Bulgur Wheat
FailPrices span $1.98–$12.81, mostly outside the sweet spot, so Bulgur Wheat is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £80K/yr81K searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 76%top-5 click share · 7 brands · 16 sellers
Flapen Score
Bulgur Wheat against its category
The dotted line is the Grocery average. Past it, Bulgur Wheat is stronger. Inside it, weaker.
Market
The Bulgur Wheat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bulgur Wheat 81K times last year and spent an estimated £80K. The top 5 brands take 91% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 17.3% of those searches ended in a purchase.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 17.3%
- Market size, estimated
- £80Ka year
- Top search term
- bulgur wheat54K searches a year
02 · Price
A sale here is worth £5.73.
Listings sell for £5.73 on average, from £1.98 to £12.81. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £5.73 that is £6K to £7K a year per listing.
- Average price
- £5.73under the $15 to $100 sweet spot
- Price range
- £1.98–£12.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Rice, Pasta & Pulses. It carries 335 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #22in Rice, Pasta & Pulses
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 335per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Bulgur Wheat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
by Amazon Bulgur Wheat 500g (Pack of 1)
- Price
- £2.01
- Rating
- 4.7/5
- Reviews
- 205
- Age
- 2y ago

Aksoy Cracked Wheat Coarse Bulgur 5kg | Natural Whole Grain and Nutritious Bulgur Perfect for Cooking Soups and Pilafs with Exceptional Taste and Texture!
- Price
- £7.88
- Rating
- 4.6/5
- Reviews
- 620
- Age
- 7y ago

Morrisons Bulgar Wheat 500g
- Price
- £2.17
- Rating
- 4.5/5
- Reviews
- 266
- Age
- 7y ago

Aksoy Cracked Wheat Coarse Bulgur 1KG | Natural Whole Grain and Nutritious Bulgur Perfect for Cooking Soups and Pilafs with Exceptional Taste and Texture! (Packaging May Vary)
- Price
- £4.12
- Rating
- 4.6/5
- Reviews
- 620
- Age
- 7y ago

Aksoy Extra Coarse Wheat Bulgur 5KG | Natural and Nutritious a Delicious Healthy and Convenient Choice for Soups Pilafs Traditional Dishes and Salads!
- Price
- £11.56
- Rating
- 4.6/5
- Reviews
- 325
- Age
- 7y ago
Trending
estimated 90-day click momentum
Aksoy Extra Coarse Wheat Bulgur 1.25KG | Natural and Nutritious a Delicious Healthy and Convenient Choice for Soups Pilafs Traditional Dishes and Salads!
- Price
- £4.35
- Rating
- 4.6/5
- Reviews
- 325
- Age
- 7y ago

Wholefood Earth Bulgar/Bulgur Wheat 1 kg | GMO Free | Natural | High Fibre
- Price
- £7.79
- Rating
- 4.6/5
- Reviews
- 476
- Age
- 5y ago

Aksoy Cracked Wheat Coarse Bulgur 1KG | Natural Whole Grain and Nutritious Bulgur Perfect for Cooking Soups and Pilafs with Exceptional Taste and Texture! (Packaging May Vary)
- Price
- £4.12
- Rating
- 4.6/5
- Reviews
- 620
- Age
- 7y ago

by Amazon Bulgur Wheat 500g (Pack of 1)
- Price
- £2.01
- Rating
- 4.7/5
- Reviews
- 205
- Age
- 2y ago

Wholefood Earth Bulgar/Bulgur Wheat 3 kg | GMO Free | Natural | High Fibre
- Price
- £12.81
- Rating
- 4.6/5
- Reviews
- 476
- Age
- 5y ago
Newest
by launch date
by Amazon Bulgur Wheat 500g (Pack of 1)
- Price
- £2.01
- Rating
- 4.7/5
- Reviews
- 205
- Age
- 2y ago

Turkish Coarse Bulgur 1kg
- Price
- £5.32
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 3y ago

Wholefood Earth Bulgar/Bulgur Wheat 1 kg | GMO Free | Natural | High Fibre
- Price
- £7.79
- Rating
- 4.6/5
- Reviews
- 476
- Age
- 5y ago

Wholefood Earth Bulgar/Bulgur Wheat 3 kg | GMO Free | Natural | High Fibre
- Price
- £12.81
- Rating
- 4.6/5
- Reviews
- 476
- Age
- 5y ago

Garofalo Organic Bulgur Wheat 500 g
- Price
- £3.05
- Rating
- 4.6/5
- Reviews
- 170
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
16
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
4%
- by Amazon38%
- AKSOY31%
- GreHom11%
- Bodrum5%
- Morrisons5%
- Wholefood Earth4%
- Open — no brand owns it (1 brand, 4%)
Demand
Bulgur Wheat search demand
Weekly searches over the year. Pick a range.
Search terms
Top Bulgur Wheat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bulgur wheat54K/yr
- bulgur13K/yr
- bulgar wheat4K/yr
- coarse bulgur wheat4K/yr
- bulgur rice3K/yr
- bulgar3K/yr
Reviews and returns
What reviews say buyers love and hate about Bulgur Wheat
We read the reviews and the return reasons for every product selling here.
“expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bulgur Wheat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









