How competitive is the Brown Sugar Syrup niche on Amazon United Kingdom?

12 brands and 31 sellers compete in Brown Sugar Syrup on Amazon United Kingdom. The top 5 Brown Sugar Syrup products take 78% of clicks and its top 5 brands hold 78% of demand.

What does it cost to enter the Brown Sugar Syrup niche?

Brown Sugar Syrup sells for £11.23 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.69–£21.27. The average incumbent carries 186 reviews — the moat a new listing must climb.

Brown Sugar Syrup

Brown Sugar Syrup shows low returns (0.0%), but a small market ($56K/yr) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Brown Sugar Syrup profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Brown Sugar Syrup is a £56K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 50/100.

Brown Sugar Syrup: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +75.9% over the last 90 days and 5.4% of searches end in a purchase.

£56K

revenue / yr

Units sold / yr5K

Search volume / yr+75.9%93K

Conversion rate5.4%

Avg price£11.23

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers12 · 31

Top-5 product click share78%

Open market22%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Top Brown Sugar Syrup products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Torani Coffee Syrup Brown Sugar Cinnamon Flavour 750ml

Price: £9.46
Rating: 3.7/5
Reviews: 981
Age: 1y ago

Bristol Syrup Company No.3 Demerara Syrup 750ml

Price: £10.52
Rating: 4.6/5
Reviews: 65
Age: 4y ago

Fruit Syrup for Bubble Tea Mix - 300 ml - Brown Sugar - No Artificial Colors - 100% Vegan & Glutenfree

Price: £8.45
Rating: 4.4/5
Reviews: 371
Age: 4y ago

Sweetbird Brown Sugar Syrup - 1Ltr

Price: £13.13
Rating: 5.0/5
Reviews: 1
Age: 1y ago

Jordans Skinny Syrups | 0 Calories | 0 Sugar | 0 Carbs Brown Sugar Cinnamon Syrup 750ml

Price: £11.83
Rating: 4.2/5
Reviews: 49
Age: 3y ago

Newest

by launch date

Bobalife Brown Sugar Bubble Tea Syrup 2.5kg Tiger Milk Tea Syrup for Boba Brown Sugar Lattes Iced Drinks & Dessert Toppings | Vegan & Gluten-Free | Professional Café Quality

Price: £17.54
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

1883 Maison Routin Premium Date Syrup Made with Pure Cane Sugar for Coffee Desserts & Milkshakes - Rich Sweet Flavour No Preservatives - 1L PET Bottle

Price: £10.32
Rating: 5.0/5
Reviews: 1
Age: 6mo ago

Koko Boba Premium Bubble Tea Syrup 2.5KG Bottles Flavoured Drink Concentrates for Boba Milk Tea Iced Drinks & Desserts Authentic Café-Style Taste (Brown Sugar)

Price: £15.58
Rating: 5.0/5
Reviews: 5
Age: 7mo ago

Sweetbird Brown Sugar Syrup - 1Ltr

Price: £13.13
Rating: 5.0/5
Reviews: 1
Age: 1y ago

Tate & Lyle Pick Your Own Barista Sugar Syrups 4 x 750ml With Pump Options

Price: £21.27
Rating: 4.7/5
Reviews: 303
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

17%

Torani22%
BRISTOL SYRUP19%
The Inspire Food Company18%
Sweetbird14%
Simply6%
Jordan's Skinny Syrups5%
Open — no brand owns it (6 brands, 17%)

Brown Sugar Syrup demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume93KCVR5.4%Products14Brands12Top 5 Brands78%OOS Rate9.5%Rating4.5★Reviews186Avg BSR#230

Top Brown Sugar Syrup search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

brown sugar syrup79K/yr +69.0%5.2% conv.
brown sugar syrup starbucks5K/yr +191.4%3.7% conv.
brown sugar coffee syrup5K/yr +74.2%3.7% conv.
brown sugar syrup sugar free3K/yr +115.3%2.7% conv.

What reviews say buyers love and hate about Brown Sugar Syrup

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Taste-Overall41%

“Great taste”

Flavor13%

“Excellent flavours”

Sweetness12%

“Sweet and perfect for a tea”

Artificial Sweeteners5%

“Great alternative to sugary syrups”

Caffeine Content5%

“Nice for coffee”

What buyers complain about

82% of reviews

Taste-Overall48%

“artificial taste”

Flavor9%

“not much caramelized biscuits flavour”

Dilute/Watery5%

“Watery”

Smell4%

“smells funny,”

Artificial Sweeteners4%

“Even a tiny drop makes it too artificially sweet”

Common Brown Sugar Syrup questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Brown Sugar Syrup 50/100 on Amazon United Kingdom — Worth a look. The niche generates £56K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +75.9% over the last 90 days.

Brown Sugar Syrup buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Dilute/Watery, the themes mined from the niche's reviews. Its return rate is 0.0%.