Skip to content

Buckwheat Flour

Fail

Demand is soft, at -34.9% this quarter, so Buckwheat Flour is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£67K/yr45K searches / yr
90-day growth
-34.9%search demand this quarter
Competition
73%top-5 click share · 9 brands · 21 sellers

Flapen Score

Buckwheat Flour against its category

The dotted line is the Grocery average. Past it, Buckwheat Flour is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buckwheat Flour market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Buckwheat Flour 45K times last year and spent an estimated £67K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 16.3% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.3% of those searches ended in a purchase. Searches in the last 90 days moved -34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-34.9%
Conversion, latest week
16.3%
Market size, estimated
£67Ka year
Peak month
February2.1× the quietest month
Top search term
buckwheat flour40K searches a year

02 · Price

A sale here is worth £9.14.

Listings sell for £9.14 on average, from £3.39 to £24.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.14 that is £2K to £5K a year per listing.

Average price
£9.14under the $15 to $100 sweet spot
Price range
£3.39–£24.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #163 within Baking Supplies. It carries 196 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
62%
Out of stock, average day
0.0%
Average rank
#163in Baking Supplies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
196per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Buckwheat Flour products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 rising

Sellers

21

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

9%

  • LOOV24%
  • Doves Farm22%
  • yourhealthstore18%
  • Molino TUDORI10%
  • Buy Whole Foods Online10%
  • Thames Organic7%
  • Open — no brand owns it (3 brands, 9%)

Demand

Buckwheat Flour search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Buckwheat Flour search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • buckwheat flour40K/yr
  • organic buckwheat flour2K/yr
  • buckwheat flour gluten free2K/yr

Reviews and returns

What reviews say buyers love and hate about Buckwheat Flour

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
50%of negative reviews mention “Unsustainable Design”
0.1%of orders come back
“Very sad at the waste of gluten-free flour so I hope the company improves its design of bag”
A buyer, on “Unsustainable Design”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Buckwheat Flour questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data