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Bulk Cleaning Products

Fail

The top 5 brands take 100% of clicks, so Bulk Cleaning Products is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£139K/yr358K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
41%top-5 click share · 5 brands · 50 sellers

Flapen Score

Bulk Cleaning Products against its category

The dotted line is the Grocery average. Past it, Bulk Cleaning Products is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bulk Cleaning Products market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bulk Cleaning Products 358K times last year and spent an estimated £139K. All 5 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 358K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months
358K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
4.8%
Market size, estimated
£139Ka year
Top search term
fabulosa175K searches a year

02 · Price

A sale here is worth £8.11.

Listings sell for £8.11 on average, from £2.10 to £29.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £8.11 that is £2K to £4K a year per listing.

Average price
£8.11under the $15 to $100 sweet spot
Price range
£2.10–£29.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #111 within Household Cleaners. It carries 983 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
92%
Out of stock, average day
4.3%
Average rank
#111in Household Cleaners
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
983per listing
Listings tracked
39

04 · Newcomers

Amazon counts 5 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
58 months

Products

Top Bulk Cleaning Products products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

41%

Top 20: 82%

Open market

0%

  • Fabulosa91%
  • Dettol4%
  • Fabuloso4%
  • FabFinds1%
  • FLASH1%
  • Open — no brand owns it (0%)

Demand

Bulk Cleaning Products search demand

Weekly searches over the year. Pick a range.

7K5KMar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Bulk Cleaning Products search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fabulosa175K/yr
  • fabulosa disinfectant40K/yr
  • fabulosa spray17K/yr
  • fabulous cleaning products11K/yr
  • bulk cleaning products10K/yr
  • fabuloso8K/yr
  • dettol refill8K/yr
  • cleaning products bulk8K/yr
  • dettol refill pouch5K/yr
  • fabulosa winter angel14K/yr

Reviews and returns

What reviews say buyers love and hate about Bulk Cleaning Products

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell32%+2.35

Literally hardly smell at all

Bad scent

Unreal smell

Leak-Proof20%

leaked everywhere

Leaked

Had leaked

Value For Money4%+0.60

cheaper

Waste of money

Not worth the money

Advertised Vs Actual Product3%−0.02

Not as described

however the listing is very misleading

Misleading listing

Size-Overall2%

much smaller than that

The bottle is quite small

separate spray tops that don't fit

Love

Smell50%+2.35

Love the scent of lemon

Beautiful smell

Smelling fresh

Value For Money12%+0.60

Amazing value

Great value for money

Great deal

Ease Of Cleaning10%+0.73

Clean easy

It cleans well

it cleans up really nicely

Quality-Overall5%−0.02

Excellent product

Products good

Fabulous Fabulosa

Ease Of Use4%+0.32

Easy to use

The spray is easy to use

handy

Return

0.1% Return rate 8% Fixable by listing

Leak-Proof54%▇▇▆█▆▆

leaked everywhere

Leaked

Had leaked

Smell23%▃▄█▃▄▅

Literally hardly smell at all

Bad scent

Unreal smell

Advertised Vs Actual Product6%▁▆▁▃█▄

Not as described

however the listing is very misleading

Misleading listing

Functionality-Overall2%▁█▃▃▃▃
Value For Money2%▁▁▄█▃▁

cheaper

Waste of money

Not worth the money

FAQ

Common Bulk Cleaning Products questions

Answered from the same tracked data.