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Brush Soap

Fail

Prices span $3.93–$12.80, mostly outside the sweet spot, so Brush Soap is a Fail.

Flapen Score
31
31 / 100
Ranks 2,887 of 2,976 Grocery niches · −15 vs the category median of 46
Market size
£41K/yr26K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
94%top-5 click share · 6 brands · 31 sellers

Flapen Score

Brush Soap against its category

The dotted line is the Grocery average. Past it, Brush Soap is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brush Soap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brush Soap 26K times last year and spent an estimated £41K. The top 5 brands take 97% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 17.0% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
17.0%
Market size, estimated
£41Ka year
Top search term
brush soap14K searches a year

02 · Price

A sale here is worth £9.18.

Listings sell for £9.18 on average, from £3.93 to £12.80. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £9.18 that is £2K to £5K a year per listing.

Average price
£9.18under the $15 to $100 sweet spot
Price range
£3.93–£12.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Cleaning Tools. It carries 3,091 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#66in Cleaning Tools
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,091per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Brush Soap products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£19K£25K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

31

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

94%

Top 20: 100%

Open market

0%

  • GENERAL'S44%
  • The Masters38%
  • Vallejo7%
  • Fuumuui5%
  • da Vinci4%
  • golden maple3%

Demand

Brush Soap search demand

Weekly searches over the year. Pick a range.

700500Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Brush Soap search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • brush soap14K/yr
  • masters brush cleaner6K/yr
  • paint brush soap3K/yr
  • the masters brush cleaner3K/yr

Reviews and returns

What reviews say buyers love and hate about Brush Soap

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Ease Of Cleaning”
17%of negative reviews mention “Paint Quality”
0.1%of orders come back
“Didn't get to try it on any other type of brush as fail to see how it could work on acrylic unless the paint is still wet in which case case water works fine alone”
A buyer, on “Paint Quality”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Brush Soap questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data