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Buffalo Sauce

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 93% of clicks, so Buffalo Sauce is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£193K/yr161K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
49%top-5 click share · 12 brands · 89 sellers

Flapen Score

Buffalo Sauce against its category

The dotted line is the Grocery average. Past it, Buffalo Sauce is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buffalo Sauce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Buffalo Sauce 161K times last year and spent an estimated £193K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

11.8% of searches ended in a purchase last week.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £193K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
11.8%
Market size, estimated
£193Ka year
Peak month
December2.0× the quietest month
Top search term
franks hot sauce68K searches a year

02 · Price

A sale here is worth £10.15.

Listings sell for £10.15 on average, from £1.90 to £59.02. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £10.15 that is £8K to £10K a year per listing.

Average price
£10.15under the $15 to $100 sweet spot
Price range
£1.90–£59.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #573 within Condiments & Sauces. It carries 830 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
71%
Out of stock, average day
4.3%
Average rank
#573in Condiments & Sauces
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
830per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
77 months

Products

Top Buffalo Sauce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

89

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

7%

  • Frank's60%
  • Frank's RedHot23%
  • Sweet Baby Ray's3%
  • Hellmann's3%
  • Schwartz2%
  • BrewDog2%
  • Open — no brand owns it (6 brands, 7%)

Demand

Buffalo Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Buffalo Sauce search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • franks hot sauce68K/yr
  • buffalo sauce40K/yr
  • franks red hot sauce19K/yr
  • franks14K/yr
  • franks buffalo sauce9K/yr
  • franks red hot6K/yr
  • red hot3K/yr
  • franks hot sauce gift set3K/yr

Reviews and returns

What reviews say buyers love and hate about Buffalo Sauce

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%+0.19

Great sauce, bits of glass everywhere, not so great

Surprisingly good normaly I find these mayo type sauces leave a nasty after taste this doesn't

taste may vary

Dilute/Watery13%−0.07

using this these seem to be very watered down

Watered down Franks

This version has been heavily watered down – its essentially just semi-light red water

Spiciness10%+2.49

Not as spicy as I would have liked

Very Spicey

Very spicey

Thickness10%−0.05

It's so thick I can't even get any of it out of the bottle

Value For Money8%+0.39

However, smaller tubs are way more expensive per quantity

As not willing to pay over RRP

Love

Taste-Overall28%+0.19

Lovely tasting sauce

Fabulous sauce

Absolutely delicious

Spiciness27%+2.49

it's blooming lovely not too spicy

This sauce is amazing, its spicy and hot

perfect spicetastic

Value For Money16%+0.39

Good price

Great value for money buying big bottles like this, Im over half way through it in a month and love it

Excellent value

Flavor10%

Good sauce with nice flavours

great flavour

Lovely tasting sauce

Advertised Vs Actual Product4%+0.57

As expected

Just as needed

Item as described

FAQ

Common Buffalo Sauce questions

Answered from the same tracked data.