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Bulgur Wheat

Fail

Prices span $1.98–$12.81, mostly outside the sweet spot, so Bulgur Wheat is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£80K/yr81K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
76%top-5 click share · 7 brands · 16 sellers

Flapen Score

Bulgur Wheat against its category

The dotted line is the Grocery average. Past it, Bulgur Wheat is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bulgur Wheat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bulgur Wheat 81K times last year and spent an estimated £80K. The top 5 brands take 91% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

17.3% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
17.3%
Market size, estimated
£80Ka year
Top search term
bulgur wheat54K searches a year

02 · Price

A sale here is worth £5.73.

Listings sell for £5.73 on average, from £1.98 to £12.81. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £5.73 that is £6K to £7K a year per listing.

Average price
£5.73under the $15 to $100 sweet spot
Price range
£1.98–£12.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Rice, Pasta & Pulses. It carries 335 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Rice, Pasta & Pulses
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
335per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Bulgur Wheat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

16

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

4%

  • by Amazon38%
  • AKSOY31%
  • GreHom11%
  • Bodrum5%
  • Morrisons5%
  • Wholefood Earth4%
  • Open — no brand owns it (1 brand, 4%)

Demand

Bulgur Wheat search demand

Weekly searches over the year. Pick a range.

2K1KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Bulgur Wheat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bulgur wheat54K/yr
  • bulgur13K/yr
  • bulgar wheat4K/yr
  • coarse bulgur wheat4K/yr
  • bulgur rice3K/yr
  • bulgar3K/yr

Reviews and returns

What reviews say buyers love and hate about Bulgur Wheat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money38%+1.13

expensive

It is keenly priced

a bit expensive compare to ones in the local shops

Advertised Vs Actual Product13%−0.12

Probably my fault for not reading the description well enough

Love

Quality-Overall24%+1.39

Excellent quality and so easy to cook

Great rice alternative and great quality

Great quality

Taste-Overall17%−0.04

Good taste

A great and tasty substitute for rice

So yummy

Value For Money17%+1.13

Great value

Good value

This packet was a very reasonable price and good quality

Cooking Instructions9%−0.04

Cooks quickly and a favourite with the children

it cooks perfectly

Versatile cooking

Nutritional Content9%+1.11

If you are on a diet and want to feel full, try this

This is an excellent substitute for rice

Healthier meal replacement

FAQ

Common Bulgur Wheat questions

Answered from the same tracked data.