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Buckwheat Flour

Fail

Demand is soft, at -34.9% this quarter, so Buckwheat Flour is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£67K/yr45K searches / yr
90-day growth
-34.9%search demand this quarter
Competition
73%top-5 click share · 9 brands · 21 sellers

Flapen Score

Buckwheat Flour against its category

The dotted line is the Grocery average. Past it, Buckwheat Flour is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buckwheat Flour market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Buckwheat Flour 45K times last year and spent an estimated £67K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

16.3% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.3% of those searches ended in a purchase. Searches in the last 90 days moved -34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-34.9%
Conversion, latest week
16.3%
Market size, estimated
£67Ka year
Peak month
February2.1× the quietest month
Top search term
buckwheat flour40K searches a year

02 · Price

A sale here is worth £9.14.

Listings sell for £9.14 on average, from £3.39 to £24.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.14 that is £2K to £5K a year per listing.

Average price
£9.14under the $15 to $100 sweet spot
Price range
£3.39–£24.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #163 within Baking Supplies. It carries 196 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
62%
Out of stock, average day
0.0%
Average rank
#163in Baking Supplies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
196per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Buckwheat Flour products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 rising

Sellers

21

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

9%

  • LOOV24%
  • Doves Farm22%
  • yourhealthstore18%
  • Molino TUDORI10%
  • Buy Whole Foods Online10%
  • Thames Organic7%
  • Open — no brand owns it (3 brands, 9%)

Demand

Buckwheat Flour search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Buckwheat Flour search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • buckwheat flour40K/yr
  • organic buckwheat flour2K/yr
  • buckwheat flour gluten free2K/yr

Reviews and returns

What reviews say buyers love and hate about Buckwheat Flour

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Unsustainable Design50%−0.25

Very sad at the waste of gluten-free flour so I hope the company improves its design of bag

Value For Money17%+1.35

Its not cheap

Love

Value For Money22%+1.35

Good value for your money

Good value

Worth it

Nutritional Content15%+0.73

gluten free so it safe for me good pancake

Fine Gluten Free Flour

Its a healthy product

Quality-Overall12%+0.59

An excellent product

Very good product

Excellent item and seller

Vegan/Organic12%+0.55

It is gluten free

I also get the organic whole kernels

Organic buckwheat flour

Baking10%+0.48

Especially good for gluten free baking

Great made as pancakes

FAQ

Common Buckwheat Flour questions

Answered from the same tracked data.