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Broom

Fail

Prices span $5.79–$12.56, mostly outside the sweet spot, so Broom is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£917K/yr1.4M searches / yr
90-day growth
+2.9%search demand this quarter
Competition
77%top-5 click share · 10 brands · 13 sellers

Flapen Score

Broom against its category

The dotted line is the Grocery average. Past it, Broom is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Broom market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Broom 1.4M times last year and spent an estimated £917K. The top 5 brands take 89% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £917K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+2.9%
Conversion, latest week
8.0%
Market size, estimated
£917Ka year
Peak month
September1.4× the quietest month
Top search term
broom482K searches a year

02 · Price

A sale here is worth £8.41.

Listings sell for £8.41 on average, from £5.79 to £12.56. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £8.41 that is £67K to £84K a year per listing.

Average price
£8.41under the $15 to $100 sweet spot
Price range
£5.79–£12.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
8,000–10,000
Revenue per listing a year
£67K–£84K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #8 within Cleaning Tools. It carries 1,451 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
71%
Out of stock, average day
4.7%
Average rank
#8in Cleaning Tools
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,451per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Broom products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£92K£183K£275K£367K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

13

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

9%

  • TDBS The Dustpan and Brush Store39%
  • Amazon Basics38%
  • UMAYCOOL4%
  • Best House Another Fine Product4%
  • SWISSPACK3%
  • Lifestyle comfort ltd3%
  • Open — no brand owns it (4 brands, 9%)

Demand

Broom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Broom search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • broom482K/yr
  • brush277K/yr
  • sweeping brush indoor120K/yr
  • sweeping brush92K/yr
  • indoor broom61K/yr
  • soft broom42K/yr
  • floor brush55K/yr
  • broom indoor47K/yr
  • kitchen broom26K/yr
  • brooms26K/yr

Reviews and returns

What reviews say buyers love and hate about Broom

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%+0.60

Low quality

product is of low quality

Cheap quality

Durability14%−0.15

Broke on first use

Broke within 5 minutes

Broken

Size-Overall9%−0.04

to big

Mismatching size

A bit small

Value For Money6%+0.95

Could have got a cheaper one

It isn't a cheap

Overpriced,

Ease Of Cleaning6%−0.02

it will not clean under cabinets

This does not sweep up dust properly

is hard enough to brush what I need to brush

Love

Quality-Overall19%+0.60

Overall, it feels well-made and designed

Brilliant quality

Seems well made

Value For Money13%+0.95

Excellent price

EXCELLENT VALUE FOR MONEY

Excellent value for money

Strength12%+0.78

Strong and sturdy

Strong sturdy set

have a solid feel about them

Assembly/Installation9%+0.82

Assembly is simple

Easy assembly

Very easy to assemble

Ease Of Cleaning7%−0.02

Useful for cleaning & sweeping

A simple device to help keep your house clean

Cleans really well

Return

0.4% Return rate 21% Fixable by listing

Defective Material/Parts21%█▅▇▆█▆
Size-Overall16%█▆▆▅▅▄

to big

Mismatching size

A bit small

Add-Ons/Attachments9%▆█▆▄▄▃
Strength7%▄▆▅█▃▇

flimsy

not sturdy at all

Not very robust

Quality-Overall7%▄▂▅▄█▄

Low quality

product is of low quality

Cheap quality

FAQ

Common Broom questions

Answered from the same tracked data.