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Brown Sugar Cubes

Fail

The top 5 brands take 100% of clicks, so Brown Sugar Cubes is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£86K/yr49K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
66%top-5 click share · 5 brands · 36 sellers

Flapen Score

Brown Sugar Cubes against its category

The dotted line is the Grocery average. Past it, Brown Sugar Cubes is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Sugar Cubes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brown Sugar Cubes 49K times last year and spent an estimated £86K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

20.5% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
20.5%
Market size, estimated
£86Ka year
Peak month
November1.5× the quietest month
Top search term
brown sugar cubes30K searches a year

02 · Price

A sale here is worth £8.48.

Listings sell for £8.48 on average, from £2.62 to £21.56. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.48 that is £2K to £4K a year per listing.

Average price
£8.48under the $15 to $100 sweet spot
Price range
£2.62–£21.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #20 within Baking Supplies. It carries 199 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
50%
Out of stock, average day
7.3%
Average rank
#20in Baking Supplies
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
199per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Brown Sugar Cubes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • La Perruche30%
  • Generic27%
  • Tate & Lyle24%
  • Saras Flavours of Asia17%
  • Turkeymilk2%
  • Open — no brand owns it (0%)

Demand

Brown Sugar Cubes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Brown Sugar Cubes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown sugar cubes30K/yr
  • sugar cubes brown8K/yr
  • demerara sugar cubes4K/yr
  • la perruche brown sugar cubes3K/yr
  • brown sugar cubes for coffee3K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Sugar Cubes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money38%+1.27

Too expensive

the price is extortionate

I won't be buying again at that price

Taste-Overall25%−0.10

Weird taste

Size-Overall13%−0.02

the cubes are very big

Love

Value For Money19%+1.27

Great value

Good value

Worth every penny

Quality-Overall19%−0.02

Excellent quality and lovely with coffee,

Excellent product

with no issues

Sweetness16%+0.85

Sweet

Sugar great

Perfect sugar cubes

Taste-Overall15%−0.10

Very nice in coffee

Makes my coffee taste better

Great taste

Advertised Vs Actual Product8%+1.15

Exactly what I was expecting

you get what you ordered

Exactly as it says

FAQ

Common Brown Sugar Cubes questions

Answered from the same tracked data.