Broom
FailPrices span $5.79–$12.56, mostly outside the sweet spot, so Broom is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £917K/yr1.4M searches / yr
- 90-day growth
- +2.9%search demand this quarter
- Competition
- 77%top-5 click share · 10 brands · 13 sellers
Flapen Score
Broom against its category
The dotted line is the Grocery average. Past it, Broom is stronger. Inside it, weaker.
Market
The Broom market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Broom 1.4M times last year and spent an estimated £917K. The top 5 brands take 89% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
8.0% of searches ended in a purchase last week.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £917K a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- +2.9%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £917Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- broom482K searches a year
02 · Price
A sale here is worth £8.41.
Listings sell for £8.41 on average, from £5.79 to £12.56. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £8.41 that is £67K to £84K a year per listing.
- Average price
- £8.41under the $15 to $100 sweet spot
- Price range
- £5.79–£12.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £67K–£84K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #8 within Cleaning Tools. It carries 1,451 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 71%
- Out of stock, average day
- 4.7%
- Average rank
- #8in Cleaning Tools
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,451per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Broom products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Basics Angled Push Broom Blue&White
- Price
- £6.33
- Rating
- 4.5/5
- Reviews
- 2,998
- Age
- 7y ago

TDBS Soft Indoor Broom (Grey 120cm) - Perfect for Laminate Vinyl or Wooden Floor with Multi-section Handle and Flagged Bristle
- Price
- £7.47
- Rating
- 4.4/5
- Reviews
- 5,319
- Age
- 5y ago

Sweeping Brush Indoor - Durable Floor Brush Indoor Broom with Durable Bristle Broom Laminate Sweeper with Strong Handle For Cleaning Kitchen Bedroom Laminate Wood Tile etc
- Price
- £5.79
- Rating
- 4.5/5
- Reviews
- 369
- Age
- 1y ago

Broom Indoor Sweeping Broom Brush with Long Handle UMAYCOOL Kitchen Indoor Floor Brush with Dense Soft Bristles Perfect for Sweeping Room Office Kitchen
- Price
- £10.58
- Rating
- 4.4/5
- Reviews
- 609
- Age
- 4y ago

Soft Bristle Broom with 1.2M Long Handle Indoor Sweeping Brush for Tile Wood Laminate Floors Lightweight Broom for Home Kitchen Patio Garden and Office Cleaning (Pack of 1) - By Best House
- Price
- £7.60
- Rating
- 4.5/5
- Reviews
- 122
- Age
- 1y ago
Trending
90-day click momentum
Sweeping Brush Indoor Broom - Long Handle Floor Cleaner Soft Bristles Hair Brush - Perfect use for Kitchen Bedroom Living Room Garage House Floors - Duck Egg
- Price
- £6.85
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 10mo ago

EDS 12 Soft Bristle Indoor Broom with 120cm Stainless Steel Handle Lightweight Sweeping Brush for Tile Wood & Laminate Floors Ideal for Kitchen Living Room Patio & Pet Hair Removal (PACK OF 1)
- Price
- £6.32
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 3mo ago

SWISSPACK Broom Indoor Sweeping Broom Brush with Long Handle Kitchen Broom Indoor Floor Brush with Dense Soft Bristles Brooms Perfect for Sweeping Room Office Kitchen (indoor 2) (Black/Grey)
- Price
- £8.27
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 4y ago

LSC 12 Soft Indoor Broom Heavy Duty Sweeping Brush with 120cm Stainless Steel Handle Ideal for Kitchen Carpet Living Room Removes Pet Hair (1)
- Price
- £8.03
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 1y ago

Yard Broom Outdoor Heavy Duty 10 Garden Broom Synthetic Hard Bristle Brush Head with Strong Handle Stiff Sweeping Brush Outdoor
- Price
- £9.32
- Rating
- 4.5/5
- Reviews
- 4,652
- Age
- 3y ago
Newest
by launch date
EDS 12 Soft Bristle Indoor Broom with 120cm Stainless Steel Handle Lightweight Sweeping Brush for Tile Wood & Laminate Floors Ideal for Kitchen Living Room Patio & Pet Hair Removal (PACK OF 1)
- Price
- £6.32
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 3mo ago

Sweeping Brush Indoor Broom - Long Handle Floor Cleaner Soft Bristles Hair Brush - Perfect use for Kitchen Bedroom Living Room Garage House Floors - Duck Egg
- Price
- £6.85
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 10mo ago

Soft Bristle Broom with 1.2M Long Handle Indoor Sweeping Brush for Tile Wood Laminate Floors Lightweight Broom for Home Kitchen Patio Garden and Office Cleaning (Pack of 1) - By Best House
- Price
- £7.60
- Rating
- 4.5/5
- Reviews
- 122
- Age
- 1y ago

LSC 12 Soft Indoor Broom Heavy Duty Sweeping Brush with 120cm Stainless Steel Handle Ideal for Kitchen Carpet Living Room Removes Pet Hair (1)
- Price
- £8.03
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 1y ago

Sweeping Brush Indoor - Durable Floor Brush Indoor Broom with Durable Bristle Broom Laminate Sweeper with Strong Handle For Cleaning Kitchen Bedroom Laminate Wood Tile etc
- Price
- £5.79
- Rating
- 4.5/5
- Reviews
- 369
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
13
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
9%
- TDBS The Dustpan and Brush Store39%
- Amazon Basics38%
- UMAYCOOL4%
- Best House Another Fine Product4%
- SWISSPACK3%
- Lifestyle comfort ltd3%
- Open — no brand owns it (4 brands, 9%)
Demand
Broom search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Broom search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- broom482K/yr
- brush277K/yr
- sweeping brush indoor120K/yr
- sweeping brush92K/yr
- indoor broom61K/yr
- soft broom42K/yr
- floor brush55K/yr
- broom indoor47K/yr
- kitchen broom26K/yr
- brooms26K/yr
Reviews and returns
What reviews say buyers love and hate about Broom
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Low quality
product is of low quality
Cheap quality
Broke on first use
Broke within 5 minutes
Broken
to big
Mismatching size
A bit small
Could have got a cheaper one
It isn't a cheap
Overpriced,
it will not clean under cabinets
This does not sweep up dust properly
is hard enough to brush what I need to brush
Love
Overall, it feels well-made and designed
Brilliant quality
Seems well made
Excellent price
EXCELLENT VALUE FOR MONEY
Excellent value for money
Strong and sturdy
Strong sturdy set
have a solid feel about them
Assembly is simple
Easy assembly
Very easy to assemble
Useful for cleaning & sweeping
A simple device to help keep your house clean
Cleans really well
Return
0.4% Return rate 21% Fixable by listing
to big
Mismatching size
A bit small
flimsy
not sturdy at all
Not very robust
Low quality
product is of low quality
Cheap quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Broom questions
Answered from the same tracked data.








