Brownies
MaybeReturns run at only 0.0% of orders. But demand is soft, at -15.9% this quarter, so Brownies is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £128K/yr179K searches / yr
- 90-day growth
- -15.9%search demand this quarter
- Competition
- 54%top-5 click share · 15 brands · 47 sellers
Flapen Score
Brownies against its category
The dotted line is the Grocery average. Past it, Brownies is stronger. Inside it, weaker.
Market
The Brownies market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brownies 179K times last year and spent an estimated £128K. The top 5 brands take 75% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
7.6% of searches ended in a purchase last week.
Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.
- Searches, last 12 months
- 179K
- Growth, 90 days vs prior 90
- -15.9%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £128Ka year
- Peak month
- March1.8× the quietest month
- Top search term
- brownies106K searches a year
02 · Price
A sale here is worth £9.39.
Listings sell for £9.39 on average, from £0.90 to £21.49. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £9.39 that is £2K to £5K a year per listing.
- Average price
- £9.39under the $15 to $100 sweet spot
- Price range
- £0.90–£21.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #122 within Bakery. It carries 135 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 75%
- Out of stock, average day
- 6.0%
- Average rank
- #122in Bakery
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 135per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Brownies products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons 20 Chocolate Brownie Mini Bites Snack Cakes
- Price
- £2.76
- Rating
- 4.4/5
- Reviews
- 412
- Age
- 3y ago

Brownies by Post Chocolate Brownie Hamper - 8 Chocolate Brownies Gift Box - Delicious Letterbox Delivery - Exclusive To GOOFIIE.
- Price
- £15.56
- Rating
- 3.8/5
- Reviews
- 86
- Age
- 4y ago

Handmade Chocolate Brownie - Birthday Brownie Gift (Box of 6)
- Price
- £12.76
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 10mo ago

Morrisons Cake Shop Brownie with Fudge & Caramel Sauce 4 Pack
- Price
- £4.22
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 10mo ago

Wilfreds Luxury Chocolate Brownies With Milk and White Chocolate Chips: The Ultimate Brownie Experience - 12 Handmade Indulgent Brownies in a Letterbox Friendly Gift Box A Great Gift for Him or Her
- Price
- £19.89
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 2y ago
Trending
90-day click momentum
Morrisons Cake Shop Brownie with Rainbow Bean & Chocolate Sauce 4 Pack
- Price
- £4.27
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Morrisons Cake Shop Brownie with Fudge & Caramel Sauce 4 Pack
- Price
- £4.22
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 10mo ago

Brompton House Chocolate Brownies 6 x 25g (150g)
- Price
- £0.96
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 3y ago

Morrisons 20 Chocolate Brownie Mini Bites Snack Cakes
- Price
- £2.76
- Rating
- 4.4/5
- Reviews
- 412
- Age
- 3y ago

Fibre One 90 Calorie Chocolate Fudge Brownies 4 x 24g
- Price
- £1.48
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 2y ago
Newest
by launch date
Morrisons Brownie Mini Bite 40s
- Price
- £4.26
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

Thornton - Classic Fudge Brownie Bag 99g - Christmas Easter Valentines Mothers Day Gift
- Price
- £7.53
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 10mo ago

Morrisons Cake Shop Brownie with Fudge & Caramel Sauce 4 Pack
- Price
- £4.22
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 10mo ago

Morrisons Cake Shop Brownie with Rainbow Bean & Chocolate Sauce 4 Pack
- Price
- £4.27
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Handmade Chocolate Brownie - Birthday Brownie Gift (Box of 6)
- Price
- £12.76
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
47
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
21%
- Morrisons26%
- Generic18%
- GOOFIIE.12%
- Wilfreds10%
- House of Gifts9%
- Gower Cottage Brownies4%
Demand
Brownies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Brownies search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brownies106K/yr
- brownie42K/yr
- chocolate brownies18K/yr
- brownies by post9K/yr
- chocolate brownie5K/yr
Reviews and returns
What reviews say buyers love and hate about Brownies
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The brownie pieces were very dry
They were horrible and very dry
Thin and not much flavour or moisture
Didnt like too fudgy
I didnt find them soft like brownies should be
theyre very small
They are smaller than they look
More than half of the WALNUT brownies didnt have any WALNUTS in them
a bit too sweet with the caramel sauce on top
Love
they have a lovely chocolatey taste
It tastes delicious
Good taste
great price too
Great Deal
Great value for money
I've got no complaints
Good quality
The product was excellent
they are perfect for baking
Great variation to an already great biscuit
Always loved these cookies
Deliciousness in a box
Was really looking forward to the banoffee cause its a unusual flavour to find in a jar
Honestly really good chocolate
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brownies questions
Answered from the same tracked data.









