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Broken Biscuits Box

soft demand (-21.2% this quarter) — Broken Biscuits Box doesn't clear our bar today.

Flapen Score

48
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Market size 30Growth 14Conversion 74Competition 26Returns 100Price range 28Avg price 36Brand share 30Review moat 80Quality gap 100
This niche Category average

Is Broken Biscuits Box profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Broken Biscuits Box is a £133K/yr Amazon United Kingdom market (186K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 48/100.

Broken Biscuits Box: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.2% over the last 90 days and 6.9% of searches end in a purchase.

£133K

revenue / yr

Units sold / yr15K
Search volume / yr-21.2%186K
Conversion rate6.9%
Avg price£10.34

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers10 · 25
Top-5 product click share69%
Open market13%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.4★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement63%
New entrants (1y)11· 2 succeeded
Avg rating3.4★
Avg reviews401

Top Broken Biscuits Box products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

£0£13K£27K£40K£53K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

25

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

10%

  • House of Lancaster50%
  • Zamfoods14%
  • CR Snacking12%
  • Jystock Limited5%
  • Krazy Kandi5%
  • Caribou Candy3%
  • Open — no brand owns it (4 brands, 10%)

Broken Biscuits Box demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume186KCVR6.9%Products16Brands10Top 5 Brands87%OOS Rate14.2%Rating3.4★Reviews401Avg BSR#83
5K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Broken Biscuits Box search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • broken biscuits143K/yr
  • broken biscuits bulk cheap15K/yr
  • broken chocolate18K/yr
  • broken chocolate biscuits8K/yr
  • broken biscuits assortment box3K/yr

What reviews say buyers love and hate about Broken Biscuits Box

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Value For Money25%

Good value

Taste-Overall25%

Good taste

Baking15%

Really enjoyed these cookies

Quality-Overall13%

A good variety

Advertised Vs Actual Product3%

What I expected

What buyers complain about

87% of reviews
Value For Money30%

Bit expensive

Advertised Vs Actual Product12%

Not as advertised

Chunk/Clump/Collection12%

one sort of little bits

Quality-Overall7%

the contents are terrible

Taste-Overall6%

Taste was awful

Common Broken Biscuits Box questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Broken Biscuits Box 48/100 on Amazon United Kingdom — Skip it. The niche generates £133K/yr across 16 tracked products. 2 of 11 products launched in the last 360 days are still selling. Search demand moved -21.2% over the last 90 days.
Search demand for Broken Biscuits Box on Amazon United Kingdom is steady year-round — the busiest month runs 1.6× the quietest.