Is bubble gum profitable to sell on Amazon United Kingdom?

The niche generates £119K/yr across 35 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the bubble gum niche?

18 brands and 155 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in bubble gum?

Top complaints mined from reviews: Flavor, Taste-Overall, Durability. The return rate is 0.0%.

When does demand for bubble gum peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the bubble gum niche?

Listings span £1.26–£24.32; the average listing price is £8.21 (sweet spot $15–$100). The average incumbent carries 940 reviews — the moat a new listing must climb.

bubble gum

Worth a look

Shows low returns (0.0%), but soft demand (-4.7% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Review moat

Good940

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Price range

Okay£1.26–£24.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£119K

£119K/yr · 220K searches

Growth

Bad-4.7%

90-day search growth — must beat 0% to launch

Avg price

Bad£8.21

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United Kingdom niche tracking, bubble gum is a £119K/yr Amazon United Kingdom market (220K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

bubble gum market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £123K–£164K; units × avg price
Conversion rate: 6.6%
Avg BSR: #119
Page quality: 0%
Prime: 89%
Sponsored: 43%
Out of stock: 7.9%
Avg brand age: 63 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

155

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

23%

Hubba Bubba32%
Extra15%
Barratt11%
WRIGLEY'S EXTRA8%
Mars6%
Chupa Chups5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top bubble gum search terms

bubble gum74K/yr -5.6%3.1% conv.
hubba bubba52K/yr -9.0%3.6% conv.
bubblegum40K/yr -6.8%3.7% conv.
hubba bubba gum20K/yr +3.3%5.3% conv.
bubblemint extra chewing gum10K/yr -10.4%18.3% conv.
hubba bubba bubble gum8K/yr +2.4%4.9% conv.
extra bubblemint chewing gum6K/yr +10.2%11.4% conv.
bubblemint5K/yr +12.5%23.2% conv.
chewing gum bubblemint3K/yr +29.5%13.3% conv.
bubble mint extra gum2K/yr -5.3%21.4% conv.

All search terms

Top bubble gum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hubba Bubba Original Bubblegum 5-piece (Pack of 20)

Hubba Bubba£10.064.5★294 rev

Barratt Anglo Bubbly Vegetarian Classic Mix Sweet Bubblegum Flavour 50 Pieces

Barratt£5.964.5★1,419 rev

Wrigleys Extra White Chewing Gum Bubblemint Flavour 46 pieces Sugar Free Chewing Gum Bottle with Xylitol

Extra£1.784.6★3,486 rev

Hubba Bubba Seriously Strawberry Chewing Gum Bulk 20 Packs of 5 Pieces

Hubba Bubba£10.214.6★586 rev

Hubba Bubba Snappy Strawberry Bubblegum Mega Long Tape 56g 1 Count (Pack of 1)

Mars£1.494.2★555 rev

Newest

by launch date

PUR Jumbo Gum | Aspartame Free Chewing Gum | Made with Xylitol | Natural Bubblegum Grape Watermelon Flavour 20 Pieces (Pack of 1)

PUR Gum£3.603,866 rev

1y ago

Wrigleys Extra Refreshers Bubblemint Sugar Free Chewing Gum Bulk Pack 16 x 7 Pieces - Bubblegum Mint Fresh Breath Gum - Air Travel Essentials Festival Accessories & Road Trip Snacks

Extra£9.56162 rev

2y ago

Anglo Bubbly x 50 Pieces Anglo Bubbly Bubblegum Sweets 50 Pack Bulk Bag Assorted Pick and Mix for Parties Gifts and Sharing.

Berrymans£5.988 rev

3y ago

Wrigleys Extra Refreshers Bubblemint Sugar Free Chewing Gum Pack 30 Cubes - Bubblegum Mint Fresh Breath Gum - Air Travel Essentials Festival Accessories & Road Trip Snacks

Extra£2.07102 rev

4y ago

5 x 5 chunks Strawberry Flavour Chewing Bubble Gum Chunky Natural Fruit Sweet Snack

KRISP£6.478 rev

5y ago

What buyers say about bubble gum

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall29%

“you can taste vanilla also”

Flavor14%

“I love this flavour of bubble gum it tasted really nice there's quite a lot of gum in there to eat”

Value For Money13%

“Worth the money”

Quality-Overall10%

“Amazing quality”

Sweetness6%

“Creamy sweet flavour almost like ice-cream texture”

Ease Of Chewing/Swallowing5%

“Suger free chewing gum”

Advertised Vs Actual Product5%

“as advertised”

Alcohol Flavor3%

“Lovely drinks”

Soft Feel1%

“Hubby's Fave soft drink”

Breathability1%

“Extra fresh breath”

What buyers complain about

Flavor21%

“The flavor was strange”

Taste-Overall11%

“it just tastes fake”

Durability11%

“Doesnt last”

Quality-Overall8%

“degraded in quality”

Value For Money8%

“Very expensive”

Ease Of Chewing/Swallowing4%

“resulting in it breaking up a bit when chewing”

Stale/Rotten/Spoiled4%

“old batch”

Texture/Consistency-Overall4%

“Then it has a horrible texture”

Moist/Dry3%

“Every one of the bubblegums was dried and hard and every paper package was holed,”

Sour2%

“wish they gave an option to order without the sour gums as they just a bit too sour for me”

Common questions

Is bubble gum profitable to sell on Amazon United Kingdom?: The niche generates £119K/yr across 35 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Worth a look (52/100).
How competitive is the bubble gum niche?: 18 brands and 155 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in bubble gum?: Top complaints mined from reviews: Flavor, Taste-Overall, Durability. The return rate is 0.0%.
When does demand for bubble gum peak?: Demand peaks in Dec; the busiest month runs 1.5× the quietest.
What does it cost to enter the bubble gum niche?: Listings span £1.26–£24.32; the average listing price is £8.21 (sweet spot $15–$100). The average incumbent carries 940 reviews — the moat a new listing must climb.