Skip to content

Brisket

Fail

The top 5 brands take 100% of clicks, so Brisket is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£158K/yr152K searches / yr
90-day growth
-47.9%search demand this quarter
Competition
77%top-5 click share · 3 brands · 10 sellers

Flapen Score

Brisket against its category

The dotted line is the Grocery average. Past it, Brisket is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brisket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brisket 152K times last year and spent an estimated £158K. All 3 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 39 out of 100, a Fail.

01 · Demand

16.7% of searches ended in a purchase last week.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -47.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £158K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
-47.9%
Conversion, latest week
16.7%
Market size, estimated
£158Ka year
Peak month
September11.1× the quietest month
Top search term
diced beef64K searches a year

02 · Price

A sale here is worth £6.26.

Listings sell for £6.26 on average, from £4.17 to £9.48. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £6.26 that is £13K to £16K a year per listing.

Average price
£6.26under the $15 to $100 sweet spot
Price range
£4.17–£9.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£13K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.5% of listings are out of stock. The average listing ranks #2 within Fresh & Chilled. It carries 713 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
21.5%
Average rank
#2in Fresh & Chilled
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
713per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Brisket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£48K£63K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Morrisons81%
  • by Amazon14%
  • Iceland4%

Demand

Brisket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 11.1×

Search terms

Top Brisket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diced beef64K/yr
  • braising steak26K/yr
  • stewing steak36K/yr
  • lean beef5K/yr
  • stewing beef15K/yr
  • beef cubes3K/yr
  • beef diced4K/yr

Reviews and returns

What reviews say buyers love and hate about Brisket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%+0.49

Nice cheap product

Quality has gone downhill

very fatty poor quality

Oily/Greasy12%−0.07

once cooked very very greasy

To fatty

Nutritional Content12%−0.06

Could not chew fatty chunks of meat

Lost a quarter to fat and grissel

Size-Overall8%−0.01

Small

Small potions, looks bigger in the pic

Ease Of Use8%−0.05

Difficult to get it out if packet

Love

Value For Money25%+2.81

worth the money

Excellent value for money

Good value

Taste-Overall22%+1.01

tasty and fresh

Great food

Yummy

Quality-Overall19%+0.49

Very good quality meat

Good quality

Really Morrisons branded beef here is delivered to high quality standards

Freshness7%+0.26

tasty and fresh

Beautiful and fresh quick delivery

Lean and fresh

Nutritional Content6%−0.06

Its got good fat content

not too much fat certainly good value

Healthy serving

FAQ

Common Brisket questions

Answered from the same tracked data.