broom
Skip itPrices mostly outside the sweet spot ($5.79–$12.56) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Market size
Great£917K£917K/yr · 1.4M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,451.21avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.41avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Price range
Bad£5.79–£12.56cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, broom is a £917K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
broom market data
- Units sold / yr
- 100K–125K
- avg 8,000–10,000/product
- Revenue / yr
- £841K–£1.1M
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 71%
- Out of stock
- 4.7%
- Avg brand age
- 45 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
13
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
9%
- TDBS The Dustpan and Brush Store39%
- Amazon Basics38%
- UMAYCOOL4%
- Best House Another Fine Product4%
- SWISSPACK3%
- Lifestyle comfort ltd3%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top broom search terms
- broom482K/yr
- brush277K/yr
- sweeping brush indoor120K/yr
- sweeping brush92K/yr
- indoor broom61K/yr
- soft broom42K/yr
- floor brush55K/yr
- broom indoor47K/yr
- kitchen broom26K/yr
- brooms26K/yr
Top broom products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Angled Push Broom Blue&White
Amazon Basics£6.334.5★2,998 rev
TDBS Soft Indoor Broom (Grey 120cm) - Perfect for Laminate Vinyl or Wooden Floor with Multi-section Handle and Flagged Bristle
TDBS The Dustpan and Brush Store£7.474.4★5,319 rev
Sweeping Brush Indoor - Durable Floor Brush Indoor Broom with Durable Bristle Broom Laminate Sweeper with Strong Handle For Cleaning Kitchen Bedroom Laminate Wood Tile etc
TDBS The Dustpan and Brush Store£5.794.5★369 rev
Broom Indoor Sweeping Broom Brush with Long Handle UMAYCOOL Kitchen Indoor Floor Brush with Dense Soft Bristles Perfect for Sweeping Room Office Kitchen
UMAYCOOL£10.584.4★609 rev
Soft Bristle Broom with 1.2M Long Handle Indoor Sweeping Brush for Tile Wood Laminate Floors Lightweight Broom for Home Kitchen Patio Garden and Office Cleaning (Pack of 1) - By Best House
Best House Another Fine Product£7.604.5★122 rev
Newest
by launch date
EDS 12 Soft Bristle Indoor Broom with 120cm Stainless Steel Handle Lightweight Sweeping Brush for Tile Wood & Laminate Floors Ideal for Kitchen Living Room Patio & Pet Hair Removal (PACK OF 1)
EDS£6.3213 rev
Sweeping Brush Indoor Broom - Long Handle Floor Cleaner Soft Bristles Hair Brush - Perfect use for Kitchen Bedroom Living Room Garage House Floors - Duck Egg
TDBS The Dustpan and Brush Store£6.8543 rev
Soft Bristle Broom with 1.2M Long Handle Indoor Sweeping Brush for Tile Wood Laminate Floors Lightweight Broom for Home Kitchen Patio Garden and Office Cleaning (Pack of 1) - By Best House
Best House Another Fine Product£7.60122 rev
LSC 12 Soft Indoor Broom Heavy Duty Sweeping Brush with 120cm Stainless Steel Handle Ideal for Kitchen Carpet Living Room Removes Pet Hair (1)
Lifestyle comfort ltd£8.0355 rev
Sweeping Brush Indoor - Durable Floor Brush Indoor Broom with Durable Bristle Broom Laminate Sweeper with Strong Handle For Cleaning Kitchen Bedroom Laminate Wood Tile etc
TDBS The Dustpan and Brush Store£5.79369 rev
Trending
90-day click momentumSweeping Brush Indoor Broom - Long Handle Floor Cleaner Soft Bristles Hair Brush - Perfect use for Kitchen Bedroom Living Room Garage House Floors - Duck Egg
TDBS The Dustpan and Brush Store£6.854.6★
EDS 12 Soft Bristle Indoor Broom with 120cm Stainless Steel Handle Lightweight Sweeping Brush for Tile Wood & Laminate Floors Ideal for Kitchen Living Room Patio & Pet Hair Removal (PACK OF 1)
EDS£6.324.0★
SWISSPACK Broom Indoor Sweeping Broom Brush with Long Handle Kitchen Broom Indoor Floor Brush with Dense Soft Bristles Brooms Perfect for Sweeping Room Office Kitchen (indoor 2) (Black/Grey)
SWISSPACK£8.274.7★
LSC 12 Soft Indoor Broom Heavy Duty Sweeping Brush with 120cm Stainless Steel Handle Ideal for Kitchen Carpet Living Room Removes Pet Hair (1)
Lifestyle comfort ltd£8.034.5★
Yard Broom Outdoor Heavy Duty 10 Garden Broom Synthetic Hard Bristle Brush Head with Strong Handle Stiff Sweeping Brush Outdoor
TDBS The Dustpan and Brush Store£9.324.5★
What buyers say about broom
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, it feels well-made and designed”
“Excellent price”
“Strong and sturdy”
“Assembly is simple”
“Useful for cleaning & sweeping”
“As advertised”
“Easy to store”
“The handle is nice”
“Very light and easy to put together”
“It all fits”
What buyers complain about
“Low quality”
“Broke on first use”
“to big”
“Could have got a cheaper one”
“it will not clean under cabinets”
“flimsy”
“It is quite heavy though and as described it is a push broom, literally”
“Completely false advertising”
“Makes the job constantly stop start”
“hard to use”
Top return reasons
Common questions
- Is broom profitable to sell on Amazon United Kingdom?
- The niche generates £917K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the broom niche?
- 10 brands and 13 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in broom?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.4%.
- When does demand for broom peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the broom niche?
- Listings span £5.79–£12.56; the average listing price is £8.41 (sweet spot $15–$100). The average incumbent carries 1,451 reviews — the moat a new listing must climb.