosa175K/yr
  • fabulosa disinfectant40K/yr
  • fabulosa spray17K/yr
  • fabulous cleaning products11K/yr
  • bulk cleaning products10K/yr
  • fabuloso8K/yr
  • dettol refill8K/yr
  • cleaning products bulk8K/yr
  • dettol refill pouch5K/yr
  • fabulosa winter angel14K/yr

Reviews and returns

What reviews say buyers love and hate about Bulk Cleaning Products

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Smell”
32%of negative reviews mention “Smell”
0.1%of orders come back
“Literally hardly smell at all”
A buyer, on “Smell”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bulk Cleaning Products questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data