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Bud Light

Fail

Demand is soft, at -23.4% this quarter, so Bud Light is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£127K/yr115K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
74%top-5 click share · 9 brands · 42 sellers

Flapen Score

Bud Light against its category

The dotted line is the Grocery average. Past it, Bud Light is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bud Light market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bud Light 115K times last year and spent an estimated £127K. The top 5 brands take 91% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
8.9%
Market size, estimated
£127Ka year
Peak month
December2.6× the quietest month
Top search term
fosters65K searches a year

02 · Price

A sale here is worth £12.37.

Listings sell for £12.37 on average, from £6.36 to £28.90. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £12.37 that is £9K to £12K a year per listing.

Average price
£12.37under the $15 to $100 sweet spot
Price range
£6.36–£28.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£12K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #239 within Beer, Wine & Spirits. It carries 556 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
94%
Out of stock, average day
15.4%
Average rank
#239in Beer, Wine & Spirits
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
556per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Bud Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£13K£25K£38K£51K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

9 rising

Sellers

42

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

7%

  • Foster's57%
  • Foster Grant22%
  • Carlsberg6%
  • Fosters3%
  • Bud Light3%
  • Carling3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Bud Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Search terms

Top Bud Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fosters65K/yr
  • fosters lager cans 1828K/yr
  • fosters lager15K/yr
  • fosters multipack2K/yr
  • fosters lager cans 155K/yr

Reviews and returns

What reviews say buyers love and hate about Bud Light

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall19%−0.03

Absolutely minging, tastes like the smell of a dirty pub

Worse taste ever

Value For Money15%+3.61

dont feel like value for money when balanced with competition

They cost more obviously

If it is very expensive when you look just keep checking until it goes down

Size-Overall13%+0.37

Well largeris larger

Leak-Proof13%

the lager had leaked out

Smell6%−0.02

Absolutely minging, tastes like the smell of a dirty pub

Love

Value For Money49%+3.61

Great price

Absolutely great value for your Ching Ching

Great beer at a fantastic price

Taste-Overall15%−0.03

Classic taste

premium lager taste—clean, refreshing, and with just the right amount of bitterness

the taste is nice

Quality-Overall11%+0.56

Great quality

Overall I'm very happy with these

Good product

Alcohol Flavor9%−0.09

Great beer,

Great beer at a fantastic price

A nice strong beer

Size-Overall3%+0.37

Nice larger

Probably the best larger in the world

FAQ

Common Bud Light questions

Answered from the same tracked data.