Skip to content

Buldak Sauce

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -21.8% this quarter, so Buldak Sauce is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£151K/yr185K searches / yr
90-day growth
-21.8%search demand this quarter
Competition
62%top-5 click share · 8 brands · 17 sellers

Flapen Score

Buldak Sauce against its category

The dotted line is the Grocery average. Past it, Buldak Sauce is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buldak Sauce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Buldak Sauce 185K times last year and spent an estimated £151K. The top 5 brands take 84% of clicks. Demand peaks in Apr–May. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
-21.8%
Conversion, latest week
8.9%
Market size, estimated
£151Ka year
Peak month
May2.0× the quietest month
Top search term
buldak sauce146K searches a year

02 · Price

A sale here is worth £9.16.

Listings sell for £9.16 on average, from £5.65 to £19.04. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.16 that is £2K to £5K a year per listing.

Average price
£9.16under the $15 to $100 sweet spot
Price range
£5.65–£19.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 13% ship with Prime. On an average day, 35.1% of listings are out of stock. The average listing ranks #419 within Condiments & Sauces. It carries 264 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
13%
Out of stock, average day
35.1%
Average rank
#419in Condiments & Sauces
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
264per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Buldak Sauce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£61K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

8 rising

Sellers

17

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

8%

  • SAMYANG28%
  • UpLabel Creations23%
  • WaNaHong13%
  • EDE Group10%
  • Starry Mart10%
  • ONE STOP DEALERS8%
  • Open — no brand owns it (2 brands, 8%)

Demand

Buldak Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 2.0×

Search terms

Top Buldak Sauce search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • buldak sauce146K/yr
  • samyang sauce15K/yr
  • buldak sauce carbonara7K/yr
  • samyang buldak sauce6K/yr
  • buldak hot sauce6K/yr
  • buldak carbonara sauce4K/yr
  • buldak sauce black3K/yr

Reviews and returns

What reviews say buyers love and hate about Buldak Sauce

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Spiciness30%+2.72

Nice sauce, not as super-spicy as I like

Very spicy

Although I will say it is spicy so it might not be for everyone

Thickness13%−0.13

Sooo thick unlike ones I have had in the past

Ok, very thick and doesn't taste like the actual sauce from the buldak packet

Hmmm, quite thick almost paste

Taste-Overall13%−0.27

dont taste like buldak that well

The sauce is usually glossy and goopy, this one is so thick you can't get it out of the bottle and matte

cant taste the flavour - very synthetic chili

Value For Money9%+0.43

But went 2 order more now price went up

Price is also steep for what it is

Texture/Consistency-Overall9%−0.08

I think this sauce is not suitable for use/eat - the texture is not as usual

consistency isnt right

Love

Taste-Overall39%−0.27

Tastes amazing

Tastes like whats in the Buldak packets

Very nice sauce i love it

Spiciness27%+2.72

Very spicy

The best chilli -hit for extreme chill afficionados

My daughter is loving very spicy food

Flavor10%+0.25

Lovely flavour

Amazing condiment really

Great sauce

Advertised Vs Actual Product6%+0.64

as described

just what i ordered

Exactly what I wanted

Sweetness5%+0.47

Delicious sweet heat

The best sweet/hot sauce you can buy

good sweet heat it, up there

FAQ

Common Buldak Sauce questions

Answered from the same tracked data.