Bulk Chocolate
FailThe top 5 products take 75% of clicks, so Bulk Chocolate is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £289K/yr1.1M searches / yr
- 90-day growth
- +13.8%search demand this quarter
- Competition
- 75%top-5 click share · 11 brands · 152 sellers
Flapen Score
Bulk Chocolate against its category
The dotted line is the Grocery average. Past it, Bulk Chocolate is stronger. Inside it, weaker.
Market
The Bulk Chocolate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bulk Chocolate 1.1M times last year and spent an estimated £289K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £289K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +13.8%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £289Ka year
- Peak month
- December5.9× the quietest month
- Top search term
- heroes178K searches a year
02 · Price
A sale here is worth £14.40.
Listings sell for £14.40 on average, from £3.47 to £24.03. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £14.40 that is £43K to £58K a year per listing.
- Average price
- £14.40under the $15 to $100 sweet spot
- Price range
- £3.47–£24.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £43K–£58K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
7% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #98 within Chocolate Candy. It carries 5,321 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 7%
- Prime listings
- 73%
- Out of stock, average day
- 14.8%
- Average rank
- #98in Chocolate Candy
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,321per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Bulk Chocolate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cadbury Heroes Chocolate Bulk Share Box 2 kg (Pack of 1)
- Price
- £18.15
- Rating
- 4.7/5
- Reviews
- 6,591
- Age
- 5y ago

Cadbury Heroes Chocolate Carton Assorted Miniature Chocolate Great for Gifting 290 g (Pack of 1)
- Price
- £3.47
- Rating
- 4.4/5
- Reviews
- 601
- Age
- 8y ago

30x Chocolate Box Selection -Crispy & Classic Chocolate Treat Selection Birthday & Thank You Hamper for All Ages Assorted Chocolates Gift Box Mothers Day Gifts
- Price
- £19.33
- Rating
- 3.9/5
- Reviews
- 30
- Age
- 5mo ago

Nestlé Kitkat and Friends Big Biscuit Box | 69 x Chocolate Biscuit Bars - KitKat Blue Riband Toffee Crisp | Bulk Chocolate Box 1.357kg
- Price
- £15.20
- Rating
- 4.6/5
- Reviews
- 2,030
- Age
- 2y ago

Celebrations Assorted Chocolates Bulk Chocolate Selection Including Popular Chocolate Bars and Biscuits Perfect for a Snack Events Parties BBQ and Festivals 2.432 kg
- Price
- £24.03
- Rating
- 4.7/5
- Reviews
- 21,292
- Age
- 9y ago
Trending
90-day click momentum
Mixed Chocolate Bars Bulk Box 30 Pieces (1.37kg) Variety Chocolate Bars Multipack with M&Ms Snickers Twix Bounty & Maltesers Milk Chocolate Sweets Chocolate Gift Box Sharing Snacks
- Price
- £22.81
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 5mo ago

Cadbury Heroes Tub Assorted Mini Chocolate Favourites Sharing Selection 500 g (Pack of 1)
- Price
- £11.03
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

30x Chocolate Box Selection -Crispy & Classic Chocolate Treat Selection Birthday & Thank You Hamper for All Ages Assorted Chocolates Gift Box Mothers Day Gifts
- Price
- £19.33
- Rating
- 3.9/5
- Reviews
- 30
- Age
- 5mo ago

Ferrero Rocher Pralines Bulk Chocolate Party Box for Weddings Birthdays Gifting Whole Hazelnut Covered in Milk Chocolate and Nuts Box of 16 x 3 (48pcs)
- Price
- £15.74
- Rating
- 4.8/5
- Reviews
- 42,366
- Age
- 12y ago

Kit Kat Chocolate Bars | 4 Fingers | 24 Packs of 41.5 g| Kit Kat Milk Buscuit Chocolate Blocks | Bulk Gift Box | Easter Christmas Birthday Present School Gifts | UK Stock | Sold by Essential Products
- Price
- £16.28
- Rating
- 4.2/5
- Reviews
- 165
- Age
- 2y ago
Newest
by launch date
Cadbury Heroes Tub Assorted Mini Chocolate Favourites Sharing Selection 500 g (Pack of 1)
- Price
- £11.03
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Mixed Chocolate Bars Bulk Box 30 Pieces (1.37kg) Variety Chocolate Bars Multipack with M&Ms Snickers Twix Bounty & Maltesers Milk Chocolate Sweets Chocolate Gift Box Sharing Snacks
- Price
- £22.81
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 5mo ago

30x Chocolate Box Selection -Crispy & Classic Chocolate Treat Selection Birthday & Thank You Hamper for All Ages Assorted Chocolates Gift Box Mothers Day Gifts
- Price
- £19.33
- Rating
- 3.9/5
- Reviews
- 30
- Age
- 5mo ago

Celebrations Milk Chocolate Gift Box of Mini Chocolates & Biscuit Bars Tube (Maltesers Galaxy Snickers & More) 1435g
- Price
- £14.49
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 1y ago

BROKEN CHOCOLATE BISCUITS ASSORTMENT 1KG - Box Of Broken Biscuits Bulk Biscuit Box Selection | Chocolate Assortment Chocolate Biscuit Bars | Multipack Fun Size Bars
- Price
- £10.44
- Rating
- 4.0/5
- Reviews
- 486
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
152
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
10%
- Cadbury59%
- Mars8%
- AQUA THOUGHTS8%
- Celebrations7%
- KitKat5%
- ESSENTIAL PRODUCTS3%
- Open — no brand owns it (5 brands, 10%)
Demand
Bulk Chocolate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.9×
Search terms
Top Bulk Chocolate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heroes178K/yr
- bulk chocolate149K/yr
- heroes chocolates239K/yr
- chocolate bulk91K/yr
- chocolate bars bulk56K/yr
- bulk chocolate bars45K/yr
- heros49K/yr
- bulk buy chocolate31K/yr
- chocolates bulk32K/yr
- heros chocolate49K/yr
Reviews and returns
What reviews say buyers love and hate about Bulk Chocolate
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not worth it
Bit expensive
over priced
it tastes off
Not a great taste
tasted stale
Cheap Cheap Cheap
Poor quality, arrived with biscuits all melted and fused together with the plain ones, and a large portion of the biscuits were just crumbs
Bad quality
Stale
they tasted stale
These tasted old
they are very small in size
Also two bars short
Too small a box
Love
Great deal
Good value for money
Best value
delicious as usual
Absolutely delicious
Yummy bars
Excellent Nestle chocolate so quality was guaranteed
Good variety
Good quality
Given as a gift
Great for gifting if you want to
Excellent gift
Good selection of chocolate biscuits
Great biscuit box
Lovely treat
Return
0.1% Return rate 67% Fixable by listing
they are very small in size
Also two bars short
Too small a box
Not worth it
Bit expensive
over priced
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bulk Chocolate questions
Answered from the same tracked data.









