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Broken Biscuits Box

Fail

Demand is soft, at -21.2% this quarter, so Broken Biscuits Box is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£133K/yr186K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
69%top-5 click share · 10 brands · 25 sellers

Flapen Score

Broken Biscuits Box against its category

The dotted line is the Grocery average. Past it, Broken Biscuits Box is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Broken Biscuits Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Broken Biscuits Box 186K times last year and spent an estimated £133K. The top 5 brands take 87% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
6.9%
Market size, estimated
£133Ka year
Peak month
February1.6× the quietest month
Top search term
broken biscuits143K searches a year

02 · Price

A sale here is worth £10.34.

Listings sell for £10.34 on average, from £5.56 to £18.76. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £10.34 that is £8K to £10K a year per listing.

Average price
£10.34under the $15 to $100 sweet spot
Price range
£5.56–£18.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #83 within Bakery. It carries 401 reviews at 3.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
63%
Out of stock, average day
14.2%
Average rank
#83in Bakery
Average rating
3.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
401per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Broken Biscuits Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£27K£40K£53K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

25

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

10%

  • House of Lancaster50%
  • Zamfoods14%
  • CR Snacking12%
  • Jystock Limited5%
  • Krazy Kandi5%
  • Caribou Candy3%
  • Open — no brand owns it (4 brands, 10%)

Demand

Broken Biscuits Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Broken Biscuits Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • broken biscuits143K/yr
  • broken biscuits bulk cheap15K/yr
  • broken chocolate18K/yr
  • broken chocolate biscuits8K/yr
  • broken biscuits assortment box3K/yr

Reviews and returns

What reviews say buyers love and hate about Broken Biscuits Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money30%−0.02

Bit expensive

over priced

WASTE OF MONEY

Advertised Vs Actual Product12%−0.22

Not as advertised

False advertising

misleading product description

Chunk/Clump/Collection12%−0.26

one sort of little bits

loads of crumbs

Mostly small pieces

Quality-Overall7%+0.38

the contents are terrible

Poor quality, arrived with biscuits all melted and fused together with the plain ones, and a large portion of the biscuits were just crumbs

Poor Quality

Taste-Overall6%+2.04

Taste was awful

the huge concern is with what since that have a weird taste, disgusting

Tasted stale & all tasted that way with the same stale taste

Love

Value For Money25%−0.02

Good value

Good value for the money

Amazing value

Taste-Overall25%+2.04

Good taste

As tasty as you'd expect

also the taste of these biscuits/cakes 🫣 are superb

Baking15%+1.54

Really enjoyed these cookies

also the taste of these biscuits/cakes 🫣 are superb

Great biscuits

Quality-Overall13%+0.38

A good variety

Great quality

Chocolate Biscuit Bars are of very good quality the only problem they are expensive

Advertised Vs Actual Product3%−0.22

What I expected

like in pictures

is what seller says

FAQ

Common Broken Biscuits Box questions

Answered from the same tracked data.