How competitive is the Brownies niche on Amazon United Kingdom?

15 brands and 47 sellers compete in Brownies on Amazon United Kingdom. The top 5 Brownies products take 54% of clicks and its top 5 brands hold 75% of demand.

What do buyers complain about in Brownies?

Brownies buyers on Amazon United Kingdom complain most about Moist/Dry, Texture/Consistency-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Brownies niche?

Brownies sells for £9.39 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.90–£21.49. The average incumbent carries 135 reviews — the moat a new listing must climb.

Brownies

Brownies shows low returns (0.0%), but soft demand (-15.9% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Brownies profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Brownies is a £128K/yr Amazon United Kingdom market (179K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 50/100.

Brownies: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -15.9% over the last 90 days and 7.6% of searches end in a purchase.

£128K

revenue / yr

Units sold / yr15K

Search volume / yr-15.9%179K

Conversion rate7.6%

Avg price£9.39

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers15 · 47

Top-5 product click share54%

Open market25%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Top Brownies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons 20 Chocolate Brownie Mini Bites Snack Cakes

Price: £2.76
Rating: 4.4/5
Reviews: 412
Age: 3y ago

Brownies by Post Chocolate Brownie Hamper - 8 Chocolate Brownies Gift Box - Delicious Letterbox Delivery - Exclusive To GOOFIIE.

Price: £15.56
Rating: 3.8/5
Reviews: 86
Age: 4y ago

Handmade Chocolate Brownie - Birthday Brownie Gift (Box of 6)

Price: £12.76
Rating: 5.0/5
Reviews: 6
Age: 10mo ago

Morrisons Cake Shop Brownie with Fudge & Caramel Sauce 4 Pack

Price: £4.22
Rating: 3.7/5
Reviews: 4
Age: 10mo ago

Wilfreds Luxury Chocolate Brownies With Milk and White Chocolate Chips: The Ultimate Brownie Experience - 12 Handmade Indulgent Brownies in a Letterbox Friendly Gift Box A Great Gift for Him or Her

Price: £19.89
Rating: 4.5/5
Reviews: 87
Age: 2y ago

Newest

by launch date

Morrisons Brownie Mini Bite 40s

Price: £4.26
Rating: 5.0/5
Reviews: 1
Age: 7mo ago

Thornton - Classic Fudge Brownie Bag 99g - Christmas Easter Valentines Mothers Day Gift

Price: £7.53
Rating: 4.2/5
Reviews: 12
Age: 10mo ago

Morrisons Cake Shop Brownie with Fudge & Caramel Sauce 4 Pack

Price: £4.22
Rating: 3.7/5
Reviews: 4
Age: 10mo ago

Morrisons Cake Shop Brownie with Rainbow Bean & Chocolate Sauce 4 Pack

Price: £4.27
Rating: 0.0/5
Reviews: 0
Age: 10mo ago

Handmade Chocolate Brownie - Birthday Brownie Gift (Box of 6)

Price: £12.76
Rating: 5.0/5
Reviews: 6
Age: 10mo ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

21%

Morrisons26%
Generic18%
GOOFIIE.12%
Wilfreds10%
House of Gifts9%
Gower Cottage Brownies4%

Brownies demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume179KCVR7.6%Products24Brands15Top 5 Brands75%OOS Rate6.0%Rating4.5★Reviews135Avg BSR#122

No pronounced peak months · busiest ÷ quietest = 1.8×

Top Brownies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

brownies106K/yr -13.2%5.6% conv.
brownie42K/yr -13.8%4.8% conv.
chocolate brownies18K/yr -26.2%3.0% conv.
brownies by post9K/yr -33.6%2.9% conv.
chocolate brownie5K/yr -15.4%5.5% conv.

What reviews say buyers love and hate about Brownies

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall50%

“they have a lovely chocolatey taste”

Value For Money10%

“great price too”

Quality-Overall9%

“I've got no complaints”

Baking7%

“they are perfect for baking”

Flavor3%

“Deliciousness in a box”

What buyers complain about

79% of reviews

Moist/Dry18%

“The brownie pieces were very dry”

Texture/Consistency-Overall13%

“Didnt like too fudgy”

Size-Overall10%

“theyre very small”

Ingredients-Overall10%

“More than half of the WALNUT brownies didnt have any WALNUTS in them”

Sweetness10%

“a bit too sweet with the caramel sauce on top”

Common Brownies questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Brownies 50/100 on Amazon United Kingdom — Worth a look. The niche generates £128K/yr across 24 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved -15.9% over the last 90 days.