brush soap
Skip itPrices mostly outside the sweet spot ($3.93–$12.80) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,091avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.18avg listing price — sweet spot $15–$100
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Market size
Bad£41K£41K/yr · 26K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad94%top-5 click share — a locked-up shelf
Price range
Bad£3.93–£12.80cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, brush soap is a £41K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 31/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
brush soap market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £28K–£37K
- units × avg price
- Conversion rate
- 17.0%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
31
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- GENERAL'S44%
- The Masters38%
- Vallejo7%
- Fuumuui5%
- da Vinci4%
- golden maple3%
Demand
Weekly Amazon search volume, last 23 weeks — -18.1% search growth over the last 90 days.Top brush soap search terms
- brush soap14K/yr
- masters brush cleaner6K/yr
- paint brush soap3K/yr
- the masters brush cleaner3K/yr
Top brush soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Masters The 2.5oz Brush Cleaner Transparent
GENERAL'S£12.114.7★2,305 rev
Masters Brush Cleaner 1 Oz
The Masters£9.214.8★7,403 rev
Vallejo Brush Restorer 85 ml Revives and Cleans Brushes Ideal for Acrylic and Oil Paints Non-Toxic Formula Essential for Artists
Vallejo£3.934.2★468 rev
Fuumuui Paint Brush Cleaner Soap 100g (3.6oz) Solvent Free Natural Vegetable Glycerin Paint Brush Cleaner for Cleaning Oil Paint Brushes Acrylic Paint Brushes Watercolour Brushes
Fuumuui£10.274.4★54 rev
DA VINCI 4033 Series Cleaning Soap for Brushes Bristle Yellowish 30 x 30 x 30 cm
da Vinci£7.074.7★601 rev
Newest
by launch date
Golden Maple Brush Cleaner & Conditioner Soap - Artist Paint Brush Cleaner for Acrylic Watercolour & Oil Painting (30g/1.05oz)
golden maple£8.892 rev
Fuumuui Paint Brush Cleaner Soap 100g (3.6oz) Solvent Free Natural Vegetable Glycerin Paint Brush Cleaner for Cleaning Oil Paint Brushes Acrylic Paint Brushes Watercolour Brushes
Fuumuui£10.2754 rev
Masters Brush Cleaner 1 Oz
The Masters£9.217,403 rev
General Pencil Various The Masters Brush Cleaner and Preserver-2.5 oz
GENERAL'S£12.8010,804 rev
DA VINCI 4033 Series Cleaning Soap for Brushes Bristle Yellowish 30 x 30 x 30 cm
da Vinci£7.07601 rev
Trending
90-day click momentumGolden Maple Brush Cleaner & Conditioner Soap - Artist Paint Brush Cleaner for Acrylic Watercolour & Oil Painting (30g/1.05oz)
golden maple£8.894.5★
Vallejo Brush Restorer 85 ml Revives and Cleans Brushes Ideal for Acrylic and Oil Paints Non-Toxic Formula Essential for Artists
Vallejo£3.934.2★
Masters The 2.5oz Brush Cleaner Transparent
GENERAL'S£12.114.7★
DA VINCI 4033 Series Cleaning Soap for Brushes Bristle Yellowish 30 x 30 x 30 cm
da Vinci£7.074.7★
Fuumuui Paint Brush Cleaner Soap 100g (3.6oz) Solvent Free Natural Vegetable Glycerin Paint Brush Cleaner for Cleaning Oil Paint Brushes Acrylic Paint Brushes Watercolour Brushes
Fuumuui£10.274.4★
What buyers say about brush soap
What buyers praise and complain about, mined from review topics.What buyers love
“Works really well to clean brushes”
“Hands down absolutely phenomenal”
“Pleasant scent, Good cleaner”
“Good value for money”
“Easy to use”
“Does what its says on the pot”
“Really gets my brushes clean and soft”
“Used this for a long time without any problems or complaints”
“Convient”
“Works really well”
What buyers complain about
“Didn't get to try it on any other type of brush as fail to see how it could work on acrylic unless the paint is still wet in which case case water works fine alone”
“I dont know how to use it as Amazon placed a sticker over the instructions”
“Impossible to get the lid off”
“Didnt work for me”
“Also the scent is not as good”
“Extra small pot”
“I bought this in September 2025 and was skeptical, I was also put off by what I thought was a high price but”
Top return reasons
Common questions
- Is brush soap profitable to sell on Amazon United Kingdom?
- The niche generates £41K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (31/100).
- How competitive is the brush soap niche?
- 6 brands and 31 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in brush soap?
- Top complaints mined from reviews: Paint Quality, Instructions/User Manual/Troubleshooting, Ease Of Use. The return rate is 0.1%.
- What does it cost to enter the brush soap niche?
- Listings span £3.93–£12.80; the average listing price is £9.18 (sweet spot $15–$100). The average incumbent carries 3,091 reviews — the moat a new listing must climb.