Buffalo Sauce
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 93% of clicks, so Buffalo Sauce is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £193K/yr161K searches / yr
- 90-day growth
- -8.2%search demand this quarter
- Competition
- 49%top-5 click share · 12 brands · 89 sellers
Flapen Score
Buffalo Sauce against its category
The dotted line is the Grocery average. Past it, Buffalo Sauce is stronger. Inside it, weaker.
Market
The Buffalo Sauce market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Buffalo Sauce 161K times last year and spent an estimated £193K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
11.8% of searches ended in a purchase last week.
Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £193K a year.
- Searches, last 12 months
- 161K
- Growth, 90 days vs prior 90
- -8.2%
- Conversion, latest week
- 11.8%
- Market size, estimated
- £193Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- franks hot sauce68K searches a year
02 · Price
A sale here is worth £10.15.
Listings sell for £10.15 on average, from £1.90 to £59.02. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £10.15 that is £8K to £10K a year per listing.
- Average price
- £10.15under the $15 to $100 sweet spot
- Price range
- £1.90–£59.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #573 within Condiments & Sauces. It carries 830 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 71%
- Out of stock, average day
- 4.3%
- Average rank
- #573in Condiments & Sauces
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 830per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Buffalo Sauce products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Franks RedHot Original Cayenne Pepper Hot Sauce 3.78L | Medium Spicy Hot Wing Sauce for Chicken Wings Sandwiches & Everyday Recipes | Premium Cayenne Pepper Sauce for Chefs & Home Kitchens
- Price
- £17.41
- Rating
- 4.8/5
- Reviews
- 8,009
- Age
- 15y ago

Franks Redhot Buffalo Wing Sauce Pepper 1360 millilitre(680 ml X Pack of 2)
- Price
- £10.41
- Rating
- 4.7/5
- Reviews
- 1,163
- Age
- 10y ago

Franks RedHot Original Buffalo Wings Sauce Catering Size 3.78 L Bottle
- Price
- £23.25
- Rating
- 4.8/5
- Reviews
- 4,030
- Age
- 13y ago

Franks RedHot Original Cayenne Pepper Sauce 148 ML | Pack of 2 | Hot Chilli Sauce | Bursting with Fiery Heat and Delicious Flavours | No Artificial Colours Flavourings or Preservatives
- Price
- £3.85
- Rating
- 4.7/5
- Reviews
- 1,235
- Age
- 3y ago

Franks RedHot Buffalo Wings Sauce 148 ML | Pack of 2 | Hot Chilli Sauce | Irresistible Taste | Vegan & Non-Vegan Cuisine | Perfect for Chicken Wings Burritos and Fajitas
- Price
- £3.69
- Rating
- 4.7/5
- Reviews
- 566
- Age
- 3y ago
Trending
90-day click momentum
Sweet Baby Rays Buffalo Wing Sauce 489g Bold & Spicy Wing Sauce Perfect for Chicken Dipping Grilling and Marinades
- Price
- £5.95
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago

Hellmanns Buffalo Ranch Sauce made with buttermilk & chillies for a bold fiery bust of flavour 430 ML
- Price
- £2.99
- Rating
- 3.9/5
- Reviews
- 8
- Age
- 6mo ago

Franks Red Hot Cayenne Sauce - 4x3.7ltr
- Price
- £59.02
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8y ago

Franks RedHot Original Buffalo Wings Sauce Catering Size 3.78 L Bottle
- Price
- £23.25
- Rating
- 4.8/5
- Reviews
- 4,030
- Age
- 13y ago

Franks RedHot Original Cayenne Pepper Sauce 148 ML Pack of 6 Cayenne Pepper Hot Sauce Suitable for Vegans & Vegetarians No Artificial Flavourings or Colours No Added MSG
- Price
- £12.39
- Rating
- 4.7/5
- Reviews
- 1,235
- Age
- 10y ago
Newest
by launch date
Hellmanns Buffalo Ranch Sauce made with buttermilk & chillies for a bold fiery bust of flavour 430 ML
- Price
- £2.99
- Rating
- 3.9/5
- Reviews
- 8
- Age
- 6mo ago

Sweet Baby Rays Buffalo Wing Sauce 489g Bold & Spicy Wing Sauce Perfect for Chicken Dipping Grilling and Marinades
- Price
- £5.95
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago

Morrisons The Best Buffalo Sauce 275g
- Price
- £2.08
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 1y ago

BrewDog Wingman Buffalo Sauce 240ml
- Price
- £2.16
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 1y ago

Franks RedHot Spicy Mayonnaise Made with Cayenne Pepper 1L
- Price
- £5.10
- Rating
- 4.5/5
- Reviews
- 126
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
89
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
7%
- Frank's60%
- Frank's RedHot23%
- Sweet Baby Ray's3%
- Hellmann's3%
- Schwartz2%
- BrewDog2%
- Open — no brand owns it (6 brands, 7%)
Demand
Buffalo Sauce search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top Buffalo Sauce search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- franks hot sauce68K/yr
- buffalo sauce40K/yr
- franks red hot sauce19K/yr
- franks14K/yr
- franks buffalo sauce9K/yr
- franks red hot6K/yr
- red hot3K/yr
- franks hot sauce gift set3K/yr
Reviews and returns
What reviews say buyers love and hate about Buffalo Sauce
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Great sauce, bits of glass everywhere, not so great
Surprisingly good normaly I find these mayo type sauces leave a nasty after taste this doesn't
taste may vary
using this these seem to be very watered down
Watered down Franks
This version has been heavily watered down – its essentially just semi-light red water
Not as spicy as I would have liked
Very Spicey
Very spicey
It's so thick I can't even get any of it out of the bottle
However, smaller tubs are way more expensive per quantity
As not willing to pay over RRP
Love
Lovely tasting sauce
Fabulous sauce
Absolutely delicious
it's blooming lovely not too spicy
This sauce is amazing, its spicy and hot
perfect spicetastic
Good price
Great value for money buying big bottles like this, Im over half way through it in a month and love it
Excellent value
Good sauce with nice flavours
great flavour
Lovely tasting sauce
As expected
Just as needed
Item as described
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Buffalo Sauce questions
Answered from the same tracked data.









