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Brush Soap

Fail

Prices span $3.93–$12.80, mostly outside the sweet spot, so Brush Soap is a Fail.

Flapen Score
31
31 / 100
Ranks 2,887 of 2,976 Grocery niches · −15 vs the category median of 46
Market size
£41K/yr26K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
94%top-5 click share · 6 brands · 31 sellers

Flapen Score

Brush Soap against its category

The dotted line is the Grocery average. Past it, Brush Soap is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brush Soap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brush Soap 26K times last year and spent an estimated £41K. The top 5 brands take 97% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

17.0% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
17.0%
Market size, estimated
£41Ka year
Top search term
brush soap14K searches a year

02 · Price

A sale here is worth £9.18.

Listings sell for £9.18 on average, from £3.93 to £12.80. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £9.18 that is £2K to £5K a year per listing.

Average price
£9.18under the $15 to $100 sweet spot
Price range
£3.93–£12.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Cleaning Tools. It carries 3,091 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#66in Cleaning Tools
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,091per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Brush Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£19K£25K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

31

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • GENERAL'S44%
  • The Masters38%
  • Vallejo7%
  • Fuumuui5%
  • da Vinci4%
  • golden maple3%

Demand

Brush Soap search demand

Weekly searches over the year. Pick a range.

700500Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Brush Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brush soap14K/yr
  • masters brush cleaner6K/yr
  • paint brush soap3K/yr
  • the masters brush cleaner3K/yr

Reviews and returns

What reviews say buyers love and hate about Brush Soap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality17%

Didn't get to try it on any other type of brush as fail to see how it could work on acrylic unless the paint is still wet in which case case water works fine alone

There was still a small amount of old oil paint left on the brushes

Instructions/User Manual/Troubleshooting17%−0.05

I dont know how to use it as Amazon placed a sticker over the instructions

No instructions

Ease Of Use11%−0.02

Impossible to get the lid off

Functionality-Overall11%−0.05

Didnt work for me

Smell6%+0.23

Also the scent is not as good

Love

Ease Of Cleaning29%+1.15

Works really well to clean brushes

Easy to use and cleans well

Good cleaner

Quality-Overall20%+1.67

Hands down absolutely phenomenal

Excellent product

Good quality

Smell8%+0.23

Pleasant scent, Good cleaner

smells good too

Has a nice smell

Value For Money8%+0.96

Good value for money

Amazing stuff well worth the price

Worth every penny

Ease Of Use5%−0.02

Easy to use

it makes it easier to get hard

easy to use

Return

0.1% Return rate 67% Fixable by listing

Size-Overall67%▁▁█▁▃▁

Extra small pot

The pot is so small

Gifting Purpose17%▁▁▁▁█▁
Value For Money17%▁▁▁▁█▁

I bought this in September 2025 and was skeptical, I was also put off by what I thought was a high price but

FAQ

Common Brush Soap questions

Answered from the same tracked data.