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Brown Sauce

Fail

The top 5 brands take 97% of clicks, so Brown Sauce is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£181K/yr192K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
87%top-5 click share · 6 brands · 57 sellers

Flapen Score

Brown Sauce against its category

The dotted line is the Grocery average. Past it, Brown Sauce is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Sauce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brown Sauce 192K times last year and spent an estimated £181K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

24.8% of searches ended in a purchase last week.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £181K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
24.8%
Market size, estimated
£181Ka year
Peak month
November1.9× the quietest month
Top search term
brown sauce100K searches a year

02 · Price

A sale here is worth £3.80.

Listings sell for £3.80 on average, from £1.12 to £18.73. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At £3.80 that is £15K to £19K a year per listing.

Average price
£3.80under the $15 to $100 sweet spot
Price range
£1.12–£18.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
£15K–£19K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,540 within Condiments & Sauces. It carries 988 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2,540in Condiments & Sauces
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
988per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£27K£54K£81K£108K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

57

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • HP72%
  • Morrisons12%
  • Daddies6%
  • Branston4%
  • HEINZ3%
  • Co-op3%

Demand

Brown Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Brown Sauce search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown sauce100K/yr
  • hp sauce47K/yr
  • hp brown sauce17K/yr
  • daddies brown sauce12K/yr
  • brown sauce bottle5K/yr
  • daddies sauce4K/yr
  • hp sauce brown6K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Sauce

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money35%−0.20

It is differently value for money

the price fas gone up like everything else

Far to expensive

Taste-Overall19%−0.02

Oh the taste was different I felt that it had been changed slightly

Is what is breakfast with out it the pig egg or beans won't taste the same with the slice of fried bread and black pudding and the finest builders tea xx thanks

Instructions/User Manual/Troubleshooting13%+0.16

only to be let down by the totally incompetent amazon delivery driver who obviously can't read instructions or is just too lazy to walk 10 yards further to follow said instructions

Size-Overall4%+0.21

The bottle size is very large

Love

Taste-Overall32%−0.02

Great sauce

Fantastic taste

Simply the best brown sauce

Value For Money31%−0.20

Great value

Competitive price

Great deal

Flavor14%+2.00

Really adds to flavour

Great flavour

Lovely fruity sauce

Spiciness7%+0.93

This is the best sauce you can get

My favourite sauce at a brilliant price

My favourite stuff fruity/spicy

Quality-Overall4%+0.58

Quality item

totally no complaints, and as for the price, incl

this stuff is better than some of the big brands

FAQ

Common Brown Sauce questions

Answered from the same tracked data.