Is bulgur wheat profitable to sell on Amazon United Kingdom?

The niche generates £80K/yr across 11 tracked products. 90-day search growth is -8.8%. Flapen's verdict: Skip it (39/100).

How competitive is the bulgur wheat niche?

7 brands and 16 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in bulgur wheat?

Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.

What does it cost to enter the bulgur wheat niche?

Listings span £1.98–£12.81; the average listing price is £5.73 (sweet spot $15–$100). The average incumbent carries 335 reviews — the moat a new listing must climb.

bulgur wheat

Skip it

Prices mostly outside the sweet spot ($1.98–$12.81) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible17.3%

search→purchase rate — share of searches ending in a sale

Review moat

Great335.45

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

Market size

Bad£80K

£80K/yr · 81K searches

Competition

Bad76%

top-5 click share — a locked-up shelf

Avg price

Bad£5.73

avg listing price — sweet spot $15–$100

Price range

Bad£1.98–£12.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, bulgur wheat is a £80K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 39/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

bulgur wheat market data

Units sold / yr: 13K–15K; avg 1,000–1,250/product
Revenue / yr: £72K–£86K; units × avg price
Conversion rate: 17.3%
Avg BSR: #22
Page quality: 0%
Prime: 100%
Sponsored: 36%
Out of stock: 0.0%
Avg brand age: 67 months
Avg seller age: 167 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

by Amazon38%
AKSOY31%
GreHom11%
Bodrum5%
Morrisons5%
Wholefood Earth4%
Open — no brand owns it (1 brand, 4%)

Demand

Weekly Amazon search volume, last 23 weeks — -8.8% search growth over the last 90 days.

Open Trend

Top bulgur wheat search terms

bulgur wheat54K/yr -9.8%15.7% conv.
bulgur13K/yr -13.2%8.4% conv.
bulgar wheat4K/yr +1.8%18.0% conv.
coarse bulgur wheat4K/yr +18.3%11.3% conv.
bulgur rice3K/yr -26.7%6.4% conv.
bulgar3K/yr +10.8%16.1% conv.

All search terms

Top bulgur wheat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

by Amazon Bulgur Wheat 500g (Pack of 1)

by Amazon£2.014.7★205 rev

Aksoy Cracked Wheat Coarse Bulgur 5kg | Natural Whole Grain and Nutritious Bulgur Perfect for Cooking Soups and Pilafs with Exceptional Taste and Texture!

AKSOY£7.884.6★620 rev

Morrisons Bulgar Wheat 500g

GreHom£2.174.5★266 rev

Aksoy Cracked Wheat Coarse Bulgur 1KG | Natural Whole Grain and Nutritious Bulgur Perfect for Cooking Soups and Pilafs with Exceptional Taste and Texture! (Packaging May Vary)

AKSOY£4.124.6★620 rev

Aksoy Extra Coarse Wheat Bulgur 5KG | Natural and Nutritious a Delicious Healthy and Convenient Choice for Soups Pilafs Traditional Dishes and Salads!

AKSOY£11.564.6★325 rev

Newest

by launch date

by Amazon Bulgur Wheat 500g (Pack of 1)

by Amazon£2.01205 rev

2y ago

Turkish Coarse Bulgur 1kg

Bodrum£5.3289 rev

3y ago

Wholefood Earth Bulgar/Bulgur Wheat 1 kg | GMO Free | Natural | High Fibre

Wholefood Earth£7.79476 rev

5y ago

Wholefood Earth Bulgar/Bulgur Wheat 3 kg | GMO Free | Natural | High Fibre

Wholefood Earth£12.81476 rev

5y ago

Garofalo Organic Bulgur Wheat 500 g

Garofalo£3.05170 rev

6y ago

What buyers say about bulgur wheat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Excellent quality and so easy to cook”

Taste-Overall17%

“Good taste”

Value For Money17%

“Great value”

Cooking Instructions9%

“Cooks quickly and a favourite with the children”

Nutritional Content9%

“If you are on a diet and want to feel full, try this”

Size-Overall9%

“Well the price match the size”

Health Benefits-Overall6%

“Great alternative to rice and probably healthier”

Vegan/Organic2%

“Great stuff and Organic”

Advertised Vs Actual Product2%

“It did what it was supposed to”

Instructions/User Manual/Troubleshooting1%

“Easy instructions for use”

What buyers complain about

Value For Money38%

“expensive”

Advertised Vs Actual Product13%

“Probably my fault for not reading the description well enough”

Common questions

Is bulgur wheat profitable to sell on Amazon United Kingdom?: The niche generates £80K/yr across 11 tracked products. 90-day search growth is -8.8%. Flapen's verdict: Skip it (39/100).
How competitive is the bulgur wheat niche?: 7 brands and 16 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in bulgur wheat?: Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
What does it cost to enter the bulgur wheat niche?: Listings span £1.98–£12.81; the average listing price is £5.73 (sweet spot $15–$100). The average incumbent carries 335 reviews — the moat a new listing must climb.