Brown Sauce
FailThe top 5 brands take 97% of clicks, so Brown Sauce is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £181K/yr192K searches / yr
- 90-day growth
- -19.9%search demand this quarter
- Competition
- 87%top-5 click share · 6 brands · 57 sellers
Flapen Score
Brown Sauce against its category
The dotted line is the Grocery average. Past it, Brown Sauce is stronger. Inside it, weaker.
Market
The Brown Sauce market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brown Sauce 192K times last year and spent an estimated £181K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Nov. Flapen scores it 37 out of 100, a Fail.
01 · Demand
24.8% of searches ended in a purchase last week.
Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £181K a year.
- Searches, last 12 months
- 192K
- Growth, 90 days vs prior 90
- -19.9%
- Conversion, latest week
- 24.8%
- Market size, estimated
- £181Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- brown sauce100K searches a year
02 · Price
A sale here is worth £3.80.
Listings sell for £3.80 on average, from £1.12 to £18.73. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At £3.80 that is £15K to £19K a year per listing.
- Average price
- £3.80under the $15 to $100 sweet spot
- Price range
- £1.12–£18.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £15K–£19K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,540 within Condiments & Sauces. It carries 988 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #2,540in Condiments & Sauces
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 988per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Brown Sauce products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HP Brown Sauce 450g
- Price
- £2.49
- Rating
- 4.8/5
- Reviews
- 3,280
- Age
- 10y ago

HP Brown Sauce 600g
- Price
- £2.84
- Rating
- 4.8/5
- Reviews
- 1,186
- Age
- 10y ago

Morrisons Brown Sauce 450g
- Price
- £1.15
- Rating
- 4.5/5
- Reviews
- 641
- Age
- 4y ago

Daddies Daddies Brown Sauce Squeezy 400g
- Price
- £2.11
- Rating
- 4.6/5
- Reviews
- 626
- Age
- 16y ago

HP Sauce Squeezable 285g
- Price
- £2.17
- Rating
- 4.7/5
- Reviews
- 1,179
- Age
- 13y ago
Trending
90-day click momentum
BRANSTON FRUITY SAUCE 250G
- Price
- £1.12
- Rating
- 4.7/5
- Reviews
- 624
- Age
- 14y ago

CO OP BROWN SAUCE
- Price
- £1.32
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 2y ago

HP Brown Sauce 450g
- Price
- £2.49
- Rating
- 4.8/5
- Reviews
- 3,280
- Age
- 10y ago

Daddies Daddies Brown Sauce Squeezy 400g
- Price
- £2.11
- Rating
- 4.6/5
- Reviews
- 626
- Age
- 16y ago

Morrisons Brown Sauce 450g
- Price
- £1.15
- Rating
- 4.5/5
- Reviews
- 641
- Age
- 4y ago
Newest
by launch date
CO OP BROWN SAUCE
- Price
- £1.32
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 2y ago

Morrisons Brown Sauce 450g
- Price
- £1.15
- Rating
- 4.5/5
- Reviews
- 641
- Age
- 4y ago

HP Brown Sauce 450g
- Price
- £2.49
- Rating
- 4.8/5
- Reviews
- 3,280
- Age
- 10y ago

HP Brown Sauce 600g
- Price
- £2.84
- Rating
- 4.8/5
- Reviews
- 1,186
- Age
- 10y ago

HP Sauce Squeezable 285g
- Price
- £2.17
- Rating
- 4.7/5
- Reviews
- 1,179
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
57
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- HP72%
- Morrisons12%
- Daddies6%
- Branston4%
- HEINZ3%
- Co-op3%
Demand
Brown Sauce search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov · busiest ÷ quietest = 1.9×
Search terms
Top Brown Sauce search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brown sauce100K/yr
- hp sauce47K/yr
- hp brown sauce17K/yr
- daddies brown sauce12K/yr
- brown sauce bottle5K/yr
- daddies sauce4K/yr
- hp sauce brown6K/yr
Reviews and returns
What reviews say buyers love and hate about Brown Sauce
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It is differently value for money
the price fas gone up like everything else
Far to expensive
Oh the taste was different I felt that it had been changed slightly
Is what is breakfast with out it the pig egg or beans won't taste the same with the slice of fried bread and black pudding and the finest builders tea xx thanks
only to be let down by the totally incompetent amazon delivery driver who obviously can't read instructions or is just too lazy to walk 10 yards further to follow said instructions
The bottle size is very large
Love
Great sauce
Fantastic taste
Simply the best brown sauce
Great value
Competitive price
Great deal
Really adds to flavour
Great flavour
Lovely fruity sauce
This is the best sauce you can get
My favourite sauce at a brilliant price
My favourite stuff fruity/spicy
Quality item
totally no complaints, and as for the price, incl
this stuff is better than some of the big brands
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brown Sauce questions
Answered from the same tracked data.









