Brush Soap
FailPrices span $3.93–$12.80, mostly outside the sweet spot, so Brush Soap is a Fail.
- Flapen Score
- 31 / 100Ranks 2,887 of 2,976 Grocery niches · −15 vs the category median of 4631
- Market size
- £41K/yr26K searches / yr
- 90-day growth
- -18.1%search demand this quarter
- Competition
- 94%top-5 click share · 6 brands · 31 sellers
Flapen Score
Brush Soap against its category
The dotted line is the Grocery average. Past it, Brush Soap is stronger. Inside it, weaker.
Market
The Brush Soap market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brush Soap 26K times last year and spent an estimated £41K. The top 5 brands take 97% of clicks. Flapen scores it 31 out of 100, a Fail.
01 · Demand
17.0% of searches ended in a purchase last week.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- -18.1%
- Conversion, latest week
- 17.0%
- Market size, estimated
- £41Ka year
- Top search term
- brush soap14K searches a year
02 · Price
A sale here is worth £9.18.
Listings sell for £9.18 on average, from £3.93 to £12.80. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £9.18 that is £2K to £5K a year per listing.
- Average price
- £9.18under the $15 to $100 sweet spot
- Price range
- £3.93–£12.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Cleaning Tools. It carries 3,091 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #66in Cleaning Tools
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,091per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Brush Soap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Masters The 2.5oz Brush Cleaner Transparent
- Price
- £12.11
- Rating
- 4.7/5
- Reviews
- 2,305
- Age
- 15y ago

Masters Brush Cleaner 1 Oz
- Price
- £9.21
- Rating
- 4.8/5
- Reviews
- 7,403
- Age
- 5y ago

Vallejo Brush Restorer 85 ml Revives and Cleans Brushes Ideal for Acrylic and Oil Paints Non-Toxic Formula Essential for Artists
- Price
- £3.93
- Rating
- 4.2/5
- Reviews
- 468
- Age
- 15y ago

Fuumuui Paint Brush Cleaner Soap 100g (3.6oz) Solvent Free Natural Vegetable Glycerin Paint Brush Cleaner for Cleaning Oil Paint Brushes Acrylic Paint Brushes Watercolour Brushes
- Price
- £10.27
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 1y ago

DA VINCI 4033 Series Cleaning Soap for Brushes Bristle Yellowish 30 x 30 x 30 cm
- Price
- £7.07
- Rating
- 4.7/5
- Reviews
- 601
- Age
- 13y ago
Trending
90-day click momentum
Golden Maple Brush Cleaner & Conditioner Soap - Artist Paint Brush Cleaner for Acrylic Watercolour & Oil Painting (30g/1.05oz)
- Price
- £8.89
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

Vallejo Brush Restorer 85 ml Revives and Cleans Brushes Ideal for Acrylic and Oil Paints Non-Toxic Formula Essential for Artists
- Price
- £3.93
- Rating
- 4.2/5
- Reviews
- 468
- Age
- 15y ago

Masters The 2.5oz Brush Cleaner Transparent
- Price
- £12.11
- Rating
- 4.7/5
- Reviews
- 2,305
- Age
- 15y ago

DA VINCI 4033 Series Cleaning Soap for Brushes Bristle Yellowish 30 x 30 x 30 cm
- Price
- £7.07
- Rating
- 4.7/5
- Reviews
- 601
- Age
- 13y ago

Fuumuui Paint Brush Cleaner Soap 100g (3.6oz) Solvent Free Natural Vegetable Glycerin Paint Brush Cleaner for Cleaning Oil Paint Brushes Acrylic Paint Brushes Watercolour Brushes
- Price
- £10.27
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 1y ago
Newest
by launch date
Golden Maple Brush Cleaner & Conditioner Soap - Artist Paint Brush Cleaner for Acrylic Watercolour & Oil Painting (30g/1.05oz)
- Price
- £8.89
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

Fuumuui Paint Brush Cleaner Soap 100g (3.6oz) Solvent Free Natural Vegetable Glycerin Paint Brush Cleaner for Cleaning Oil Paint Brushes Acrylic Paint Brushes Watercolour Brushes
- Price
- £10.27
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 1y ago

Masters Brush Cleaner 1 Oz
- Price
- £9.21
- Rating
- 4.8/5
- Reviews
- 7,403
- Age
- 5y ago

General Pencil Various The Masters Brush Cleaner and Preserver-2.5 oz
- Price
- £12.80
- Rating
- 4.8/5
- Reviews
- 10,804
- Age
- 13y ago

DA VINCI 4033 Series Cleaning Soap for Brushes Bristle Yellowish 30 x 30 x 30 cm
- Price
- £7.07
- Rating
- 4.7/5
- Reviews
- 601
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
31
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- GENERAL'S44%
- The Masters38%
- Vallejo7%
- Fuumuui5%
- da Vinci4%
- golden maple3%
Demand
Brush Soap search demand
Weekly searches over the year. Pick a range.
Search terms
Top Brush Soap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brush soap14K/yr
- masters brush cleaner6K/yr
- paint brush soap3K/yr
- the masters brush cleaner3K/yr
Reviews and returns
What reviews say buyers love and hate about Brush Soap
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didn't get to try it on any other type of brush as fail to see how it could work on acrylic unless the paint is still wet in which case case water works fine alone
There was still a small amount of old oil paint left on the brushes
I dont know how to use it as Amazon placed a sticker over the instructions
No instructions
Impossible to get the lid off
Didnt work for me
Also the scent is not as good
Love
Works really well to clean brushes
Easy to use and cleans well
Good cleaner
Hands down absolutely phenomenal
Excellent product
Good quality
Pleasant scent, Good cleaner
smells good too
Has a nice smell
Good value for money
Amazing stuff well worth the price
Worth every penny
Easy to use
it makes it easier to get hard
easy to use
Return
0.1% Return rate 67% Fixable by listing
Extra small pot
The pot is so small
I bought this in September 2025 and was skeptical, I was also put off by what I thought was a high price but
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brush Soap questions
Answered from the same tracked data.









