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Brownies

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -15.9% this quarter, so Brownies is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£128K/yr179K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
54%top-5 click share · 15 brands · 47 sellers

Flapen Score

Brownies against its category

The dotted line is the Grocery average. Past it, Brownies is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brownies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brownies 179K times last year and spent an estimated £128K. The top 5 brands take 75% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
7.6%
Market size, estimated
£128Ka year
Peak month
March1.8× the quietest month
Top search term
brownies106K searches a year

02 · Price

A sale here is worth £9.39.

Listings sell for £9.39 on average, from £0.90 to £21.49. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £9.39 that is £2K to £5K a year per listing.

Average price
£9.39under the $15 to $100 sweet spot
Price range
£0.90–£21.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #122 within Bakery. It carries 135 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
75%
Out of stock, average day
6.0%
Average rank
#122in Bakery
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
135per listing
Listings tracked
24

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Brownies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£38K£51K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

47

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 95%

Open market

21%

  • Morrisons26%
  • Generic18%
  • GOOFIIE.12%
  • Wilfreds10%
  • House of Gifts9%
  • Gower Cottage Brownies4%

Demand

Brownies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Brownies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • brownies106K/yr
  • brownie42K/yr
  • chocolate brownies18K/yr
  • brownies by post9K/yr
  • chocolate brownie5K/yr

Reviews and returns

What reviews say buyers love and hate about Brownies

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Taste-Overall”
18%of negative reviews mention “Moist/Dry”
<0.1%of orders come back, a rate Amazon rounds to zero
“The brownie pieces were very dry”
A buyer, on “Moist/Dry”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Brownies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data