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Bulk Chocolate

Fail

The top 5 products take 75% of clicks, so Bulk Chocolate is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£289K/yr1.1M searches / yr
90-day growth
+13.8%search demand this quarter
Competition
75%top-5 click share · 11 brands · 152 sellers

Flapen Score

Bulk Chocolate against its category

The dotted line is the Grocery average. Past it, Bulk Chocolate is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bulk Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bulk Chocolate 1.1M times last year and spent an estimated £289K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £289K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+13.8%
Conversion, latest week
1.8%
Market size, estimated
£289Ka year
Peak month
December5.9× the quietest month
Top search term
heroes178K searches a year

02 · Price

A sale here is worth £14.40.

Listings sell for £14.40 on average, from £3.47 to £24.03. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £14.40 that is £43K to £58K a year per listing.

Average price
£14.40under the $15 to $100 sweet spot
Price range
£3.47–£24.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£43K–£58K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

7% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #98 within Chocolate Candy. It carries 5,321 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
7%
Prime listings
73%
Out of stock, average day
14.8%
Average rank
#98in Chocolate Candy
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,321per listing
Listings tracked
15

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
50 months

Products

Top Bulk Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£29K£58K£87K£116K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

152

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

10%

  • Cadbury59%
  • Mars8%
  • AQUA THOUGHTS8%
  • Celebrations7%
  • KitKat5%
  • ESSENTIAL PRODUCTS3%
  • Open — no brand owns it (5 brands, 10%)

Demand

Bulk Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Bulk Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heroes178K/yr
  • bulk chocolate149K/yr
  • heroes chocolates239K/yr
  • chocolate bulk91K/yr
  • chocolate bars bulk56K/yr
  • bulk chocolate bars45K/yr
  • heros49K/yr
  • bulk buy chocolate31K/yr
  • chocolates bulk32K/yr
  • heros chocolate49K/yr

Reviews and returns

What reviews say buyers love and hate about Bulk Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%+1.84

Not worth it

Bit expensive

over priced

Taste-Overall10%+0.85

it tastes off

Not a great taste

tasted stale

Quality-Overall10%−0.03

Cheap Cheap Cheap

Poor quality, arrived with biscuits all melted and fused together with the plain ones, and a large portion of the biscuits were just crumbs

Bad quality

Stale/Rotten/Spoiled9%−0.08

Stale

they tasted stale

These tasted old

Size-Overall7%−0.01

they are very small in size

Also two bars short

Too small a box

Love

Value For Money34%+1.84

Great deal

Good value for money

Best value

Taste-Overall20%+0.85

delicious as usual

Absolutely delicious

Yummy bars

Quality-Overall10%−0.03

Excellent Nestle chocolate so quality was guaranteed

Good variety

Good quality

Gifting Purpose7%+1.07

Given as a gift

Great for gifting if you want to

Excellent gift

Baking6%+0.36

Good selection of chocolate biscuits

Great biscuit box

Lovely treat

Return

0.1% Return rate 67% Fixable by listing

Size-Overall67%▁▁▁█▁▁

they are very small in size

Also two bars short

Too small a box

Value For Money33%▁▁█▁▁▁

Not worth it

Bit expensive

over priced

FAQ

Common Bulk Chocolate questions

Answered from the same tracked data.