How competitive is the Bulgur Wheat niche on Amazon United Kingdom?

7 brands and 16 sellers compete in Bulgur Wheat on Amazon United Kingdom. The top 5 Bulgur Wheat products take 76% of clicks and its top 5 brands hold 91% of demand.

What does it cost to enter the Bulgur Wheat niche?

Bulgur Wheat sells for £5.73 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.98–£12.81. The average incumbent carries 335 reviews — the moat a new listing must climb.

Bulgur Wheat

prices mostly outside the sweet spot ($1.98–$12.81) — Bulgur Wheat doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Bulgur Wheat profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bulgur Wheat is a £80K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 39/100.

Bulgur Wheat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.8% over the last 90 days and 17.3% of searches end in a purchase.

£80K

revenue / yr

Units sold / yr15K

Search volume / yr-8.8%81K

Conversion rate17.3%

Avg price£5.73

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers7 · 16

Top-5 product click share76%

Open market9%

Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 11 products

Top Bulgur Wheat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Bulgur Wheat 500g (Pack of 1)

Price: £2.01
Rating: 4.7/5
Reviews: 205
Age: 2y ago

Aksoy Cracked Wheat Coarse Bulgur 5kg | Natural Whole Grain and Nutritious Bulgur Perfect for Cooking Soups and Pilafs with Exceptional Taste and Texture!

Price: £7.88
Rating: 4.6/5
Reviews: 620
Age: 7y ago

Morrisons Bulgar Wheat 500g

Price: £2.17
Rating: 4.5/5
Reviews: 266
Age: 7y ago

Aksoy Cracked Wheat Coarse Bulgur 1KG | Natural Whole Grain and Nutritious Bulgur Perfect for Cooking Soups and Pilafs with Exceptional Taste and Texture! (Packaging May Vary)

Price: £4.12
Rating: 4.6/5
Reviews: 620
Age: 7y ago

Aksoy Extra Coarse Wheat Bulgur 5KG | Natural and Nutritious a Delicious Healthy and Convenient Choice for Soups Pilafs Traditional Dishes and Salads!

Price: £11.56
Rating: 4.6/5
Reviews: 325
Age: 7y ago

Newest

by launch date

by Amazon Bulgur Wheat 500g (Pack of 1)

Price: £2.01
Rating: 4.7/5
Reviews: 205
Age: 2y ago

Turkish Coarse Bulgur 1kg

Price: £5.32
Rating: 4.6/5
Reviews: 89
Age: 3y ago

Wholefood Earth Bulgar/Bulgur Wheat 1 kg | GMO Free | Natural | High Fibre

Price: £7.79
Rating: 4.6/5
Reviews: 476
Age: 5y ago

Wholefood Earth Bulgar/Bulgur Wheat 3 kg | GMO Free | Natural | High Fibre

Price: £12.81
Rating: 4.6/5
Reviews: 476
Age: 5y ago

Garofalo Organic Bulgur Wheat 500 g

Price: £3.05
Rating: 4.6/5
Reviews: 170
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

by Amazon38%
AKSOY31%
GreHom11%
Bodrum5%
Morrisons5%
Wholefood Earth4%
Open — no brand owns it (1 brand, 4%)

Bulgur Wheat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume81KCVR17.3%Products11Brands7Top 5 Brands91%OOS Rate0.0%Rating4.6★Reviews335Avg BSR#22

Top Bulgur Wheat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bulgur wheat54K/yr -9.8%15.7% conv.
bulgur13K/yr -13.2%8.4% conv.
bulgar wheat4K/yr +1.8%18.0% conv.
coarse bulgur wheat4K/yr +18.3%11.3% conv.
bulgur rice3K/yr -26.7%6.4% conv.
bulgar3K/yr +10.8%16.1% conv.

What reviews say buyers love and hate about Bulgur Wheat

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Quality-Overall24%

“Excellent quality and so easy to cook”

Taste-Overall17%

“Good taste”

Value For Money17%

“Great value”

Cooking Instructions9%

“Cooks quickly and a favourite with the children”

Nutritional Content9%

“If you are on a diet and want to feel full, try this”

What buyers complain about

50% of reviews

Value For Money38%

“expensive”

Advertised Vs Actual Product13%

“Probably my fault for not reading the description well enough”

Common Bulgur Wheat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bulgur Wheat 39/100 on Amazon United Kingdom — Skip it. The niche generates £80K/yr across 11 tracked products. Search demand moved -8.8% over the last 90 days.

Bulgur Wheat buyers on Amazon United Kingdom complain most about Value For Money, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.0%.