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Brisket

Fail

The top 5 brands take 100% of clicks, so Brisket is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£158K/yr152K searches / yr
90-day growth
-47.9%search demand this quarter
Competition
77%top-5 click share · 3 brands · 10 sellers

Flapen Score

Brisket against its category

The dotted line is the Grocery average. Past it, Brisket is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brisket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brisket 152K times last year and spent an estimated £158K. All 3 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 16.7% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -47.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £158K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
-47.9%
Conversion, latest week
16.7%
Market size, estimated
£158Ka year
Peak month
September11.1× the quietest month
Top search term
diced beef64K searches a year

02 · Price

A sale here is worth £6.26.

Listings sell for £6.26 on average, from £4.17 to £9.48. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £6.26 that is £13K to £16K a year per listing.

Average price
£6.26under the $15 to $100 sweet spot
Price range
£4.17–£9.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£13K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.5% of listings are out of stock. The average listing ranks #2 within Fresh & Chilled. It carries 713 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
21.5%
Average rank
#2in Fresh & Chilled
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
713per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Brisket products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£48K£63K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

10

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

0%

  • Morrisons81%
  • by Amazon14%
  • Iceland4%

Demand

Brisket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 11.1×

Search terms

Top Brisket search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • diced beef64K/yr
  • braising steak26K/yr
  • stewing steak36K/yr
  • lean beef5K/yr
  • stewing beef15K/yr
  • beef cubes3K/yr
  • beef diced4K/yr

Reviews and returns

What reviews say buyers love and hate about Brisket

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
19%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Nice cheap product”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Brisket questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data