Broken Biscuits Box
FailDemand is soft, at -21.2% this quarter, so Broken Biscuits Box is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £133K/yr186K searches / yr
- 90-day growth
- -21.2%search demand this quarter
- Competition
- 69%top-5 click share · 10 brands · 25 sellers
Flapen Score
Broken Biscuits Box against its category
The dotted line is the Grocery average. Past it, Broken Biscuits Box is stronger. Inside it, weaker.
Market
The Broken Biscuits Box market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Broken Biscuits Box 186K times last year and spent an estimated £133K. The top 5 brands take 87% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.
- Searches, last 12 months
- 186K
- Growth, 90 days vs prior 90
- -21.2%
- Conversion, latest week
- 6.9%
- Market size, estimated
- £133Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- broken biscuits143K searches a year
02 · Price
A sale here is worth £10.34.
Listings sell for £10.34 on average, from £5.56 to £18.76. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £10.34 that is £8K to £10K a year per listing.
- Average price
- £10.34under the $15 to $100 sweet spot
- Price range
- £5.56–£18.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #83 within Bakery. It carries 401 reviews at 3.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 63%
- Out of stock, average day
- 14.2%
- Average rank
- #83in Bakery
- Average rating
- 3.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 401per listing
- Listings tracked
- 16
04 · Newcomers
2 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Broken Biscuits Box products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
House Lancaster Broken Biscuit Assortment 1.3Kg
- Price
- £7.55
- Rating
- 3.9/5
- Reviews
- 2,895
- Age
- 6y ago

BROKEN CHOCOLATE BISCUITS ASSORTMENT 1KG - Box Of Broken Biscuits Bulk Biscuit Box Selection | Chocolate Assortment Chocolate Biscuit Bars | Multipack Fun Size Bars
- Price
- £10.44
- Rating
- 4.0/5
- Reviews
- 486
- Age
- 1y ago

Broken Chocolate Biscuit Assortment 1kg Box
- Price
- £11.21
- Rating
- 3.8/5
- Reviews
- 2,641
- Age
- 6y ago

Broken Cookies 1kg- Broken chunky chocolate cookies.
- Price
- £8.90
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 3mo ago

Broken Chocolate Biscuits Assortment 1 KG Mega Assorted Biscuits Gift Pack Festive Biscuit Selection Bourbon | Nice | Richtea | Chocolate Digestive | Mix Shape and Size Chocolate Cookies (1 Box)
- Price
- £10.62
- Rating
- 3.8/5
- Reviews
- 64
- Age
- 6mo ago
Trending
estimated 90-day click momentum
House of Lancaster Fully Coated Chocolate Biscuit Bars Bulk Box Misshapes | Indulgent Assorted Broken Biscuits for Tea and Sharing
- Price
- £7.98
- Rating
- 3.6/5
- Reviews
- 14
- Age
- 2mo ago

GROBITS Broken Biscuit Assortment 1.3 kg - Chocolate Biscuits Mix Premium Quality Assorted Cookie Selection for Office Sharing Family Gatherings & Tea Time Treats
- Price
- £16.51
- Rating
- 2.7/5
- Reviews
- 3
- Age
- 3mo ago

Assorted Broken Biscuits - Broken Biscuit Assortment - 1.3kg Bulk Pack for Office Sharing Family Gatherings & Tea Time Treats | Premium Quality Assorted Cookie Selection
- Price
- £7.99
- Rating
- 2.4/5
- Reviews
- 6
- Age
- 2mo ago

House of Lancaster Assorted Broken Biscuits Bulk Box Misshapes Selection | Crunchy Variety for Tea Time and Sharing
- Price
- £7.11
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 2mo ago

Broken Cookies 1kg- Broken chunky chocolate cookies.
- Price
- £8.90
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 3mo ago
Newest
by launch date
House of Lancaster Fully Coated Chocolate Biscuit Bars Bulk Box Misshapes | Indulgent Assorted Broken Biscuits for Tea and Sharing
- Price
- £7.98
- Rating
- 3.6/5
- Reviews
- 14
- Age
- 2mo ago

House of Lancaster Assorted Broken Biscuits Bulk Box Misshapes Selection | Crunchy Variety for Tea Time and Sharing
- Price
- £7.11
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 2mo ago

Assorted Broken Biscuits - Broken Biscuit Assortment - 1.3kg Bulk Pack for Office Sharing Family Gatherings & Tea Time Treats | Premium Quality Assorted Cookie Selection
- Price
- £7.99
- Rating
- 2.4/5
- Reviews
- 6
- Age
- 2mo ago

GROBITS Broken Biscuit Assortment 1.3 kg - Chocolate Biscuits Mix Premium Quality Assorted Cookie Selection for Office Sharing Family Gatherings & Tea Time Treats
- Price
- £16.51
- Rating
- 2.7/5
- Reviews
- 3
- Age
- 3mo ago

Broken Chunky Chocolate Cookies 1kg Bulk ASSORTMENT - Box Of Chocolate Mis-shapes and Part cookies Perfect for Office Big Snacking Parties Gifts and Lunch Tea Office Biscuits
- Price
- £9.73
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
25
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
10%
- House of Lancaster50%
- Zamfoods14%
- CR Snacking12%
- Jystock Limited5%
- Krazy Kandi5%
- Caribou Candy3%
- Open — no brand owns it (4 brands, 10%)
Demand
Broken Biscuits Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Broken Biscuits Box search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- broken biscuits143K/yr
- broken biscuits bulk cheap15K/yr
- broken chocolate18K/yr
- broken chocolate biscuits8K/yr
- broken biscuits assortment box3K/yr
Reviews and returns
What reviews say buyers love and hate about Broken Biscuits Box
We read the reviews and the return reasons for every product selling here.
“Bit expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Broken Biscuits Box questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









