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Buffalo Sauce

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 93% of clicks, so Buffalo Sauce is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£193K/yr161K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
49%top-5 click share · 12 brands · 89 sellers

Flapen Score

Buffalo Sauce against its category

The dotted line is the Grocery average. Past it, Buffalo Sauce is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buffalo Sauce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Buffalo Sauce 161K times last year and spent an estimated £193K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £193K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
11.8%
Market size, estimated
£193Ka year
Peak month
December2.0× the quietest month
Top search term
franks hot sauce68K searches a year

02 · Price

A sale here is worth £10.15.

Listings sell for £10.15 on average, from £1.90 to £59.02. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £10.15 that is £8K to £10K a year per listing.

Average price
£10.15under the $15 to $100 sweet spot
Price range
£1.90–£59.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #573 within Condiments & Sauces. It carries 830 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
71%
Out of stock, average day
4.3%
Average rank
#573in Condiments & Sauces
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
830per listing
Listings tracked
28

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
77 months

Products

Top Buffalo Sauce products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

89

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 93%

Open market

7%

  • Frank's60%
  • Frank's RedHot23%
  • Sweet Baby Ray's3%
  • Hellmann's3%
  • Schwartz2%
  • BrewDog2%
  • Open — no brand owns it (6 brands, 7%)

Demand

Buffalo Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Buffalo Sauce search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • franks hot sauce68K/yr
  • buffalo sauce40K/yr
  • franks red hot sauce19K/yr
  • franks14K/yr
  • franks buffalo sauce9K/yr
  • franks red hot6K/yr
  • red hot3K/yr
  • franks hot sauce gift set3K/yr

Reviews and returns

What reviews say buyers love and hate about Buffalo Sauce

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Great sauce, bits of glass everywhere, not so great”
A buyer, on “Taste-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Buffalo Sauce questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data