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Brown Sugar Syrup

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $56K a year here, so Brown Sugar Syrup is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£56K/yr93K searches / yr
90-day growth
+75.9%search demand this quarter
Competition
78%top-5 click share · 12 brands · 31 sellers

Flapen Score

Brown Sugar Syrup against its category

The dotted line is the Grocery average. Past it, Brown Sugar Syrup is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Sugar Syrup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brown Sugar Syrup 93K times last year and spent an estimated £56K. The top 5 brands take 78% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +75.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
+75.9%
Conversion, latest week
5.4%
Market size, estimated
£56Ka year
Top search term
brown sugar syrup79K searches a year

02 · Price

A sale here is worth £11.23.

Listings sell for £11.23 on average, from £2.69 to £21.27. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £11.23 that is £3K to £6K a year per listing.

Average price
£11.23under the $15 to $100 sweet spot
Price range
£2.69–£21.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #230 within Beverage Syrups & Concentrates. It carries 186 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
57%
Out of stock, average day
9.5%
Average rank
#230in Beverage Syrups & Concentrates
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
186per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Brown Sugar Syrup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£22K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

31

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

17%

  • Torani22%
  • BRISTOL SYRUP19%
  • The Inspire Food Company18%
  • Sweetbird14%
  • Simply6%
  • Jordan's Skinny Syrups5%
  • Open — no brand owns it (6 brands, 17%)

Demand

Brown Sugar Syrup search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Brown Sugar Syrup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown sugar syrup79K/yr
  • brown sugar syrup starbucks5K/yr
  • brown sugar coffee syrup5K/yr
  • brown sugar syrup sugar free3K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Sugar Syrup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall48%−0.17

artificial taste

Doesnt taste good

has a bit of a strange after taste

Flavor9%−0.09

not much caramelized biscuits flavour

No flavour as stated

Its really not the taste of white chocolate

Dilute/Watery5%−0.13

Watery

Tasted like water and sugar discusting

thin, watery liquid

Smell4%−0.02

smells funny,

Smells and tastes awful

Smells like strawberry syrup

Artificial Sweeteners4%+1.14

Even a tiny drop makes it too artificially sweet

Tastes artificial sadly

feels uncomfortable with certain sweeteners

Love

Taste-Overall41%−0.17

Great taste

No weird taste

I love my coffee

Flavor13%−0.09

Excellent flavours

also with a cheeky wee complimentary bottle of vanilla flavour

Absolutely gorgeous smooth silky flavour

Sweetness12%+0.69

Sweet and perfect for a tea

Sweet spot

Very sweet

Artificial Sweeteners5%+1.14

Great alternative to sugary syrups

Sooo good i bought this to make starbucks iced oat shaken espressos for cheaper and less sugar and it tastes like the real thing - no artificial syrup taste, have repurchased like 3 times because i make these every morning

Love these sugar free syrups

Caffeine Content5%+0.91

Nice for coffee

Great for all coffee types

it works really well in coffee

FAQ

Common Brown Sugar Syrup questions

Answered from the same tracked data.