How competitive is the Brush Soap niche on Amazon United Kingdom?

6 brands and 31 sellers compete in Brush Soap on Amazon United Kingdom. The top 5 Brush Soap products take 94% of clicks and its top 5 brands hold 97% of demand.

What does it cost to enter the Brush Soap niche?

Brush Soap sells for £9.18 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.93–£12.80. The average incumbent carries 3,091 reviews — the moat a new listing must climb.

Brush Soap

prices mostly outside the sweet spot ($3.93–$12.80) — Brush Soap doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Brush Soap profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Brush Soap is a £41K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 31/100.

Brush Soap: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.1% over the last 90 days and 17.0% of searches end in a purchase.

£41K

revenue / yr

Units sold / yr4K

Search volume / yr-18.1%26K

Conversion rate17.0%

Avg price£9.18

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers6 · 31

Top-5 product click share94%

Open market3%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 7 products

Top Brush Soap products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Masters The 2.5oz Brush Cleaner Transparent

Price: £12.11
Rating: 4.7/5
Reviews: 2,305
Age: 15y ago

Masters Brush Cleaner 1 Oz

Price: £9.21
Rating: 4.8/5
Reviews: 7,403
Age: 5y ago

Vallejo Brush Restorer 85 ml Revives and Cleans Brushes Ideal for Acrylic and Oil Paints Non-Toxic Formula Essential for Artists

Price: £3.93
Rating: 4.2/5
Reviews: 468
Age: 15y ago

Fuumuui Paint Brush Cleaner Soap 100g (3.6oz) Solvent Free Natural Vegetable Glycerin Paint Brush Cleaner for Cleaning Oil Paint Brushes Acrylic Paint Brushes Watercolour Brushes

Price: £10.27
Rating: 4.4/5
Reviews: 54
Age: 1y ago

DA VINCI 4033 Series Cleaning Soap for Brushes Bristle Yellowish 30 x 30 x 30 cm

Price: £7.07
Rating: 4.7/5
Reviews: 601
Age: 13y ago

Newest

by launch date

Golden Maple Brush Cleaner & Conditioner Soap - Artist Paint Brush Cleaner for Acrylic Watercolour & Oil Painting (30g/1.05oz)

Price: £8.89
Rating: 4.5/5
Reviews: 2
Age: 3mo ago

Fuumuui Paint Brush Cleaner Soap 100g (3.6oz) Solvent Free Natural Vegetable Glycerin Paint Brush Cleaner for Cleaning Oil Paint Brushes Acrylic Paint Brushes Watercolour Brushes

Price: £10.27
Rating: 4.4/5
Reviews: 54
Age: 1y ago

Masters Brush Cleaner 1 Oz

Price: £9.21
Rating: 4.8/5
Reviews: 7,403
Age: 5y ago

General Pencil Various The Masters Brush Cleaner and Preserver-2.5 oz

Price: £12.80
Rating: 4.8/5
Reviews: 10,804
Age: 13y ago

DA VINCI 4033 Series Cleaning Soap for Brushes Bristle Yellowish 30 x 30 x 30 cm

Price: £7.07
Rating: 4.7/5
Reviews: 601
Age: 13y ago

Competition: brands, sellers & click share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

GENERAL'S44%
The Masters38%
Vallejo7%
Fuumuui5%
da Vinci4%
golden maple3%

Brush Soap demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume26KCVR17.0%Products7Brands6Top 5 Brands97%OOS Rate0.0%Rating4.6★Reviews3,091Avg BSR#66

Top Brush Soap search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

brush soap14K/yr -10.2%15.4% conv.
masters brush cleaner6K/yr -26.4%16.7% conv.
paint brush soap3K/yr -13.5%14.1% conv.
the masters brush cleaner3K/yr -38.0%18.6% conv.

What reviews say buyers love and hate about Brush Soap

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Ease Of Cleaning29%

“Works really well to clean brushes”

Quality-Overall20%

“Hands down absolutely phenomenal”

Smell8%

“Pleasant scent, Good cleaner”

Value For Money8%

“Good value for money”

Ease Of Use5%

“Easy to use”

What buyers complain about

70% of reviews

Paint Quality17%

“Didn't get to try it on any other type of brush as fail to see how it could work on acrylic unless the paint is still wet in which case case water works fine alone”

Instructions/User Manual/Troubleshooting17%

“I dont know how to use it as Amazon placed a sticker over the instructions”

Ease Of Use11%

“Impossible to get the lid off”

Functionality-Overall11%

“Didnt work for me”

Smell6%

“Also the scent is not as good”

Brush Soap return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

67%

2Gifting Purpose

17%

3Value For Money

17%

Common Brush Soap questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Brush Soap 31/100 on Amazon United Kingdom — Skip it. The niche generates £41K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -18.1% over the last 90 days.

Brush Soap buyers on Amazon United Kingdom complain most about Paint Quality, Instructions/User Manual/Troubleshooting, Ease Of Use, the themes mined from the niche's reviews. Its return rate is 0.1%.