Bulgur Wheat
FailPrices span $1.98–$12.81, mostly outside the sweet spot, so Bulgur Wheat is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £80K/yr81K searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 76%top-5 click share · 7 brands · 16 sellers
Flapen Score
Bulgur Wheat against its category
The dotted line is the Grocery average. Past it, Bulgur Wheat is stronger. Inside it, weaker.
Market
The Bulgur Wheat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bulgur Wheat 81K times last year and spent an estimated £80K. The top 5 brands take 91% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
17.3% of searches ended in a purchase last week.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 17.3%
- Market size, estimated
- £80Ka year
- Top search term
- bulgur wheat54K searches a year
02 · Price
A sale here is worth £5.73.
Listings sell for £5.73 on average, from £1.98 to £12.81. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £5.73 that is £6K to £7K a year per listing.
- Average price
- £5.73under the $15 to $100 sweet spot
- Price range
- £1.98–£12.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Rice, Pasta & Pulses. It carries 335 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #22in Rice, Pasta & Pulses
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 335per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Bulgur Wheat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Bulgur Wheat 500g (Pack of 1)
- Price
- £2.01
- Rating
- 4.7/5
- Reviews
- 205
- Age
- 2y ago

Aksoy Cracked Wheat Coarse Bulgur 5kg | Natural Whole Grain and Nutritious Bulgur Perfect for Cooking Soups and Pilafs with Exceptional Taste and Texture!
- Price
- £7.88
- Rating
- 4.6/5
- Reviews
- 620
- Age
- 7y ago

Morrisons Bulgar Wheat 500g
- Price
- £2.17
- Rating
- 4.5/5
- Reviews
- 266
- Age
- 7y ago

Aksoy Cracked Wheat Coarse Bulgur 1KG | Natural Whole Grain and Nutritious Bulgur Perfect for Cooking Soups and Pilafs with Exceptional Taste and Texture! (Packaging May Vary)
- Price
- £4.12
- Rating
- 4.6/5
- Reviews
- 620
- Age
- 7y ago

Aksoy Extra Coarse Wheat Bulgur 5KG | Natural and Nutritious a Delicious Healthy and Convenient Choice for Soups Pilafs Traditional Dishes and Salads!
- Price
- £11.56
- Rating
- 4.6/5
- Reviews
- 325
- Age
- 7y ago
Trending
90-day click momentum
Aksoy Extra Coarse Wheat Bulgur 1.25KG | Natural and Nutritious a Delicious Healthy and Convenient Choice for Soups Pilafs Traditional Dishes and Salads!
- Price
- £4.35
- Rating
- 4.6/5
- Reviews
- 325
- Age
- 7y ago

Wholefood Earth Bulgar/Bulgur Wheat 1 kg | GMO Free | Natural | High Fibre
- Price
- £7.79
- Rating
- 4.6/5
- Reviews
- 476
- Age
- 5y ago

Aksoy Cracked Wheat Coarse Bulgur 1KG | Natural Whole Grain and Nutritious Bulgur Perfect for Cooking Soups and Pilafs with Exceptional Taste and Texture! (Packaging May Vary)
- Price
- £4.12
- Rating
- 4.6/5
- Reviews
- 620
- Age
- 7y ago

by Amazon Bulgur Wheat 500g (Pack of 1)
- Price
- £2.01
- Rating
- 4.7/5
- Reviews
- 205
- Age
- 2y ago

Wholefood Earth Bulgar/Bulgur Wheat 3 kg | GMO Free | Natural | High Fibre
- Price
- £12.81
- Rating
- 4.6/5
- Reviews
- 476
- Age
- 5y ago
Newest
by launch date
by Amazon Bulgur Wheat 500g (Pack of 1)
- Price
- £2.01
- Rating
- 4.7/5
- Reviews
- 205
- Age
- 2y ago

Turkish Coarse Bulgur 1kg
- Price
- £5.32
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 3y ago

Wholefood Earth Bulgar/Bulgur Wheat 1 kg | GMO Free | Natural | High Fibre
- Price
- £7.79
- Rating
- 4.6/5
- Reviews
- 476
- Age
- 5y ago

Wholefood Earth Bulgar/Bulgur Wheat 3 kg | GMO Free | Natural | High Fibre
- Price
- £12.81
- Rating
- 4.6/5
- Reviews
- 476
- Age
- 5y ago

Garofalo Organic Bulgur Wheat 500 g
- Price
- £3.05
- Rating
- 4.6/5
- Reviews
- 170
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
16
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
4%
- by Amazon38%
- AKSOY31%
- GreHom11%
- Bodrum5%
- Morrisons5%
- Wholefood Earth4%
- Open — no brand owns it (1 brand, 4%)
Demand
Bulgur Wheat search demand
Weekly searches over the year. Pick a range.
Search terms
Top Bulgur Wheat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bulgur wheat54K/yr
- bulgur13K/yr
- bulgar wheat4K/yr
- coarse bulgur wheat4K/yr
- bulgur rice3K/yr
- bulgar3K/yr
Reviews and returns
What reviews say buyers love and hate about Bulgur Wheat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
expensive
It is keenly priced
a bit expensive compare to ones in the local shops
Probably my fault for not reading the description well enough
Love
Excellent quality and so easy to cook
Great rice alternative and great quality
Great quality
Good taste
A great and tasty substitute for rice
So yummy
Great value
Good value
This packet was a very reasonable price and good quality
Cooks quickly and a favourite with the children
it cooks perfectly
Versatile cooking
If you are on a diet and want to feel full, try this
This is an excellent substitute for rice
Healthier meal replacement
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bulgur Wheat questions
Answered from the same tracked data.









