Brisket
FailThe top 5 brands take 100% of clicks, so Brisket is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £158K/yr152K searches / yr
- 90-day growth
- -47.9%search demand this quarter
- Competition
- 77%top-5 click share · 3 brands · 10 sellers
Flapen Score
Brisket against its category
The dotted line is the Grocery average. Past it, Brisket is stronger. Inside it, weaker.
Market
The Brisket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brisket 152K times last year and spent an estimated £158K. All 3 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 39 out of 100, a Fail.
01 · Demand
16.7% of searches ended in a purchase last week.
Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -47.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £158K a year.
- Searches, last 12 months
- 152K
- Growth, 90 days vs prior 90
- -47.9%
- Conversion, latest week
- 16.7%
- Market size, estimated
- £158Ka year
- Peak month
- September11.1× the quietest month
- Top search term
- diced beef64K searches a year
02 · Price
A sale here is worth £6.26.
Listings sell for £6.26 on average, from £4.17 to £9.48. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £6.26 that is £13K to £16K a year per listing.
- Average price
- £6.26under the $15 to $100 sweet spot
- Price range
- £4.17–£9.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £13K–£16K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.5% of listings are out of stock. The average listing ranks #2 within Fresh & Chilled. It carries 713 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 21.5%
- Average rank
- #2in Fresh & Chilled
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 713per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Brisket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons The Butchers On Market Street British Diced Beef 430g
- Price
- £5.42
- Rating
- 4.5/5
- Reviews
- 3,100
- Age
- 6y ago

Morrisons Market Street Butchers British Lean Beef Casserole Steak (0.3kg - 1kg typically 0.65kg)
- Price
- £8.34
- Rating
- 4.3/5
- Reviews
- 81
- Age
- 5y ago

by Amazon Diced Beef 600g
- Price
- £7.84
- Rating
- 4.6/5
- Reviews
- 402
- Age
- 4y ago

Morrisons Diced Beef 500g (Frozen)
- Price
- £5.10
- Rating
- 4.4/5
- Reviews
- 1,245
- Age
- 9y ago

Morrisons British Diced Beef 250g
- Price
- £4.17
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 3mo ago
Trending
90-day click momentum
Morrisons British Diced Beef 250g
- Price
- £4.17
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 3mo ago

Iceland Lean Diced Beef Steak 350g (Frozen)
- Price
- £4.44
- Rating
- 4.0/5
- Reviews
- 58
- Age
- 3y ago

Morrisons British Diced Lean Leg of Lamb 300g
- Price
- £7.67
- Rating
- 4.4/5
- Reviews
- 741
- Age
- 6y ago

by Amazon Diced Beef 600g
- Price
- £7.84
- Rating
- 4.6/5
- Reviews
- 402
- Age
- 4y ago

Morrisons Diced Beef 500g (Frozen)
- Price
- £5.10
- Rating
- 4.4/5
- Reviews
- 1,245
- Age
- 9y ago
Newest
by launch date
Morrisons British Diced Beef 250g
- Price
- £4.17
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 3mo ago

Morrisons Market Street Butchers British Beef Braising Steak (0.2kg - 1kg typically 0.6kg)
- Price
- £9.48
- Rating
- 4.0/5
- Reviews
- 28
- Age
- 1y ago

Morrisons The Butchers On Market Street Lean British Beef Sizzle Steak 0.320kg
- Price
- £5.42
- Rating
- 4.5/5
- Reviews
- 955
- Age
- 3y ago

Iceland Lean Diced Beef Steak 350g (Frozen)
- Price
- £4.44
- Rating
- 4.0/5
- Reviews
- 58
- Age
- 3y ago

Morrisons The Butchers On Market Street 2 British Beef Ranch Steaks 0.255kg
- Price
- £5.74
- Rating
- 4.5/5
- Reviews
- 856
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Morrisons81%
- by Amazon14%
- Iceland4%
Demand
Brisket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 11.1×
Search terms
Top Brisket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- diced beef64K/yr
- braising steak26K/yr
- stewing steak36K/yr
- lean beef5K/yr
- stewing beef15K/yr
- beef cubes3K/yr
- beef diced4K/yr
Reviews and returns
What reviews say buyers love and hate about Brisket
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Nice cheap product
Quality has gone downhill
very fatty poor quality
once cooked very very greasy
To fatty
Could not chew fatty chunks of meat
Lost a quarter to fat and grissel
Small
Small potions, looks bigger in the pic
Difficult to get it out if packet
Love
worth the money
Excellent value for money
Good value
tasty and fresh
Great food
Yummy
Very good quality meat
Good quality
Really Morrisons branded beef here is delivered to high quality standards
tasty and fresh
Beautiful and fresh quick delivery
Lean and fresh
Its got good fat content
not too much fat certainly good value
Healthy serving
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brisket questions
Answered from the same tracked data.









