Brown Sugar
MaybeReturns run at only 0.0% of orders. But demand is soft, at -15.1% this quarter, so Brown Sugar is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £246K/yr217K searches / yr
- 90-day growth
- -15.1%search demand this quarter
- Competition
- 48%top-5 click share · 14 brands · 85 sellers
Flapen Score
Brown Sugar against its category
The dotted line is the Grocery average. Past it, Brown Sugar is stronger. Inside it, weaker.
Market
The Brown Sugar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brown Sugar 217K times last year and spent an estimated £246K. The top 5 brands take 87% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
18.3% of searches ended in a purchase last week.
Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £246K a year.
- Searches, last 12 months
- 217K
- Growth, 90 days vs prior 90
- -15.1%
- Conversion, latest week
- 18.3%
- Market size, estimated
- £246Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- brown sugar167K searches a year
02 · Price
A sale here is worth £6.20.
Listings sell for £6.20 on average, from £1.95 to £24.99. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £6.20 that is £3K to £5K a year per listing.
- Average price
- £6.20under the $15 to $100 sweet spot
- Price range
- £1.95–£24.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #50 within Baking Supplies. It carries 215 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 75%
- Out of stock, average day
- 8.1%
- Average rank
- #50in Baking Supplies
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 215per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 1 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Brown Sugar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tropical Sun Demerara Sugar (Mauritian) 1 kg
- Price
- £3.39
- Rating
- 4.8/5
- Reviews
- 77
- Age
- 7y ago

Tate & Lyle Fairtrade Demerara Sugar for Hot & Cold Drinks - 500g
- Price
- £1.95
- Rating
- 4.6/5
- Reviews
- 175
- Age
- 10y ago

Billingtons Demerara Sugar 500g
- Price
- £2.35
- Rating
- 4.7/5
- Reviews
- 1,022
- Age
- 14y ago

Tate & Lyle Fairtrade Demerara Sugar for Hot & Cold Drinks - 1kg
- Price
- £3.31
- Rating
- 4.6/5
- Reviews
- 175
- Age
- 10y ago

Billingtons Demerara Unrefined Cane Sugar 500g
- Price
- £2.08
- Rating
- 4.6/5
- Reviews
- 527
- Age
- 10y ago
Trending
90-day click momentum
BILLINGTON DARK BROWN SOFT500G
- Price
- £1.97
- Rating
- 4.7/5
- Reviews
- 48
- Age
- 10y ago

Tate & Lyle Fairtrade Light Soft Brown Sugar - 1kg
- Price
- £3.08
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 11y ago

Tate & Lyle Fairtrade Dark Brown Soft Sugar 1kg
- Price
- £3.09
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

Tropical Sun Demerara Sugar (Mauritian) 1 kg
- Price
- £3.39
- Rating
- 4.8/5
- Reviews
- 77
- Age
- 7y ago

Billingtons Light Brown Soft Sugar 500g
- Price
- £2.35
- Rating
- 4.6/5
- Reviews
- 601
- Age
- 7y ago
Newest
by launch date
Tate & Lyle Fairtrade Dark Brown Soft Sugar 1kg
- Price
- £3.09
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

Pure Demerara Sugar 3kg Bag | Mediumcrystal Light Brown Cane Sugar with Natural Caramel Notes Vegan Kosher GlutenFree | Packed by Saras Foods Uk
- Price
- £8.85
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 12mo ago

Demerara Sugar 3kg Premium Raw Cane Sugar | Golden Crystals with a Rich Molasses Flavor | Perfect for Baking Coffee Tea and Desserts | 100% Natural & Unrefined
- Price
- £7.98
- Rating
- 4.8/5
- Reviews
- 85
- Age
- 1y ago

Puregro Demerara Sugar | Premium Golden Cane Sugar | Perfect for Baking & Beverages | For Everyday Use | Crystals For Tea Coffee & Desserts | Rich Golden Brown Sugar | Weight 650g | Pack of 1
- Price
- £4.71
- Rating
- 4.7/5
- Reviews
- 66
- Age
- 1y ago

150 Brown Sugar Sticks | Demerara Sugar Sachets | Individual Brown Sugar Sachets | Sugar Sticks for Tea & Coffee | Letterbox Friendly | Packed by Espresso Yourself
- Price
- £5.51
- Rating
- 4.6/5
- Reviews
- 181
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
85
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
10%
- Tate & Lyle37%
- Billington's30%
- Tropical Sun13%
- Generic4%
- Puregro3%
- Saras Flavours of Asia3%
- Open — no brand owns it (8 brands, 10%)
Demand
Brown Sugar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Brown Sugar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brown sugar167K/yr
- demerara sugar45K/yr
- sugar brown5K/yr
Reviews and returns
What reviews say buyers love and hate about Brown Sugar
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A larger than I expected pack of excellent sugar
the bag size was smaller than I thought it would be
Tiny sachets
all of the frozen items had thawed including an ice cream which was totally liquefied
it is expensive compared to other brands
94% overpriced compared to local shop
Bitter Taste
The taste was bitter
some sugar isn't dissolving properly
Love
Good deal
Good value for money
Amazing value
Sweet taste
Sugar baby
Great sugar
Sweet taste
Good taste
Coffee ☕️ Fabulous is coffee
Fairtrade excellent quality and great price
Best quality
Excellent product
As expected
you get what you ordered
Does what it says
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brown Sugar questions
Answered from the same tracked data.









