buckwheat flour
Skip itSoft demand (-34.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Review moat
Great195.77avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.39–£24.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.14avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad£67K£67K/yr · 45K searches
Growth
Bad-34.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, buckwheat flour is a £67K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
buckwheat flour market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £46K–£55K
- units × avg price
- Conversion rate
- 16.3%
- Avg BSR
- #163
- Page quality
- 0%
- Prime
- 62%
- Sponsored
- 46%
- Out of stock
- 0.0%
- Avg brand age
- 78 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
21
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
9%
- LOOV24%
- Doves Farm22%
- yourhealthstore18%
- Molino TUDORI10%
- Buy Whole Foods Online10%
- Thames Organic7%
- Open — no brand owns it (3 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — -34.9% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
Top buckwheat flour search terms
- buckwheat flour40K/yr
- organic buckwheat flour2K/yr
- buckwheat flour gluten free2K/yr
Top buckwheat flour products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOOV Organic Raw Buckwheat Flour 1 kg Gluten Free Flour Not Heat-Treated All Nutrients Preserved Delicious Nutty Flavour Organically Grown in Nordic Climate Non-GMO
LOOV£10.184.7★1,288 rev
Buckwheat Flour Gluten Free Doves Farm 1kg
Doves Farm£6.564.4★131 rev
yourhealthstore Raw Buckwheat Flour 1kg Gluten Free Non GMO Vegan (Recyclable Pouch).
yourhealthstore£7.854.6★229 rev
Molino Tudori - Raw Natural Buckwheat Flour (1Kg) | Gluten Free | GMO Free
Molino TUDORI£7.994.3★19 rev
Organic Buckwheat Flour 1kg (BWFO)
Buy Whole Foods Online£5.724.6★53 rev
Newest
by launch date
Bugs Pantry Doves Farm Buckwheat Flour refill Naturally Gluten Free High-Fibre 1kg
Bug's Pantry£9.200 rev
Molino Tudori - Raw Natural Buckwheat Flour (1Kg) | Gluten Free | GMO Free
Molino TUDORI£7.9919 rev
Organic Buckwheat Flour 1kg (BWFO)
Buy Whole Foods Online£5.7253 rev
Organic Buckwheat Flour 500g (BWFO)
Buy Whole Foods Online£3.398 rev
Organic Buckwheat Flour - 100% Pure & Natural Flour - No Additives No Preservatives - Vegan Non-GMO Certified Organic - Great for Baking Cooking - Thames Organic 500g
Thames Organic£7.6186 rev
Trending
90-day click momentumOrganic Buckwheat Flour 500g (BWFO)
Buy Whole Foods Online£3.394.7★
Bugs Pantry Doves Farm Buckwheat Flour refill Naturally Gluten Free High-Fibre 1kg
Bug's Pantry£9.200.0★
Organic Buckwheat Flour 1kg (BWFO)
Buy Whole Foods Online£5.724.6★
Molino Tudori - Raw Natural Buckwheat Flour (1Kg) | Gluten Free | GMO Free
Molino TUDORI£7.994.3★
yourhealthstore Raw Buckwheat Flour 1kg Gluten Free Non GMO Vegan (Recyclable Pouch).
yourhealthstore£7.854.6★
What buyers say about buckwheat flour
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for your money”
“gluten free so it safe for me good pancake”
“An excellent product”
“It is gluten free”
“Especially good for gluten free baking”
“Nutty and nice”
“it tasted really good”
“Well ground and quick to use as-is or mix with other flours, nice taste”
“Good for your health”
“Good texture in cakes”
What buyers complain about
“Very sad at the waste of gluten-free flour so I hope the company improves its design of bag”
“Its not cheap”
Common questions
- Is buckwheat flour profitable to sell on Amazon United Kingdom?
- The niche generates £67K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -34.9%. Flapen's verdict: Skip it (41/100).
- How competitive is the buckwheat flour niche?
- 9 brands and 21 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in buckwheat flour?
- Top complaints mined from reviews: Unsustainable Design, Value For Money. The return rate is 0.1%.
- When does demand for buckwheat flour peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
- What does it cost to enter the buckwheat flour niche?
- Listings span £3.39–£24.05; the average listing price is £9.14 (sweet spot $15–$100). The average incumbent carries 196 reviews — the moat a new listing must climb.