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Brown Sugar

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -15.1% this quarter, so Brown Sugar is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£246K/yr217K searches / yr
90-day growth
-15.1%search demand this quarter
Competition
48%top-5 click share · 14 brands · 85 sellers

Flapen Score

Brown Sugar against its category

The dotted line is the Grocery average. Past it, Brown Sugar is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Sugar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brown Sugar 217K times last year and spent an estimated £246K. The top 5 brands take 87% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

18.3% of searches ended in a purchase last week.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £246K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
18.3%
Market size, estimated
£246Ka year
Peak month
February1.6× the quietest month
Top search term
brown sugar167K searches a year

02 · Price

A sale here is worth £6.20.

Listings sell for £6.20 on average, from £1.95 to £24.99. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £6.20 that is £3K to £5K a year per listing.

Average price
£6.20under the $15 to $100 sweet spot
Price range
£1.95–£24.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #50 within Baking Supplies. It carries 215 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
75%
Out of stock, average day
8.1%
Average rank
#50in Baking Supplies
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
215per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Brown Sugar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

85

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

10%

  • Tate & Lyle37%
  • Billington's30%
  • Tropical Sun13%
  • Generic4%
  • Puregro3%
  • Saras Flavours of Asia3%
  • Open — no brand owns it (8 brands, 10%)

Demand

Brown Sugar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Brown Sugar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown sugar167K/yr
  • demerara sugar45K/yr
  • sugar brown5K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Sugar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.03

A larger than I expected pack of excellent sugar

the bag size was smaller than I thought it would be

Tiny sachets

Storage Temperature14%−0.06

all of the frozen items had thawed including an ice cream which was totally liquefied

Value For Money14%−0.05

it is expensive compared to other brands

94% overpriced compared to local shop

Bitter7%−0.03

Bitter Taste

The taste was bitter

Artificial Sweeteners5%−0.03

some sugar isn't dissolving properly

Love

Value For Money25%−0.05

Good deal

Good value for money

Amazing value

Sweetness16%−0.02

Sweet taste

Sugar baby

Great sugar

Taste-Overall15%+1.56

Sweet taste

Good taste

Coffee ☕️ Fabulous is coffee

Quality-Overall14%+1.14

Fairtrade excellent quality and great price

Best quality

Excellent product

Advertised Vs Actual Product9%+1.18

As expected

you get what you ordered

Does what it says

FAQ

Common Brown Sugar questions

Answered from the same tracked data.