broken biscuits box
Skip itSoft demand (-21.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great400.63avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.34avg listing price — sweet spot $15–$100
Market size
Okay£133K£133K/yr · 186K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Price range
Okay£5.56–£18.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, broken biscuits box is a £133K/yr Amazon United Kingdom market (186K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
broken biscuits box market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £129K–£155K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #83
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 63%
- Out of stock
- 14.2%
- Avg brand age
- 44 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
25
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
10%
- House of Lancaster50%
- Zamfoods14%
- CR Snacking12%
- Jystock Limited5%
- Krazy Kandi5%
- Caribou Candy3%
- Open — no brand owns it (4 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top broken biscuits box search terms
- broken biscuits143K/yr
- broken biscuits bulk cheap15K/yr
- broken chocolate18K/yr
- broken chocolate biscuits8K/yr
- broken biscuits assortment box3K/yr
Top broken biscuits box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
House Lancaster Broken Biscuit Assortment 1.3Kg
House of Lancaster£7.553.9★2,895 rev
BROKEN CHOCOLATE BISCUITS ASSORTMENT 1KG - Box Of Broken Biscuits Bulk Biscuit Box Selection | Chocolate Assortment Chocolate Biscuit Bars | Multipack Fun Size Bars
CR Snacking£10.444.0★486 rev
Broken Chocolate Biscuit Assortment 1kg Box
House of Lancaster£11.213.8★2,641 rev
Broken Cookies 1kg- Broken chunky chocolate cookies.
House of Lancaster£8.903.8★13 rev
Broken Chocolate Biscuits Assortment 1 KG Mega Assorted Biscuits Gift Pack Festive Biscuit Selection Bourbon | Nice | Richtea | Chocolate Digestive | Mix Shape and Size Chocolate Cookies (1 Box)
Zamfoods£10.623.8★64 rev
Newest
by launch date
House of Lancaster Fully Coated Chocolate Biscuit Bars Bulk Box Misshapes | Indulgent Assorted Broken Biscuits for Tea and Sharing
Krazy Kandi£7.9814 rev
House of Lancaster Assorted Broken Biscuits Bulk Box Misshapes Selection | Crunchy Variety for Tea Time and Sharing
Krazy Kandi£7.112 rev
Assorted Broken Biscuits - Broken Biscuit Assortment - 1.3kg Bulk Pack for Office Sharing Family Gatherings & Tea Time Treats | Premium Quality Assorted Cookie Selection
Zamfoods£7.996 rev
GROBITS Broken Biscuit Assortment 1.3 kg - Chocolate Biscuits Mix Premium Quality Assorted Cookie Selection for Office Sharing Family Gatherings & Tea Time Treats
GROBITS£16.513 rev
Broken Chunky Chocolate Cookies 1kg Bulk ASSORTMENT - Box Of Chocolate Mis-shapes and Part cookies Perfect for Office Big Snacking Parties Gifts and Lunch Tea Office Biscuits
Zamfoods£9.7313 rev
Trending
90-day click momentumHouse of Lancaster Fully Coated Chocolate Biscuit Bars Bulk Box Misshapes | Indulgent Assorted Broken Biscuits for Tea and Sharing
Krazy Kandi£7.983.6★
GROBITS Broken Biscuit Assortment 1.3 kg - Chocolate Biscuits Mix Premium Quality Assorted Cookie Selection for Office Sharing Family Gatherings & Tea Time Treats
GROBITS£16.512.7★
Assorted Broken Biscuits - Broken Biscuit Assortment - 1.3kg Bulk Pack for Office Sharing Family Gatherings & Tea Time Treats | Premium Quality Assorted Cookie Selection
Zamfoods£7.992.4★
House of Lancaster Assorted Broken Biscuits Bulk Box Misshapes Selection | Crunchy Variety for Tea Time and Sharing
Krazy Kandi£7.111.5★
Broken Cookies 1kg- Broken chunky chocolate cookies.
House of Lancaster£8.903.8★
What buyers say about broken biscuits box
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“Good taste”
“Really enjoyed these cookies”
“A good variety”
“What I expected”
“Always fresh”
“Choc”
“Yummy”
“There is a good mix of chocolate biscuits”
“Great choice super flavour”
What buyers complain about
“Bit expensive”
“Not as advertised”
“one sort of little bits”
“the contents are terrible”
“Taste was awful”
“Worst box of broken biscuits ever, in our opinion, stale in texture and taste, think again before you purchase”
“Box of crumbs”
“a much smaller Box than expected”
“29% chocolate Flavour Penguin's 🤢 About 85% plain Penguin bars. Which are the nasty 29% chocolate Flavour”
“bit hard”
Common questions
- Is broken biscuits box profitable to sell on Amazon United Kingdom?
- The niche generates £133K/yr across 16 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is -21.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the broken biscuits box niche?
- 10 brands and 25 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in broken biscuits box?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Chunk/Clump/Collection. The return rate is 0.0%.
- When does demand for broken biscuits box peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the broken biscuits box niche?
- Listings span £5.56–£18.76; the average listing price is £10.34 (sweet spot $15–$100). The average incumbent carries 401 reviews — the moat a new listing must climb.