brownies
Worth a lookShows low returns (0.0%), but soft demand (-15.9% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great134.83avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£0.90–£21.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£128K£128K/yr · 179K searches
Avg price
Okay£9.39avg listing price — sweet spot $15–$100
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, brownies is a £128K/yr Amazon United Kingdom market (179K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
brownies market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £117K–£141K
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #122
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 29%
- Out of stock
- 6.0%
- Avg brand age
- 43 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
47
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
21%
- Morrisons26%
- Generic18%
- GOOFIIE.12%
- Wilfreds10%
- House of Gifts9%
- Gower Cottage Brownies4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top brownies search terms
- brownies106K/yr
- brownie42K/yr
- chocolate brownies18K/yr
- brownies by post9K/yr
- chocolate brownie5K/yr
Top brownies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons 20 Chocolate Brownie Mini Bites Snack Cakes
Morrisons£2.764.4★412 rev
Brownies by Post Chocolate Brownie Hamper - 8 Chocolate Brownies Gift Box - Delicious Letterbox Delivery - Exclusive To GOOFIIE.
GOOFIIE.£15.563.8★86 rev
Handmade Chocolate Brownie - Birthday Brownie Gift (Box of 6)
Generic£12.765.0★6 rev
Morrisons Cake Shop Brownie with Fudge & Caramel Sauce 4 Pack
Generic£4.223.7★4 rev
Wilfreds Luxury Chocolate Brownies With Milk and White Chocolate Chips: The Ultimate Brownie Experience - 12 Handmade Indulgent Brownies in a Letterbox Friendly Gift Box A Great Gift for Him or Her
Wilfreds£19.894.5★87 rev
Newest
by launch date
Morrisons Brownie Mini Bite 40s
Morrisons£4.261 rev
Thornton - Classic Fudge Brownie Bag 99g - Christmas Easter Valentines Mothers Day Gift
Generic£7.5312 rev
Morrisons Cake Shop Brownie with Fudge & Caramel Sauce 4 Pack
Generic£4.224 rev
Morrisons Cake Shop Brownie with Rainbow Bean & Chocolate Sauce 4 Pack
Generic£4.270 rev
Handmade Chocolate Brownie - Birthday Brownie Gift (Box of 6)
Generic£12.766 rev
Trending
90-day click momentumMorrisons Cake Shop Brownie with Rainbow Bean & Chocolate Sauce 4 Pack
Generic£4.270.0★
Morrisons Cake Shop Brownie with Fudge & Caramel Sauce 4 Pack
Generic£4.223.7★
Brompton House Chocolate Brownies 6 x 25g (150g)
Brompton House£0.964.1★
Morrisons 20 Chocolate Brownie Mini Bites Snack Cakes
Morrisons£2.764.4★
Fibre One 90 Calorie Chocolate Fudge Brownies 4 x 24g
Fiber One£1.484.6★
What buyers say about brownies
What buyers praise and complain about, mined from review topics.What buyers love
“they have a lovely chocolatey taste”
“great price too”
“I've got no complaints”
“they are perfect for baking”
“Deliciousness in a box”
“Highly recommend and a lovely gift to receive”
“They are moist and gooey”
“Even more chocolatey”
“One of the best diet treats I've had”
“huge thick bar wow buying more today”
What buyers complain about
“The brownie pieces were very dry”
“Didnt like too fudgy”
“theyre very small”
“More than half of the WALNUT brownies didnt have any WALNUTS in them”
“a bit too sweet with the caramel sauce on top”
“there are better flavours”
“quite expensive for what they are”
“didnt last long at all”
Common questions
- Is brownies profitable to sell on Amazon United Kingdom?
- The niche generates £128K/yr across 24 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the brownies niche?
- 15 brands and 47 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in brownies?
- Top complaints mined from reviews: Moist/Dry, Texture/Consistency-Overall, Size-Overall. The return rate is 0.0%.
- When does demand for brownies peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the brownies niche?
- Listings span £0.90–£21.49; the average listing price is £9.39 (sweet spot $15–$100). The average incumbent carries 135 reviews — the moat a new listing must climb.