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Bubble Gum

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -4.7% this quarter, so Bubble Gum is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£119K/yr220K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
46%top-5 click share · 18 brands · 155 sellers

Flapen Score

Bubble Gum against its category

The dotted line is the Grocery average. Past it, Bubble Gum is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bubble Gum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bubble Gum 220K times last year and spent an estimated £119K. The top 5 brands take 72% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
220K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
6.6%
Market size, estimated
£119Ka year
Peak month
December1.5× the quietest month
Top search term
bubble gum74K searches a year

02 · Price

A sale here is worth £8.21.

Listings sell for £8.21 on average, from £1.26 to £24.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £8.21 that is £4K to £6K a year per listing.

Average price
£8.21under the $15 to $100 sweet spot
Price range
£1.26–£24.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #119 within Confectionery. It carries 940 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
89%
Out of stock, average day
7.9%
Average rank
#119in Confectionery
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
940per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Bubble Gum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

155

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

23%

  • Hubba Bubba32%
  • Extra15%
  • Barratt11%
  • WRIGLEY'S EXTRA8%
  • Mars6%
  • Chupa Chups5%

Demand

Bubble Gum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Bubble Gum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bubble gum74K/yr
  • hubba bubba52K/yr
  • bubblegum40K/yr
  • hubba bubba gum20K/yr
  • bubblemint extra chewing gum10K/yr
  • hubba bubba bubble gum8K/yr
  • extra bubblemint chewing gum6K/yr
  • bubblemint5K/yr
  • chewing gum bubblemint3K/yr
  • bubble mint extra gum2K/yr

Reviews and returns

What reviews say buyers love and hate about Bubble Gum

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor21%−0.24

The flavor was strange

My favourite chewing gum dont like any other flavour

Awful flavour

Taste-Overall11%+0.44

it just tastes fake

Bubble gum smell zero taste

No taste

Durability11%−0.16

Doesnt last

not for long

sadly does last long

Quality-Overall8%−0.08

degraded in quality

Poor quality

bad product

Value For Money8%+1.30

Very expensive

not worth the price

Overpriced

Love

Taste-Overall29%+0.44

you can taste vanilla also

Good taste

Nice tasting gum

Flavor14%−0.24

I love this flavour of bubble gum it tasted really nice there's quite a lot of gum in there to eat

Great flavour

Lovely flavour of gum

Value For Money13%+1.30

Worth the money

Good value

Excellent value for money

Quality-Overall10%−0.08

Amazing quality

Excellent Product

Product as good as always

Sweetness6%+0.94

Creamy sweet flavour almost like ice-cream texture

Sweet

Very refreshing and a good substitute for sweets

FAQ

Common Bubble Gum questions

Answered from the same tracked data.